And that’s what you’ll discover here: hundreds of tested and proven fitness marketing and personal trainer marketing strategies, tips and even full-blown marketing systems and tools. We don’t mess around with theory, or what "should" work. Everything you’ll learn from us comes from dozens of years of in-the-trenches experience and real life application. And you’re in really good company. Thousands of the most successful fitness professionals, personal training studio and facility owners, health clubs, group training and boot camp owners and independent personal trainers read our fitness marketing blog religiously every single day. Because they know we deliver the goods on how to magnetically attract more clients, sell your services effectively, manage your fitness business, get leverage and real freedom, earn the six-figure income you deserve, and have a lot more fun doing what you love. So we’re really glad you’re here. You’re in the right place if you want fitness marketing strategies, systems, tactics and tools that work ...without you trying to figure it all out on your own.
Countdown To New Year’s!
We’re less than 5 hours away from the big ball dropping in New York City.
And I’m taking a quick break from my holiday up here in Vermont to wish you a very happy and healthy new year.
As we call a close to 2011, I want to say “thank you” for being our client, customer, and subscriber.
We’ve had a blast serving you this year.
And I want to encourage you to take time to celebrate all the amazing work you’ve done, the growth you’ve experienced, and your tremendous accomplishments.
It’s all to easy to get busy working, working, working… and forget to pause and reflect on how much you’ve grown and all that you’ve achieved.
So be sure to raise a glass and celebrate tonight, OK?
From all of us at NPE, we want to wish you a wonderful year ahead and we look forward to serving you again in 2012.
Let’s make it another great one!
To your success,
Sean
P.S. Depending on what part of the globe you live it, it may already be January 1st.
And I sincerely hope you’re NOT up shopping right now. But just in case you are, you’ve still got 4 hours and 36 minutes left to take advantage of our “Year End Sale” over here.
Happy New Year!
SALE! Save BIG with the NPE Holiday Sale!
Well I’m off this week, enjoy the holidays with my family and friends up in New England.
But wanted to take a moment away from vacation to share that we’re closing 2011 with a bang here at NPE:
Click here to go to the NPE Holiday Sale webpage
The big news is everything is on sale…but only until Saturday, December 31st.
We’re holding this special HOLIDAY SALE to celebrate both our sixth kick-ass year and the financial and the personal freedom you are creating using our “best-in-class” fitness marketing, sales and management systems.
Because we continue to grow at such a rapid pace, we’ve outgrown our office (again) and are set to move into another larger space in the next couple months. In the meantime, we’re crammed due to all the new staff we’ve brought on board in 2011.
Our current office is packed to the gills AND we’ve also got 2 big storage units chock full of items from events, including a ton of product samples used at MEGA TRAINING, VIP Spring Training, and on the road with other partner events this past year.
And we need to “lighten the load”.
Click here to go to the NPE Holiday Sale webpage
So to help you make 2012 your best year ever, we have slashed prices by 50% on limited quantities of our products and systems…so you save more…make more…and get more freedom…faster than ever before.
If you’ve been waiting for just the right time to invest in one or more of our client-attracting, profit-exploding products for Fitness Professionals…the time is now!!!
Click here to go to the NPE Holiday Sale webpage
To your success,
Sean
P.S. I’m hoping for some fresh snow in Vermont to enjoy some great snowboarding this week. Thanks for investing in your education, and therefore helping me to buy more lift tickets for everyone at Killington.
P.P.S. If you have NOT yet seen our new rap video… check it out here.
3 Strategies For IMMEDIATE Cashflow
In business money is like blood.
And it’s YOUR responsibility to keep the business “flush” and healthy.
So if you see it running out of blood (ie money)… you better do something quick to take care of things before the patient (your business) dies!
Here are 3 IMMEDIATE steps you can take to fix this problem.
And a TIME SENSITIVE opportunity I’m offering this week to personally guide you through the process of getting it done.
Be sure to head on over today and read the details on this.
Door opens on Thursday at 9am EST.
Sean
P.S. Of all the things you’ve got to manage when running a business, make no mistake THIS is #1.
Check out the Performance Menu Journal!

The Performance Menu Journal of Health & Athletic Excellence is a monthly magazine that contains articles exploring Olympic weightlifting, strength training, athletic strength & conditioning, fitness training, CrossFit, nutrition—including recipes—for athletes, coaches and trainers. I'm a long time subscriber and now writer for the publication and I encourage you to check it out!
Greetings from Atlanta!
I’ve been quiet on blog posts and emails the past couple weeks, but glad to report that with “all hands on deck” the new business tsunami created by MEGA TRAINING (and a couple other recent promotions) is starting to get under control.
