And that’s what you’ll discover here: hundreds of tested and proven fitness marketing and personal trainer marketing strategies, tips and even full-blown marketing systems and tools. We don’t mess around with theory, or what "should" work. Everything you’ll learn from us comes from dozens of years of in-the-trenches experience and real life application. And you’re in really good company. Thousands of the most successful fitness professionals, personal training studio and facility owners, health clubs, group training and boot camp owners and independent personal trainers read our fitness marketing blog religiously every single day. Because they know we deliver the goods on how to magnetically attract more clients, sell your services effectively, manage your fitness business, get leverage and real freedom, earn the six-figure income you deserve, and have a lot more fun doing what you love. So we’re really glad you’re here. You’re in the right place if you want fitness marketing strategies, systems, tactics and tools that work ...without you trying to figure it all out on your own.
Last Call For MEGA TRAINING 2011 Registration!
SOLD OUT!
MEGA TRAINING has now sold out and in fact we’re a couple seats over. For last minute registrations please call 888.866.4998 to see if we may have a cancellation and can open up a seat.
We look forward to seeing everyone in Orlando next week!
We’re at LAST CALL for MEGA TRAINING registrations now with just 38 28 18 7 1 tickets left.
If you’re name isn’t on this list, then head on over and grab your ticket now at www.MegaTraining2011.com before you miss out on the PREMIER Fitness Business Conference of the year!
- John Abare
- Rommel Acda
- George Amrein
- Chrisie Allemand
- Nelson Alvarado
- Mike Alvarez
- Mary Jane Amrein
- Carolos Arias
- Naaij Asaad
- Audra Baker
- Sam Bakhtiar
- Melissa Barcley
- Clint Barr
- Jennifer Barr
- Josh Barton
- David Beares
- Brian Benoit
- R B Berry
- Jordan Biamonte
- Michael Bianchi
- Laura Bickford
- Laurel Blackburn
- Matt Blades
- Christine Boakes
- Michael Bouchard
- Dexter Bowen
- Ken Bowman
- Mary Catherine Boyorek
- Paul Britt
- Jason Brown
- Olivia Burnell
- Rick Byron
- Rick Caputo
- Jesus Castillon
- Kri Chay
- Matt Clark
- Jenny May Clermont
- Sue Clermont
- Michelle Collier
- Philip Cook
- John Daigneault
- Dave Dambrosio
- Adam Davis
- Ben Davis
- Tina Davis
- Trish Davis
- Robert DeFreese
- Tim Detmer
- Chas DeVetter
- Brian Devlin
- Patrick Diver
- Anna Dornier
- Anthony Dornier
- Daniel Eckerman
- Trey Eckerman
- Leanne Ellington
- Dave Fannin
- Paul Fetters
- Stefanie Fisher
- Brandon Flowers
- Christine Fox
- Juan Garcia
- Cassandra Gaudet
- Eric Gelder
- Isabel Gelo
- Erin Gentry
- Peter Gibbs
- Susan Gibeau
- Jason Goggans
- Chris Gray
- Jeremy Gritton
- Ginny Grupp
- Carlos Guest
- Jerremy Guthrie
- Travis Hackett
- Karen Hadsall
- Shaun Hadsall
- Brad Hamilton
- Carl Harmon
- Lori Harris
- Randy Hartz
- Kevin Harvey
- Kristen Harvey
- Matt Hedman
- John Heringer
- Matthew Hickey
- Josh Hightower
- Maryann Hightower
- Mark Hill
- Hugh Hines
- John Hinkle
- Larry Hinson
- Jessica Hoffman
- Jordan Holland
- Zach Hunt
- Amy Hunt
- Diana Inglis
- Mike Inglis
- Daniel Iversen
- Tom Jackobs
- Rita Jagodzinski
- Gregorz Jasnikowski
- Bonifacio Jimenez
- Sheila Johnson
- Ryan Joiner
- Jeffrey Jones
- Greg Justice
- Adam Kessler
- Bret Kliethermes
- Robert Knapp
- Carrie Kukuda
- Barney Kuntze
- Sean Lee
- Thomas Leverett
- Arin Lindauer
- Tony Lindauer
- Brad Linder
- Troy Lindner
- Michael Lindsay
- Ben Llames
- Belton Lubas
- Paul Lyngso
- Kenny Mack
- Shawn Manning
- Justin Marcis
- Sean Martensen
- CJ Martin
- Jim Martin
- Michael Martinez
- Rick Martinez
- Tony Maslan
- Stefan Matte
- Kristen McBryde
