Fitness Marketing Systems, Tools and Coaching
     This blog is about fitness marketing: how to get and keep clients who pay you what you're worth, value your services, stay with you longer and refer to you more consistently. Effective, low cost, high impact fitness marketing is really all about creating and nurturing relationships with your marketplace. It’s about authentic and honest communication that clearly conveys "what’s in it for them" and "why you are the obvious expert they should buy from."
     And that’s what you’ll discover here: hundreds of tested and proven fitness marketing and personal trainer marketing strategies, tips and even full-blown marketing systems and tools. We don’t mess around with theory, or what "should" work. Everything you’ll learn from us comes from dozens of years of in-the-trenches experience and real life application. And you’re in really good company. Thousands of the most successful fitness professionals, personal training studio and facility owners, health clubs, group training and boot camp owners and independent personal trainers read our fitness marketing blog religiously every single day. Because they know we deliver the goods on how to magnetically attract more clients, sell your services effectively, manage your fitness business, get leverage and real freedom, earn the six-figure income you deserve, and have a lot more fun doing what you love. So we’re really glad you’re here. You’re in the right place if you want fitness marketing strategies, systems, tactics and tools that work ...without you trying to figure it all out on your own.
Sep 29 2011

Last Call For MEGA TRAINING 2011 Registration!

SOLD OUT!

MEGA TRAINING has now sold out and in fact we’re a couple seats over. For last minute registrations please call 888.866.4998 to see if we may have a cancellation and can open up a seat.

We look forward to seeing everyone in Orlando next week!

We’re at LAST CALL for MEGA TRAINING registrations now with just 38 28 18 7 1 tickets left.

If you’re name isn’t on this list, then head on over and grab your ticket now at www.MegaTraining2011.com before you miss out on the PREMIER Fitness Business Conference of the year!

