How To Give Yourself A $75,000 Raise
I’ve got a cool trick to show you. (Warning: Math below)
I say it’s a ‘trick’ because when you do this, it feels like magic.
You almost instantly gain 25% more time to work ON your fitness business, and you give yourself a BIG FAT raise.
Listen closely, here’s the trick…
Let’s say you currently charge $60 per session for personal training services (using this for example purposes only, you can substitute in whatever rate you charge for whatever fitness service you provide).
And let’s say you’re doing 20 sessions a day, five days a week.
That’s $1200 a day, $6000 a week.
Today you decide to raise your rates by 25%, to $75.
You send out a letter to all your clients notifying them of the change.
And BAM…25% of them quit on you.
So now you’re doing 15 personal training sessions a day.
15 X $75 = $1125 (you lost $75/day)
$1125 X 5 = $5625 (you lost $375/week)
If you add that up over the course of a year, it’s almost $20,000.
Not an insignificant loss.
But keep reading…
Because look at what you’ve gained:
- Higher margin (more profit)
- Better positioning with premium pricing
- Better personal training clients (the ones who stay clearly value your services)
- 25% more time to work ON your fitness business (freaking HUGE)
So, what do you do with that time?
- Improve your internal customer service/operations/marketing systems so existing personal training clients fall even more deeply in love and refer more frequently and consistently to your fitness business.
- Improve your external marketing systems by focusing on attracting personal training clients who are EXACTLY like the ones you have now (remember, they’ve already proven themselves to be loyal fans).
- Read a lot more (few things will sharpen your saw faster).
Do those three things, aggressively, and in 60 days (90 if you’re slow) you’ll be back to 20 sessions a day…
…AT $75 PER SESSION!
Give Yourself A Big Time Raise!
If you subtract the small loss you took over those 60 days ($375/week X 8 weeks = $3000), you STILL have given yourself a $75,000 raise over the course of a year (do the math if you doubt me).
And you’re working with better clients, and have better positioning in the marketplace.
Voila…magic!
We coach our NPE VIP Members on this all the time, and when they implement properly, the results are universally outstanding.
This flat out works (it can actually work many, many times better than what I’ve just described to you because we have a fitness marketing system for generating a MAJOR cash injection into your fitness business at the same time you raise the rates).
This is just one of dozens and dozens of effective fitness business building and fitness marketing systems we give you, and coach you through, if you’re accepted into VIP.
Want to apply?
Great. Then go here now:
Make it a great day,
Eric
