How To Be A Published Fitness Author Quickly, Easily and Cheaply: Creating and Leveraging The Ultimate Fitness Information Product

(Be sure and read through this entire article with an open mind. You’ll be glad you did.)

Yes you, a published fitness author…finally.

It’s so much easier, faster and cheaper than you think (you’ve ALREADY done almost all the work).

And being a published fitness author can be the single most powerful fitness marketing you ever do.

Because there is still nothing that compares to being a published author. It’s the pinnacle of celebrity, credibility and authority in the minds of the people who make up your marketplace.

So here’s what we’re going to cover:

1. How to create your first book quickly, easily and inexpensively (is $4 cheap enough for you?)

2. Great ways you can leverage your book for massive credibility, authority and celebrity…and to get more local fitness clients, make more money, grow your fitness business and dominate your local area.

How to Create Your First Fitness Book Quickly, Easily and Inexpensively – The Secret of Re-usable Assets

How many fitness articles have you written during your career? Articles for newspapers, magazines, ezinearticles.com, research articles you did in college, blog articles, fitness, weight loss or nutrition articles you’ve submitted to us at www.FitnessExpertNetwork.com, etc?

- How many emails have you sent out over the years…even short little ones with just a few paragraphs of content?

- How many fitness, weight loss or nutrition videos have you made that you submit to youtube.com and use on your blog?

- How many testimonials and success stories have you received over the years?

- How many articles have you had written about you by the media?

All of these things are “re-usable assets” that you need to leverage.

And compiling them into a published fitness book, and then using that book to strategically grow your fitness business…is the KING of leverage.

If you’re like most fitness professionals, you’ve already got a decent amount of content just sitting on your computer’s hard drive. Stuff you’ve invested dozens and dozens – if not hundreds – of hours to create.

By using those assets just one time (or maybe two, if you’re savvy about re-posting your emails and articles to your blog) you only got a TINY amount of the potential out of your work.

Now it’s time to get REAL leverage from it.

And the way to do that is to simply compile it into a book, self-publish and use the book to strategically build your fitness business.

With today’s internet technology, you can self-publish for so little it’s amazing. And the tools provided by these online self-publishing companies make the job simple. More on that in a moment.

Frankly, compiling and organizing your assets is the only real work involved. And you can bang that out in a couple weekends and be a published author within 30 days. Seriously.

Think about how valuable it would be for you to have a book like this circulating around town:

How To Lose 17 Pounds Or More In The Next 60 Days…Just Like These (Your City) Women Did
(Cover art shows client pictures and pounds lost)

Or…

The Fastest Way For Time-Crunched (Your City) Men Over 40 To Get Six-Pack Abs (And Increase Your Productivity and Income At The Same Time)

You think having a book like that might open a few doors for you to do corporate seminars/presentations, and make high-income professional men pretty darn eager to work with you?

And the great news is that when you self-publish, you can create small runs of 10-20 books…that all have slightly “tweaked” content to match your title…and to match your MARKET(s).

The same content you use in your “how to lose 17 pounds” book for women can be used in another book with the title:

Bikini Body Secrets From (Your City’s) Busiest Professional Women

I’m just throwing titles out there for you so you get the point. The ‘secret’ is matching your title as closely as possible to who your target market(s) are, and what they want.

But let’s set aside the idea of doing multiple books for now. Because that’s pretty ambitious (totally do-able, but ambitious). Let’s just start with that first book.

If the largest and most responsive segment of your market is, let’s say, women aged 30-45, then that’s the place to start – with a book that will resonate with them.

And like I said, you’ve already got the majority of content written. You just need to leverage those re-usable assets.

The Case Study Phenomenon

You can dramatically and powerfully supplement your articles (which can each be a short chapter in your book – or combine a couple of articles on similar topics together to make a longer chapter) with…

…social proof case studies.

If you saw our Secrets To Their Success 2.0 Special Report, you saw how we did this.

People LOVE case studies about other folks just like them who have done something they want to do.

So any client testimonial you have can be ‘pumped up’ into a full blown case study simply by adding a little additional information.

For example…

- You might include a copy of the workout and nutrition plan the client followed.

- You might point out a few ‘secrets’ the client incorporated that really facilitated her rapid transformation, e.g. cutting back on cardio and increasing resistance training.

- Or you might just share your ‘journal’ thoughts about the client and why she was so successful.

Add in the client’s picture and testimonial, and you’ve got a 2-3 page case study that packs a wallop, demonstrates your expertise, PROVES you get results, and builds relationship with the reader (they get to know, like and trust you).

And each article/case study can also include a screen shot of a video and a call to action to bring readers to your blog or primary website or your youtube.com channel (remember, this is ALL about strategic fitness marketing).

- A screenshot of the client’s video testimonial
- A screenshot of a particular exercise you demonstrated on video
- A screenshot of a meal preparation or nutrition ‘secret’ you taught on video

Don’t Get Hung Up On Content! You Already Have Most (if not all) of What You Need!

That’s the big take-away I want you to get from this article so far…don’t get hung up on content. The number one thing that keeps people from getting that book done…or even starting is…dreading the huge amount of WORK involved.

When the truth is that you’ve already done most of the work.

Basically, the content of your 100-150 page REAL self-published book comes down to this:

• Approximately 20 articles (depending on length)
• 10-15 case studies
• Screenshots
• Pictures
• Information about you and your fitness business
• Multiple lead generation calls to action
• A compelling offer

Just take a look on your hard drive and see how much content you already have. I know for a fact that many of our VIP clients have all the content they need right now to get this done.

If you’ve been sending emails to your list for a year or more and have a handful of additional articles, you’re probably 50-75% there already.

And just think about how your credibility and ‘in-demand’ status will skyrocket with your own published book. It really is easier than you may think. I hope this little tutorial helped you see that.

OK, that’s the end of Part I of this tutorial.

Tomorrow I’ll post Part II: Some of the powerful ways you can leverage your self-published book to get all the clients you want and dominate your local marketplace.

Before we wrap up, two quick things:

1. Please post your comments, questions or suggestions below – anything at all!

2. Take a look at just one of the many self-publishing sites on the internet so you can see just how quick, easy and inexpensive it is to get your book done fast and leverage the heck out of it. Check out www.LuLu.com You can read some of their author success stories here. (Note: we have no relationship with this site and don’t get compensated in any way for referring you to them. This is not an endorsement of LuLu – it’s only provided as a resource. There are many other options available to you. Just do a Google search of “self publishing.”)

Don’t forget, post your comments or questions or suggestions below, and check back tomorrow for Part II.

Be a fitness marketing maniac,
Eric