- Matt McBryde
- Kerry McElroy
- Monte Mitchell
- Thomas Mitchell
- Trent Mitchell
- Jason Mollter
- Claudia Montanari
- JP Montanari
- Michael Moore
- Alexander Morentin
- Ahmed Morgar
- Dave Mugavero
- Paula Mugavero
- Mark Murphy
- Nathan Nowak
- Michelle Odefey
- Lisa Olson
- Fatimat Olukoju
- Christopher Page
- Jessica Page
- Jake Parent
- Erik Peacock
- Conni Ponturo
- Terry Pratt
- Julie Prince
- Matthew Probst
- Jon Quinn
- Jennifer Ralph
- Angela Ramos
- Fernando Ramos
- Dustin Rippetoe
- Deborah Rodgers
- Desean Rodgers
- Keith Rodgers
- Lenora Rodriguez
- Marshall Rogers
- Kirk Rogers
- Delaine Ross
- Jeffery Rowe
- John Saeger
- Erica Salio
- Tim Salvador
- Roberto Santarossa
- Kim Saverly
- Tom Schiltz
- Bradley Scott
- Chris Scott
- Jayson Scott
- Jason Scully
- Heather Seltzer
- Brian Sheridan
- Lisa Sheridan
- Danny Short
- Daniel Silva
- Mark Snow
- Nikki Snow
- Shondelle Solomon
- Herman Soto
- Jennifer Stockero
- Alicia Streger
- Shawn Strickland
- Keoni Subiono
- Robert Sutton
- Rudy Tapalla
- Terrence Thomas
- Jeff Tomaszewski
- William Vasquez
- David Veras
- Dagoberto Vila
- Stacy Ward
- Toby Watson
- Matt Wells
- Diedra West
- Lewis Wilkerson
- Pamela Winters
- John Wolf
- Mike Worden
- Stacy Wyman
- Julia Zammito
- Brad Zegula
- Roman Granville
- Shana Ross
- Monte Mitchell
- Nicole Spencer
- Sarai Jones
- Tim Woods
- Elizabeth Burns
- Tony Montgomery
- John Kent
- Lory Moore
- Terry Burton
- Luka Hocevar
- Steven Krebs
- Ken Stewart
- Kennet Washington
- Gina Ebner
- Dave Ebner
- JR Kuchta
- Bonnie Hardie
- Angelo Kolettis
- Jared Lopez
- Vincent Shinholster
- Michael Norwood
- Adam Rodgers
- Christine Steigerwald
- Kenny Mack
- Junior Glymph
- Renee Rosenthal
- Sonya Shari Louis Taylor
- Bill Luke
- Ann-Marie Giglio
- Linda Grant
- Anthony DiSarro
- Donivan Ciolfi
- Ed Murray
- Juan Medrano
- Dane Mitchell
- Nick Hawkes
- Michael Wolfe
- Rob Danahy
- Kristen Nolan
- Michael John
- Debbie Rushton
Announcing the “Pay-it-forward” MEGA scholarship winners
There have been some amazing entries submitted on the blog this past week, and I want to thank all of you who have participated in the MEGA TRAINING “pay-it-forward” scholarship program.
THANK YOU to Mark Hill for dreaming this up.
THANK YOU to all the VIPs who have donated towards providing these scholarships.
And THANK YOU to all who have submitted an entry and shared your story.
When I stop and think back on this past year, this is something I’m incredibly proud of.
That OUR community put this all together.
I have NEVER heard of this being done by a group of clients and customers for ANY other business like ours in ANY other industry EVER.
You all are amazing.
I’ve said it before and I’ll say it again, it truly is MY honor to serve all of you.
Now, without further ado let’s announce the 7 scholarship winners:
Jessica Renee Hofman
John Hinkle
Naajiy Q. Asaad
Chris Scott
Nelson Alvarado
Lori Harris
Heather Seltzer
All 7 of you are now receiving a $1,000 scholarship to cover ticket, hotel, airfare and more.
Our office will be in touch with each of you tomorrow regarding details for travel, etc.
Congratulations and I look forward to seeing each of you at MEGA TRAINING!
To your success,
Sean
Livestream: NPE Member Awards Contest
VOTE FOR YOUR CHOICE FOR NPE MEMBER OF THE YEAR 2010
BY POSTING COMMENTS TO THE BLOG TONIGHT!
The 5 finalists are:
1. Audra Baker, Red Shift Fitness, Los Gatos, CA
2. Clint Barr, Raising the Barr Fitness, Ridgeland, MS
3. Vaughn Bethell, Performance QSA, Greenville, SC
4. Jeremy Gritton, Gritton’s Training System, Senoia, GA
5. Jeff and Vern Gauthier, Traverse City, MI
Next Week We’re Streaming Live
I’m staying down here at Disney World just about to head downstairs to see the Dragon Door Team.
