MEGA TRAINING sold out last week, and now we’re locked and loaded for the best fitness business event of the year – starting this Thursday (with 7 pm Wednesday evening get-together and networking for all VIPs and EVOLUTION ACCELERATOR Members).

If you haven’t secured your room at the Marriott Renaissance Orlando Airport Hotel (just a quick shuttle ride from the airport), then do so right now (our block is almost sold-out).  Contact the office at 1-888-866-4998 if you need help.

Just a quick reminder of EVERYTHING that’s happening this Thursday thru Saturday:

There will be 14 profitable promotions you can “copy and paste” right into your fitness business the same day you get home…

…taught to you by the fit-biz owners using them right now to get more clients and bigger profits.

Legendary (and I don’t say that lightly) fitness (and life) coach, Dan John, is our Keynote speaker.

Mr. X (THE leading expert) on Facebook advertising will teach you ULTRA R.O.I. Facebook Fitness Marketing

Dr. Eric Cobb will reveal pain relief and peak performance profit centers (remember the only two reasons people buy anything are desire for gain or avoidance/relief from pain – emotional and physical).

Sean’s teaching the secrets and best practices of making it, saving it and investing it – stuff NOBODY ELSE is showing you how to do.

I’ll be delivering two presentations:

1. How to be unique, different and better (THE most important adjustments you can make right now to compete in this crazy economy…and beyond)
2. The advertising blueprint – how to create ads that work time and again

Nick Nanton, Sean and I will be doing an entire day on “from Fitness commodity to Fitness Celebrity…fast”

And of course there are the Member Awards in multiple categories. Member of the Year Contest will be SPECTACULAR!

The world premiere of “Secrets To Their Success” the movie…

Incredible networking opportunities…

And much, much more.

It’s going to be a KILLER event and we look forward to seeing you there.

See you in Orlando,
Eric

P.S. If you need any help, now’s the time to get it. Call the office at 1-888-866-4998 or send an email to support (at) netprofitexplosion.com

P.P.S. If you want a reminder of all the great stuff at MEGA TRAINING go here.

P.P.P.S. Sean’s back from the RKC. He kicked butt, had a blast and will be updating you soon (with pictures).

Their names are Ben Davis and Steve Cork. They run Sussex Fitness Boot Camp over in the United Kingdom.

And they’re crushing.

I don’t know the exact number, but they have around 200 campers.

They’ve traveled all the way from England each year to attend MEGA TRAINING.

This year, Ben’s presenting at MEGA TRAINING on how they got 142 people to attend their seminars.

Ben freely admits that less than two years ago, he was seriously scared to do public speaking, but he knows that life begins where your comfort zone ends.

So he decided to become a public speaker because he knows how valuable that skill is – how productive it is for his fitness business.

Here’s a video of Ben and Steve at one of their seminars. You’ll get a sense of how big the crowd was at their event when you watch…

Ben and Steve are both great guys. And they’re insatiably HUNGRY learners.

But what really sets them apart is how they take action with their fitness marketing.  It’s never just “toe in the water” action.  It’s always “take no prisoners” action.  They are implementers and fitness marketing maniacs on a grand scale, and it obviously pays off.

If you want to discover how they were able to put 142 butts in seats at their seminars, get your ticket to MEGA TRAINING today, while you still can (we’re almost sold out).

See you in Orlando,
Eric

P.S. If you’re on the fence about attending MEGA TRAINING, just take another look at everything you get. And then ask yourself why it is that the biggest, baddest success stories ALL come from folks who attend MEGA TRAINING. Why?

Brad Linder of GetYouInShape boot camps and personal training in Coppell Texas is a serious fitness marketing maniac.

Watch his ABC News TV interview below. Not only did this land Brad some killer publicity, but he’s also (smartly) leveraged it by posting the video to youtube, where it’s gotten almost 2,000 views so far (no small feat).

Brad knows how to create compelling ‘hooks’ and develop and manage relationships with the media that land him publicity. Big publicity…like the front page of the Dallas Morning News insert and multiple other stories and mentions.

And he’ll be presenting at MEGA TRAINING on this very subject.

Publicity is viewed as “hit or miss” by most fitness business owners. And it’s true, there’s no way to guarantee you get coverage, but there are many smart things you can do to DRAMATICALLY increase the odds that you and your fitness business are featured prominently in your local news.

And you should be doing all of them.

Because few things pack the marketing punch that publicity does. Publicity can make your fitness business “HOT” literally overnight.

