Apr 11 2008

Staffing NIGHTMARES!

One of the biggest problems we constantly hear owners struggling with is getting enough quality prospects to hire.

And it’s a BIG problem.

Most owners have the attitude that ‘it’s hard to find good people’ and complain that the fitness industry is
full of brain-dead muscle heads, that don’t do what they’re told and leave a job every 6 months.

The fact is that EVERY industry has deadbeats in it, and the fitness industry is no different in that respect.

But there are a TON of good people out there, that ARE looking for a great company they can work with and contribute to.

What you need as a business owner is a system that automatically sifts, sorts, and screens those prospective hires and brings the ‘best of the best’ people to you – so you always have an abundance of
great people to choose from.

Not getting this fixed puts you in a very weak position because you may have people in your company that need to be fired, but you can’t fire them because…

…you have nobody to replace them!

You’re now at the mercy of your employees- held hostage by them and this is a terrible scenario.

When you fall into this ‘trap’, you lose the ability to drive and control your company.

That’s why you MUST get a rock-solid staff lead generation marketing system in place that keeps you out
of this hole.

Another problem NOT having this system in place causes is that not having enough ‘new hires’ on deck cripples your ability to drive hard on the marketing and sales side.

You are constantly having to speed up, slow down, speed up, slow down on your marketing campaigns to keep in time with your current staffing capacity.

This is a real killer because the WORST thing that you can do is stop the momentum that you’ve worked so hard to build up in marketing for new clients.

But it’s a common occurrence for most fitness business owners.

And all it takes is ‘one good marketing campaign’ to hit and then you have to stop and go find more people
to hire before you can start pushing growth again.

Are you ‘wide open’ to fall into this trap yourself right now?

What would happen if you ran a good marketing campaign, and signed up 20-30 new clients?

Would your business be able to handle it?

WITHOUT you personally having to jump back into training clients 60 hours/week?

If the answer is ‘NO’, then you’ve got to commit to get a staff lead generation marketing system in place.

It’s not just essential for risk management of your business, it’s essential for growth.

Find out more in the special report “How To Stop Being A Slave To Your Fitness Business And Finally Get The Freedom You Deserve”.

http://www.duplicationcode.com

To your success,
Sean

P.S. NOT addressing this problem in your biz leaves you wide open for some big problems that (as anybody will tell you who’s lived through them) you DON’T want to deal with. Get informed and get protected:

http://www.duplicationcode.com

Here’s another health club marketing post you may enjoy.

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