GO HERE TO SAVE 50% OFF ALL OUR FITNESS MARKETING, FITNESS SALES AND FITNESS MANAGEMENT PRODUCTS

First of all…THANK YOU!

We are celebrating our 4th birthday this month and along with it comes our 4th annual FREEDOM SALE.

But this year it’s BIGGER and BETTER than ever before.

And that’s because of you and all our loyal, dedicated Members and customers.

Sean, Camelia, Dick and I…and our entire staff are grateful for your trust and your business.

We work hard every day to bring you the best fitness marketing, sales and management systems, tools and coaching to explode your fitness business now.

And, as they say, the ‘proof is in the pudding.’

Nobody in the fitness industry has helped create more fitness business success stories than we have here at NPE.

That’s because our products and services work, and because you work them!

So, again…THANK YOU!

But we don’t just want to ‘say’ Thank You – we want to demonstrate our gratitude with our biggest and best sale ever.

ALL OUR “BEST IN CLASS” PRODUCTS ARE HALF OFF!!!

But only until this Thursday, July 29th.

So grab as many products as you want, right now, and save 50% OFF here:

http://www.NPEFreedomSale.com

To your fitness business success,
Eric

P.S. You can see the full listing of products, the discounts, and buy now right here:

http://www.NPEFreedomSale.com

P.P.S. If you have any questions, or need help, call our office at 1-888-866-4998

There are lots and lots of ways to generate leads for your fitness services, and you should be doing as many as you can (these are your ‘poles in the water’).

But lead generation is just the first step.

You obviously need to convert those leads (prospects) to consultations (where you close clients).

And for many fitness business owners, that’s a big-time struggle.

Not anymore. Here’s why…

In the June/July issue of Fitness Marketing Letter, our monthly PRINT newsletter to NPE Members, I show you a stunning case study on prospect-to-client conversion.

It includes a very simple tactic you can use starting immediately that:

• Totally differentiates you from the the competition in the most remarkable way
• Tangibly demonstrates and proves your credibility and expertise
• Develops incredible trust in you and your solutions
• Builds, cultivates and nurtures a potent and REAL relationship with prospects
• Gives you a great ‘reason why’ to promote your services every single week
• Doubles your prospect-to-client conversion (taking a ‘cold’ lead from interest to action quickly)
• Ramps up referrals like it’s nobody’s business

And the tactic is free. It won’t cost you a dime to implement.

There are three more really killer benefits to using this tactic that you’ll like…a lot.

It’s all coming at you in the June/July issue of Fitness Marketing Letter, which goes into the mail in a few days.

You can make sure you receive Fitness Marketing Letter (plus a bunch of other good stuff valued at over 600 bucks), with your one-month free trial Membership, which you get here:

http://www.FitnessBusinessConnection.com

Try it out for one month, and get the June/July ‘double your prospect-to-client conversion’ issue of Fitness Marketing Letter mailed right to your home or office.

You don’t want to miss this issue.

Be a fitness marketing maniac,
Eric

P.S. Get your no-cost one month trial membership including subscription to the Fitness Marketing Letter here.

Click Here To Vote For Coach Berry!

Coach Berry is one of the classiest gentlemen I know.

He gives so much to all our NPE Members, never asking anything in return.

And he did NOT ask me to contact you about this. He just sent me an email asking for my vote.

So I gladly voted for him.

But then I thought it would be cool if we could get a few thousand fit-pros to vote for him as well.

And that’s why I’m making this fitness marketing blog post.

You may have heard Coach Berry on an audio success CD of the month, or read some of his posts to the forum, or talked to him on one of our conference calls, or seen one of his videos on our site, or read about him in FML.

But even if you’ve never personally been touched by this man, I hope you’ll show your solidarity with a fellow fitness professional whose stated goal, for as long as I’ve known him (over a decade) is to get on Oprah…somehow, some way.

And he’s never lost sight of that goal.

Now Oprah is launching her own TV network called “MyOwn” – and she’s virtually auditioning folks for hosting jobs.

Coach Berry submitted his outstanding video.

You can watch it (and vote for him) here.

Be sure to check out what Coach says at the 1:45 minute mark – “I got you on speed dial!”

That’s classic Coach Berry, and shows his dedication to his clients (the biggest reason for his success).

Even if you don’t have 3 minutes to watch his video, at least please click here and hit the green “vote” button for him.

It won’t take more than 10 seconds.

And you’d be helping a very deserving man move one step closer to his goal.

I believe in doing the right thing as a matter of principle. But I also know, from my life experience, that doing the right thing builds up karma points.  And somehow, some way, it always comes back to you.

So please show a little love for Coach Berry (and earn some karma points) by clicking here and casting your vote for him.

Make it a great day,
Eric

P.S. You can also leave a comment on Coach’s video if you like.

