And in celebration of that accomplishment we’ve slashed the price of this October’s MEGA TRAINING event from $495…to free.

All the details on MEGA TRAINING 2011 are here.

We’ve got a tremendous line-up of presenters for MEGA TRAINING, including 8 of your peers who will share with you their most profitable promotions from 2011.

These are “copy and paste” promotions, meaning the fitness business owner who presents will reveal the exact steps he or she took to implement the promotion, the exact marketing tools used, and best practices discovered along the way (so you can possibly do even better).

You’ll leave MEGA TRAINING armed with all 8 promotions so you can “copy and paste” right into your fitness business as soon as you get home.

Here’s a quick list of the 8 profitable promotions you get:

1. Publicity Profits and Expert Positioning – How she leverages the media to get clients for free.

2. 24-Day Challenge Contest – The nutrition “hook” he uses to pull clients like crazy.

3. How to Run a Fitness Client of the Year Contest – His produced 743 new leads, HUGE client love, and so much profit it’s hard to calculate.

4. REFERRAL-O-MATIC – Everybody talks about a referral-driven business…he actually does it…and shows you how.

5. Bring A Buddy Campaign…With a Twist – How to turn your clients into a referral army.

6. You…MULTIPLIED – The most profitable promotion of all.

7. 21-Day Profit Monster – If you can send some emails, you can crush it with this profitable promotion immediately.

8. NO-COST Promotion Produces 958 Leads, 108 group training clients and 72K in 60 days

Each of these promotions can generate new clients for you – that’s a tested and proven fact. And most can do so very quickly.

But one of them, in particular (#8) can explode your fitness business within weeks, and it doesn’t cost you a dime to implement.

The man teaching this promotion to you at MEGA TRAINING is a very sharp fitness marketer and he’s got this thing dialed in tight.

There’s no guesswork involved, just copy and paste what he shows you and roll this promotion out as soon as you get home from MEGA TRAINING.

It will more than cover any travel costs you incur to attend (by a factor of 15-20X), and give you the confidence and cash-flow to market more aggressively, with greater certainty in the results…which is one of the big secrets to success.

Read all about these 8 “copy and paste” profitable promotions and everything else you get when you attend MEGA TRAINING 2011…for free.

All the details are here.

Be a consistent fitness marketing maniac,
Eric

P.S. Just for attending MEGA TRAINING you’ll be entered into a special drawing to win Sean for an entire day of on-site business RE-ENGINEERING (he comes to you). This is, by far, the most valuable prize ever given away by anyone in our industry, ever. Be sure to read about it here.

You know how some memories, even from many years back, and even if seemingly uneventful, remain so vivid even today?

For some reason they just stick in your head.

I have a very vivid memory of the first time I met Tony Maslan.

It was May of 2005. I was in Ft Lauderdale speaking at Phil Kaplan’s Forum.

I was standing out in the hallway after my presentation talking to some other fit-pros. Tony came up and introduced himself.

He was very respectful. He said “yes sir” in response to a question I asked him. Tony’s a former Marine, that’s part of it.  He’s also a very humble, modest, genuine guy.  He’s a man of faith. And he’s got steely resolve. He has the will of a champion.

He’s the kind of guy you’d want your daughter to marry.

I’ll never forget the brief conversation we had in that hallway. There was nothing spectacular about the exchange, but for some reason it resonated with me. He resonated with me.  I just liked him, immediately.

And I got the sense he was going places. You could see it in his eyes – no lack of confidence at all, and real sincerity.

Today Tony Maslan is one of the most accomplished and respected fitness professionals in America.  And although he’s quick to give credit to others, there’s no doubt in my mind that Tony would be successful in any field, doing anything.

He’d just find a way.

And I love that.

Tony, like Coach Berry, and so many of our other VIPs, is a selfless guy who goes the extra mile to help others.

Not only has he built a hugely successful fitness business, he’s helped others in our community get their feet under them and get cranking.  Many of them look to Tony as a role model. As they should.

He is a perfect role model of what a business owner, and a man, should be.

Hard working, dedicated, always learning and applying and getting better (kaizen), honest, driven by core values and principles. He’s committed to, as Phil Kaplan says, “giving more value than they expect.”

And that has taken him very far, very fast.

Tony just earned another major award. He was voted Evansville, Indiana’s “Best Trainer” and got a very cool (and funny) write up in Evansville Living Magazine.

Something I didn’t know about Tony until I read the article – in 1998 he set a Junior American Deadlift Record by pulling 611 pounds. Holy crap.

