Fitness Marketing Systems, Tools and Coaching
     This blog is about fitness marketing: how to get and keep clients who pay you what you're worth, value your services, stay with you longer and refer to you more consistently. Effective, low cost, high impact fitness marketing is really all about creating and nurturing relationships with your marketplace. It’s about authentic and honest communication that clearly conveys "what’s in it for them" and "why you are the obvious expert they should buy from."
     And that’s what you’ll discover here: hundreds of tested and proven fitness marketing and personal trainer marketing strategies, tips and even full-blown marketing systems and tools. We don’t mess around with theory, or what "should" work. Everything you’ll learn from us comes from dozens of years of in-the-trenches experience and real life application. And you’re in really good company. Thousands of the most successful fitness professionals, personal training studio and facility owners, health clubs, group training and boot camp owners and independent personal trainers read our fitness marketing blog religiously every single day. Because they know we deliver the goods on how to magnetically attract more clients, sell your services effectively, manage your fitness business, get leverage and real freedom, earn the six-figure income you deserve, and have a lot more fun doing what you love. So we’re really glad you’re here. You’re in the right place if you want fitness marketing strategies, systems, tactics and tools that work ...without you trying to figure it all out on your own.
Dec 31 2011

Countdown To New Year’s!

We’re less than 5 hours away from the big ball dropping in New York City.

And I’m taking a quick break from my holiday up here in Vermont to wish you a very happy and healthy new year.

As we call a close to 2011, I want to say “thank you” for being our client, customer, and subscriber.

We’ve had a blast serving you this year.

And I want to encourage you to take time to celebrate all the amazing work you’ve done, the growth you’ve experienced, and your tremendous accomplishments.

It’s all to easy to get busy working, working, working… and forget to pause and reflect on how much you’ve grown and all that you’ve achieved.

So be sure to raise a glass and celebrate tonight, OK?

From all of us at NPE, we want to wish you a wonderful year ahead and we look forward to serving you again in 2012.

Let’s make it another great one!

To your success,
Sean

P.S. Depending on what part of the globe you live it, it may already be January 1st.

And I sincerely hope you’re NOT up shopping right now. But just in case you are, you’ve still got 4 hours and 36 minutes left to take advantage of our “Year End Sale” over here.

Happy New Year!

Dec 28 2011

SALE! Save BIG with the NPE Holiday Sale!

Well I’m off this week, enjoy the holidays with my family and friends up in New England.

But wanted to take a moment away from vacation to share that we’re closing 2011 with a bang here at NPE:

Click here to go to the NPE Holiday Sale webpage

The big news is everything is on sale…but only until Saturday, December 31st.

We’re holding this special HOLIDAY SALE to celebrate both our sixth kick-ass year and the financial and the personal freedom you are creating using our “best-in-class” fitness marketing, sales and management systems.

Because we continue to grow at such a rapid pace, we’ve outgrown our office (again) and are set to move into another larger space in the next couple months. In the meantime, we’re crammed due to all the new staff we’ve brought on board in 2011.

Our current office is packed to the gills AND we’ve also got 2 big storage units chock full of items from events, including a ton of product samples used at  MEGA TRAINING, VIP Spring Training, and on the road with other partner events this past year.

And we need to “lighten the load”.

Click here to go to the NPE Holiday Sale webpage

So to help you make 2012 your best year ever, we have slashed prices by 50% on limited quantities of our products and systems…so you save more…make more…and get more freedom…faster than ever before.

If you’ve been waiting for just the right time to invest in one or more of our client-attracting, profit-exploding products for Fitness Professionals…the time is now!!!

Click here to go to the NPE Holiday Sale webpage

To your success,
Sean

P.S. I’m hoping for some fresh snow in Vermont to enjoy some great snowboarding this week. Thanks for investing in your education, and therefore helping me to buy more lift tickets for everyone at Killington.

P.P.S. If you have NOT yet seen our new rap video… check it out here.

Nov 29 2011

3 Strategies For IMMEDIATE Cashflow

In business money is like blood.

And it’s YOUR responsibility to keep the business “flush” and healthy.