What does that mean for you?
Well it means I’m finally get a chance to catch up on my writing to you… and I’ve got a LOT on my mind to talk about!
Watch your inbox for a big blog post from me this Sunday.
In the meantime I wanted to let you know about a great publication I encourage you to check out called the Performance Menu Journal.
The Performance Menu Journal is a monthly magazine that contains articles exploring Olympic weightlifting, strength training, athletic strength & conditioning, fitness training, CrossFit, nutrition…including recipes..for athletes, coaches and trainers.
A friend of mine named Greg Everett is the publisher. And if you don’t know Greg yet, I encourage you to check out his website.
Greg is one of the top Olympic Lifting coaches in the country and also a really sharp creative guy who’s got a ton of great information to offer athletes and coaches alike.
I’ve been a long time subscriber to the Performance Menu Journal myself, and have now the pleasure of making my debut as a new writer and content contributor.
You’ll find my newest article in this month’s issue which you can grab immediately upon subscribing here.
Grab 12 monthly issues for just $29.95, or download a free trial issue if you just want to check it out first before subscribing.
I think you’ll enjoy the publication and also some of the other great things that Greg has to offer in his online store- like books, dvds, and terrific posters!
Ok, off to a meeting now.
Watch your inbox for an important post from me this Sunday am!
To your success,
Sean
P.S. Greg also owns a really cool gym called Catalyst Athletics in Sunnyvale, CA.
If you have an interest in Olympic Lifting then I encourage you to make a point to visit and spend some time with Greg. He’s an amazing coach is the best “go-to” guy I know of in the sport.
In the meantime, be sure to check out the Performance Menu Journal here.
Congrats to 2011 NPE Member of the Year Randy Hartz!

Congratulations to all the finalists, category winners, and the 2011 NPE Member of the Year winner Randy Hartz! (From left to right: Camelia, Dick, Paul Fetters, Julia Zamito, Daniel Iverson, Randy Hartz, Ben Davis, Arin & Tony Lindauer, Eric, and me.)
This past week has been crazy for our entire worn out and busy team. Gave everyone Friday off to get some recovery in this weekend.
And then today I realized that I have NOT had the chance yet to give a proper blog post CONGRATULATIONS to Randy Hartz our 2011 NPE Member of the Year!
Please join me in congratulating Randy through the comments section below.
All the finalists and category winners had amazing stories.
I’m glad I didn’t have to vote because it would have been VERY tough for me to do.
You are ALL amazing and we are honored to play the role we do in your lives.
To you success,
Sean
P.S. More to follow… including some awesome video clips… as we work through the post-mega training avalanche of things happening right now!
NPE 2011 Member of The Year Contest… Streamling LIVE!
Tune in LIVE at 6:30pm EST as we start the pre-game show for 2011 NPE Member of the Year Contest which will kick off at 7pm EST. Cast your vote on who should win by posting your comments to the blog below!
Grab the Member of the Year Finalist Case Study submissions (you’ll want to have all their tools and swipe file goodies so you can see exactly how they exploded their fitness business sales this past year).
All we ask is that you make a small charity donation to The Boot Campaign in support of veteran’s causes. This is one fine organization that does a heck of a lot of good helping the men and women of our Armed Services.
You can get the PDF via instant digital download of all the Case Study submissions for just a small donation of $25 OR download $50 and get the digital download PLUS we’ll mail you the hard copy – which you’ll want because this thing is HUGE and VALUABLE (not something you want getting forgotten or lost on your harddrive – you want to be able to engage with this thing, study it and refer back to it often).
Donate $25 to the Boot Campaign and get the DIGITAL download only
Donate $50 to the Boot Campaign and get the DIGITAL download PLUS HARDCOPY MAILED TO YOU!
SHOWTIME!
We’re all in final prep mode over here for our BIGGEST MEGA TRAINING yet this week.
Over 256 attendees are registered for this years event, and I’m REALLY pumped to have all my friends coming into town for the big show.
If you’re registered, we can’t wait to see you at tomorrow night’s reception.
If you’re NOT, well I’m sorry you can’t be with us.
But I DO want to encourage you to mark your calendar for this Friday, October 21, at 7pm EST when we’ll be *live streaming* the 2011 NPE Member of the Year Contest.
Just head on over to the blog at 7pm EST (or tune in for the pre-game show around 6:30pm EST) to watch and vote for this year’s Member of the Year.
What: *LIVE* broadcast of NPE MOYC
When: 7pm EST (6pm CST, 5pm MST, 4pm PST) this Friday October 21st
Where: Orlando, FL… but you can see the stream on our blog at www.FitnessMarketingMuscle.com it will be the TOP post on the blog!