Tony, it’s an honor and a privilege to work with you. Thank you for your awesome contribution to the NPE community. And congratulations, brother. I can’t think of a more deserving individual.

Sincerely,
Eric

P.S. If you want to know more about Tony and his amazing success story, he’s featured in Secrets To Their Success DVD and Special Report here.

P.P.S. Be sure to leave a comment for Tony below.

And we were #16 in our category: Marketing and Advertising

You can see the proof on Inc.’s web site.

But here’s something you probably don’t know about NPE…

Long before we ‘hit the big time’, we retained the best legal counsel available.

And the best don’t come cheap.

It was tough paying that retainer every single month back in the day when revenues weren’t anywhere near what they are now.

But we did it anyway.  Because it’s smart.

In business you have to be both offensive AND defensive.

As business owners, you and I are by nature risk takers. We step out into the unknown and navigate our way without much of a safety net.

Because we want control over our lives – we want to create and manifest our vision, not somebody else’s.

But with control comes responsibility.

And one of your biggest responsibilities is CYA (cover your ass-ets).

If you’re running your fitness business fast and loose, you could get bit.

I’m not saying that to alarm you. I’m saying that because I’ve seen it happen.

A client slips on your floor and breaks his ankle…and sues you.

A client drops a dumbbell on her foot…and sues you.

One of your trainers quits and steals your clients. What do you do?

There’s lots that can go wrong. Murphy is always lurking.

That’s why I tell everyone to get our product “Legal Protection for Your Fitness Business.”

You can read about it here.

It’s a critical investment. And during our holiday sale you can get Legal Protection For Your Fitness Business at 35% off. It’s just $128.

Dirt cheap defense, by any measure.

Created BY a fitness business owner who also happens to be one of the most accomplished (and feared) trial lawyers in America, this is strong stuff.

A serious weapon against Murphy.

Make 2011 your best year yet,
Eric

P.S. For a full listing of all our fit biz products and systems on sale for 35% off, go to www.NPEHolidaySale.com

They will be highly emotionally charged – ready to finally, once and for all, change their body and life.

That gives you an incredible opportunity to really help them.

But as you know, that “heat” can dissipate pretty quickly.

After a month of hard work, they can lose motivation.

And if you haven’t secured their long-term commitment…

POOF! They’re gone.

That’s why it’s so important the prospect is properly sold into an extended (serious) commitment.

Because it may be the ONLY way to get them the results they really, truly, desperately want and need (and get you the cash-flow and PROOF you really deliver RESULTS that you need.)

So if you really want to help these people (and help yourself), you will sell them the RIGHT way.

That way is AUTO-CLOSER™.

Take a look at the blog article Sean wrote about this.

He shows you the sweet new AUTO-CLOSER™ ‘closing’ slide that repositions the offering in such a way to make it irresistible.

That ‘tweak’ to the process has been responsible for HUGE revenue increases for many of our NPE Members.

Read Sean’s article here.

And then get AUTO-CLOSER™ during our Holiday Sale at 35% off here.

There is no more important and valuable skill to a fitness business owner than knowing how to sell the right way.

It is the very foundation upon which any successful fitness business is built.

And one of the beautiful things about AUTO-CLOSER™ is that you get INSTANT R.O.I.

You can recover your investment by 10X the very FIRST week in January.

This is how to make 2011 your best year yet,
Eric

P.S. By making the packaging and financing adjustments Sean shows you in this blog article and using them with AUTO-CLOSER™, you will fully capitalize on the New Year’s fitness rush. Read the article here.

And then get AUTO-CLOSER™ at 35% off here.

Here she is, Audra Baker of Red Shift Fitness, winner of NPE Member of the Year 2010.

She’s an impressive woman, full of energy and passion.

And we all agree…one heck of a presenter.

So good, in fact, this presentation won her a $5,000 luxury vacation to the destination of her choice.

Congratulations, Audra!

Keep kickin butt girl.

If VIP interests you, get the Info-Pack here.

This man is sharp as a tack.

He ‘gets it’ when it comes to effective fitness marketing.

His results prove that.

He’s created explosive growth in his fitness business, Custom Fit Personal Training in Evansville, Indiana.

He also happens to be one of the nicest gentlemen you’ll ever meet in the fitness industry.

And one of the smartest, as you’ll see in this outstanding fitness marketing video where Tony Maslan shows you how to get more clients now with holiday fitness marketing.

Candidly, you’d be a fool not to watch this video.

It’s as good as cash in your pocket – if you do what Tony shows you how to do.

