Last month, I attended a city event where I added 14 new prospects to my database. I offered a 30 day boot camp as a raffle prize. While at the event the city rep for the park asked if I’d be interested in starting a seniors program and of course I said yes. Though it will be a FREE program starting in October for seniors, they will pull all permits and put me in all of the city publications and press releases. I will have the opportunity to use the attendees for testimonials and announce the camp in my own print newsletter (a GP module) and on my website.

Since I am still working to get a boot camp off the ground, the winner of the30 day camp has been getting PT sessions which aren’t a problem. Using the advice from the PT Retention (GOLD CD) she has been blown away by the service and commitment to her needs. Turns out she is the school districts library coordinator and secretary at her church.

I’ve been contacted by her Pastor to give a health and fitness seminar at their church in October which I plan to also use to leverage (Gold Rush) for Young and Healthy. An organization that works with volunteer doctors and dentists who provide basic health care screening and wellness checks for kids and families with little or no health care in the public school system. This is exciting for me and I know is just the beginning of my dream to become a full time trainer. My desire is not only to change my life but to help others change theirs. Also, it is an opportunity to provide jobs and opportunities for others seeking to make a difference.

I signed up for I AM Rainmaker and have sent out lead generation cards and will continue to do so. I am also using the client catcher in I AM Rainmaker and looking for opportunities every day.

The state of the economy doesn’t scare me-why? I’ve already been working with less so all there is for me is more.

My goal for the year ahead:

1) get the boot camp off the ground by building off the events listed above
2) purchase and implement Deep Core
3) become a VIP boot camp member in 2010

Champions don’t blame circumstances, the react to them.

Pamela K
Neighborhood-Fit

This is a long overdue thank you for the success of Trinity Fitness in Atlanta, GA.

Since starting my first business at 19, I had read hundreds of books on sales, marketing, business, self-help and more. Since I didn’t have a college degree, I knew I had to educate myself even more since this was a huge step out from being an independent trainer. The marketing company next door assisted with brand frame work and our niche. We decided on women’s fitness, nutrition and empowerment. On August 18th, 2005 Trinity Fitness began!

That summer I had met Eric Ruth at the Phil Kaplan seminar in Ft. Lauderdale. I was really impressed with the information and bought everything Eric and Phil had to sell. I couldn’t wait to get back to Atlanta. I was anxious to start implementing the tactics and tools I learned at the seminar in combination with what P.O.V. (Point of Vision), the marketing company, had shown me to take off running.

2006 and 2007 were pretty good years. We continued doubling the income of the gym and were making progress. However, it was hard for me to duplicate myself. I knew sooner or later we’d hit a ceiling if I was the main contributor to the success of the clients and members.

We had added a line of Trinity videos, cd’s and manuals of all of our most popular products. I simply couldn’t find time to build a system to teach my staff how to train and sell like I did. We experienced a lack of consistency with closing and follow through. I had looked into information products and set a realistic goal of building a substantial revenue stream for Trinity out of this line. What I didn’t realize when partnering with the production team was they expected me to do all the work and them sit back and collect checks. This slowed my income goal from this new venture to a halt. I didn’t have time to train staff properly, let alone create a new marketing plan for a huge info product line.

Days later I received a postcard flyer in the mail from Eric and Sean about a program called Duplicator. I thought, “This is great!” They have a system to teach duplication. After I finished the program, I received another post card about Auto Closer. If you’ve seen the post card it boasts of tens of thousands of dollars personal trainers were banking in short periods of time using this system. Yes, I was skeptical, but, I knew Eric. I thought, “If this isn’t true, I’ll be really shocked.”
While going through Auto Closer, I realized it was another “must have” for teaching staff to sell the way I did. Plus, it helped me fill in the gaps in my sales process.

Only 3 weeks into the program I decided to try it on new prospects. We were selling huge packages! For over 6 months we had a 100% close rate. It was unbelievable!

Summertime was here, it was supposed to be slow, but we kept making more and more money and members and clients kept running through the door to sign up! Since we were on such a roll, Deep Core came out and we had to have that too! These systems launched us from slow and steady progress to super fast results almost overnight!

It was like rocket fuel!

I couldn’t believe how easy it was! Learn the program, implement the action steps and see huge returns!
BTW- I was only a Gold Plus member at the time. September 2008 was the first Mega-Training event and it rocked. I signed up for a new website, Infusionsoft program and filled out the application for VIP. I was all in! As members of Trinity say, “I drank the Kool-aid!”

As a VIP member, it’s a great to have so many marketing campaigns and programs at your finger tips. I find it hard to always get on the webinars, but love the fact that everything is online to access later.

In December 2008 we expanded into the space next door. Now we are at 8,000 sq ft.

To take a step back for a minute: I added all these new additions based on numbers. Our numbers, even though there was a “recession” were continuing to grow. We continued to double and in some months triple what we had set from the year before. It didn’t look like anything was going to stop us moving into 2009!

But, something did, and it hit hard.