  1. John Abare
  2. Rommel Acda
  3. George Amrein
  4. Chrisie Allemand
  5. Nelson Alvarado
  6. Mike Alvarez
  7. Mary Jane Amrein
  8. Carolos Arias
  9. Naaij Asaad
  10. Audra Baker
  11. Sam Bakhtiar
  12. Melissa Barcley
  13. Clint Barr
  14. Jennifer Barr
  15. Josh Barton
  16. David Beares
  17. Brian Benoit
  18. R B Berry
  19. Jordan Biamonte
  20. Michael Bianchi
  21. Laura Bickford
  22. Laurel Blackburn
  23. Matt Blades
  24. Christine Boakes
  25. Michael Bouchard
  26. Dexter Bowen
  27. Ken Bowman
  28. Mary Catherine Boyorek
  29. Paul Britt
  30. Jason Brown
  31. Olivia Burnell
  32. Rick Byron
  33. Rick Caputo
  34. Jesus Castillon
  35. Kri Chay
  36. Matt Clark
  37. Jenny May Clermont
  38. Sue Clermont
  39. Michelle Collier
  40. Philip Cook
  41. John Daigneault
  42. Dave Dambrosio
  43. Adam Davis
  44. Ben Davis
  45. Tina Davis
  46. Trish Davis
  47. Robert DeFreese
  48. Tim Detmer
  49. Chas DeVetter
  50. Brian Devlin
  51. Patrick Diver
  52. Anna Dornier
  53. Anthony Dornier
  54. Daniel Eckerman
  55. Trey Eckerman
  56. Leanne Ellington
  57. Dave Fannin
  58. Paul Fetters
  59. Stefanie Fisher
  60. Brandon Flowers
  61. Christine Fox
  62. Juan Garcia
  63. Cassandra Gaudet
  64. Eric Gelder
  65. Isabel Gelo
  66. Erin Gentry
  67. Peter Gibbs
  68. Susan Gibeau
  69. Jason Goggans
  70. Chris Gray
  71. Jeremy Gritton
  72. Ginny Grupp
  73. Carlos Guest
  74. Jerremy Guthrie
  75. Travis Hackett
  76. Karen Hadsall
  77. Shaun Hadsall
  78. Brad Hamilton
  79. Carl Harmon
  80. Lori Harris
  81. Randy Hartz
  82. Kevin Harvey
  83. Kristen Harvey
  84. Matt Hedman
  85. John Heringer
  86. Matthew Hickey
  87. Josh Hightower
  88. Maryann Hightower
  89. Mark Hill
  90. Hugh Hines
  91. John Hinkle
  92. Larry Hinson
  93. Jessica Hoffman
  94. Jordan Holland
  95. Zach Hunt
  96. Amy Hunt
  97. Diana Inglis
  98. Mike Inglis
  99. Daniel Iversen
  100. Tom Jackobs
  101. Rita Jagodzinski
  102. Gregorz Jasnikowski
  103. Bonifacio Jimenez
  104. Sheila Johnson
  105. Ryan Joiner
  106. Jeffrey Jones
  107. Greg Justice
  108. Adam Kessler
  109. Bret Kliethermes
  110. Robert Knapp
  111. Carrie Kukuda
  112. Barney Kuntze
  113. Sean Lee
  114. Thomas Leverett
  115. Arin Lindauer
  116. Tony Lindauer
  117. Brad Linder
  118. Troy Lindner
  119. Michael Lindsay
  120. Ben Llames
  121. Belton Lubas
  122. Paul Lyngso
  123. Kenny Mack
  124. Shawn Manning
  125. Justin Marcis
  126. Sean Martensen
  127. CJ Martin
  128. Jim Martin
  129. Michael Martinez
  130. Rick Martinez
  131. Tony Maslan
  132. Stefan Matte
  133. Kristen McBryde
  134. Matt McBryde
  135. Kerry McElroy
  136. Monte Mitchell
  137. Thomas Mitchell
  138. Trent Mitchell
  139. Jason Mollter
  140. Claudia Montanari
  141. JP Montanari
  142. Michael Moore
  143. Alexander Morentin
  144. Ahmed Morgar
  145. Dave Mugavero
  146. Paula Mugavero
  147. Mark Murphy
  148. Nathan Nowak
  149. Michelle Odefey
  150. Lisa Olson
  151. Fatimat Olukoju
  152. Christopher Page
  153. Jessica Page
  154. Jake Parent
  155. Erik Peacock
  156. Conni Ponturo
  157. Terry Pratt
  158. Julie Prince
  159. Matthew Probst
  160. Jon Quinn
  161. Jennifer Ralph
  162. Angela Ramos
  163. Fernando Ramos
  164. Dustin Rippetoe
  165. Deborah Rodgers
  166. Desean Rodgers
  167. Keith Rodgers
  168. Lenora Rodriguez
  169. Marshall Rogers
  170. Kirk Rogers
  171. Delaine Ross
  172. Jeffery Rowe
  173. John Saeger
  174. Erica Salio
  175. Tim Salvador
  176. Roberto Santarossa
  177. Kim Saverly
  178. Tom Schiltz
  179. Bradley Scott
  180. Chris Scott
  181. Jayson Scott
  182. Jason Scully
  183. Heather Seltzer
  184. Brian Sheridan
  185. Lisa Sheridan
  186. Danny Short
  187. Daniel Silva
  188. Mark Snow
  189. Nikki Snow
  190. Shondelle Solomon
  191. Herman Soto
  192. Jennifer Stockero
  193. Alicia Streger
  194. Shawn Strickland
  195. Keoni Subiono
  196. Robert Sutton
  197. Rudy Tapalla
  198. Terrence Thomas
  199. Jeff Tomaszewski
  200. William Vasquez
  201. David Veras
  202. Dagoberto Vila
  203. Stacy Ward
  204. Toby Watson
  205. Matt Wells
  206. Diedra West
  207. Lewis Wilkerson
  208. Pamela Winters
  209. John Wolf
  210. Mike Worden
  211. Stacy Wyman
  212. Julia Zammito
  213. Brad Zegula
  214. Roman Granville
  215. Shana Ross
  216. Monte Mitchell
  217. Nicole Spencer
  218. Sarai Jones
  219. Tim Woods
  220. Elizabeth Burns
  221. Tony Montgomery
  222. John Kent
  223. Lory Moore
  224. Terry Burton
  225. Luka Hocevar
  226. Steven Krebs
  227. Ken Stewart
  228. Kennet Washington
  229. Gina Ebner
  230. Dave Ebner
  231. JR Kuchta
  232. Bonnie Hardie
  233. Angelo Kolettis
  234. Jared Lopez
  235. Vincent Shinholster
  236. Michael Norwood
  237. Adam Rodgers
  238. Christine Steigerwald
  239. Kenny Mack
  240. Junior Glymph
  241. Renee Rosenthal
  242. Sonya Shari Louis Taylor
  243. Bill Luke
  244. Ann-Marie Giglio
  245. Linda Grant
  246. Anthony DiSarro
  247. Donivan Ciolfi
  248. Ed Murray
  249. Juan Medrano
  250. Dane Mitchell
  251. Nick Hawkes
  252. Michael Wolfe
  253. Rob Danahy
  254. Kristen Nolan
  255. Michael John
  256. Debbie Rushton