I’ve got a cool trick to show you. (Warning: Math below)

I say it’s a ‘trick’ because when you do this, it feels like magic.

You almost instantly gain 25% more time to work ON your fitness business, and you give yourself a BIG FAT raise.

Listen closely, here’s the trick…

Let’s say you currently charge $60 per session for personal training services (using this for example purposes only, you can substitute in whatever rate you charge for whatever fitness service you provide).

And let’s say you’re doing 20 sessions a day, five days a week.

That’s $1200 a day, $6000 a week.

Today you decide to raise your rates by 25%, to $75.

You send out a letter to all your clients notifying them of the change.

And BAM…25% of them quit on you.

So now you’re doing 15 personal training sessions a day.

15 X $75 = $1125 (you lost $75/day)

$1125 X 5 = $5625 (you lost $375/week)

If you add that up over the course of a year, it’s almost $20,000.

Not an insignificant loss.

But keep reading…

Because look at what you’ve gained:

1. Higher margin (more profit)
2. Better positioning with premium pricing
3. Better personal training clients (the ones who stay clearly value your services)
4. 25% more time to work ON your fitness business (freaking HUGE)

So, what do you do with that time?

1. Improve your internal customer service/operations/marketing systems so existing personal training clients fall even more deeply in love and refer more frequently and consistently to your fitness business.
2. Improve your external marketing systems by focusing on attracting personal training clients who are EXACTLY like the ones you have now (remember, they’ve already proven themselves to be loyal fans).
3. Read a lot more (few things will sharpen your saw faster).

Do those three things, aggressively, and in 60 days (90 if you’re slow) you’ll be back to 20 sessions a day…

…AT $75 PER SESSION!

Give Yourself A Big Time Raise!

If you subtract the small loss you took over those 60 days ($375/week X 8 weeks = $3000), you STILL have given yourself a $75,000 raise over the course of a year (do the math if you doubt me).

And you’re working with better clients, and have better positioning in the marketplace.

Voila…magic!

We coach our NPE VIP Members on this all the time, and when they implement properly, the results are universally outstanding.

This flat out works (it can actually work many, many times better than what I’ve just described to you because we have a fitness marketing system for generating a MAJOR cash injection into your fitness business at the same time you raise the rates).

This is just one of dozens and dozens of effective fitness business building and fitness marketing systems we give you, and coach you through, if you’re accepted into VIP.

Want to apply?

Great. Then go here now:

http://www.NPEVIP.com

Make it a great day,
Eric

Every Monday morning we do a company meeting by teleconference.

So I just got off the phone with Sean, Camelia and the rest of our NPE team (except for Dick, who’s out playing golf).

The first part of the meeting, we go around the horn and everybody gives a quick update on ‘the good news’ both personally and professionally, from the past week.

Hana and Heather Herndon (with dad). Tang Su Doo Regional Champions!

Camelia reported that her two daughters, Hana and Heather, BOTH took home GOLD MEDALS over the weekend in Tang Su Doo (a form of Karate) – they are now Regional Champions.

Both girls are black belts (not sure why they’re belts are red in this pic – but they have black stripes)…and neither of them is even in high school yet (in fact, they’re just 11 and 9 years old!)

Camelia (literally) breeds champions.

Which is no surprise, really, because she’s no stranger to high achievement.  Camelia sets and achieves ambitious goals herself, and is an expert at teaching others how to do the same.

Particularly fitness business owners.

All of our VIPs who work directly with her attest to that fact.

Which is one of the reasons why I call her “The Accountability Queen.”

She is an extra-ordinary coach, an extra-ordinary parent and an extra-ordinary person.

We’re lucky to have her on our team, and any fitness business owner lucky enough to get coached by her need only follow her lead – and execute – to see results fast.

One of the KEY areas where Camelia, Sean, Dick and I coach our VIPs, is on the numbers…

The 17 Numbers That Drive Your Fitness Business

If you don’t know what they are, then read Sean’s blog post here.

We’ve recently implemented a new level of accountability to these numbers within VIP. And it’s got a lot of folks really fired up – their competitive juices flowing.

And I can assure you that the impressive (often shocking) results our VIPs are getting to date, will be far surpassed in the coming months because of this new level of accountability.

That’s the thing about VIP – you just embrace the accountability and execute the game plan – and measurable, significant results are a foregone conclusion.

What kind of results?

Take a look here to see for yourself.

Make it a great week,
Eric

P.S. CONGRATULATIONS TO HANA AND HEATHER HERNDON.  REGIONAL TANG SU DOO CHAMPIONS!

I was just looking out my office window at an amazing view. I want you to see it, so I clicked a couple quick shots of the winter wonderland in my back yard.

View from my deck. Raleigh is a winter wonderland...for a few days.