So if you see it running out of blood (ie money)… you better do something quick to take care of things before the patient (your business) dies!

Here are 3 IMMEDIATE steps you can take to fix this problem.

And a TIME SENSITIVE opportunity I’m offering this week to personally guide you through the process of getting it done.

Be sure to head on over today and read the details on this.

Door opens on Thursday at 9am EST.

Sean

P.S. Of all the things you’ve got to manage when running a business, make no mistake THIS is #1.

Nov 04 2011

Check out the Performance Menu Journal!

The Performance Menu Journal of Health & Athletic Excellence is a monthly magazine that contains articles exploring Olympic weightlifting, strength training, athletic strength & conditioning, fitness training, CrossFit, nutrition—including recipes—for athletes, coaches and trainers. I'm a long time subscriber and now writer for the publication and I encourage you to check it out!

Greetings from Atlanta!

I’ve been quiet on blog posts and emails the past couple weeks, but glad to report that with “all hands on deck” the new business tsunami created by MEGA TRAINING (and a couple other recent promotions) is starting to get under control.

What does that mean for you?

Well it means I’m finally get a chance to catch up on my writing to you… and I’ve got a LOT on my mind to talk about!

Watch your inbox for a big blog post from me this Sunday.

In the meantime I wanted to let you know about a great publication I encourage you to check out called the Performance Menu Journal.

The Performance Menu Journal is a monthly magazine that contains articles exploring Olympic weightlifting, strength training, athletic strength & conditioning, fitness training, CrossFit, nutrition…including recipes..for athletes, coaches and trainers.

A friend of mine named Greg Everett is the publisher. And if you don’t know Greg yet, I encourage you to check out his website.

Greg is one of the top Olympic Lifting coaches in the country and also a really sharp creative guy who’s got a ton of great information to offer athletes and coaches alike.

I’ve been a long time subscriber to the Performance Menu Journal myself, and have now the pleasure of making my debut as a new writer and content contributor.

You’ll find my newest article in this month’s issue which you can grab immediately upon subscribing here.

Grab 12 monthly issues for just $29.95, or download a free trial issue if you just want to check it out first before subscribing.

I think you’ll enjoy the publication and also some of the other great things that Greg has to offer in his online store- like books, dvds, and terrific posters!

Ok, off to a meeting now.

Watch your inbox for an important post from me this Sunday am!

To your success,
Sean

P.S. Greg also owns a really cool gym called Catalyst Athletics in Sunnyvale, CA.

If you have an interest in Olympic Lifting then I encourage you to make a point to visit and spend some time with Greg. He’s an amazing coach is the best “go-to” guy I know of in the sport.

In the meantime, be sure to check out the Performance Menu Journal here.

Oct 29 2011

Congrats to 2011 NPE Member of the Year Randy Hartz!

Congratulations to all the finalists, category winners, and the 2011 NPE Member of the Year winner Randy Hartz! (From left to right: Camelia, Dick, Paul Fetters, Julia Zamito, Daniel Iverson, Randy Hartz, Ben Davis, Arin & Tony Lindauer, Eric, and me.)

This past week has been crazy for our entire worn out and busy team. Gave everyone Friday off to get some recovery in this weekend.

And then today I realized that I have NOT had the chance yet to give a proper blog post CONGRATULATIONS to Randy Hartz our 2011 NPE Member of the Year!

Please join me in congratulating Randy through the comments section below.

All the finalists and category winners had amazing stories.

I’m glad I didn’t have to vote because it would have been VERY tough for me to do.

You are ALL amazing and we are honored to play the role we do in your lives.

To you success,

Sean

P.S. More to follow… including some awesome video clips… as we work through the post-mega training avalanche of things happening right now!

 

Oct 21 2011

NPE 2011 Member of The Year Contest… Streamling LIVE!

Tune in LIVE at 6:30pm EST as we start the pre-game show for 2011 NPE Member of the Year Contest which will kick off at 7pm EST. Cast your vote on who should win by posting your comments to the blog below!

Grab the Member of the Year Finalist Case Study submissions (you’ll want to have  all their tools and swipe file goodies so you can see exactly how they exploded their fitness business sales this past year).