Watch and learn from a legitimate, proven fitness marketing maniac.

Tony makes an important point in this video that I want to reinforce…

The fitness marketing promotion Tony reveals can be adapted to ANY holiday, ANY time of year. There are holidays every single month. Which means opportunity for you every single month.

Grab Your VIP Info-Pack…While You Still Can

Over 200 of your peers have now requested VIP Info-Paks. Many, many areas will be gone…forever…after this enrollment round ends.

If you want a shot at locking down your area before the price goes up in 2011 or your competition locks you out, grab your VIP Info-Pak here.

Be a fitness marketing maniac,
Eric

NOTE: Today I sent out the download link for the Advertising Blueprint I promised to all MEGA TRAINING attendees. Check your email for that.  If you don’t see the email, contact support (at) netprofitexplosion.com and they’ll give you the link.

We’ve got hundreds of pictures from MEGA TRAINING that should be arriving soon from our photographer.

We’ll be sharing the best ones with all of you.

In the meantime, here are a couple fun pictures.

We had to ask Shane Doll to move to the back row because his 6’5″ 250 lbs were casting a shadow over everyone else.

Can you find yourself in this picture? (click on the photos to see them in full size)

MEGA TRAINING 2010. Where's Waldo?

All the NPE Member of the Year Finalists…

2010 Member of the Year Finalists

Left to right: Eric, Camelia, Jeremy Gritton (finalist), Vern & Jeff Gauthier (1st runner-up), Audra Baker (Member of the Year), Vaughn Bethell (2nd runner-up), Clint Barr (finalist), Sean. Click photo to enlarge

Congratulations to all of you BALLERS!

Audra Baker, NPE Member of the Year 2010

Audra Baker - NPE Member of the Year 2010

And Audra…being Audra (she’s a hoot – and one passionate, hard working and smart lady)

Audra having fun on stage.

Lots more pictures coming soon. Stay tuned.

And now…

The last sentence is this famous speech by the late, great Vince Lombardi, is one for the ages.  Soak it in…

What It Takes To Be #1

Vince Lombardi

“Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time. Winning is a habit. Unfortunately, so is losing.

“There is no room for second place. There is only one place in my game, and that’s first place. I have finished second twice in my time at Green Bay, and I don’t ever want to finish second again. There is a second place bowl game, but it is a game for losers played by losers. It is and always has been an American zeal to be first in anything we do, and to win, and to win, and to win.

“Every time a football player goes to ply his trade he’s got to play from the ground up — from the soles of his feet right up to his head. Every inch of him has to play. Some guys play with their heads. That’s O.K. You’ve got to be smart to be number one in any business. But more importantly, you’ve got to play with your heart, with every fiber of your body. If you’re lucky enough to find a guy with a lot of head and a lot of heart, he’s never going to come off the field second.

“Running a football team is no different than running any other kind of organization — an army, a political party or a business. The principles are the same. The object is to win — to beat the other guy. Maybe that sounds hard or cruel. I don’t think it is.

“It is a reality of life that men are competitive and the most competitive games draw the most competitive men. That’s why they are there — to compete. To know the rules and objectives when they get in the game. The object is to win fairly, squarely, by the rules — but to win.

“And in truth, I’ve never known a man worth his salt who in the long run, deep down in his heart, didn’t appreciate the grind, the discipline. There is something in good men that really yearns for discipline and the harsh reality of head to head combat.

“I don’t say these things because I believe in the “brute” nature of man or that men must be brutalized to be combative. I believe in God, and I believe in human decency. But I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle — victorious.”

Make it a great day,
Eric

P.S. Last reminder to grab the 2010 Member Awards Case Study Manual with 213 pages of fitness marketing tools, tactics, instruction and guidance from some of the best-of-the-best fitness marketers and fitness business owners in the industry.

It’s free with your donation to Wounded Warrior Project.

Click Here To Donate $50 to Wounded Warrior Project And Get INSTANT ACCESS To The Member of the Year and Member Awards Case Study Manual in PDF PLUS Receive The Hard Copy In The Mail

…..OR…..

Click Here To Donate $25 to Wounded Warrior Project And Get INSTANT ACCESS To the Member of the Year and Member Awards Case Study Manual In PDF Only

Trent and Vicki Mitchell - NPE MEGA TRAINING Scholarship Winners and new VIPs

Below is a letter Sean and I received from 2010 MEGA TRAINING Scholarship winner, Trent Mitchell and his wife Vicki.

