I get a lot of e-mails.

All-in-all I’m probably signed up on at least a couple hundred lists of top marketers, authors, companies, etc.

And I see it all.

Most of the communication people send out is bad.

Some is ‘so-so’.

But only a few are GREAT.

And on my list of top 5 folks with GREAT e-mail newsletters (and probably the top guy hands down in the fitness industry) is Doug Jackson.

Doug has been a great friend both Eric and I have known for 5 or 6 years now.

Recently he’s just gone out on his own to start a new studio.

And I’ll tell you what… he’s going to kill it.

Because he believes in himself, he believes in his mission, and he inspires everyone around him to be better.

Now normally I don’t forward other folks e-mails out, but this one that Doug sent last week was so good I wanted to share it with you.

It contains a VERY important lesson about having a success mindset that anybody who’s feeling down or getting caught up in the negative media needs to hear.

Check out this e-mail Doug sent out to his list last week:

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Subject: Allow others to control your dreams (last American Idol)
From:  “Doug Jackson” <doug@personalfitnessadvantage.com>
Date:    Thu, Feb 12, 2009 3:23 pm
To:    <sgreeley@netprofitexplosion.com>

We’ve had a great week here at Personal Fitness Advantage.

We opened our studio on Monday with an extremely busy day and have had fantastic days each day since.

On Tuesday, our trainer Jessica Kerley, a nationally-known fitness model, did her first sessions at the studio.

And as several people have said over the last few days, our studio has a special energy in it.

To meet Jessica and the rest of our special team, sign up to attend our BIG kickoff seminar at:

http://www.PlantationChallenge2009.com

——-

-The economy and American Idol-

Emily was watching American Idol last night while I was cleaning up the home office.

If you were watching, you may have seen the scene where a very weird guy was basically crying. He said something like, “how can they take my dream away from me?”.

I growled when I saw the scene.

What immediately went through my head is that no one takes our dreams away from us but us.

It reminded me of the economy now…

Many people complain, others get to work…

Focus on the things you have control over. Don’t worry yourself to death over stuff you have no control over. It’s pointless.

There are certainly people struggling right now, but nothing good happens by complaining.

————-

At the same time many are cowering, I’m opening a business.

The future favors the bold.

How is your mindset currently?

How do you handle the negative thoughts that enter your head each day?

Do you let your fears, anger, and complaining run wild?

Or do you shut down the head trash and get your head right?

If you want to really learn now to take control of your life while others are too busy complaining and staying in reactive (rather than proactive) mode, come to our Fitness Kickoff Seminar.  Sign up at:
www.PlantationChallenge2009.com

At the seminar, you’ll get the no BS fitness and nutrition information that Personal Fitness Advantage is known for, and just as importantly, you’ll be inspired and motivated to take hold of the reigns for the rest of ’09.

When many are struggling and looking to others for solutions, I can promise that there are people thriving right now and they are the people taking action, rather than waiting for others to take action.

IMPORTANT: If you’ve already signed up for the seminar, you don’t need to sign up again. You’re good to go. My team and I look forward to seeing you there.

Dedicated to your success,

Doug Jackson, M.Ed., CSCS

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I took out Doug’s offers and please don’t bug him and light up his website because I’ve left it in here.

My purpose of sharing this with you today is:

#1 Share with you a great example of a winning mindset, that EVERYONE needs to be proactive in cultivating. NOT just for your own personal benefit, but more importantly to inspire and lead others around you (your staff, your clients, your family) through an ‘interesting time’.

#2 If you’re NOT sharing e-mails with this level of personality with your list, you are NOT marketing effectively. Be real, share yourself. There are a LOT of folks out there right now that want to hear from you and are waiting for you to go find them.

Stop sitting around. Don’t whine and complain that it’s ‘tougher’ to bring new clients in the door. Get to marketing and growing right now!

To your success,
Sean

P.S. Last chance to grab our new jam-packed referral resource for the unheard of price of just $47. We’ve had so many folks raving about this resource, that the price is finally going up to $67 tomorrow. Get your copy now at:

http://www.fitbizreferrals.com

Here’s another health club marketing post you may enjoy.