Click Here To RSVP for MEGA TRAINING 2011 Now

Sep 18 2011

Announcing the “Pay-it-forward” MEGA scholarship winners

There have been some amazing entries submitted on the blog this past week, and I want to thank all of you who have participated in the MEGA TRAINING “pay-it-forward” scholarship program.

THANK YOU to Mark Hill for dreaming this up.

THANK YOU to all the VIPs who have donated towards providing these scholarships.

And THANK YOU to all who have submitted an entry and shared your story.

When I stop and think back on this past year, this is something I’m incredibly proud of.

That OUR community put this all together.

I have NEVER heard of this being done by a group of clients and customers for ANY other business like ours in ANY other industry EVER.

You all are amazing.

I’ve said it before and I’ll say it again, it truly is MY honor to serve all of you.

Now, without further ado let’s announce the 7 scholarship winners:

Jessica Renee Hofman
 
John Hinkle
 
Naajiy Q. Asaad
 
Chris Scott
 
Nelson Alvarado
 
Lori Harris
 
Heather Seltzer

All 7 of you are now receiving a $1,000 scholarship to cover ticket, hotel, airfare and more.

Our office will be in touch with each of you tomorrow regarding details for travel, etc.

Congratulations and I look forward to seeing each of you at MEGA TRAINING!

To your success,
Sean
 

Oct 22 2010

Livestream: NPE Member Awards Contest



VOTE FOR YOUR CHOICE FOR NPE MEMBER OF THE YEAR 2010
BY POSTING COMMENTS TO THE BLOG TONIGHT!

The 5 finalists are:

1. Audra Baker, Red Shift Fitness, Los Gatos, CA
2. Clint Barr, Raising the Barr Fitness, Ridgeland, MS
3. Vaughn Bethell, Performance QSA, Greenville, SC
4. Jeremy Gritton, Gritton’s Training System, Senoia, GA
5. Jeff and Vern Gauthier, Traverse City, MI

Oct 15 2010

Next Week We’re Streaming Live

I’m staying down here at Disney World just about to head downstairs to see the Dragon Door Team.

I’m here attending their Russian Kettlebell Certification at the Disney Wide World of Sports and I’m pumped.

Have to say that I never really appreciated just how good these guys and gals are and how much they have to offer the world until I started going through their training program myself.

Now I know. They’re  all awesome people with an amazing program.

More to follow on that and my weekend here later.

For now I just wanted to send you an important announcement that for those of you attending MEGA TRAINING next week (and we’re sold out with over 200 in attendance) we’ve got one heck of a show coming together.

Hard to say what I’m most excited about, but if I had to pick it would be:

1. The World Premier of “Secrets To Their Success” the movie.

I had the pleasure of spending the last 6 months traveling around the country and spending time with many of our top clients to capture their stories. And they’re got AMAZING stories. I’m just honored we’ve played a roll in them. Anyway, if you’re in the house at MEGA TRAINING Thursday night’s premier is going to rock.

2. Our Member Awards Banquet and Member of the Year contest.

Now if you missed out on grabbing a ticket to MEGA TRAINING, you’re in luck because we’re gonna be streaming this one live at 7pm EST Friday evening. Probably some ‘pre-game’ show at 6:30pm, but more details on that next week.

Great story about the power of the internet and how the world works in mysterious ways… last year Audra Baker from Red Shift Fitness was just starting out and watched the MOY contest on the web while sitting in a coffee shop in California. Now 12 months later she’ll be here competing live in the same contest on our stage.