It wasn’t too long ago that I lived in a tiny rented apartment in a not-so-nice neighborhood. Now I own multiple homes, drive a brand new luxury sports car and have this amazing view. All because of a choice I made. A simple decision.

20 yards from my deck. This is my backyard. I'm grateful for the choice I made.

Everything you want is within your reach. All it takes is the decision to grab it. This Secrets To Their Success 2.0 video report shows you how.  And it’s completely free.

Sean, Camelia, Dick and I are all 100% committed to supporting you and helping you create the life you want. I think you know that. I think you trust us, and that’s something we never take for granted.

- – - – - -

For 9 years I jumped from job to job and opportunity to opportunity always looking for greener grass.

I wasn’t what you’d call a ‘quick study.’

I’d walk down the same street and fall into the same ditch time and time again.  And it got to the point where I was kinda ashamed of my spotty track record.

I was the type of guy who had to learn the hard way by making lots of mistakes.

And it was the repeated frustration of failure and the pain it caused that finally got me to focus.

Lucky for me, the pain became unbearable at the same time I discovered a story about some guys who were a lot like me, but found a profit path that worked for them.

So I focused on modeling what they were doing.

And that choice – that simple decision – changed my life almost overnight.

I didn’t make a killing overnight, but I finally got some positive results, and combined with my new determination to focus, that was enough for me to see it through.

In less than a year I basically doubled my income.

Two years later I had a thriving, highly profitable business.

Five years after that, we leaped to multiple seven figures.

There was no magic to it.

It all happened because of a choice.

I chose to focus. And I chose to model success and stop trying to be a maverick.

Because real success is built on timeless PRINCIPLES, not phony-baloney tricks.

There are 12 timeless principles to succeeding at a very high level in the fitness business.

Here they are:

1. Why the Boats Must Burn
2. FLOW…or fizzle!
3. “SELLALOT”
4. Smokin’ Bodies
5. Jekyll and Hyde
6. NORM!
7. You, A Freak?
8. The Sniper
9. Mrs. Anderson
10. Hot Feet! (ouch)
11. A Gift From The Orient
12. The Next Question
13. Plus…Your Evolution Accelerator

Each of these principles is described in detail in the all-new Secrets To Their Success 2.0 special video report we’ve just released.

And each principle is supported by case studies from your fitness business peers (studio/facility owners, boot camp/group training operators, and independent personal trainers).

The case studies PROVE the principles.

I want you to see this report, because it was something almost identical to this that changed my life.

This is a way for me to pay it forward.

See the report here.

It’ll be the most productive and profitable thing you do this weekend. I promise you that.

Principles rule!

Eric

VIP Member and Houston Fitness Expert Shana Ross was our NPE Member of the Year for 2008. She’s also one of the most fun people you’ll ever meet.

And she knows leverage.

She started with us about 3 years ago with just an idea and the passion to turn it into reality.

In less than 2 years, Shana became our Member of the Year (she passes the tiara to Tony in this video)

Now Shana’s further expanded her studio to accommodate the new client demand, and added boot camp.

From zero to big time in 3 years.

How’d she do it?

Watch her video and she’ll tell you. (Plus, it’s guaranteed to put a smile on your face.)

Here’s another personal trainer marketing post you may enjoy.

NPE Member of the year Tony Maslan sent in pictures after picking up his new ride, the Nissan Z screamer!

Congratulations to NPE Member of the Year Tony Maslan, who sent in some photos after picking up his new Nissan Z. Tony has a lot to celebrate… cranking business, new house this year (in background), great family, and now a new Nissan Z to complete the package. Well done Tony!

Here’s another health club marketing post you may enjoy.

I mentioned in my post yesterday that we’re launching PUSHUPS FOR CHARITY™ to our entire list very soon, Monday to be exact.

We announced PUSHUPS FOR CHARITY™ at October’s MEGA TRAINING and opened the program up to Founding Partners.

Most of the Founding Partner spots were snatched up then, but there are still some available.

The remaining spots will be made available this Monday.

There’s an Early Bird list you can sign up for here.

What Is PUSHUPS FOR CHARITY™?

>> PUC is a very BIG idea that’s simultaneously very simple (which makes is easy to understand and therefore powerful).

>> PUC is a viral lead generation system for you that grows and grows organically.

PUSHUPS FOR CHARITY™ Partners With Make-A-Wish Foundation

>> PUC is a very significant charitable fund raiser (we’ve partnered with MAKE-A-WISH). You get the credit for raising the funds, and all the goodwill associated with that.

>> PUC is a straightforward LOCAL marketing campaign that’s simple for you to implement.

>> PUC is a NATIONAL/INTERNATIONAL marketing campaign (that NPE implements).

>> PUC is a community involvement event.

>> PUC is a fitness challenge.

>> PUC is a HUGE publicity-generator.

>> PUC is a partnership with us. We are leveraging all our marketing expertise and assets to make this the biggest ongoing, grassroots, small business fund raising campaign…ever.