All we ask is that you make a small charity donation to The Boot Campaign in support of veteran’s causes. This is one fine organization that does a heck of a lot of good helping the men and women of our Armed Services.

You can get the PDF via instant digital download of all the Case Study submissions for just a small donation of $25 OR download $50 and get the digital download PLUS we’ll mail you the hard copy – which you’ll want because this thing is HUGE and VALUABLE (not something you want getting forgotten or lost on your harddrive – you want to be able to engage with this thing, study it and refer back to it often).

Donate $25 to the Boot Campaign and get the DIGITAL download only

Donate $50 to the Boot Campaign and get the DIGITAL download PLUS HARDCOPY MAILED TO YOU!
 

Oct 18 2011

SHOWTIME!

We’re all in final prep mode over here for our BIGGEST MEGA TRAINING yet this week.

Over 256 attendees are registered for this years event, and I’m REALLY pumped to have all my friends coming into town for the big show.

If you’re registered, we can’t wait to see you at tomorrow night’s reception.

If you’re NOT, well I’m sorry you can’t be with us.

But I DO want to encourage you to mark your calendar for this Friday, October 21, at 7pm EST when we’ll be *live streaming* the 2011 NPE Member of the Year Contest.

Just head on over to the blog at 7pm EST (or tune in for the pre-game show around 6:30pm EST) to watch and vote for this year’s Member of the Year.

What: *LIVE* broadcast of NPE MOYC
When: 7pm EST (6pm CST, 5pm MST, 4pm PST) this Friday October 21st
Where: Orlando, FL… but you can see the stream on our blog at www.FitnessMarketingMuscle.com it will be the TOP post on the blog!

We’ll be giving away $5,000 in cold-hard cash this year to this year’s winner… and your vote could make a difference!

We’ve got lots more excitement to share with you LIVE from the big-show this week.

So watch your inbox for more updates as the week unfolds!

To your success,
Sean

P.S. Dan John, James “OPT” Fitzgerald, Brett Jones, myself, Eric Ruth, Steve Wilkinghoff, Chad Flemming, 8 copy & paste case studies, Dr. Eric Cobb, Nick Nanton, laser coaching, MOVIE night, MOYC, and a whole lot more…

Get ready for an UNBELIEVABLE week guys!

Sep 29 2011

Last Call For MEGA TRAINING 2011 Registration!

SOLD OUT!

MEGA TRAINING has now sold out and in fact we’re a couple seats over. For last minute registrations please call 888.866.4998 to see if we may have a cancellation and can open up a seat.

We look forward to seeing everyone in Orlando next week!

We’re at LAST CALL for MEGA TRAINING registrations now with just 38 28 18 7 1 tickets left.

If you’re name isn’t on this list, then head on over and grab your ticket now at www.MegaTraining2011.com before you miss out on the PREMIER Fitness Business Conference of the year!