Alirght, I’m gonna go rock this RKC cert now.

Will send some more updates later this weekend.

Best,
Sean

P.S. Mark your calendar for Friday night October 22nd at 7pm EST. We’re gonna be streaming the 2010 NPE Member of the Year contest live and you don’t want to miss it.

Each of our 5 finalists have business (and life) changing stories that will motivate, inspire, and give you a kick-in-the-rear to make 2011 your best year yet!

Oct 08 2010

Last Call for MEGA TRAINING

Well I’m up early and at em’ this morning.

At the airport and just getting ready to board a plane to Calgary for the weekend.

I’m pumped to be spending the next 2 days working with 40 of the top Crossfit owners and coaches from across the US & Canada on business systems.

But before they call me to board, I wanted to let you know that we’re now at “last call” for MEGA TRAINING registration.

There are only a handful of seats left for the event and I expect we’ll finish selling out before the end of the weekend.

I STRONGLY encourage you to ‘take the leap’ and get yourself to the show.

As I’ve said before, we’re pulling out ALL the stops on this one… and then some… and it’s going to be a total blockbuster.

You do NOT want to be kicking yourself for missing this jam-packed event that is guaranteed to super-charge you for growing your business in the year ahead.

Regardless of your past year or month’s results, have faith in your own power to improve, and you too can “transform” as so many of our top clients now have.

For MANY of them, it all STARTED with MEGA TRAINING… some just 12 months ago.

When you get everything in alignment NOTHING can stop you.

Not the ‘economy’.

Not lack of finances.

Not overwhelm or lack of time.

ALL of those bend to your will.

You just can’t be afraid, and you’ve got to make the leap!

Final details and registration for MEGA TRAINING here.

To your success,
Sean

P.S. I’m going to be hitting it hard all weekend with these Crossfit guys and gals, so don’t know when/if I’ll get another message out… but we WILL be sold out for MEGA TRAINING by the end of the weekend I’m sure.

If you’ve been sitting on the fence, this is now LAST CALL to get off your rear, make the leap, and join us to change your business (and your life) forever.

Jul 29 2010

The King of Social Proof (and 3-step formula for getting more for yourself)

Today I’m covering one of the most simple yet powerful formulas in ALL of marketing.

But before we get into that just a reminder that today is the final day of our BIGGEST Freedom Sale ever.

Sale ends at 12pm midnight tonight, so make sure you head on over and stock up on the great business building resources we’ve got to support you in reaching your goals this year.

Ok, so we’re blessed with the opportunity to work with some really great people as clients.

And one of them in particular who has been a client of Eric’s for over 10 years… and an NPE client for over 4 years (since day 1) and that’s Coach RB Berry of Dare to Be Fit in Oceanside, CA.

We gave Coach the title of “King of Social” proof several years ago because there is NOBODY we know of that does a better job at producing unbelievable client results and then leveraging those success stories into their marketing efforts.

I repeat… NOBODY we’ve seen do it better or more consistently then Coach worldwide.

From the thousands of customers we’ve got around the globe, that’s saying something.

If you DON’T currently have a stockpile of client before/after photos then I encourage you to:

1. Dedicate everything you’ve got to getting your clients SERIOUS results from your programs

2. Put systematic processes in place to consistently ‘capture’ those client results

3. Leverage those documented results back into all your marketing

It’s a simple 3-step formula… but it works like no other.

Coach Berry was actually featured along with a great marketing campaign Eric created a couple years ago to help you “jump-start” the process of capturing more social proof in a little known NPE product called “Secrets of Social Proof” on sale now during our Freedom Sale here.

This is one you should definitely have in your library. It includes a DVD of a special presentation on how to best leverage social proof into your marketing Eric did for our Platinum Group meeting some time ago.

Great stuff.

Anyway, not only is Coach the “King of Social Proof”, but he’s also one heck of a guy.

And I’ve got another special story to share with you about him I’ll send out tomorrow.

To your success,
Sean

P.S. Last day of the FREEDOM SALE where everything is going out to the door for our biggest discount ever. Get on over there before midnight and stock up on what’s left!

P.P.S. You’ll see a link to the “Secrets of Social Proof” product mid-way down the page on the left.

Check it out!