Trent and Vicki have been in the fitness business for decades – lots of knowledge and wisdom.  Trent’s a former competitive body builder and fitness model.

Trent writes about his ‘rookie’ experience at MEGA TRAINING 2010 – and what it meant to Vicki and him.

If you’re new to NPE, or been ‘hangin around’ with us for a while, but haven’t pulled the trigger to get started in one of our programs, this is a MUST READ.

Because I’ve known Trent for over ten years, way back before Sean and I ever met (at that time, Sean was still tearing up the professional wakeboard scene fresh out of college).

He is one of the most solid individuals I know. A family man. A man of principle. A hard working man.  The kind of guy you root for to win.

Read his letter…

“How a tiny space ad written over 10 years ago led to our most exhilarating week ever!”

NPE Mega Training…A Rookie’s Experience
By Trent Mitchell, M.S., C.S.C.S.

It’s Friday, 2am and Vicki and I’ve tossed and turned like a couple of hard core insomniac’s. We’ve just spent day number one at our first NPE Mega Training 2010 (MT) conference held in beautiful Orlando Florida. For those who aren’t familiar with the company NPE, allow me to give you the fast track version. As you read this article, you’ll soon understand why we couldn’t sleep.

NPE started with Eric Ruth and Sean Greeley in 2006 and they provide systems, tools, and coaching to fitness businesses. They could have easily provided these systems to any other top business model, but thankfully, they chose the fitness industry. Dick Chilton and Camelia Herndon provide the “glue” that has placed NPE in the top 500 fastest growing business according to Inc. 500.

Maybe the best place to start is telling you what NPE is NOT…

• It’s not a fitness conference for trainers having to garner CEU’s
• It’s not a get rich quick pitch
• And it’s definitely not the usual business conference that weighs your eyelids down!

That being said, I’d like to take you through and share just what NPE was to Vicki and I. Allow me to regress back to our restless Friday morning. We basically laid there, eyes wide open and were about as confused as two “personal trainers” could be as we found out that we weren’t actually personal trainers, but business owners.

In summary, Vicki and I own Mitchell Fitness Systems, Inc. in Torrance, California. We train mostly “Baby Boomers” doing private, semi-private, and have recently begun to incorporate small group classes. A typical day begins at 5am, having a quiet time to prepare myself for a ten hour plus day getting home around 10pm, only to start the cycle over again the next day. Vicki’s routine, although only four to six clients daily, is much more stressful than mine. She does so much more with her other duties. We’ve both just turned fifty years old and know we desperately need a change and we need it fast.

Wednesday, Check-In and Registration

Upon check in at the beautiful Renaissance Orlando Airport Hotel in Orlando Florida, who do you think we’d run into and meet first but my mentor and long time marketing Coach Eric Ruth! Back in the late 1990’s I was introduced to this man indirectly through a very tiny space advertisement in one of the fitness magazine’s I was reading (can’t remember which one). I’ll paraphrase the headline and it read something like this, “How to instantly attract 20 new personal training clients in 30 days, GUARANTEED!” I immediately called for more information, and thus my relationship with Eric Ruth began.

I purchased Eric’s “The Ultimate Personal Trainer Marketing Program for Fast Profits and Serious Net Worth” and used many of the fantastic marketing campaigns he’d written and he delivered on his promise. I got numerous clients but not having learned how to track my results, I couldn’t tell you how many. Since that time I’ve basically been trading hours for dollars: Many hours.

After check in with some really nice folks working the NPE event, Vicki and I went to our room and got ourselves ready for the evening reception. That’s where I met Sean Greeley. Spending the last couple of years reading about Sean in the numerous NPE emails, as well as other periodicals about all his achievements made him a “rock star” in my eyes. Vicki was not privy to what was going on or who everyone was, but she’d soon learn. Vicki didn’t initially want to come with me to MT, but that was an argument that I had to win and I did!

As we were meeting and greeting other guests, Sean introduced us to Jeremy Gritton, last year’s MT Scholarship Winner. The winner got free MT registration, hotel, and $100 daily food expense! Now Jeremy and I had something in common as I was the winner of this year’s contest. Connecting with Jeremy is not too difficult because he’s about as down to earth as one gets and, he and I are both Georgia boys. Sean made it pretty clear that I had much to live up to as Jeremy was up for the coveted Member of the Year Award. I had no idea just what Sean meant until later on. Vicki and I met many more wonderful people before we decided to go up to our room and get ourselves ready for…

Thursday, Day 1

Day one began with theme music by The O’Jays we still cannot get out of our head. Money, money, money, money…MONEY! We then met Dan John, the keynote speaker.

