Let me cut right to the chase because what I’ve got to talk with you about today IS probably the most important message I’ve shared.

I’m going to talk about the NUMBERS of your business (and specifically your marketing).

A lot of folks THINK they know how to market.

But in reality the OVERWHELMING MAJORITY do not.

Sure they may keep ‘busy’ with activities.

Doing this, doing that, doing more of this and that.

But they are NOT really marketing.

Why do I say that?

Because to REALLY market your business it takes 4 things:

1. Clearly Defined Goals
2. A Plan
3. Massive Action
4. Tracking and Review of Your NUMBERS

And that last one is where everyone falls short.

Marketing goals have to be very specific, and you have to be focused on them.

You must consistently track and review your numbers, and hold yourself accountable to RESULTS.

Because RESULTS are the bottom line.

Everything else is just noise.

Just a few weeks ago we had some clients into town for a group consulting day. And in one presentation a member was sharing with us a list of all his activities.

I stopped his presentation and asked him to share with us his RESULTS.

Guess what?

That really did stop the presentation, because there were very little results to speak of.

But that was the lesson for him, everyone in the room, and for YOU.

It’s so easy to get caught up in ‘activity’ that you get yourself all twisted.

Don’t confuse activity with accomplishment.

They are 2 VERY different things.

In the real world of business and life, you don’t get a gold star for ‘trying hard’.

Trying hard and ‘doing lots of things’ don’t pay your bills, nor will they put food on the table for your family.

Only relentless tracking and accountability to results will guarantee your success.

That may be scary to some, and frankly it should be a little scary at first.

Because that kind of singular focus strips away any and all excuses.

But it also liberates you completely from all the B.S., because you know that the numbers don’t lie.

In a busy and confusing world, numbers tell the truth… all the time.

Here are the numbers you should be tracking with your marketing each month:

1. How many new contacts have you added to your database this month?
2. How many new consultations have been booked?
3. How many new client success stories or testimonials have you captured?
4. Have many new referrals have you received from your client base?

Focus on those 4 numbers… each and every month. Put them on a graph on your wall. Update it all the time.

Once you’ve got 2 data points, how is the graph trending?

Up or down?

Why?

What can you do to influence the trend and crank it up?

Go deep with this.

I promise it will change your life forever.

To your success,
Sean

P.S. Ok, so I couldn’t resist sharing with you at least a few more details on a system I know will support you tremendously in tracking your marketing (and therefore getting RESULTS) this year.

One of the MANY reasons we’re so proud to introduce I-AM RAINMAKER to the industry is because it gives you the RIGHT marketing metrics on a dashboard in front of your face each time you log into the system.

And if you’ve got an iPhone or use Gmail or Google Apps… you can get those metrics right at your fingertips anytime, no matter where you are.

Check out the website and then take it for a 30-day Risk-Free Test Drive.

We held back reopening this program for over 6 months because we took the time to do some MAJOR upgrades and build more tools and add-on’s into the system. And now we can confidently say this thing is hands down the best fitness marketing tool you’ll ever find.

P.P.S. Got a great post to our blog yesterday from Randy Hartz, Tryon Gym in Sioux Falls, SD:

“I used I-AM RAINMAKER to promote a fitness seminar. I created a landing page where they could go to sign up. I sent out 2 emails to my list and asked them to pass them on to their list and linked it to Face Book. The landing page went up on a Thursday afternoon. I had close to 200 unique visitors go to the landing page. 5 days later I had 34 people in the room on a Tuesday night. We had 14 commit to the quick start program that we laid out. The rest will be getting weekly emails and bi-weekly emails from Rainmaker until they buy or die.

The more I learn about this program the better it gets! I was bad about follow up in the past, with I-AM RAINMAKER I know they are staying warm and when they are ready to buy it will be from me. I feel like I finally have an all in one marketing tool!”