We’ll be giving away $5,000 in cold-hard cash this year to this year’s winner… and your vote could make a difference!
We’ve got lots more excitement to share with you LIVE from the big-show this week.
So watch your inbox for more updates as the week unfolds!
To your success,
Sean
P.S. Dan John, James “OPT” Fitzgerald, Brett Jones, myself, Eric Ruth, Steve Wilkinghoff, Chad Flemming, 8 copy & paste case studies, Dr. Eric Cobb, Nick Nanton, laser coaching, MOVIE night, MOYC, and a whole lot more…
Get ready for an UNBELIEVABLE week guys!
Last Call For MEGA TRAINING 2011 Registration!
SOLD OUT!
MEGA TRAINING has now sold out and in fact we’re a couple seats over. For last minute registrations please call 888.866.4998 to see if we may have a cancellation and can open up a seat.
We look forward to seeing everyone in Orlando next week!
We’re at LAST CALL for MEGA TRAINING registrations now with just 38 28 18 7 1 tickets left.
If you’re name isn’t on this list, then head on over and grab your ticket now at www.MegaTraining2011.com before you miss out on the PREMIER Fitness Business Conference of the year!
- John Abare
- Rommel Acda
- George Amrein
- Chrisie Allemand
- Nelson Alvarado
- Mike Alvarez
- Mary Jane Amrein
- Carolos Arias
- Naaij Asaad
- Audra Baker
- Sam Bakhtiar
- Melissa Barcley
- Clint Barr
- Jennifer Barr
- Josh Barton
- David Beares
- Brian Benoit
- R B Berry
- Jordan Biamonte
- Michael Bianchi
- Laura Bickford
- Laurel Blackburn
- Matt Blades
- Christine Boakes
- Michael Bouchard
- Dexter Bowen
- Ken Bowman
- Mary Catherine Boyorek
- Paul Britt
- Jason Brown
- Olivia Burnell
- Rick Byron
- Rick Caputo
- Jesus Castillon
- Kri Chay
- Matt Clark
- Jenny May Clermont
- Sue Clermont
- Michelle Collier
- Philip Cook
- John Daigneault
- Dave Dambrosio
- Adam Davis
- Ben Davis
- Tina Davis
- Trish Davis
- Robert DeFreese
- Tim Detmer
- Chas DeVetter
- Brian Devlin
- Patrick Diver
- Anna Dornier
- Anthony Dornier
- Daniel Eckerman
- Trey Eckerman
- Leanne Ellington
- Dave Fannin
- Paul Fetters
- Stefanie Fisher
- Brandon Flowers
- Christine Fox
- Juan Garcia
- Cassandra Gaudet
- Eric Gelder
- Isabel Gelo
- Erin Gentry
- Peter Gibbs
- Susan Gibeau
- Jason Goggans
- Chris Gray
- Jeremy Gritton
- Ginny Grupp
- Carlos Guest
- Jerremy Guthrie
- Travis Hackett
- Karen Hadsall
- Shaun Hadsall
- Brad Hamilton
- Carl Harmon
- Lori Harris
- Randy Hartz
- Kevin Harvey
- Kristen Harvey
- Matt Hedman
- John Heringer
- Matthew Hickey
- Josh Hightower
- Maryann Hightower
- Mark Hill
- Hugh Hines
- John Hinkle
- Larry Hinson
- Jessica Hoffman
- Jordan Holland
- Zach Hunt
- Amy Hunt
- Diana Inglis
- Mike Inglis
- Daniel Iversen
- Tom Jackobs
- Rita Jagodzinski
- Gregorz Jasnikowski
- Bonifacio Jimenez
- Sheila Johnson
- Ryan Joiner
- Jeffrey Jones
- Greg Justice
- Adam Kessler
- Bret Kliethermes
- Robert Knapp
- Carrie Kukuda
- Barney Kuntze
- Sean Lee
- Thomas Leverett
- Arin Lindauer
- Tony Lindauer
- Brad Linder
- Troy Lindner
- Michael Lindsay
- Ben Llames
- Belton Lubas
- Paul Lyngso
- Kenny Mack
- Shawn Manning
- Justin Marcis
- Sean Martensen
- CJ Martin
- Jim Martin
- Michael Martinez
- Rick Martinez
- Tony Maslan
- Stefan Matte
- Kristen McBryde
- Matt McBryde
- Kerry McElroy
- Monte Mitchell
- Thomas Mitchell
- Trent Mitchell
- Jason Mollter
- Claudia Montanari
- JP Montanari
- Michael Moore
- Alexander Morentin
- Ahmed Morgar
- Dave Mugavero
- Paula Mugavero
- Mark Murphy