These are the five points Mr. John impressed us with in his talk…Never Let Go.

1. Integrity (be yourself because you are okay, everyone’s weird!)
2. You’re going to be lonely at times and that’s okay.
3. Keep journals on training and thoughts because it’s powerful and tells a story.
4. Don’t listen or hang around negative people.
5. Embrace the journey!

The above points struck a nerve with us but the main theme was to do little and often over the long haul. He was talking about habits. Positive habits that each of our journeys are made of. Dan held us both spell bound with his story telling skill that made his talk one in which we’ll never forget.

Next came some successful marketing case study campaigns delivered by some awesome VIP members. Vicki and I feverously wrote as fast as possible all the great information we heard. And man, there was tons of it! The ideas we were getting excited us and we talked much about it during the breaks with those who’ve been there and done it. It seemed that whomever we spoke with gave us encouragement and hope. Who does this?

Eric and Sean delivered extremely great talks on being unique and different as well as how to make, save, and invest the money you earn respectively. Sean strongly suggested that everyone structure their money for paying yourself first into a savings account as well as paying into a long term entity like a Roth IRA, even if it’s a small amount. The important aspect of this is that it starts to form a positive habit. Vicki’s all over it Sean!

How much more fun and excitement could an NPE MT attendee have? It just kept getting better! It was time for movie night featuring “Secrets to Their Success” with a cast of NPE VIP members who are rocking it! Eating our free popcorn and movie candy (hope our clients don’t read this) and washing it down with soda in an unconscious manner (you’ve been there haven’t you?), we watched some riveting stories that got us super excited and yes, brought out the tissue (those weren’t tears on my face personally, just dabbing the sweat). All this brought day one to its completion and as my story started out, we didn’t sleep from that point on.

Friday, Day 2

Day two began with Dr. Eric Cobb from Z-Health Performance Solutions. Not only is Dr. Cobb smart, he is incredibly fun to listen to as his stage presence draws you into every word. Dr. Cobb’s talk was about how our brain works and functions in order to control the three systems in our body, e.g. visual, vestibular (balance), and proprioceptive (movement). Vicki and I both immediately were excited about the Z-Health certification that Dr. Cobb offered and we got the process started during the break. This certification will help us to differentiate ourselves from other personal training businesses by offering pain relief methods in order to help and service our customers better.

After a quick break, we rolled up our sleeves and learned more from the VIP’s.

Several excellent case studies were presented and again, Vicki and I were overwhelmed with the information. We were particularly interested in the campaign called “Push-Ups for Charity” that Brad Linder spoke about. This campaign struck a nerve with us because it not only got Brad three newspaper articles in thirty days along with his picture and business featured in The Dallas Morning News, but more importantly, he raised over $10,000.00 for the Wounded Warrior Project, a non-profit organization dedicated to helping our wounded military veterans. We then went for lunch and were told that Mr. X would be presenting after the break.

Who was Mr. X?

Mr. X we soon found out was Drew Bishof, an expert in Facebook Fitness Marketing. Since Vicki and I are ignorant about using this media, we were very interested to learn more. Basically, Drew’s knowledge would help us to avoid the mistakes that others have made advertising in this media and he gave us valuable information to reach more prospects for pennies on the dollar!

We were informed the previous day that if anyone wanted to get coached by Eric, Sean, Camelia, and Dick, to fill out a form to come up on-stage for the Lazer Coaching Q & A session. Again, I waited until the last possible moment to fill out my form and handed it in right before the lunch break. Who do you think was chosen to come up in front of everyone for the session? Yes, Vicki and I were called upon. We were nervous but these wonderful people set our minds at ease as we had a great on-stage conversation about our present business. We took the advice we were given and will implement it immediately.

Next, Sean delivered a talk on On-line Marketing Breakthroughs. Sean, who Eric calls the “Master of Systems”, taught us about how to generate leads through various avenues of on-line and off-line media. His simple formula, Traffic + Conversion = Profits, was extremely helpful. Sean’s advice, using a metaphor, was to not fish with one pole in the water but to have many poles simultaneously in order to catch many fish! Combining many of the systems like Auto Closer as well as others could explode our business by generating massive traffic using on-line and off-line media.

