IronTribe in Homewood, AL is now the world’s fastest growing Crossfit facility- hitting over 200 members in just 7 months.

And it’s owned my VIP Member Forrest Walden who’s a case-study presenter at MEGA TRAINING in October.

There are a LOT of lessons Forrest will be sharing in his presentation.

One of the biggest is the right and WRONG way to position and open a new facility.

Too many owners open their doors with just a handful of clients on the books, and then struggle for months (sometimes years) just to hit break-even… let alone take home a salary or distributions.

Business is hard, frustrating, and worst of all not very rewarding in that scenario.

Contrast that with a facility that’s blowin’ up, clients who are raving fans, and team who LOVES to come to work and give back to the community… it’s a true joy to wake up every morning and do what you do.

Success does not happen by accident.

Their are KEY strategies and actions to be taken if you wish to duplicate Forrest’s success in opening a new facility or just ‘re-opening’ your existing one.

Frankly, if your facility is NOT yet “sold out” then you should be focusing your time and energy on learning how to do just that.

HINT: It starts with getting a VERY clear vision and defining what in fact “sold out” means for YOU.

The BEST way to get schooled is to get face-to-face with Forrest and our other 13 case-study presenters are MEGA TRAINING in October.

With just 50 seats left now, tickets are going fast.

Grab yours this weekend here.

To your success,
Sean

P.S. Here’s a question for you… why open a business if you’re not committed to doing what is required to crush it?

With 14 profitable ‘copy-and-paste’ promotions being shared by REAL owners “in the trenches”, guest speakers, face-time with the NPE team and community of ballers like Forrest, you can’t help but walk away from MEGA TRAINING with everything you need (and then some) to achieve your goals and fulfill your dreams this year.

Grab one of the 50 remaining seats we’ve got here now.

The title of Dan John’s newest book, Never Let Go, summarizes his personal philosophy on lifting, living and learning.

And if those words – never let go – don’t reach into your heart and soul at the most primal level…well, you may not be the competitive sort.

In that case, there’s probably not much you can learn from this substantial man.

On the other hand, if you’re made of that same stuff, if you know you only lose when you quit – when you let go – then spending time with Dan John at MEGA TRAINING – listening to his stories about lifting, living and learning – will be something you never let go.

It will be like getting pumped full of high octane fuel.

It will super-charge you.

“There are a few people in every profession who can be considered great at what they do, and a few who rise above greatness and approach legendary. In the fitness and conditioning world, Dan John is one of the greatest of all time. A true professional, and an expert in every sense of the word: Dan John is a legend in this field.” – Alwyn Cosgrove

But Dan John is much more than a ‘motivational’ guy. He brings to the table a track record of teaching and coaching for well over 30 years.

He is the former Strength Coach and Head Track and Field Coach at Juan Diego Catholic High School in Draper, Utah.

He remains a full-time religious studies instructor for Columbia College of Missouri and contributing writer to Men’s Health.

Dan has Masters degrees in history and in religious education, as well as intensive work at the American University in Cairo, University of Haifa, and Cornell.

Dan has written articles for Catechetical Update and Utah Historical Quarterly, as well as being a columnist for the Intermountain Catholic.

Dan was also a Fulbright Scholar in 1985.

In addition, Dan writes articles for a variety of strength magazines and publishes a little newsletter called Get Up, which registers up to a quarter of a million hits a month.

You can also read his work at www.dragondoor.com and www.tmuscle.com, and magazines like Men’s Health and Outside and his busy forum at www.davedraper.com.

At home, he is humbled by his lovely wife, Tiffini, whose middle name is not “long suffering” no matter how often it is repeated, and his two daughters, Kelly and Lindsay.

In his athletic career, among many other championships and records, Dan has won the Master Pleasanton Highland Games twice, American Masters Discus Championships several times, the National Masters Weightlifitng Championship once and holds the American Record in the Weight Pentathlon.

Dan John is a substantial man, and we’re honored to have him as our Key Note Speaker at MEGA TRAINING 2010.