Jul 04 2010

Happy 4th of July!


We’re taking some downtime over this long holiday weekend and hope you are too.

But just want to take a moment out to say “thank you” to those who continue to serve and protect the independence and freedom we enjoy today.

As entrepreneurs and business owners we have so much to be grateful for… and today is a great day to remember that.

Have a wonderful holiday weekend and we’ll be back next week with lots of exciting news to share.

Best,
Sean

P.S. 2 MAJOR announcements on the horizon from us… can’t wait to tell you all about it!

Sep 23 2009

Are you training or trying? Use this!

Here’s a golden nugget from NPE Member Paul Wright. He
wrote this as part of his recent blog post for the Mega
Training Scholarship contest…

“A couple weeks ago I had a client come into my office and
ask me a “simple” exercise-related question (a very common
occurrence for all of us). I answered to her satisfaction
and as she left my office she said, “Well I guess I’ll go
try to do this” to which I responded with a question that
has become one of my new business directives:

“Are you training or are you trying?

“She didn’t quite understand what I meant so I explained
that when you’re “training” to accomplish your goals you
are focused, systematic, analytical and eliminate “chance”
from the equation. You have to be purposeful in your actions
and then evaluate the outcome of those actions.

“If you’re merely “trying” to reach your goals then you’ve
allowed chance to be your guide and you’re haphazardly
going from one diet to the next or you’re sporadic and
unfocused in your exercise routine.”

Now that’s really good stuff you can use with your clients.

And it’s transcendant, it goes way beyond exercise. It really
hits on the difference between mediocre results (or none at
all) and game-changing results in every aspect of our lives.

We’re all so busy, with so much to do just to keep our heads
above water, let alone really thrive.

Business is hard work. Infinitely harder than a job.

But when you do things right consistently, the work load
becomes more manageable and things start to really click.

The secret, as I mentioned yesterday, is focus.

You have to eliminate distraction.

When I’m really on my game, really focused and productive,
it’s because I’m not resisting structure.

Here’s what I mean by that.

Like a lot of entrepreneurial people, maybe you, I like the
thrill of the new challenge and the new opportunity. So I find
myself almost unconsciously seeking those things out, and that
can sometimes get me off track.

It can also lead to big ideas and big breakthroughs, so there’s
definitely an upside. But if you’re not in control of that
(emotional) tendency or compulsion (however you want to characterize
it), you can constantly be jumping from one thing to the next,
never fully completing projects, and therefore never fully
benefiting from them.

That’s why structure is so vital.

Here’s a couple tips on being structured:

1. Use a calendar like http://www.google.com/calendar and block
your time. Then be ruthless about disciplining yourself to do
what you’ve blocked the time to do.

2. Go to bed at the same time every night. Wake up at the same
time every morning. Get into a routine. Sounds simple, and it
is. Some of the best stuff is simple.

3. Take care of yourself first. This is one I’ve been struggling
with a lot lately. Get your workout in every day, or as per your
schedule. Don’t miss even one.  And take time off, even if it’s
just 30 minutes a day, to read. No TV. Just read something good
that’s stimulating. Maybe motivational/inspiration stuff, or maybe
business related, or hobby related. Just not something frivolous.

4. Plan, prioritize and review. Most people understand the importance
of planning and prioritizing (although they don’t always stick to
the plan), but very few appreciate how critical it is to review.
Dick and Sean are VERY big on this, and it’s rubbing off on me…
finally.  Go back and look at last week’s calendar. Did you stick
to it?  If not, why not? What got in the way?  When you review, you
discover the bottlenecks and can eliminate them.

5. Have fun. Business is serious stuff, but it can also be a lot of
fun if you let it be. It’s what you make it. And if you follow the
first 4 steps I’ve outlined here, you’ll be able to make it a lot
more fun, because you won’t be so frazzled and stressed all the time.

6. Be honest with yourself. Nobody knows you like you do. If there
is some behavior that’s holding you back, you know it, and you need
to be honest with yourself about it. As they say in the 12-step
programs, “the first step is admitting you have a problem.”  Truth
is, we ALL have our issues. But the folks who make the most of their
lives figure out what the problems are and take daily action to
eliminate them.

