It’s January, so you’re probably getting more new fitness leads this month than any other month of the year. And because of that, most fitness business owners snatch the quick-converting low-hanging fruit. You take those clients who are “in heat” and you have a good month.

But why not make it a great month?

Why not DOUBLE the number of new clients you get?

You can when you get serious about timed, linked, multi-media follow-up. Because that’s where the really serious profits are, and you’re in business to create PROFITS.

Let’s say right now you’re averaging 10 new leads a month and converting 3 of them (the low hanging fruit). What’s happening with those other 7 leads? If you’re like most fit-pros, you’re probably sending them a weekly email newsletter to build the relationship and try to get them to call for a consult or trial.

That’s fine. You should be doing that.

But in and of itself, a newsletter isn’t enough, particularly for hot, fresh new leads.

There’s gotta be more to your follow-up than just a newsletter.

Here’s an example of what I mean. I just finished updating the new lead follow-up and conversion sequence for our I-AM RAINMAKER Members. This is what’s included in the done-for-you campaign:

1. Multiple lead generation “bait” offers to get the opt-in.

2. The opt-in is instantly transferred to a personalized landing page (using the I-AM RAINMAKER PURL technology) with the lead’s name in the headline (nothing gets attention and says “this is specifically for you” like their own name).

3. The landing page contains a video that builds rapport and offers additional information and a valuable free offer.

4. A 30-day pre-written follow-up email sequence automatically kicks in delivering powerful relationship building messages, all LINKED to a deadline date to redeem the free offer.

5. A 30-day OFFLINE follow-up postcard and telephone sequence automatically kicks in, sending glossy, sexy PURL postcards on a timed schedule without you ever having to print or mail a thing yourself, it’s all handled by the I-AM RAINMAKER marketing machine.

6. The postcards and phone messages drive the leads to the special PURL landing page.

7. And over the course of those 30 days, the lead is also receiving 2-3 email newsletters and one postcard newsletter. Done-for-you. No writing. No fuss. No muss.

All in all, there are 26 different marketing tools included in this “high touch” multi-media relationship-building follow-up and conversion sequence. And you don’t have to create a single one, send a single email or mail a single postcard yourself. It’s all done on auto-pilot. A date is never missed. An opportunity is never missed.

This is how you stay “top of consciousness” with your lead, demonstrate your expertise, WOW the lead with your attention to them (none of the tools are aggressively “salesy” they are all designed to build rapport and educate the prospect about what’s in it for them), and ultimately convert them to new clients..automatically.

That’s why we can say this breakthrough fitness marketing machine gets and keeps clients for you automatically and 100% guaranteed. Because when you combine effective fitness marketing tools with rock-solid automation that works for you 24/7/365 without fail, without asking for a raise, without calling in sick, without forgetting or making mistakes…you CONVERT.

And you don’t just convert the low-hanging fruit. That’s easy. No, I’m talking about the 7 out of 10 leads that were being squandered. Because that’s where the REAL profits are.

So now you’re probably thinking, “OK, sounds good, but how do I do that myself?”

First, you need tools: emails, postcards, video, landing pages, telephone scripts

Second, you need technology: Aweber.com can do your emails, Homestead.com can do your landing pages (not with PURL technology), flip video plus youtube.com for your videos.

Third, you need support personnel: post office/mailshop for your postcards, admin assistant for your phone follow-up and to make sure the sequences are running correctly – right tool to the right lead at the right time.

Fourth, you need time: for developing the sequences, creating offers, writing the tools, coordinating the support, learning the technology, integrating everything into a cohesive system.

There’s so much stuff to figure out, it’s no wonder most fitness professionals just don’t do it. And that’s exactly why we developed I-AM RAINMAKER…so you don’t have to do it. Instead, let the machine do it for about four bucks a day.

If you were to just increase your conversion from 3 out of 10 to 4 out of 10, that’s one more new client a month, 12 new clients a year. What’s a client worth to you? Probably a lot more than four bucks a day, right?