We’ve just about half-way sold out on our remaining seats for MEGA TRAINING.

Make sure you get on over and grab your spot for this before our tickets are all gone.

To your success,

Sean

P.S. Dan John is someone we can all learn a lot from. As an athlete, coach, father, husband, and teacher… he has ‘been there, done that’ and I’m honored to have him as our keynote speaker this year. “Never Let Go” is full of lessons about life and learning, all through Dan’s experiences as an athlete and coach we can ALL relate to. I can’t wait to hear him speak in person and you’re going to get a ton out of your time spent here in Orlando… that I can guarantee.

Grab one of the remaining seats we have left for MEGA TRAINING now before they’re all gone.

P.P.S. This is a special year to celebrate so much and give back to all our members. Not sure we’ll ever be doing a “free” event again, so don’t miss this one!

I want to share a very cool fitness business success story with you.

Give it a quick read…

Jeff with his beautiful family.

From Jeff Tomaszewski, Overload Fitness, Ohio

“I started with NPE at the beginning of 2008, our gross income at the end of that year was around $450,000. A year later, it was up to $666,000 and last year, at the end of 2009, we closed the books at $990,000, so just shy of one million dollars, and it looks like we’ll exceed the one-million-dollar mark in 2010, working with the systems from NPE in our business.

“The first time they had Mega Training in 2008, I went there and I was like a kid on the JV bench because I saw all these VIP members and I wanted a part of that. I wanted to be successful and I saw all these success stories from these guys and I thought, “I need to surround myself with like-minded people,” and that’s what I wanted to do.

“So I kind invited myself to the VIP’s table, sat with them, talked with them and asked as many questions as I could. I was like a sponge that whole weekend at Mega Training. I mean, my head was spinning. That night, I went back to my hotel room, I called Josh, my business partner, and said, “We have so much work to do.” I stayed up hours that weekend just typing on my computer, putting together a plan, on the way home on the plane, putting together a plan to launch it into that next year going forward.

“It was that moment after Mega Training that we really took off with our business and automated a lot of things, systems and things like that. Since then, we haven’t looked back. We’ve grown significantly. Last year in the recession, we grew 43% and in this economy, I think that’s not too bad.

“The other thing that had changed once I started NPE and started to grow the business and really working on the business is my schedule. I learned how to effectively block out time…for everything.  So now I spend every Wednesday at home with my three little girls who mean everything to me, and I can work from home if I want to, but I spend quality time with my family while the business runs itself.”

For Jeff, and many, many others, attending MEGA TRAINING was the catalyst. It was the thing that got him fully engaged with us here at NPE, and you just heard a little bit about the results he’s achieved because of that.

The very next year after attending his first MEGA TRAINING event in 2008, Jeff was first runner-up for Member of the Year.  His story is awesome, but it’s not unique.  There are many others like him as you’ll see at MEGA TRAINING 2010.  And you can be among them.

Register today while seats are still available.

It really is “better than free” to attend. Just use the two campaigns we give you as soon as you register to get more clients and make more than enough to cover your travel and hotel.

Go here for all the details about MEGA TRAINING 2010.

See you in October,
Eric

P.S. It’s true, NPE is #131 on the Inc. 500 list of fastest growing companies. And that’s part of the reason why we’ve made MEGA TRAINING 2010 better than free to attend.  But there’s less than 100 seats still available. Get the full story here.

NPE has just been recognized as #131 (and #16 in the Advertising & Marketing category) on this year's Inc 500 list of the fastest growing companies in America.

Today I wanted to share with you that NPE has just been recognized as one of the 500 fastest-growing companies in America.

Every year Inc puts out a list of 500 of the fastest growing companies in America, and this year (our first year eligible to participate), we not only made the list… but we were ranked #131 overall across all industries and #16 in the advertising & marketing category.

It’s quite a honor to receive this recognition, most companies and entrepreneurs never get there.

We’ve proud to say we achieved it in our first 3 years.

You can view the listing here.