I’m here attending their Russian Kettlebell Certification at the Disney Wide World of Sports and I’m pumped.
Have to say that I never really appreciated just how good these guys and gals are and how much they have to offer the world until I started going through their training program myself.
Now I know. They’re all awesome people with an amazing program.
More to follow on that and my weekend here later.
For now I just wanted to send you an important announcement that for those of you attending MEGA TRAINING next week (and we’re sold out with over 200 in attendance) we’ve got one heck of a show coming together.
Hard to say what I’m most excited about, but if I had to pick it would be:
1. The World Premier of “Secrets To Their Success” the movie.
I had the pleasure of spending the last 6 months traveling around the country and spending time with many of our top clients to capture their stories. And they’re got AMAZING stories. I’m just honored we’ve played a roll in them. Anyway, if you’re in the house at MEGA TRAINING Thursday night’s premier is going to rock.
2. Our Member Awards Banquet and Member of the Year contest.
Now if you missed out on grabbing a ticket to MEGA TRAINING, you’re in luck because we’re gonna be streaming this one live at 7pm EST Friday evening. Probably some ‘pre-game’ show at 6:30pm, but more details on that next week.
Great story about the power of the internet and how the world works in mysterious ways… last year Audra Baker from Red Shift Fitness was just starting out and watched the MOY contest on the web while sitting in a coffee shop in California. Now 12 months later she’ll be here competing live in the same contest on our stage.
Alirght, I’m gonna go rock this RKC cert now.
Will send some more updates later this weekend.
Best,
Sean
P.S. Mark your calendar for Friday night October 22nd at 7pm EST. We’re gonna be streaming the 2010 NPE Member of the Year contest live and you don’t want to miss it.
Each of our 5 finalists have business (and life) changing stories that will motivate, inspire, and give you a kick-in-the-rear to make 2011 your best year yet!
Last Call for MEGA TRAINING
Well I’m up early and at em’ this morning.
At the airport and just getting ready to board a plane to Calgary for the weekend.
I’m pumped to be spending the next 2 days working with 40 of the top Crossfit owners and coaches from across the US & Canada on business systems.
But before they call me to board, I wanted to let you know that we’re now at “last call” for MEGA TRAINING registration.
There are only a handful of seats left for the event and I expect we’ll finish selling out before the end of the weekend.
I STRONGLY encourage you to ‘take the leap’ and get yourself to the show.
As I’ve said before, we’re pulling out ALL the stops on this one… and then some… and it’s going to be a total blockbuster.
You do NOT want to be kicking yourself for missing this jam-packed event that is guaranteed to super-charge you for growing your business in the year ahead.
Regardless of your past year or month’s results, have faith in your own power to improve, and you too can “transform” as so many of our top clients now have.
For MANY of them, it all STARTED with MEGA TRAINING… some just 12 months ago.
When you get everything in alignment NOTHING can stop you.
Not the ‘economy’.
Not lack of finances.
Not overwhelm or lack of time.
ALL of those bend to your will.
You just can’t be afraid, and you’ve got to make the leap!
Final details and registration for MEGA TRAINING here.
To your success,
Sean
P.S. I’m going to be hitting it hard all weekend with these Crossfit guys and gals, so don’t know when/if I’ll get another message out… but we WILL be sold out for MEGA TRAINING by the end of the weekend I’m sure.
If you’ve been sitting on the fence, this is now LAST CALL to get off your rear, make the leap, and join us to change your business (and your life) forever.
The King of Social Proof (and 3-step formula for getting more for yourself)
Today I’m covering one of the most simple yet powerful formulas in ALL of marketing.
But before we get into that just a reminder that today is the final day of our BIGGEST Freedom Sale ever.
Sale ends at 12pm midnight tonight, so make sure you head on over and stock up on the great business building resources we’ve got to support you in reaching your goals this year.
Ok, so we’re blessed with the opportunity to work with some really great people as clients.
And one of them in particular who has been a client of Eric’s for over 10 years… and an NPE client for over 4 years (since day 1) and that’s Coach RB Berry of Dare to Be Fit in Oceanside, CA.
We gave Coach the title of “King of Social” proof several years ago because there is NOBODY we know of that does a better job at producing unbelievable client results and then leveraging those success stories into their marketing efforts.
I repeat… NOBODY we’ve seen do it better or more consistently then Coach worldwide.
From the thousands of customers we’ve got around the globe, that’s saying something.