- Nathan Nowak
- Michelle Odefey
- Lisa Olson
- Fatimat Olukoju
- Christopher Page
- Jessica Page
- Jake Parent
- Erik Peacock
- Conni Ponturo
- Terry Pratt
- Julie Prince
- Matthew Probst
- Jon Quinn
- Jennifer Ralph
- Angela Ramos
- Fernando Ramos
- Dustin Rippetoe
- Deborah Rodgers
- Desean Rodgers
- Keith Rodgers
- Lenora Rodriguez
- Marshall Rogers
- Kirk Rogers
- Delaine Ross
- Jeffery Rowe
- John Saeger
- Erica Salio
- Tim Salvador
- Roberto Santarossa
- Kim Saverly
- Tom Schiltz
- Bradley Scott
- Chris Scott
- Jayson Scott
- Jason Scully
- Heather Seltzer
- Brian Sheridan
- Lisa Sheridan
- Danny Short
- Daniel Silva
- Mark Snow
- Nikki Snow
- Shondelle Solomon
- Herman Soto
- Jennifer Stockero
- Alicia Streger
- Shawn Strickland
- Keoni Subiono
- Robert Sutton
- Rudy Tapalla
- Terrence Thomas
- Jeff Tomaszewski
- William Vasquez
- David Veras
- Dagoberto Vila
- Stacy Ward
- Toby Watson
- Matt Wells
- Diedra West
- Lewis Wilkerson
- Pamela Winters
- John Wolf
- Mike Worden
- Stacy Wyman
- Julia Zammito
- Brad Zegula
- Roman Granville
- Shana Ross
- Monte Mitchell
- Nicole Spencer
- Sarai Jones
- Tim Woods
- Elizabeth Burns
- Tony Montgomery
- John Kent
- Lory Moore
- Terry Burton
- Luka Hocevar
- Steven Krebs
- Ken Stewart
- Kennet Washington
- Gina Ebner
- Dave Ebner
- JR Kuchta
- Bonnie Hardie
- Angelo Kolettis
- Jared Lopez
- Vincent Shinholster
- Michael Norwood
- Adam Rodgers
- Christine Steigerwald
- Kenny Mack
- Junior Glymph
- Renee Rosenthal
- Sonya Shari Louis Taylor
- Bill Luke
- Ann-Marie Giglio
- Linda Grant
- Anthony DiSarro
- Donivan Ciolfi
- Ed Murray
- Juan Medrano
- Dane Mitchell
- Nick Hawkes
- Michael Wolfe
- Rob Danahy
- Kristen Nolan
- Michael John
- Debbie Rushton
Announcing the “Pay-it-forward” MEGA scholarship winners
There have been some amazing entries submitted on the blog this past week, and I want to thank all of you who have participated in the MEGA TRAINING “pay-it-forward” scholarship program.
THANK YOU to Mark Hill for dreaming this up.
THANK YOU to all the VIPs who have donated towards providing these scholarships.
And THANK YOU to all who have submitted an entry and shared your story.
When I stop and think back on this past year, this is something I’m incredibly proud of.
That OUR community put this all together.
I have NEVER heard of this being done by a group of clients and customers for ANY other business like ours in ANY other industry EVER.
You all are amazing.
I’ve said it before and I’ll say it again, it truly is MY honor to serve all of you.
Now, without further ado let’s announce the 7 scholarship winners:
Jessica Renee Hofman
John Hinkle
Naajiy Q. Asaad
Chris Scott
Nelson Alvarado
Lori Harris
Heather Seltzer
All 7 of you are now receiving a $1,000 scholarship to cover ticket, hotel, airfare and more.
Our office will be in touch with each of you tomorrow regarding details for travel, etc.
Congratulations and I look forward to seeing each of you at MEGA TRAINING!
To your success,
Sean
Livestream: NPE Member Awards Contest
VOTE FOR YOUR CHOICE FOR NPE MEMBER OF THE YEAR 2010
BY POSTING COMMENTS TO THE BLOG TONIGHT!
The 5 finalists are:
1. Audra Baker, Red Shift Fitness, Los Gatos, CA
2. Clint Barr, Raising the Barr Fitness, Ridgeland, MS
3. Vaughn Bethell, Performance QSA, Greenville, SC
4. Jeremy Gritton, Gritton’s Training System, Senoia, GA
5. Jeff and Vern Gauthier, Traverse City, MI
