So grab one of the few remaining tickets to MEGA TRAINING right now so you can learn from Brad and all the other fitness business owners who will show, tell and teach you their most profitable fitness business promotions.

Eric

P.S. Brad also does a killer job with his YouTube.com channel. Check out his huge collection of social proof and fitness tips videos.

Getting my dog Apollo’s help picking winners is starting to become an NPE tradition.  He’s got a nose for this kind of thing.

Here he is waiting for my command to pick a winner (Okay, he’s waiting for me to do something with the treat I’m holding in my hand).

Then he gets his wet nose in there after that treat.

And out he comes with a big winner.

Announcing the MEGA TRAINING 2010 Scholarship Winner

First of all, we want to thank everyone who entered the contest by posting your comments here.

Many of the stories were just awesome.  It’s inspiring to Sean, Camelia, Dick, me and our staff.  Because our biggest, most important objective is to deliver valuable systems, tools and coaching that truly help you guys.  And this kind of feedback is a form of validation of our efforts.

So thanks. Really.

Now, the winner.

His name is Trent Mitchell – and he and I go way back.

Trent and his wife, Vicki, own Mitchell Fitness Systems. They provide personal training and sports specific training in Torrance California.

Trent’s an accomplished athlete, bodybuilder and fitness model and was the host of ESPN’s American Muscle Magazine.

I like this picture of Trent and Vicki – check out the undersized dumbbell in his hand. Funny.

Although I’ve known Trent for many years, he and I have never met in person. So I’m really looking forward to seeing him at MEGA TRAINING.

Congratulations, Trent! Call the office at 888-866-4998 so we can get you sorted with your MEGA TRAINING tickets, hotel, cash and airplane ticket (courtesy of Sean).

And congratulations to everyone else who participated…because it proves you’re action takers.  Our kind of people.

Grab your tickets to MEGA TRAINING 2010 today.  I promise you that just as last year’s Scholarship winner, Jeremy Gritton, Donnie Sapp, and so many other fitness business owners say…

“It all starts at MEGA TRAINING!”

Be a fitness marketing maniac…and get yourself to MEGA TRAINING,

Eric

The MEGA TRAINING scholarship contest is going strong here on the blog.

If you haven’t entered yet by leaving a comment, I encourage you to that today. It’s easy and fun, and the prize is BIG if you’re the winner.

I also encourage you to take a minute and read the comments from your peers. They are really instructive and you’ll definitely take away some valuable tips.

Let me share one of the comments with you. I picked this one in particular because it illustrates a point that we hear from so many fit-biz owners…

“It all started with MEGA TRAINING.”

“Well all I can say is WOW!!!!!!  The stories I have heard and the people I’ve met that are a part of NPE are all AWESOME. For me it started with Mega Training last year. Then I got Deep Core and from there I joined Evolution Accelerator.

“We’ve had an increase of 400% revenue since this time last year and gone from just me to 4 trainers and an admin and tech person. Most of all for me it is the personal growth that is at the top of my list. A very successful person once told me “the personal growth always comes before the fortune.” Thanks to all of you.”

Donnie Sapp
One More Rep
Birmingham, AL

I jumped over to Donnie’s web site for a quick look and noticed something he’s doing with social proof that is very strong.  Take a look at this picture, and notice how he’s incorporated it into a call to action for a consultation…

This is definitely worth modeling, just substitute your best before/after pics.

There’s really no substitute for attending MEGA TRAINING live. Just like for Donnie and so many of our other top performers… “it all starts with MEGA TRAINING.”

Go here to enter the MEGA TRAINING scholarship contest.

Or grab your ticket to MEGA TRAINING right now by going here.

See you in Orlando,
Eric

P.S. Thanks to Donnie and everyone else who has entered the scholarship contest by leaving your comment on the blog.  We really appreciate getting feedback from you and hearing about your successes.  You guys are action takers who make things happen!

We just wrapped up the Australian FFP MEGA TRAINING. It was awesome.

Wait til you see the videos of the five Member of the Year finalists. Some amazing stories of fitness business growth.

We’ll be sharing those with you soon.

Every one of the finalists made the same comment:

Doing the REVIEW of their fitness business in preparation for their presentation was incredibly revealing and incredibly valuable.

And every one of our NPE Member of the Year finalists from the past two years has said that as well.

Every one.

My older brother, Mike, is a Navy pilot.  He does a “debrief” after every single flight. All Navy pilots do. It’s one of the reasons they are the best of the best.

And a flight debrief is very similar to a fitness business review.

You evaluate what went well and why – what didn’t and why.