The past 3 years have been a wild ride for all of us. Kinda like riding a rocket into outer space, when you haven’t clipped in your seatbelt yet!

But we wouldn’t change any of it, and we want to thank YOU (all our customers, partners, and friends) for making it all possible.

Without you and your support, we could not have done it.

Our Turn To Give Back To YOU

This is a big deal. And we want to celebrate our success, and the continued success of all our top VIP clients that are having their best month’s (and years) ever by throwing a big party to celebrate.

That’s why we’ve decided to turn the biggest party we’ve already had in the planning for a year now, MEGA TRAINING, into a full-blown customer appreciation event.

MEGA TRAINING is now free to all our customers, clients, and friends.

The only “catch” is that we’ve only got room for 200 at this shindig.

So we’re asking you to RSVP fast and join us in the celebration.

It’s gonna be a blast, and we’ve been feverishly adding in some new speakers, bell’s and whistles to blow this thing out.

We know there are a ton of people out there who can benefit from getting face-to-face with us and all our top clients at MEGA TRAINING, so we’re removing every barrier we can to help you get here and get the support you need to grow your business.

All the details we’re ready to share are now posted to the MEGA TRAINING site here, so head on over and grab a seat to join us in Orlando on October 21-23rd.

This thing is going to rock the house, and we want you to be a part of it!

To your success,

Sean

P.S. Eric has also just released 2 new killer marketing campaigns you can implement immediately for a “back-to-school” promotion. Includes a Facebook advertising component and some quick training to get up to speed fast with everything you need to get this running now!

Grab your seat today,  and you can instantly download these campaigns as our gift to you. Watch the step-by-step training video to get it into play and you can start bringing new clients in your door this week.

This is just the beginning of a whole lot more we’ve got coming to celebrate this year and blow out this MEGA TRAINING event as our best yet!

It’s true.

MEGA TRAINING is now “essentially” free.

We’ve just won a big award, we’ve just had our best month ever (and are on track for our best year ever).

And so many of our top clients are all having their best months and years ever, that we’ve decided to celebrate by changing thing up and turn MEGA TRAINING into a full-blown customer appreciation event.

Because we know there are people out their struggling, and the best way we can help you is by making it as easy as possible for you to get to Orlando.

Emails, blog posts, and phone calls are ok.

But it’s NOTHING like getting face-to-face at a live event where you can meet us, learn from all the folks we have presenting, network with all our high level VIP clients, and get re-energized and focused to grow and push through any obstacles standing in your way.

While we can’t cover your travel and hotel investment, we can make the event essentially free AND help you EARN the revenue needed to cover all your travel and then some… all before you even get to MEGA TRAINING.

That’s why we’ve just released 2 MASSIVE fitness marketing campaigns for a back-to-school promo that you can immediately download and put into play as soon as you register.

Watch the video and get all the details here.

The only “catch” is we’ve got a hard limit on how many people can fit in the room. Even with adjusting some seating, making the stage smaller, and a few other tricks… we’re at a 200 max.

So once we’re sold out of tickets, they’re gone.

Grab yours now and get on this thing!

To your success,
Sean

P.S. No reason you can’t get these bonus campaigns up and running this weekend and have new clients walking in the door next week. What are you waiting for?

Get on this now!

Thursday I sent out an email talking about the “King of Social Proof” Coach RB Berry of Oceanside, CA and a 3-step formula on how you get more more ‘social proof’ to use in your own marketing.

The first step in the entire process is to OVERDELIVER and give your clients everything they need to feel supported and achieve tremendous results.

Because once you’ve done THAT… it all gets pretty easy to accomplish steps #2 and 3.

Having an attitude of OVERDELIVERING to your clients really is a “Give to Get” Philosophy.

And it’s one that we practice and preach here at NPE.

Today I wanted to share with you a great email we received this week from VIP Member Angela Ramos who spent last week visiting her hometown of Oceanside, CA and stopped in to see VIP Member Coach Berry.