After the dinner break we were treated with the Awards Banquet and Member of the Year Presentations. Just when Vicki and I thought we’d seen it all, we soon found out different! We found ourselves walking on a red carpet (just like Hollywood), and had our picture taken by a professional photographer, and enjoying many tasty h’orderves prior to the presentations. The awards presentation was a live feed that was watched by many on-line. The top five “Member of the Year” presenters gave riveting talks on just what one year with NPE did for not only their business, but their personal growth along the way. All Vicki and I could think was that we’d be on that stage next year vying for that award! The winner would be announced tomorrow on the final day, also on a streaming live on-line feed.
If you’re thinking that we’d finally get a little sleep, think again! It was much worse for us because, along with the money song tune in our brains, NPE and all we’d witnessed had been forged deep within us. We want what these incredible business entrepreneur’s have. Peace of mind with the help of the best fitness marketing company…NPE.

Saturday, Day 3

If MEGA TRAINING ended now, it would have been enough. However, true to form, NPE over delivers and over gives because that’s the kind of organization it is. It’s who they are and what they love doing. We’re thankful and ready for day three.

Eric Ruth taught us about how to structure advertising blueprints for success. Vicki and I found the printed checklist handout extremely valuable and plan to make several copies to keep and use. Eric’s advice about the details of this checklist, especially to write like you talk, was great information. Now, Vicki and I would find ourselves upon our return home, looking and studying other advertisements with a critical eye to see if it meets the criteria that Eric’s checklist contained.

After the break and a few cups of coffee, Sean taught us about establishing Celebrity Marketing Foundations. Using the marketing results triangle of “Message (what), Market (who), and Media (how)”, Sean spoke on how we as business owners need to develop our own celebrity niche within our communities. How to build this expert status using local media and events to build celebrity status so others will pursue and seek us out!

We broke for lunch and again Vicki and I were unsure whether we qualified for the VIP luncheon, but decided to fill out the application after speaking with Eric; another last second task for us that led to the biggest turning point of the weekend. We became two committed business owners after this meeting ready to start a new chapter in our lives.

Following the VIP luncheon, we were introduced to celebrity lawyer, Nick Nanton. Nick’s talk, “Transforming You from a Fitness Commodity to a Fitness Celebrity” was awesome to say the least. Getting clients and other business owners to proactively seek you out with money in hand was a paradigm shifting talk that was mind blowing! Nick was fun and entertaining. His quick wit and smile pulled us into every spoken word.

The award for “Member of the Year” was handed to none-other than Audra Baker. Audra is the kind of person you just want to hang out with. Her enthusiasm is contagious and you can’t help but smile big when you’re around her. Audra basically took a floundering boot camp business and turned it into a thriving money making machine all in less than a year to garner this prestigious award. She’s modest and gives NPE the credit for giving her the systems necessary to succeed. That’s the kind of person she is and why she took this year’s top award.

I could go on and on in this article writing about the other’s vying for this top award because they’re dynamic and awesome in every way. I kept telling Vicki that I wanted us to be just like Vaughn Bethell and his first class team of trainers of who were there. Our new friends have become our mentors and to say we’re thrilled would be a huge understatement.

Final Thoughts

As I write this, we are jetting back home to Los Angeles, money song tune still jamming in our heads, jabbering away like two busy beavers about ready to build the biggest and baddest damn fitness business you’ve ever seen! We’re brainstorming about our business and personal values, goals, and mission statement, doing the things that create real business stability. Things we just learned from Eric, Sean, Dick, and Camelia.

Vicki and I have a goal to be on that stage next year to win “Member of the Year”. We plan on bringing our staff and family to enjoy it with us, go to Disney World, have fun and celebrate. Who would have ever thought that a few simple words so masterfully crafted in a tiny space ad over ten years ago would lead to mine and Vicki’s ticket to financial freedom? We’ll see you all next year!

- – - – - – - – - – - – - – -

I’m so thankful Trent and Vicki came to MEGA TRAINING.

And you can see that they are too.

Admittedly, they’ve got a hard act to follow.  Last year’s Scholarship winner was Jeremy Gritton.  This year Jeremy was a Member of the Year Finalist. He TOTALLY turned his fitness business around in less than 12 months and experienced explosive growth.

Trent and Vicki will do the same. I guarantee it.

They’re cut from the same cloth as Jeremy.  BALLERS who just need systems, tools and coaching to explode their fitness business now.

Trent and Vicki applied for VIP.  We’re welcoming them in.  The next 3-5 months will be hard work for them, but then everything will get better, faster, stronger.

Sean, Camelia, Dick and I are all certain we’ll see Trent and Vicki competing next year for Member of the Year – proud owners of a highly profitable fitness business.

Thanks for the great letter, Trent and Vicki!

And hold on for the ride of your life.

