How to capitalize on the fitness challenge phenomenon
THE FITNESS CHALLENGE PHENOMENON IS HERE
Body for Life has put over 2,000,000 people through its fitness challenge.
The Biggest Loser is one of the hottest shows on TV for seven seasons.
Discovery Health National Body Challenge is also in it’s seventh year.
Health clubs around the world run fitness challenges every year.
Boot Camps are doing them.
PT studios too.
CrossFit runs a big time challenge contest every year.
Yoga, Pilates, Spinning – they’re all ripe for fitness challenges.
Fitness challenges are undeniably way more than a fad, and go well beyond even a trend.
They’re a full blown FITNESS PHENOMENON.
And the great news is that, because they’re so understood by the public (they ‘get it’), so hot and so in-demand any fitness professional can capitalize on them.
Plus, by associating your challenge with a local or national charity, it’s get even easier to land media coverage (although that’s not necessary to be successful).
Fitness challenges are adaptable and customizable.
You can start small and scale up, or you can go big from the beginning.
You can run them ‘in-house’ – just leveraging your existing sphere of influence – or you can market them externally and draw in hundreds of new leads.
They can be ‘niched’ to specific categories like a golf fitness challenge, brides to be fitness challenge, finance and fitness challenge, beauty and body challenge, etc.
Or they can be generic transformation challenges.
There are no hard and fast rules…except for this one…
…you’ve gotta be doing them.
Because if you don’t, it’s a sure bet your competition will, and then they get all the glory, all the clients, all the mind-share and market-share.
Go here to discover how to capitalize on fitness challenges right now.
Be a fitness marketing maniac,
Eric Ruth
P.S. We have Members who’ve generated in excess of 400 leads within 60 days from fitness challenges. That’s more than many fitness businesses get in an entire year. And now it’s never been easier to get started with your own fitness challenge…
http://www.fitnesschallengesecrets.com
P.P.S. We’re big fans of challenges and contests here at NPE. We run them with all our coaching programs and are just 11 days away from ‘crowning’ our Member of Year at Mega Training. We didn’t make this stuff up, but we use it, many of our savviest Members use it, and you should be using fitness challenges/contests too. Here’s everything you need to know.
Here’s another fitness marketing post you may enjoy.
Hey guys, I just wanted to tell you that the Fitness Challenge Phenomenon has come at a great time for me.
As a VIP member I was introduced to the Corporate Your Best Body Challenge this summer and began exploring this opportunity immediately, seeing the tremendous potential. I used a contact to nab my first corporate client and soon will be implementing an 8 week YBB Challenge/Boot Camp for this company.
I have focused solely on personal training for 2 years and have been wanting to branch out to boot camps for some time now. The Fitness Challenges, specifically the YBB Corporate Challenge, has now opened the door for me to begin adding this potentially lucrative revenue stream to my business. The final tally for participants is not in, but based on an internal company survey, there will be 40 to 50 boot camp/fitness challenge participants.
I won’t make much $$ on this first one, but the big picture implications are enormous. I will use this initial program to leverage video, photos, testimonials and results and will use your marketing tools to secure further corporate clients. Also, I have a good shot at becoming a long term boot camp provider for this company. I will also have up to 50 additional leads for my personal training services, and now that they will know me and like me, upselling them to private training will be much easier. More importantly, this has opened up a much needed new revenue stream in my business.
Thanks guys, my fitness business will NEVER be the same!
Another great program! Thanks NPE for giving us the tools and step-by-step instruction to get this off the ground ASAP. Great instruction on how to get this done with enough wiggle room for us to personalize it for our own businesses/clients.
Looking forward to kicking it off after MegaTraining.
Hi Sean and Eric,
Thanks for always providing great informational products. I have been trying to think of a way to leverage the Challenge craze to grow our boot camps this fall and winter and you just gave me the answer.
Thanks again,
Grant Hughes
I am constantly blown away by everything you all do. You never fail to over deliver (which is a great lesson in its self). So far, I’ve only had an opportunity to review the first video, but will get to the second one tonight.
Again, thanks for all you do. NPE ROCKS!