Today I’m covering one of the most simple yet powerful formulas in ALL of marketing.

But before we get into that just a reminder that today is the final day of our BIGGEST Freedom Sale ever.

Sale ends at 12pm midnight tonight, so make sure you head on over and stock up on the great business building resources we’ve got to support you in reaching your goals this year.

Ok, so we’re blessed with the opportunity to work with some really great people as clients.

And one of them in particular who has been a client of Eric’s for over 10 years… and an NPE client for over 4 years (since day 1) and that’s Coach RB Berry of Dare to Be Fit in Oceanside, CA.

We gave Coach the title of “King of Social” proof several years ago because there is NOBODY we know of that does a better job at producing unbelievable client results and then leveraging those success stories into their marketing efforts.

I repeat… NOBODY we’ve seen do it better or more consistently then Coach worldwide.

From the thousands of customers we’ve got around the globe, that’s saying something.

If you DON’T currently have a stockpile of client before/after photos then I encourage you to:

1. Dedicate everything you’ve got to getting your clients SERIOUS results from your programs

2. Put systematic processes in place to consistently ‘capture’ those client results

3. Leverage those documented results back into all your marketing

It’s a simple 3-step formula… but it works like no other.

Coach Berry was actually featured along with a great marketing campaign Eric created a couple years ago to help you “jump-start” the process of capturing more social proof in a little known NPE product called “Secrets of Social Proof” on sale now during our Freedom Sale here.

This is one you should definitely have in your library. It includes a DVD of a special presentation on how to best leverage social proof into your marketing Eric did for our Platinum Group meeting some time ago.

Great stuff.

Anyway, not only is Coach the “King of Social Proof”, but he’s also one heck of a guy.

And I’ve got another special story to share with you about him I’ll send out tomorrow.

To your success,
Sean

P.S. Last day of the FREEDOM SALE where everything is going out to the door for our biggest discount ever. Get on over there before midnight and stock up on what’s left!

P.P.S. You’ll see a link to the “Secrets of Social Proof” product mid-way down the page on the left.

Check it out!