Eric

P.S. If you do nothing else today, I STRONGLY encourage you to pick up the 2010 NPE Member Awards case study package with a tax-deductible donation to one of our favorite charities- the Wounded Warrior Project.

NPE will match dollar for dollar all money raised from your donations, and make a big donation at the end of the year to WWP.

This year when you step up and make a $50 donation, you’ll not only get immediate access to a digital download of the booklet… but we’ll also ship you a hardcopy at our expense.

Let me tell you, this booklet is THICK with a whole lot of MEATY content… the biggest one we’ve had yet. So donate to a great cause, support our troops, and grab this amazing guidebook to shine a light on the path to doubling and tripling your business this year.

These folks all did it and so can you!

Click Here To Donate $50 to Wounded Warrior Project And Get INSTANT ACCESS To The Member of the Year and Member Awards Case Study Manual in PDF PLUS Receive The Hard Copy In The Mail

…OR…

Click Here To Donate $25 to Wounded Warrior Project And Get INSTANT ACCESS To the Member of the Year and Member Awards Case Study Manual In PDF Only

The first time was about six years ago when, on a dare, I ate an entire double-fisted habanero chili burrito affectionately named “Mr. Napalm”.

The second time was yesterday afternoon after stewing over two comments on the blog in response to the offer I made for the Member Awards case study manual.

Because my truthfulness and integrity were called into question.

Look, I outgrew needing to be “right” over a decade ago.

If someone calls me out on something, I’ll certainly defend myself, but if there’s a possibility the accusation has some merit, then I’ll consider it.

Kaizen.

I want constant, steady improvement. I want growth a whole lot more than I want or need to be right.

And that growth can’t occur if we stay in a defensive posture.

Kinda like an argument with your spouse.

You both dig in to defend your turf. It’s about being right.

And even sometimes if you ARE right – in your mind – you’re not right in her mind.

Because perception is reality.

So you have to stop, calm down, and try to see things from her point of view.

Same goes for marketing. You have to see things from the point of view of your prospects and clients.  Because, at the end of the day, all that matters is THEIR perception, not your intention.

When I reviewed the Member Awards Case Study manual we’re giving away in exchange for a small donation to Wounded Warrior Project, the first thing that popped into my head was…

“THIS IS STRONG! Everyone needs to see it.”

And so I aggressively promoted it.  And in the opinion of at least two people, I inaccurately promoted it.

In yesterday’s email, I said you could get it for free. When you arrived at the blog, you discovered that a donation to charity was required.

To me, that’s free.  Because no money, not a penny, goes to us. We’re giving away the manual.  But to at JR and Bill, who posted comments, I misrepresented the offer.

And if two folks felt strongly enough to comment about it, chances are good there are more who feel the same way.

And that’s not good.

Because when push comes to shove, all any of us really have is our integrity. It’s everything.  And I take that VERY seriously.

Thus…heartburn ensued.

So here’s how I’m going to make this right to anyone who, like JR and Bill, felt I misrepresented the offer:

Get the manual, either digital for a $25 donation, or digital and hard copy for a $50 donation, then just forward your receipt to support (at) netprofitexplosion.com with “For Eric” in the subject line.

It will get forwarded to me, and I’ll promptly write you a reimbursement check out of my personal account and mail it to you along with a note.

I’ve built my reputation in this industry over the past 12 years on integrity and honesty.  And it’s clear that for at least two people I didn’t uphold that reputation.  That eats me up, starting in my gut.

So to JR and Bill, and anyone else who felt the positioning of my offer and the offer itself were incongruent, I’m going to make it right.

And I want to publicly thank JR and Bill for bringing it to my attention.

Because my INTENTION does not matter – what matters is PERCEPTION.

Here are the links again to get the Member Awards Case Studies, fitness marketing promotions and tools.  And if you want to read more about what’s included in this manual, refer to yesterday’s Fitness Marketing Muscle post.

Thanks for reading this.

Click Here To Donate $50 to Wounded Warrior Project And Get INSTANT ACCESS To The Member of the Year and Member Awards Case Study Manual in PDF PLUS Receive The Hard Copy In The Mail

…OR…

Click Here To Donate $25 to Wounded Warrior Project And Get INSTANT ACCESS To the Member of the Year and Member Awards Case Study Manual In PDF Only

I welcome your comments about this post.

Jeremy Gritton, Member of the Year Finalist

I’ve got one video for you today, from NPE Member of the Year Finalist, Jeremy Gritton, below. It will FIRE YOU UP. Be sure and watch it.