>> PUC is NOT a one-shot deal. This is something we’ll be throwing significant resources behind in order to make it substantial, and grow it larger and larger over time.

There’s much, much more to PUSHUPS FOR CHARITY™ and I’ll share all the details with you on Monday.

But we have a REAL limit to the PUSHUPS FOR CHARITY™ Founding Partner positions available.

That’s not a marketing gimmick – it’s legit.

So, if you see yourself as a very serious fitness business owner who recognizes the value of positioning yourself as one of the “good guys/gals”…

If you appreciate the philosophy of “giving to get”…

If you want (and are ready to capitalize on) major-league new, local lead flow…

And if you want to partner with the leading fitness marketing company in the industry and let us help and guide you to rapid growth…

Then I encourage you to register for the Early Bird list here.

Sincerely,

Eric Ruth

P.S. I have never been more excited about a new program. This is something all of us at NPE are very passionate about. We have major goals for PUSHUPS FOR CHARITY™ and we will be achieving them. This is a turbo-charged bus, but seating is limited. And as you’ll see, the benefits of getting a seat on the bus as a Founding Partner are absolutely huge compared to the small (tiny) investment to partner with us. The best way to get your seat on the bus is going here now.

Here’s another health club marketing post you may enjoy.

I want to show you a video. It’s short, and I’ll even point out the exact spots in the video to pay CLOSE attention to (the ones where the BIG secrets are revealed).

This is a video of last night’s Bill O’Reilly interview with former CNN anchorman Lou Dobbs about why he resigned from CNN.

And it contains one of the most important client-attraction marketing secrets…ever.

Like him or not, Bill O’Reilly is the single most successful cable TV personality in history.

His show on Fox has been #1 for 108 consecutive months – a staggering achievement on TV today. His market share is greater than all his competitors…combined.

So even if you disagree with him ideologically, it would be silly of you to ignore the lessons you can learn from this man. He’s undeniably demonstrated that he knows how to attract and keep an audience, and sell to them: both is point of view and his books and other products.

Watch this short video (the good stuff all occurs within the first 4.5 minutes).

Pay particular attention to these points in the interview:

Minute 1:20

Minute 2:50

Minute 3:20 (the most important bit)

Minute 4:00

Minute 4:24

After you watch, I’ll discuss these points below after you watch the video (you can stop it after 5 minutes)

Bill O’Reilly Interviews Lou Dobbs

The important points:

1:20 Dobbs talks about opinion/advocacy journalism

2:50 “Objective presentation”

3:20 “EVERY SHOW THAT DOESN’T HAVE AN OPINION IS DYING!”

4:00 “Opinion is what works”

4:24 “…move towards a purely neutral presentation”

The biggest mistake you can make in your communications with your “house list” sphere of influence is doing a “purely neutral presentation” of fitness and nutrition.

If you’re not giving your OPINION and infusing that opinion with passion, hard core advocacy and personality and take-no-prisoners, absolute BELIEF in what you say and that your way is THE WAY, then there is no good reason for people to listen.

Because then you’re just another “reporter.”

How we passionately promote our opinion to you

Sean, Dick, Camelia and I would never be characterized as “shrinking violets”.

We have strong opinions, based in fact and proven principles, that we are not shy about sharing and advocating strongly.

Opinions like:

>> Comfort makes cowards of us all

>> If you’re not growing, you’re dying

>> Timid salesmen have skinny kids

>> The only “magic bullet” is divesified, integrated and mostly automated fitness marketing, i.e. I-AM RAINMAKER

>> Don’t be a slave to your fitness business: strong management with a clear vision, organizational chart, and chain of command is the path to freedom

>> Systems, Systems, Systems

>> Don’t chase gimmicks, fads and get rich quick B.S. Focus on your CORE business: getting and keeping clients, maximizing their lifetime value

>> Integrity, honesty, commitment, hard work and personal responsibility – you are exactly where you want to be. If you don’t like where you are, it’s almost certainly because of a breakdown with one of these

>> Give to get – to make your clients valuable to you, you must give them maximum value FIRST

In the next few days, we’ll be introducing you to the biggest and most significant opportunity to GIVE TO GET that you have ever been exposed to. It can revolutionize your fitness business and bring you more eager, local, motivated and predisposed fitness leads…FOR FREE…than anything you’ve ever done, and more than any paid advertising could ever produce.

You are going to be given the opportunity to be part of something that is destined to become possibly the most significant “grassroots” fitness movement in history…part of something that can fundamentally and forever position you as the most influential and in-demand fitness business owner in your city…and help more people become fitness fanatics…while helping children with life-threatening illness at the same time.

COMING SOON: PUSHUPS FOR CHARITY™

Stay tuned…

Eric

Here’s another personal trainer marketing post you may enjoy.