I want to show you how to sell more to your house list…how to find the sweet spot in your market using smart fitness marketing.

Let me set this up for you…

Sean and I were more than a little bit skeptical about how Group Training Accelerator would be received.

We knew the value of the six group training systems, the pro formas, hot-sheets, videos, and 2-hour group training Q&A audio, but weren’t sure the market would recognize the value, even at such a low price point.

But we got a nice surprise.

Group Training Accelerator is a certifiable home run…selling like crazy.

There’s a really big fitness marketing lesson in that…

YOU are NOT your market.

And therefore YOU cannot be the ultimate judge of what they want.

You have to ask THEM. That’s the only way to hit the sweet spot.

There’s no better way to ask and receive definitive and conclusive feedback than to offer something and just see what the response is.

And you can do that with little “risk.”

Let’s say, for example, that you’re personally training for a marathon.

Why not send an email out to your list and offer 3 “train with me” spots at a high-end price point?

Don’t ask them to buy – just ask them to respond to the email if they’re interested, and then you’ll provide an info-pak.

See how many respond. You’ll probably be pleasantly surprised.

But if not – if nobody responds – you lose nothing. And you just roll right into the next offering.

That’s just one simple idea – there are many different INNOVATIVE programs you can offer with little risk – and doing so is smart fitness marketing.

People get tired of seeing the same ‘ol, same ‘ol from you time after time.

You’ll sell a lot more to your house list by offering them some NEW and innovative fitness services and products. Shake things up a bit. Be creative.

Because you just never know when you’ll hit a home run like we did with Group Training Accelerator…unless you try.

“You miss 100% of the shots you don’t take.”

No magic bullets, just smart fitness marketing,

Eric Ruth

P.S. If you want something to spark some innovative ideas, get Group Training Accelerator and discover ALL the opportunity in front of you.

Here’s another health club marketing post you may enjoy.