  1. John Abare
  2. Rommel Acda
  3. George Amrein
  4. Chrisie Allemand
  5. Nelson Alvarado
  6. Mike Alvarez
  7. Mary Jane Amrein
  8. Carolos Arias
  9. Naaij Asaad
  10. Audra Baker
  11. Sam Bakhtiar
  12. Melissa Barcley
  13. Clint Barr
  14. Jennifer Barr
  15. Josh Barton
  16. David Beares
  17. Brian Benoit
  18. R B Berry
  19. Jordan Biamonte
  20. Michael Bianchi
  21. Laura Bickford
  22. Laurel Blackburn
  23. Matt Blades
  24. Christine Boakes
  25. Michael Bouchard
  26. Dexter Bowen
  27. Ken Bowman
  28. Mary Catherine Boyorek
  29. Paul Britt
  30. Jason Brown
  31. Olivia Burnell
  32. Rick Byron
  33. Rick Caputo
  34. Jesus Castillon
  35. Kri Chay
  36. Matt Clark
  37. Jenny May Clermont
  38. Sue Clermont
  39. Michelle Collier
  40. Philip Cook
  41. John Daigneault
  42. Dave Dambrosio
  43. Adam Davis
  44. Ben Davis
  45. Tina Davis
  46. Trish Davis
  47. Robert DeFreese
  48. Tim Detmer
  49. Chas DeVetter
  50. Brian Devlin
  51. Patrick Diver
  52. Anna Dornier
  53. Anthony Dornier
  54. Daniel Eckerman
  55. Trey Eckerman
  56. Leanne Ellington
  57. Dave Fannin
  58. Paul Fetters
  59. Stefanie Fisher
  60. Brandon Flowers
  61. Christine Fox
  62. Juan Garcia
  63. Cassandra Gaudet
  64. Eric Gelder
  65. Isabel Gelo
  66. Erin Gentry
  67. Peter Gibbs
  68. Susan Gibeau
  69. Jason Goggans
  70. Chris Gray
  71. Jeremy Gritton
  72. Ginny Grupp
  73. Carlos Guest
  74. Jerremy Guthrie
  75. Travis Hackett
  76. Karen Hadsall
  77. Shaun Hadsall
  78. Brad Hamilton
  79. Carl Harmon
  80. Lori Harris
  81. Randy Hartz
  82. Kevin Harvey
  83. Kristen Harvey
  84. Matt Hedman
  85. John Heringer
  86. Matthew Hickey
  87. Josh Hightower
  88. Maryann Hightower
  89. Mark Hill
  90. Hugh Hines
  91. John Hinkle
  92. Larry Hinson
  93. Jessica Hoffman
  94. Jordan Holland
  95. Zach Hunt
  96. Amy Hunt
  97. Diana Inglis
  98. Mike Inglis
  99. Daniel Iversen
  100. Tom Jackobs
  101. Rita Jagodzinski
  102. Gregorz Jasnikowski
  103. Bonifacio Jimenez
  104. Sheila Johnson
  105. Ryan Joiner
  106. Jeffrey Jones
  107. Greg Justice
  108. Adam Kessler
  109. Bret Kliethermes
  110. Robert Knapp
  111. Carrie Kukuda
  112. Barney Kuntze
  113. Sean Lee
  114. Thomas Leverett
  115. Arin Lindauer
  116. Tony Lindauer
  117. Brad Linder
  118. Troy Lindner
  119. Michael Lindsay
  120. Ben Llames
  121. Belton Lubas
  122. Paul Lyngso
  123. Kenny Mack
  124. Shawn Manning
  125. Justin Marcis
  126. Sean Martensen
  127. CJ Martin
  128. Jim Martin
  129. Michael Martinez
  130. Rick Martinez
  131. Tony Maslan
  132. Stefan Matte
  133. Kristen McBryde
  134. Matt McBryde
  135. Kerry McElroy
  136. Monte Mitchell
  137. Thomas Mitchell
  138. Trent Mitchell
  139. Jason Mollter
  140. Claudia Montanari
  141. JP Montanari
  142. Michael Moore
  143. Alexander Morentin
  144. Ahmed Morgar
  145. Dave Mugavero
  146. Paula Mugavero
  147. Mark Murphy
  148. Nathan Nowak
  149. Michelle Odefey
  150. Lisa Olson
  151. Fatimat Olukoju
  152. Christopher Page
  153. Jessica Page
  154. Jake Parent
  155. Erik Peacock
  156. Conni Ponturo
  157. Terry Pratt
  158. Julie Prince
  159. Matthew Probst
  160. Jon Quinn
  161. Jennifer Ralph
  162. Angela Ramos
  163. Fernando Ramos
  164. Dustin Rippetoe
  165. Deborah Rodgers
  166. Desean Rodgers
  167. Keith Rodgers
  168. Lenora Rodriguez
  169. Marshall Rogers
  170. Kirk Rogers
  171. Delaine Ross
  172. Jeffery Rowe
  173. John Saeger
  174. Erica Salio
  175. Tim Salvador
  176. Roberto Santarossa
  177. Kim Saverly
  178. Tom Schiltz
  179. Bradley Scott
  180. Chris Scott
  181. Jayson Scott
  182. Jason Scully
  183. Heather Seltzer
  184. Brian Sheridan
  185. Lisa Sheridan
  186. Danny Short
  187. Daniel Silva
  188. Mark Snow
  189. Nikki Snow
  190. Shondelle Solomon
  191. Herman Soto
  192. Jennifer Stockero
  193. Alicia Streger
  194. Shawn Strickland
  195. Keoni Subiono
  196. Robert Sutton
  197. Rudy Tapalla
  198. Terrence Thomas
  199. Jeff Tomaszewski
  200. William Vasquez
  201. David Veras
  202. Dagoberto Vila
  203. Stacy Ward
  204. Toby Watson
  205. Matt Wells
  206. Diedra West
  207. Lewis Wilkerson
  208. Pamela Winters
  209. John Wolf
  210. Mike Worden
  211. Stacy Wyman
  212. Julia Zammito
  213. Brad Zegula
  214. Roman Granville
  215. Shana Ross
  216. Monte Mitchell
  217. Nicole Spencer
  218. Sarai Jones
  219. Tim Woods
  220. Elizabeth Burns
  221. Tony Montgomery
  222. John Kent
  223. Lory Moore
  224. Terry Burton
  225. Luka Hocevar
  226. Steven Krebs
  227. Ken Stewart
  228. Kennet Washington
  229. Gina Ebner
  230. Dave Ebner
  231. JR Kuchta
  232. Bonnie Hardie
  233. Angelo Kolettis
  234. Jared Lopez
  235. Vincent Shinholster
  236. Michael Norwood
  237. Adam Rodgers
  238. Christine Steigerwald
  239. Kenny Mack
  240. Junior Glymph
  241. Renee Rosenthal
  242. Sonya Shari Louis Taylor
  243. Bill Luke
  244. Ann-Marie Giglio
  245. Linda Grant
  246. Anthony DiSarro
  247. Donivan Ciolfi
  248. Ed Murray
  249. Juan Medrano
  250. Dane Mitchell
  251. Nick Hawkes
  252. Michael Wolfe
  253. Rob Danahy
  254. Kristen Nolan
  255. Michael John
  256. Debbie Rushton

