Summer is generally a slow time in the fitness industry, but right now we’re seeing several of our clients achieve record breaking months.

Why?

Well, I’ve consolidated some of the results and lessons learned about ‘what’s working now’ for you here:

1. Raising the Rates Campaigns- Several of our members have just achieved their ‘best month’ ever in sales (and cash collected payments) from running a “raise the rates” campaign.

While some may be shy or ‘timid’ about raising rates in a sluggish economy, every one of our clients who’s gotten rid of that ‘head trash’ and just executed the tested and proven strategy and campaign in our CASH FLOW SURGE system product has increased their business with minimal or zero loss of clients.

Raising the rates should be an annual campaign in every business, because it not only gives more margin in your service to invest in continued growth. But it also gives existing clients one of the best ‘reason’s why’ to renew and recommit for another 6-12 months of staying on top of their workouts.

They don’t want to ‘lose out’ on the savings opportunity to renew with you NOW. This is a very powerful motivation for client renewal, and a heck of a way to get renewals rather than simply letting good clients get to the point where they have to ‘think it over’ if they really should renew or not.

A special congrats goes out to NPE Member of the Year and VIP Client Tony Maslan who just achieved his first $100,000+ month (in cash collected, not just gross sales) with this campaign in June. Well done Tony!

2. Public speaking Campaigns- continue to be major low-cost, high impact lead generators for all who apply the strategies and our famous Foot-In-The-Door campaign as shared in the Public Speaking Power Pak Product.

The system is very straight forward for booking speaking gigs with NEW groups if you simply block the time for executing it every week and month.

VIP Member Mike Stare has been regularly booking 2-4 speaking gigs/month like clockwork, and steadily adding fresh leads and clients into his business every week.

3. Low-Cost Front-End Offers- We’ve also had many clients continuing to test and tweak various front-end offers in the $29-$297 price range. These are offers for various services like assessments, program design, discounted first month enrollment, etc. that folks have given special names to and marketed  with a tight deadline for response.

Urgency and scarcity of limited spots available is also a key component to driving response of the offer.

Leveraging online media, we’ve had about 11 VIP clients bring in anywhere from 100-450 leads within a 72 hour period from this strategy.

Of course not all these leads are pre-qualified and theerfore must be sifted and sorted through… but with that volume you can afford to be picky and choosy and STILL come out on top. Typically anywhere from 20-40% (or more) of the respondents end up being very high quality clients when all is said and done.

You can see examples of how many of these offers are structured and presented in our Fitness Advertising Systems Module.

4. Charity Events and Tie-Ins- Event marketing has always been a winner, but by combining events with charity donations gives folks another big ‘reason why’ to respond and jump on board with participation. It just leaves everyone with a good feeling they’re not only investing and participating in something that helps themselves, but also something that helps others with a worthy cause. And that’s a major reason why it works anytime, anywhere.

We’ve had several members running Pushups For Charity and GOLD RUSH events over the last several months, getting great publicity, fresh leads, and a rush of new clients from these types of events.

VIP Members Jeff & Vern Gauthier I believe ended up with over 25 new clients from their GOLD RUSH event they ran in May. You really don’t have to wait for the New Year for running an event like this, it can work any month you choose to run it as long as you invest enough time in driving the promotion.

A big key to success is leveraging local media and strategic alliance partners. Within other businesses that have clients meeting your ideal ‘prospect profile’ there is gold. These are often the best ‘untapped’ pools with big fish swimming around in them… just waiting to be attracted to your business with the right ‘bait’.

5. Referral Marketing- continues to be a great driver of pre-qualified, pre-sold clients. Especially when you’ve got a great service and community your clients love being a part of.

A lot of people think referral marketing just ‘happens’ if you deliver a great service.

What they miss is that while a good service IS a pre-requisite for your existing clients to want to refer to you, you’ve also got to implement multiple systems and programming into ALL your marketing efforts if you really want to drive significant response.

We share a ton of the best step-by-step systems with over 50 case studies included from our top clients our our Single Sheet of Paper Referral System Product.

VIP Member Vaughn Bethell has cultivated such a unique ‘inner circle’ community within his client base of athletes, that his facility is becoming the ‘secret spot’ for athletes, ex-athletes, and coaches to gather for both workouts and meetings in is community of Greenville, SC.

6. Multiple Poles in the Water- Most of all, all our top clients are not relying on ONE marketing strategy to drive business this summer.

They are all implementing multiple campaigns and strategies simultaneously to drive growth.

How do they keep it all organized and going at the same time?

Well, that’s certainly a key component of not only success but sustainability.

They’re all following an integrated systems approach as revealed in our DEEP CORE Fitness Marketing System and they’re managing their priorities to make good decisions about what gets their focused attention with tools shared in our Project Manager Pro system.

Conclusion

If summer business has slowed down for you, then I encourage you put some of these strategies into practice fast!

Key word in that last sentence being FAST.

You must shorten the time from idea to implementation. Time is money.

You can always get more money, but the time you can’t get back.

Once you burn it… it’s gone for good.

SPEED is often the difference between those who do and those who just sit around and ‘think about it’… always ‘waiting’ for something to drive them into action.

My advice is put your head down and go.

You can always think about it later.

As one of my old coaches used to say “thinking is a dangerous pastime” to get me out of my head and into feeling the movement of a new skill.

And he was right.

Turning off your mind and just jumping in is great advice.

Even if you’ve never done any of this stuff before, you’ll figure it out.

You don’t have to be a genius and it doesn’t require a whole lot of thought to implement step-by-step workplans and tools.

Find your mark, then put your head down and go.

To your success,
Sean

P.S. Also, a special announcement. We’re running a week or two later than usual, but this coming week we’ll be hosting our 4th annual FREEDOM SALE
Tuesday, Wednesday, and Thursday online in our webstore. NPE is turning 4 and we’re celebrating with the largest sale we’ve ever had to date. Stay tuned for more details coming tomorrow from Eric.