If you DON’T currently have a stockpile of client before/after photos then I encourage you to:
1. Dedicate everything you’ve got to getting your clients SERIOUS results from your programs
2. Put systematic processes in place to consistently ‘capture’ those client results
3. Leverage those documented results back into all your marketing
It’s a simple 3-step formula… but it works like no other.
Coach Berry was actually featured along with a great marketing campaign Eric created a couple years ago to help you “jump-start” the process of capturing more social proof in a little known NPE product called “Secrets of Social Proof” on sale now during our Freedom Sale here.
This is one you should definitely have in your library. It includes a DVD of a special presentation on how to best leverage social proof into your marketing Eric did for our Platinum Group meeting some time ago.
Great stuff.
Anyway, not only is Coach the “King of Social Proof”, but he’s also one heck of a guy.
And I’ve got another special story to share with you about him I’ll send out tomorrow.
To your success,
Sean
P.S. Last day of the FREEDOM SALE where everything is going out to the door for our biggest discount ever. Get on over there before midnight and stock up on what’s left!
P.P.S. You’ll see a link to the “Secrets of Social Proof” product mid-way down the page on the left.
Check it out!
Happy 4th of July!

We’re taking some downtime over this long holiday weekend and hope you are too.
But just want to take a moment out to say “thank you” to those who continue to serve and protect the independence and freedom we enjoy today.
As entrepreneurs and business owners we have so much to be grateful for… and today is a great day to remember that.
Have a wonderful holiday weekend and we’ll be back next week with lots of exciting news to share.
Best,
Sean
P.S. 2 MAJOR announcements on the horizon from us… can’t wait to tell you all about it!
Are you training or trying? Use this!
Here’s a golden nugget from NPE Member Paul Wright. He
wrote this as part of his recent blog post for the Mega
Training Scholarship contest…
“A couple weeks ago I had a client come into my office and
ask me a “simple” exercise-related question (a very common
occurrence for all of us). I answered to her satisfaction
and as she left my office she said, “Well I guess I’ll go
try to do this” to which I responded with a question that
has become one of my new business directives:
“Are you training or are you trying?
“She didn’t quite understand what I meant so I explained
that when you’re “training” to accomplish your goals you
are focused, systematic, analytical and eliminate “chance”
from the equation. You have to be purposeful in your actions
and then evaluate the outcome of those actions.
“If you’re merely “trying” to reach your goals then you’ve
allowed chance to be your guide and you’re haphazardly
going from one diet to the next or you’re sporadic and
unfocused in your exercise routine.”
Now that’s really good stuff you can use with your clients.
And it’s transcendant, it goes way beyond exercise. It really
hits on the difference between mediocre results (or none at
all) and game-changing results in every aspect of our lives.
We’re all so busy, with so much to do just to keep our heads
above water, let alone really thrive.
Business is hard work. Infinitely harder than a job.
But when you do things right consistently, the work load
becomes more manageable and things start to really click.
The secret, as I mentioned yesterday, is focus.
You have to eliminate distraction.
When I’m really on my game, really focused and productive,
it’s because I’m not resisting structure.
Here’s what I mean by that.
Like a lot of entrepreneurial people, maybe you, I like the
thrill of the new challenge and the new opportunity. So I find
myself almost unconsciously seeking those things out, and that
can sometimes get me off track.
It can also lead to big ideas and big breakthroughs, so there’s
definitely an upside. But if you’re not in control of that
(emotional) tendency or compulsion (however you want to characterize
it), you can constantly be jumping from one thing to the next,
never fully completing projects, and therefore never fully
benefiting from them.
That’s why structure is so vital.
Here’s a couple tips on being structured:
1. Use a calendar like http://www.google.com/calendar and block
your time. Then be ruthless about disciplining yourself to do
what you’ve blocked the time to do.
2. Go to bed at the same time every night. Wake up at the same
time every morning. Get into a routine. Sounds simple, and it
is. Some of the best stuff is simple.
3. Take care of yourself first. This is one I’ve been struggling
with a lot lately. Get your workout in every day, or as per your
schedule. Don’t miss even one. And take time off, even if it’s
just 30 minutes a day, to read. No TV. Just read something good
that’s stimulating. Maybe motivational/inspiration stuff, or maybe
business related, or hobby related. Just not something frivolous.
4. Plan, prioritize and review. Most people understand the importance
of planning and prioritizing (although they don’t always stick to
the plan), but very few appreciate how critical it is to review.
Dick and Sean are VERY big on this, and it’s rubbing off on me…
finally. Go back and look at last week’s calendar. Did you stick
to it? If not, why not? What got in the way? When you review, you
discover the bottlenecks and can eliminate them.