All the momentum and the wind in our sails were gone! Leads were drying up and the phone stopped ringing. We had never lost members or clients like this before. Until December 2008 we had a retention rate of over 90%. For the first time in Trinity’s history, members and clients were leaving for other reasons than moving away or relocating. Most claimed job losses, relocating and other reasons for canceling memberships.

I had never experienced anything like this before. I couldn’t figure it out.

Something that was going so right, in a blink of an eye, started to collapse with no real explanation. I started questioning myself, my leadership ability and everything about me. My staff, which had grown to 14, was now down to 5. This is the part where, I think, the true power NPE is over looked. Yeah, we like to hear about the successes and the continuous growth, but sometimes there are setbacks. Real setbacks, which can destroy your business and leave you in the business graveyard with many others if you don’t have a strong team, like NPE to help you stay focused and assess goals and benchmarks.

I started having weekly coaching calls with Camelia. If you ever have an opportunity to work with her, she’s awesome. There is a reason she owned a million dollar fitness business! Since last year four fitness centers in the area have gone under, three of which were women’s fitness centers. I explained to Camelia my concerns about my ability to lead this company further. I really felt I had failed. She told me, if I had failed, I would have been one of those other gyms that had already closed. That was huge for me! I’ve always been the guy everyone looks to for answers. I rarely have a support person of my own. She became my coach to assist me in getting Trinity back on track. We took a step back, reassessed Trinity’s plan for the year and went to work on rebuilding what we had accomplished last year.

Now, we are on fire!

* We’re signing people up for everything from nutrition classes, self-defense seminars, personal training programs and more!

* We’re back on radio and television spots as the local experts for women’s fitness and empowerment.

* I’ve only begun to understand the power, but Infusion, up to this point, has been a great way to systemize everything from lead tracking to email marketing. We’re looking to use it as our billing system as well. Having one program that can do it all, is great!

* The website Lynn Van Dyke and her crew built for Trinity is unbelievable! We receive an average of 5 leads per day!

We just worked these two media opportunities into our schedule!!!

* September 22nd, I’m presenting at an event called “Chicks fight back!” We’ve partnered with WSB AM 750 and B98.5FM to put on this self-defense seminar for 500-700 women.

* A local television network is interviewing and having us on for a feature segment on women’s safety and self-defense.

Thanks again!
Nathan J. Nowak
President, CEO Professional Training Systems, Inc.
Owner, Trinity Fitness

Goal 40 new paying clients in 90 days starting July 3rd 2009, written down and documented funny photo available:

> Can only use new ways to get clients, no past marketing ideas allowed.

> Must employ new mental strategy that allows people to come to camp in ways we have not implemented in the past

Result:40 new paying boot camp participants in 77 days, September 17th 2009

Created:

> Text diet, automated text reminders sent out 3 times a day 5 days a week reminding our customers to eat the meals on the generic meal plan that was created once a week on Fridays. 97 people now receiving the eating reminders. http://www.inlandempirebootcamp.com/textdiet/

> Creating Text Diet marketing product for other trainers

>Started using Rainmaker!

>Created Restaurant video reviews: partnering with local restaurants to showcase healthy eating and “free” food for our campers and restaurant customers who optin to the rainmaker system http://www.inlandempirebootcamp.com/html/restaurant_reviews.html

> Created Biggest loser contest for the local grocery store, tying in “Text Diet” online boot camp workouts and outdoor boot camp workouts. 27 participants paying us $5 per month for 1 weigh in or 1 hour of our time per month, all participants paid in advance for 4 weigh ins. $540 in cash revenue, total new boot camp participants and referrals yet to be determined. http://www.inlandempirebootcamp.com/html/ralphs.html

> 40 New members are $99 per month on 6 month contract attending camp 3 days a week, all on eft. 4 week camp 1 week off …… 4 week camp 1 week off ect…..

> Created SeeItAsPerfect.com The new mental strategy to help clients and their businesses create better results. Applied “text Diet” concept to a mental series of texts to keep people “emotionally fit”

>created (5) new websites/blogs to dominate the local area by having a specific blog for each city that is automatically updated and linked to main website. All blogs now rank on first page of Google for each city and they all rank on the first page for multiple cities which means we now have several of our websites/blogs on the first page of Google dominating sometimes 5 out of 10 spots. Now we are going to clean up the blogs ect…

>Started a referral campaign to turn the 40 into 100 and raise the price back up to $199 per camp (3 days a week) our normal fee.

> Created (meet-up style) hiking group. Took 11 people to the top of Mt Whitney 14,496 ft the tallest point in the continental US and did it in 1 day out and back, and now 14 more to the Havasupai Water Falls at the bottom of the Grand Canyon

> Created “80′s Fear Factor” night. Pot luck healthy dishes only dress as you were in the 80′s (our clients are 40 to 44 year old women) IT WAS A BASH!

Thanks guys!

Tony

Mark Hill
Owner
Lifestyles Fitness Personal Training
FIRM Fitness Camp