Feb 09 2010

Your 10 Step Video Fitnesss Marketing Plan

One of the greatest things about exercise and fitness is how well it lends itself to demonstration.

And that means you can use video like crazy to market your services.

So, here’s your 10-step video fitness marketing plan…in the form of 10 simple questions:

1. Have you set up your youtube.com channel yet? (takes like 10 minutes)

2. Do you have a flip video camera or something similar? (about 150 bones for a top notch model)

3. Do you know how to demonstrate an exercise? (of course!)

4. How many relatively simple exercises do you know? (body weight, bands and balls, dumbbells)

5. Can you or one of your staff speak intelligently about basic nutrition?

6. Can you, your spouse or someone you know demonstrate how to make a tasty, nutritious shake and a couple other healthy snacks or simple meals?

7. Do you have a handful of clients who can talk about how great your services are (without the deer in headlights look)?

8. Can you say, “…and don’t forget to subscribe to my youtube channel for more great videos like this!”

9. Do you want more leads and more clients?

10. If yes to #9, can you make 30 minutes available twice a week to record, upload, post to your blog and ping your list?

I know this sounds a little like I’m badgering (marsha, marsha, marsha), but hey…it’s my JOB to show you some simple stuff you can do to get more clients and campers and grow your fitness business.

And this is about as simple as it gets.

Just make sure your keywords are in the video titles and description, and your primary website is the first thing listed in your video description.

Everything doesn’t have to be perfect…it just has to be done!

If you do this consistently for three months, you’ll have a nice series of at least 24 videos in your channel, you’ll start getting some marketing traction and new lead flow, and things will snowball from there.

You’ve gotta sow before you can reap.

Be a fitness marketing maniac,
Eric

P.S. Two quick things…

1. Got a really meaty, content-rich new report coming out soon (the sequel to our #1 most requested resource of all time). It’ll be ready shortly and then I’ll let you know how to grab it.

2. Have you automated your fitness marketing yet? You can, you know. I-AM RAINMAKER is your personal automatic fitness marketing machine that gets and keeps clients for you. See it in action here.

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