Click Here To RSVP for MEGA TRAINING 2011 Now

Sep 18 2011

Announcing the “Pay-it-forward” MEGA scholarship winners

There have been some amazing entries submitted on the blog this past week, and I want to thank all of you who have participated in the MEGA TRAINING “pay-it-forward” scholarship program.

THANK YOU to Mark Hill for dreaming this up.

THANK YOU to all the VIPs who have donated towards providing these scholarships.

And THANK YOU to all who have submitted an entry and shared your story.

When I stop and think back on this past year, this is something I’m incredibly proud of.

That OUR community put this all together.

I have NEVER heard of this being done by a group of clients and customers for ANY other business like ours in ANY other industry EVER.

You all are amazing.

I’ve said it before and I’ll say it again, it truly is MY honor to serve all of you.

Now, without further ado let’s announce the 7 scholarship winners:

Jessica Renee Hofman
 
John Hinkle
 
Naajiy Q. Asaad
 
Chris Scott
 
Nelson Alvarado
 
Lori Harris
 
Heather Seltzer

All 7 of you are now receiving a $1,000 scholarship to cover ticket, hotel, airfare and more.

Our office will be in touch with each of you tomorrow regarding details for travel, etc.

Congratulations and I look forward to seeing each of you at MEGA TRAINING!

To your success,
Sean
 

Oct 22 2010

Livestream: NPE Member Awards Contest



VOTE FOR YOUR CHOICE FOR NPE MEMBER OF THE YEAR 2010
BY POSTING COMMENTS TO THE BLOG TONIGHT!

The 5 finalists are:

1. Audra Baker, Red Shift Fitness, Los Gatos, CA
2. Clint Barr, Raising the Barr Fitness, Ridgeland, MS
3. Vaughn Bethell, Performance QSA, Greenville, SC
4. Jeremy Gritton, Gritton’s Training System, Senoia, GA
5. Jeff and Vern Gauthier, Traverse City, MI

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