That’s how you sharpen the saw.  That’s how you make constant, steady improvement a way of life (kaizen).

And it’s how you take your fitness business to the next level fast.

You review.

As a company, we do a quick review on a weekly basis every Monday morning, then a major review at every monthly meeting.

That’s one of the reasons NPE is #131 on the Inc. 500 list for 2010.

We do things that others won’t – like review.

You can’t fully appreciate how powerful this process is until you do it.

And here are three major benefits you’ll get from doing a review of your fitness business over the past 12 months:

1. You’ll see what you did right – and the biggest secret to success is: DO MORE OF WHAT WORKS.

2. You’ll see what didn’t work – mistakes you made.  And you’ll STOP doing that.

3. You’ll be inspired by how far you’ve come. It’s easy to forget where you were this time last year – everything that’s happened in the past 12 months. All your accomplishments.  You want a major confidence booster?  List out everything you’ve accomplished in the past 12 months.  And put that list on your wall.  I know it will get you fired up and motivated to do even more in the next 12 months.

Want some major additional incentive to do a review?

Then compete for our NPE Member Awards:

http://npememberawards.com

There’s lots you can win – including a $5000 vacation to the destination of your choice – but only if you submit your intent to participate by September 15th.

Then you’ve got until the end of the month to do your review and submit your story to us so you can compete for the prizes in multiple categories (not just Member of the Year).

We want you to participate.  In fact, we expect you to.  You got into business because you’re the competitive type. Here’s your chance to measure yourself against the rest.

Do NOT make the mistake of under-estimating yourself.  Be bold. Be confident.  Submit your intent to participate here, right now:

http://npememberawards.com

It does NOT obligate you, but it WILL motivate you.

Good on ya,
Eric

P.S. You miss 100% of the shots you don’t take.

GO HERE TO SAVE 50% OFF ALL OUR FITNESS MARKETING, FITNESS SALES AND FITNESS MANAGEMENT PRODUCTS

First of all…THANK YOU!

We are celebrating our 4th birthday this month and along with it comes our 4th annual FREEDOM SALE.

But this year it’s BIGGER and BETTER than ever before.

And that’s because of you and all our loyal, dedicated Members and customers.

Sean, Camelia, Dick and I…and our entire staff are grateful for your trust and your business.

We work hard every day to bring you the best fitness marketing, sales and management systems, tools and coaching to explode your fitness business now.

And, as they say, the ‘proof is in the pudding.’

Nobody in the fitness industry has helped create more fitness business success stories than we have here at NPE.

That’s because our products and services work, and because you work them!

So, again…THANK YOU!

But we don’t just want to ‘say’ Thank You – we want to demonstrate our gratitude with our biggest and best sale ever.

ALL OUR “BEST IN CLASS” PRODUCTS ARE HALF OFF!!!

But only until this Thursday, July 29th.

So grab as many products as you want, right now, and save 50% OFF here:

http://www.NPEFreedomSale.com

To your fitness business success,
Eric

P.S. You can see the full listing of products, the discounts, and buy now right here:

http://www.NPEFreedomSale.com

P.P.S. If you have any questions, or need help, call our office at 1-888-866-4998

There are lots and lots of ways to generate leads for your fitness services, and you should be doing as many as you can (these are your ‘poles in the water’).

But lead generation is just the first step.

You obviously need to convert those leads (prospects) to consultations (where you close clients).

And for many fitness business owners, that’s a big-time struggle.

Not anymore. Here’s why…

In the June/July issue of Fitness Marketing Letter, our monthly PRINT newsletter to NPE Members, I show you a stunning case study on prospect-to-client conversion.

It includes a very simple tactic you can use starting immediately that:

• Totally differentiates you from the the competition in the most remarkable way
• Tangibly demonstrates and proves your credibility and expertise
• Develops incredible trust in you and your solutions
• Builds, cultivates and nurtures a potent and REAL relationship with prospects
• Gives you a great ‘reason why’ to promote your services every single week
• Doubles your prospect-to-client conversion (taking a ‘cold’ lead from interest to action quickly)
• Ramps up referrals like it’s nobody’s business

And the tactic is free. It won’t cost you a dime to implement.

There are three more really killer benefits to using this tactic that you’ll like…a lot.

It’s all coming at you in the June/July issue of Fitness Marketing Letter, which goes into the mail in a few days.

You can make sure you receive Fitness Marketing Letter (plus a bunch of other good stuff valued at over 600 bucks), with your one-month free trial Membership, which you get here:

http://www.FitnessBusinessConnection.com

Try it out for one month, and get the June/July ‘double your prospect-to-client conversion’ issue of Fitness Marketing Letter mailed right to your home or office.

