Yesterday we had 8 VIP clients in town for a sold out group consulting day.

VERY productive for all.

Not just for our clients, but hearing directly what everyone’s working on, current obstacles/challenges, and tackling big questions always helps Eric, Dick, Camelia, and I better “tune in” to exactly where we can best help everyone.

One of the major topics that came up was summer marketing.

It’s June 11th and if you’re not actively planning your summer marketing calendar NOW…you better get on this pronto.

Many fitness businesses lose up to 50% of their clients over the summer due to vacations, travel, etc.

And unless you’ve got your continuity income and receivables over and ABOVE overhead expenses…. you’re gonna be in a world of hurt when new lead flow (and therefore sales and revenue) slow to a crawl.

Last summer NPE Member of the Year Tony Maslan went all out with his summer marketing plan and brought in 121 clients in 90 days.

I never heard of ANYONE accomplishing this before.

Tony shared the whole plan and gave out his marketing tools during his Member of The Year presentation.

Can his results be repeated this year?

I’m sure they can… and even be improved.

But WHO will do it?

That remains to be seen.

Maybe it will be Tony breaking his own record.

Maybe another VIP client will push past the mark.

Or maybe a dark horse will come out and claim it.

Anyway, if you never got a copy of Tony’s handouts and tools you can do that here.

Have a great weekend,
Sean

P.S. Today we’re shutting down the requests for VIP membership Info-packs. If you have NOT requested one yet, this is last call to do so.

The webpage will be taken down by end of the weekend.