Jul 20 2010

Fitness Marketing and Boot Camp Marketing Tip – Top Ten FREE Press Release Services

Below are the Top Ten FREE websites for submitting your fitness marketing press releases to promote your personal training, boot camp, group training or health club fitness business.

And I’m going to show you a simple way to leverage every press release you write into two more fitness marketing assets.

There are 3 really good reasons you want to be submitting press releases and articles online, consistently every single month.

  1. You get valuable back links to your web site that increase traffic and improve/solidify your Google, Yahoo and Bing search engine position.
  2. The likelihood of getting MAJOR media coverage increases with each submission.
  3. The vast majority of your competition is NOT doing this, so it’s a marketplace domination strategy.

NOTE: One of the profitable promotions presented at MEGA TRAINING 2010 is all about how to get major publicity.

Here are the TOP TEN FREE Press Release Services For Your Fitness Marketing and Boot Camp Marketing

http://www.freepressrelease.com

Freepressrelease.com was featured in the New York Times and has some solid tutorials on how to write effective news releases (see the right hand column on home page).  It’s easier than you think.

http://www.i-newswire.com

http://www.prlog.org

http://www.pr-inside.com

http://www.bignews.biz

http://www.pressreleasepoint.com

http://www.clickpress.com

http://www.openpr.com

http://www.ideamarketers.com

http://www.1888pressrelease.com

And here are three current (as of today, July 20, 2010) ‘hot topics’ you can submit press releases on (plus headline ideas):

Is this the weight loss ‘magic bullet’? (new weight loss pill Qnexa)

Why BMI is an ineffective health measurement tool

Relates to new Health Care ‘Reform’ bill, and how it will negatively impact people. BIG TIP: Always take a stand in your press releases and articles, be an advocate or antagonist in order to get attention.  Being ‘vanilla’ rarely ever leads to exposure.

Diabetes medication can kill you (Avandia causes strokes/heart attacks)

Keep in mind that EVERY press release you write can quickly be transformed into a brief article you then submit to http://www.ezinearticles.com

Then take the best article you write each month, tweak it slightly, add a little more content, and submit it to a couple LOCAL blogs to see if they will publish it as a guest article.

Ideally, each of your press releases and articles will contain two links back to your website or blog:

  1. To your homepage
  2. To a page on your site/blog with content related to your press release/article (and every content page on your site or blog should have some form of lead generation mechanism so interested readers can opt-in to get more content, or a consultation/free trial from you).

Your Public Relations Fitness Marketing Action Plan

Build two hours of public relations time into your monthly calendar for writing one or two press releases (which can then be adapted into short articles) and submitting them to the free PR sites listed above, to www.ezinearticles.com, and to your local blogs.

You absolutely want to be developing relationships with influential local blogs – just like newspapers, they are always looking for great content. But unlike newspapers, they don’t have multiple reporters on staff who are constantly generating new content.  They need – and are eager for – your help.

This isn’t a magic bullet fitness marketing strategy – it may take a couple months to see a measurable increase in traffic to your site, or improvement to your Google ranking – but it will pay off over time.

This is the kind of ‘work’ that most just aren’t willing to do.  And that’s really good news for you…if you’re one of the few willing to do it.

It’s the principle of the ‘slight edge’.

And if done consistently, the chances of one of your news releases or articles getting noticed by the right person and leading to some major publicity grows every single month.  But at the very least, you will get an ever-growing number of quality back-links to your website/blog that increase traffic and improve your search engine ranking (or solidify it, if you’re already at the top).

At MEGA TRAINING 2010, Brad Linder of Get You In Shape, will show you the profitable promotion that landed him 3 local newspaper articles in 30 days, including the FRONT COVER of the Dallas Morning News.

Brad’s presentation is one of 12 profitable fitness marketing promotions taught to you at MEGA TRAINING. Promotions you can ‘copy and paste’ right into your fitness business the same day you get home.

MEGA TRAINING 2010 is ALL about putting in your hands actionable, immediately usable promotions and tools that get results…not rah-rah, feel good stuff, or general, ‘I’ve heard it all before’ success tips.

Go here to grab your seats to MEGA TRAINING today.

Be a fitness marketing maniac,
Eric

P.S. Do you have questions about how to get publicity? If so, post your question below in the comments section and I’ll answer it.

3 Responses to “Fitness Marketing and Boot Camp Marketing Tip – Top Ten FREE Press Release Services”

  1. Aron says:

    Anyone have tips on finding local blogs?

  2. Tom says:

    Thanks for the resources. I will check them out!

  3. Thank you so much for the great tips!

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