7. Finally, get connected and inspired.  Make connections and let
other people help you. Even if it’s just with inspiration and positive
role modeling. But I encourage you to take it beyond that by putting
yourself in an environment like Mega Training where you’ll be surrounded
by very serious (but fun) fitness business owners who have experienced
many of the same issues as you and found ways to overcome them and to
excel. Trying to figure everything out on your own is a needlessly
frustrating experience when you have access to the best of the best
who are ready, willing and able to help you.

If you haven’t registered for Mega Training yet, do it right now
while this is fresh on your mind. The discount deadline is coming
up fast (this Friday).

http://www.NPEMegaTraining.com

I look forward to seeing you in Orlando
(be sure to come up and say hi),

Eric Ruth

P.S. We have lots of great surprises and just flat out amazing
content, systems and tools to share with you at Mega Training.
Our line-up of speakers is incredible (21 in all) and this event
will be something that you look back on as the turning point in
your career – the launching pad.  It’s true, as you’ll see.

http://www.NPEMegaTraining.com

Here’s another health club marketing post you may enjoy.

Jul 19 2009

Automated Integrated Fitness Marketing: I-AM RAINMAKER scheduled to re-open this Wednesday, July 22nd, at 9am EST

npe-rainmakerlogo_2a-final

Hope you’re having a great weekend.

Just wanted to drop a line and let everyone know that Eric and I spoke Friday night, and confirmed that we WILL be opening up I-AM RAINMAKER™ again this week.

Date is set for relaunch on this Wednesday, July 22nd, at 9am EST.

I expect we’ll probably open up, and then shut down again same day given the demand to join the program we’ve got.

We could certainly leave this thing open and keep having folks join, but we’re committed to limited enrollment at this point to ensure 100% implementation and set-up support for each and every new member.  So the reason we keep this thing limited, is to help YOU become as successful as possible with the program.

If you have NOT heard all about I-AM RAINMAKER™ yet, and want to get the full story, read the Fitness Marketing Magic Bullet report here.

And you can also read the sales letter and join the early bird list here.

We have well over 100 folks on the early bird list to join when we reopen this week, and will be sending out special details on a private (early bird list only) webinar Tuesday evening at 7pm.

Join the early bird list here for full notification on that webinar (I’ll be sending out details there tomorrow).

Ok, have a great rest of your weekend.

To your success,
Sean

P.S. We have added 3 VERY sexy new features to I-AM RAINMAKER™ based on suggestions and feedback from our first 118 members, and I’ll be reviewing each of them in the preview webinar Tuesday night.

If you want to find the link for that webinar, then make sure you register on the early bird list today at www.FitBizRainmaker.com .

Here’s another health club marketing post you may enjoy.

Jul 14 2009

The NPE FREEDOM SALE Is On…July 14-16 Save 35-50 Percent

The NPE Freedom Sale is On!

- Half price on a limited quantity of our BEST Fitness Marketing, Sales and Management Systems
- 35% off on every Fitness Business product we offer (except Commander)

http://www.NPEFreedomSale.com

The big news is everything is on sale…but only until Thursday, July 16. (All the half price products will probably be gone today.)

We’re holding this special FREEDOM sale to celebrate our third year anniversary and to celebrate the financial and personal freedom our Members and Customers are creating using our systems, tools and coaching.

We are very grateful for your loyalty and look forward to continuing to help you attract more clients, sell them more of what they want, keep them longer and manage your business like a real CEO.

So, in honor of our 3-year anniversary and in honor of you, we have slashed prices by 35% on all our products (except COMMANDER) and by 50% on select “scratch and dent” systems so you can save more…make more…and be more…

…faster than ever before.

If you’ve been waiting for just the right time to invest in one or more of our “Best-In-Class” client-attracting, profit-exploding products for Fitness Professionals…the time is now!!!

Especially when you take advantage of the E-Z Pay installments that make buying easy.

Join the fun and save big here:

http://www.NPEFreedomSale.com

To your success,

Eric Ruth

P.S. If you’re quick, you can get our best selling systems AUTO-CLOSER, DEEP-CORE, DUPLICATOR and GOLD-RUSH at half price, but only in VERY limited quantities:

http://www.NPEFreedomSale.com

Here’s another personal trainer marketing post you may enjoy.

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