The ONE THING that will change your business forever
Since our VIP Consulting Day is fresh in my mind, I’d thought I’d share some more great lessons that came out of the day.
One of the most challenging things for entrepreneurs to do is get CLARITY and then FOCUS.
But if you really want to grow this year, that is job #1.
You’ve got to take all the things floating around in your head and distill them down to just ONE THING… that if you put everything you’ve got against hitting that mark this year… everything else will fall into place.
If you don’t know what your ONE THING to focus on should be is, let me give it to you.
Because this will apply to 80% of you.
The FIRST goal in every business should be to get your receivables and continuity income from your CORE product/service offering above overhead expenses.
Until you’ve done THAT… don’t even bother with anything else.
Lots of folks get distracted with doing all kinds of things like:
- creating an information product
- starting a nutrition business
- starting a paid newsletter
- cross-selling “X” to their clients
- and all kinds of other “stuff”
But I’ll tell you that all of those other things are just distractions pulling you off track from hitting your #1 goal first.
And you’re #1 goal… again… is to:
Get your receivables and continuity income from your CORE product/service offering above overhead expenses.
Once you’ve done that… THEN it makes sense to look at ‘what’s next’ opportunities.
But until that time put 110% of your focused energy and effort on goal #1.
That means if you’ve got 75 boot camp or group training clients bringing in $13K a month… and your overhead is $18K… then put everything you have into doubling your membership.
Bring in up to 150 clients.
OR raise prices so you’ve got more margin in each sale, and you can hit your target with just 115 clients.
When we review packaging and pricing, most businesses we talk to charge too little, so you can probably do both at the same time.
Then once you get your business to the point where you can wake up on the 1st of every month… and KNOW that you don’t have to sell a single darn thing and all your bills will get paid with cash left over in the bank…
YOUR BUSINESS WILL HAVE ‘MADE IT’.
No more stress humping it every month just to stay on top of expenses and payroll.
And if you can do THAT while working yourself out of operations… so the business ‘runs’ whether you go in for the day or not… even better.
Then you can look at all those back-end or ‘what’s next’ opportunities and make some decisions about which one to dig into first.
And guess what?
All of a sudden those ‘back-end’ opportunities will be worth a whole lot more to your business to implement… and you’ll actually have time to focus on them without spinning 3 plates at the same time!
So when you launch a new product or service to your clients/customers.. it doesn’t just bring in a couple hundred or thousand dollars, it…
Doubles your salary with very little costs
against your new revenue source!
This is when business (and life) gets really fun.
And I promise it will all be there for you.
Just keep working hard, get clarity on your #1 goal.. and put everything you have against hitting it.
Once you do THAT… then we’ve got a whole lot more to talk about.
To your success,
Sean
P.S. Everyone of our VIPs at the consulting day commented on how our PROJECT MANAGER PRO product has really helped them take control, get more clarity, and focus.
It’s really a heck of a deal anyway, but to help everyone out there I know who can really benefit from a little more clarity and focus… not just in defining their goals… but in knowing EXACTLY what to go to work on when you wake up Monday morning and hit the ground running… we’ve gonna open up a 50% off sale on PROJECT MANAGER PRO for the next 7 days here.
Just add to cart and you’ll see the discount show up automatically at checkout.































Sean – great stuff. I’ve never quite heard it put that way. I love new ways of looking at the business. Thank you!
Thanks Sean. I have been distracted recently w/ additional revenue generating services and products. I needed to read this to get back on track and re-focus.
Keep up the solid efforts!
If i understand it right Sean…the #1 goal is not that hard…….what is the next one if the first is accomplish?
Just to be a little above our overhead expense is not strong enough goal it looks to me
Hristo
Thanks, Sean!
Could not have come at a better time and spoken in such a direct and simple way.
Nathan Nowak
The next step is to get staff in place running the business without you there. And of course you need to have a salary for yourself built into ‘overhead expenses’.
Once you’ve done that, and have a decent volume of clients.. then it make a whole lot more sense to look at additional opportunities.
Timely and simplifies planning. Thanks so much.
Cynthia
Good information. Get the core business maximised and then look at peripherals.
NICE ONE SEAN! Love it! Thanks for that. I needed it. Good to get the refocus.
Very well said Sean – thanks for the great post. I think I’m going to have FOCUS tattooed on my forehead – or maybe re-reading this post will suffice
By the way Project Manager Pro is a must have! If you have too many thoughts in your head, this helps bring things into focus.
Thanks Sean!
Mike
to hear it from ‘outside’ is appreciated by me today.
Thanks Sean.