If you read my post on fitness referral virus, you know we’ve got a history-making event coming up in October.

And we want you to be there with us at NPE Mega Training in Orlando Florida, because this is going to be something to see, something that will be talked about for a long time.

In fact, this’ll be the most content-rich fitness business event…ever.

If you haven’t read the new letter we posted over the weekend, take a look at it now

One of the fitness business entrepreneurial GIANTS speaking at Mega Training 2009 is my friend, JC Santana.

I met JC in 2005 when he and I were both speaking at Phil Kaplan’s Forum in Fort Lauderdale.

I could listen to JC talk all day long.  He and Phil are the two most knowledgeable people I’ve ever met when it comes to fitness.  They’re two of the leading authorities in the world.

If you’ve never heard JC in person, you’re really missing something special.

Talk about a passionate guy – he takes the cake.

But his abilities extend far beyond being passionate.  Anybody who’s consulted with the FBI, the U.S. Armed Services, multiple Fortune 500 companies, multiple professional sports teams, MMA and been invited to speak to some of the leading medical doctors in the world…well, you gotta have the chops to get those gigs.

But let me tell you about JC’s presentation at Mega Training, because it’s different than probably anything you’ve ever heard him talk about before.

Juan Carlos Santana will coach you up on “The Psychology of Client Development, Compliance, Results & Retention.”

And that’s where the rubber meets the road for you.

Because if you can’t get results for clients, if you can’t “develop” them properly, your fit-biz will be frustrating at best, short-lived at worst.

But JC’s presentation isn’t about exercise protocols. It’s about the business of fitness.

Because the fundamental business of fitness is client development.

Be sure to take a look at everything JC will be covering at the October 16-18 NPE Mega Training in Orlando (and the other 20 fit-biz presenters, too), and grab your reservation today at the lowest prices we’ve ever offered.

See you in Orlando,

Eric Ruth

P.S. In addition to being a world-class expert, Juan Carlos Santana is also one of the real “good guys” in our industry. He’s as approachable and friendly as anyone you’d ever want to meet. And you’ll get an opportunity to meet him and pick his brain at Mega Training.

Here’s another fitness marketing post you may enjoy.