You don’t want to miss this issue.

Be a fitness marketing maniac,
Eric

P.S. Get your no-cost one month trial membership including subscription to the Fitness Marketing Letter here.

Click Here To Vote For Coach Berry!

Coach Berry is one of the classiest gentlemen I know.

He gives so much to all our NPE Members, never asking anything in return.

And he did NOT ask me to contact you about this. He just sent me an email asking for my vote.

So I gladly voted for him.

But then I thought it would be cool if we could get a few thousand fit-pros to vote for him as well.

And that’s why I’m making this fitness marketing blog post.

You may have heard Coach Berry on an audio success CD of the month, or read some of his posts to the forum, or talked to him on one of our conference calls, or seen one of his videos on our site, or read about him in FML.

But even if you’ve never personally been touched by this man, I hope you’ll show your solidarity with a fellow fitness professional whose stated goal, for as long as I’ve known him (over a decade) is to get on Oprah…somehow, some way.

And he’s never lost sight of that goal.

Now Oprah is launching her own TV network called “MyOwn” – and she’s virtually auditioning folks for hosting jobs.

Coach Berry submitted his outstanding video.

You can watch it (and vote for him) here.

Be sure to check out what Coach says at the 1:45 minute mark – “I got you on speed dial!”

That’s classic Coach Berry, and shows his dedication to his clients (the biggest reason for his success).

Even if you don’t have 3 minutes to watch his video, at least please click here and hit the green “vote” button for him.

It won’t take more than 10 seconds.

And you’d be helping a very deserving man move one step closer to his goal.

I believe in doing the right thing as a matter of principle. But I also know, from my life experience, that doing the right thing builds up karma points.  And somehow, some way, it always comes back to you.

So please show a little love for Coach Berry (and earn some karma points) by clicking here and casting your vote for him.

Make it a great day,
Eric

P.S. You can also leave a comment on Coach’s video if you like.

I’ve got a cool trick to show you. (Warning: Math below)

I say it’s a ‘trick’ because when you do this, it feels like magic.

You almost instantly gain 25% more time to work ON your fitness business, and you give yourself a BIG FAT raise.

Listen closely, here’s the trick…

Let’s say you currently charge $60 per session for personal training services (using this for example purposes only, you can substitute in whatever rate you charge for whatever fitness service you provide).

And let’s say you’re doing 20 sessions a day, five days a week.

That’s $1200 a day, $6000 a week.

Today you decide to raise your rates by 25%, to $75.

You send out a letter to all your clients notifying them of the change.

And BAM…25% of them quit on you.

So now you’re doing 15 personal training sessions a day.

15 X $75 = $1125 (you lost $75/day)

$1125 X 5 = $5625 (you lost $375/week)

If you add that up over the course of a year, it’s almost $20,000.

Not an insignificant loss.

But keep reading…

Because look at what you’ve gained:

1. Higher margin (more profit)
2. Better positioning with premium pricing
3. Better personal training clients (the ones who stay clearly value your services)
4. 25% more time to work ON your fitness business (freaking HUGE)

So, what do you do with that time?

1. Improve your internal customer service/operations/marketing systems so existing personal training clients fall even more deeply in love and refer more frequently and consistently to your fitness business.
2. Improve your external marketing systems by focusing on attracting personal training clients who are EXACTLY like the ones you have now (remember, they’ve already proven themselves to be loyal fans).
3. Read a lot more (few things will sharpen your saw faster).

Do those three things, aggressively, and in 60 days (90 if you’re slow) you’ll be back to 20 sessions a day…

…AT $75 PER SESSION!

Give Yourself A Big Time Raise!

If you subtract the small loss you took over those 60 days ($375/week X 8 weeks = $3000), you STILL have given yourself a $75,000 raise over the course of a year (do the math if you doubt me).

And you’re working with better clients, and have better positioning in the marketplace.

Voila…magic!

We coach our NPE VIP Members on this all the time, and when they implement properly, the results are universally outstanding.

This flat out works (it can actually work many, many times better than what I’ve just described to you because we have a fitness marketing system for generating a MAJOR cash injection into your fitness business at the same time you raise the rates).

This is just one of dozens and dozens of effective fitness business building and fitness marketing systems we give you, and coach you through, if you’re accepted into VIP.

Want to apply?

Great. Then go here now:

http://www.NPEVIP.com

Make it a great day,
Eric