Thanks to all of you who took the time off from work to join us, get inspired and instructed on how to make 2011 your best year yet.

This year’s MEGA TRAINING was our best so far. Our community continues to grow and bond in ways that have exceeded our expectations. It’s becoming like a big extended family. There’s so much GIVE TO GET going on – a phenomenon you just don’t experience anywhere else in the fitness industry to this degree (if at all).

It makes Sean, Camelia, Dick and me really proud to see our vision being realized. And that is possible for the reasons I discussed during my “Be Unique, Different…Better” presentation.

We put our core values out into the marketplace like bait on a hook, and that attracts to us like-minded people.

People who are eager to grow their fitness business, produce explosive profits and achieve real personal and professional freedom…but NEVER at the expense of their ethics, integrity and core values.

Fitness business owners who want to make as much money as possible, as fast as possible…but understand there is no such thing as “get rich quick.”

People who don’t shy away from hard work because they’re focused on high achievement and understand the two go hand-in-glove.

People like you.

We sincerely appreciate you and value you. We know each of our thousands of Members is a real person, with a real story who fundamentally just wants to be better. To be, have and do more. To continue helping people and making a difference.

And we’re here to help you do that, and show you how to translate that ‘higher calling’ into a profitable fitness business that gives you everything you want.

One way we can tangibly demonstrate that to you is with the amazing free gift we have for you today.

It’s the 213 page manual containing our 2010 NPE Member of the Year and Member Awards Case Studies.

It’s got their stories, tips and secrets, marketing tools and promotions and absolutely PRICELESS guidance from some of our TOP Members on how they did it – how they grew their fitness businesses with speed.

It’s one thing to hear it from us, it’s a whole other thing to hear it from them. You’ll get ‘inside’ their heads, discover HOW they overcame obstacles and triumphed. It’s not just motivational, it’s literally step-by-step guidance.

It’s packed with killer stuff, like Tom Jackobs bootcamp marketing promotion that produced 2,741 leads, 87 campers and almost 15 grand in sales…from ONE email. Yes, one email.

We could easily sell this manual for $500 or more, but that’s not how we roll.

Instead, we’re giving it away to you for free.

All we ask is that you make a small donation to the Wounded Warrior Project. Sean and I will match your donation and then send a big check to WWP in December. Last year we did the same thing and raised $5,000 from you guys, which we matched, sending $10,000 to WWP in December.

We want to do even better this year.

Here’s how it works:

For a $50 donation to Wounded Warrior Project, you’ll get INSTANT ACCESS to the PDF manual containing all the fitness marketing tools and promotions and fitness business growth case studies from our Member of the Year Finalists and all the other Member Awards categories. PLUS…we’ll mail you the manual in hard copy so you have it at your fingertips to refer to.

And that’s important. Because if you’re like most people, you’ve got dozens, maybe hundreds of PDFs on your hard drive that you might scan once…then lose among all your other computer files, never to be seen again.

And this manual is TOO valuable to be lost on your hard drive. The real value in this will come from repeated viewings, showing it to your spouse or partner, discussing it, applying what you learn. And you’ll get that when you get the hard copy for just a $50 donation.

And let’s be honest, there is a UNIVERSAL LAW surrounding giving. Your small $50 donation isn’t really small at all. That’s one training session to you, but it could mean a better prosthesis for a man or woman of our Armed Services who lost a limb in combat. And that kind of giving always come back to you. It’s the karmic boomerang. And it’s real. I experience it every day, and so do you, if you’re paying attention.

However, if $25 is all you can give now, then you can get instant access to the digital download of the manual (no hard copy shipped to you).

Whichever donation size you decide is right for you, we want to thank you in advance for giving to get.

Make your selection below – just click the appropriate link. And then watch Jeremy Gritton’s awesome video.

Click Here To Donate $50 to Wounded Warrior Project And Get INSTANT ACCESS To The Member of the Year and Member Awards Case Study Manual in PDF PLUS Receive The Hard Copy In The Mail

…..OR…..

Click Here To Donate $25 to Wounded Warrior Project And Get INSTANT ACCESS To the Member of the Year and Member Awards Case Study Manual In PDF Only

Now watch…

Jeremey Gritton: From 2009 MEGA TRAINING Scholarship Winner To 2010 Member of the Year Finalist – An Inspirational Story From A Great Guy

Be a fitness marketing maniac,
Eric Ruth

P.S. Leave a comment below and let us know what you thought of MEGA TRAINING, the Member Awards Manual, Jeremy’s video, or anything on your mind.