5. Have fun. Business is serious stuff, but it can also be a lot of
fun if you let it be. It’s what you make it. And if you follow the
first 4 steps I’ve outlined here, you’ll be able to make it a lot
more fun, because you won’t be so frazzled and stressed all the time.
6. Be honest with yourself. Nobody knows you like you do. If there
is some behavior that’s holding you back, you know it, and you need
to be honest with yourself about it. As they say in the 12-step
programs, “the first step is admitting you have a problem.” Truth
is, we ALL have our issues. But the folks who make the most of their
lives figure out what the problems are and take daily action to
eliminate them.
7. Finally, get connected and inspired. Make connections and let
other people help you. Even if it’s just with inspiration and positive
role modeling. But I encourage you to take it beyond that by putting
yourself in an environment like Mega Training where you’ll be surrounded
by very serious (but fun) fitness business owners who have experienced
many of the same issues as you and found ways to overcome them and to
excel. Trying to figure everything out on your own is a needlessly
frustrating experience when you have access to the best of the best
who are ready, willing and able to help you.
If you haven’t registered for Mega Training yet, do it right now
while this is fresh on your mind. The discount deadline is coming
up fast (this Friday).
http://www.NPEMegaTraining.com
I look forward to seeing you in Orlando
(be sure to come up and say hi),
Eric Ruth
P.S. We have lots of great surprises and just flat out amazing
content, systems and tools to share with you at Mega Training.
Our line-up of speakers is incredible (21 in all) and this event
will be something that you look back on as the turning point in
your career – the launching pad. It’s true, as you’ll see.
http://www.NPEMegaTraining.com
Here’s another health club marketing post you may enjoy.
Automated Integrated Fitness Marketing: I-AM RAINMAKER scheduled to re-open this Wednesday, July 22nd, at 9am EST

Hope you’re having a great weekend.
Just wanted to drop a line and let everyone know that Eric and I spoke Friday night, and confirmed that we WILL be opening up I-AM RAINMAKER™ again this week.
Date is set for relaunch on this Wednesday, July 22nd, at 9am EST.
I expect we’ll probably open up, and then shut down again same day given the demand to join the program we’ve got.
We could certainly leave this thing open and keep having folks join, but we’re committed to limited enrollment at this point to ensure 100% implementation and set-up support for each and every new member. So the reason we keep this thing limited, is to help YOU become as successful as possible with the program.
If you have NOT heard all about I-AM RAINMAKER™ yet, and want to get the full story, read the Fitness Marketing Magic Bullet report here.
And you can also read the sales letter and join the early bird list here.
We have well over 100 folks on the early bird list to join when we reopen this week, and will be sending out special details on a private (early bird list only) webinar Tuesday evening at 7pm.
Join the early bird list here for full notification on that webinar (I’ll be sending out details there tomorrow).
Ok, have a great rest of your weekend.
To your success,
Sean
P.S. We have added 3 VERY sexy new features to I-AM RAINMAKER™ based on suggestions and feedback from our first 118 members, and I’ll be reviewing each of them in the preview webinar Tuesday night.
If you want to find the link for that webinar, then make sure you register on the early bird list today at www.FitBizRainmaker.com .
Here’s another health club marketing post you may enjoy.
The NPE FREEDOM SALE Is On…July 14-16 Save 35-50 Percent
The NPE Freedom Sale is On!
- Half price on a limited quantity of our BEST Fitness Marketing, Sales and Management Systems
- 35% off on every Fitness Business product we offer (except Commander)
The big news is everything is on sale…but only until Thursday, July 16. (All the half price products will probably be gone today.)
We’re holding this special FREEDOM sale to celebrate our third year anniversary and to celebrate the financial and personal freedom our Members and Customers are creating using our systems, tools and coaching.
We are very grateful for your loyalty and look forward to continuing to help you attract more clients, sell them more of what they want, keep them longer and manage your business like a real CEO.
So, in honor of our 3-year anniversary and in honor of you, we have slashed prices by 35% on all our products (except COMMANDER) and by 50% on select “scratch and dent” systems so you can save more…make more…and be more…
…faster than ever before.
If you’ve been waiting for just the right time to invest in one or more of our “Best-In-Class” client-attracting, profit-exploding products for Fitness Professionals…the time is now!!!
Especially when you take advantage of the E-Z Pay installments that make buying easy.
Join the fun and save big here:
To your success,
Eric Ruth
P.S. If you’re quick, you can get our best selling systems AUTO-CLOSER, DEEP-CORE, DUPLICATOR and GOLD-RUSH at half price, but only in VERY limited quantities:
Here’s another personal trainer marketing post you may enjoy.