There are numerous lessons in here about WHY Coach Berry has become the “King of Social Proof” and it all comes back to his practicing the “Give To Get” Philosophy. He doesn’t just practice it with his clients, he practices it selflessly with everyone he meets.

Here’s Angela’s message:

“I just had to share this with NPE. I am currently on vacation in my hometown, Oceanside, California visiting my family and attending my high school reunion.

A few months back I was reading something in my VIP material that mentioned Coach Berry of Oceanside. I thought, “Wow! Someone is cranking it in my hometown!” I knew the next time I went home to visit I was going to somehow get myself in this guy’s studio.

I sent Coach Berry an email about two weeks before my vacation to see if he would allow me to come in and visit thinking I might get a half hour of his time, if I was lucky. He agreed to see me and gave me his contact info. I was stoked! I immediately contacted Camelia to see if she had any advice or words of wisdom for me to make the most out of my visit. She simply said, “Enjoy the show!” I had no idea what that meant but I was going to soon find out.

Upon initially walking through his studio door, I was bombarded with HUGE posters everywhere of his “angels”. There are NO bare walls in his place. Every inch is covered in a poster/picture of a client or motivational quote! I can see why he has no problem closing any prospects! On his front desk is a binder that is at least 5 inches thick full of even more before and after pictures. I started thinking back to my measly wall of fame and realized I had some work to do when I get home. Ha!

He graciously spent hours of his time over the course of a week giving me pointers, showing me the ropes for small group training, introducing me to his son, his clients, taking me on a bike ride to the beach and through my old neighborhood. He is down to earth and truly cares about his clients. I have been blessed to have been able to spend so much time with him and it’s not over yet. I have one more day left and he is again going to share selflessly with me the tricks of the trade.

Coach Berry has proven to me how awesome NPE is. This is an amazing group of professionals. I am proud to be a part of this organization. Coach Berry is an amazing fitness professional that I am honored to now call part of my family.

Thanks Coach Berry and NPE.”

Angela Ramos
Inspiration Fitness
Crown Point, IN

Take aways from this post:

• Do you have “social proof” covering all the walls and multiple binders 5″ thick of client before and after photos?
• If not, have you set a goal around how many people’s lives you want to change and then capture their success stories over the next 3, 6, and 12 months?
• How can you and your staff continue to OVERDELIVER to your clients and the people you serve? Make a list and prioritize implementation.
• How can you keep a “give to get” mindset and attitude in your head and in your heart throughout your daily interactions with those you meet… not with the expectation of gaining something, but just because it’s the ‘right thing’ to do?

I’m honored that we have Coach Berry as a VIP member and part of the NPE Community. If you want to come hang with Coach and spend some time getting to know all the other great members we have, be sure to register for MEGA TRAINING coming October 21-23 in Orlando, FL.

We’ve gonna have a blast and hope you can join us.

To your success,
Sean

P.S. What are some ways you OVERDELIVER to your clients right now? I’d love to get a list going here everyone can refer back to.

Post to comments the top 2 ways you and your staff work to OVERDELIVER in your service.

P.P.S. Not sure if you participated in the VOTE, but this demonstrates another reason why we’re supporting Coach Berry in his goal to get on Oprah one day. If anyone has any connections reading this, please get in contact with Coach and hook it up! This guy deserves to be recognized for all the great work he’s done changing people’s lives.

Today I’m covering one of the most simple yet powerful formulas in ALL of marketing.

But before we get into that just a reminder that today is the final day of our BIGGEST Freedom Sale ever.

Sale ends at 12pm midnight tonight, so make sure you head on over and stock up on the great business building resources we’ve got to support you in reaching your goals this year.

Ok, so we’re blessed with the opportunity to work with some really great people as clients.

And one of them in particular who has been a client of Eric’s for over 10 years… and an NPE client for over 4 years (since day 1) and that’s Coach RB Berry of Dare to Be Fit in Oceanside, CA.

We gave Coach the title of “King of Social” proof several years ago because there is NOBODY we know of that does a better job at producing unbelievable client results and then leveraging those success stories into their marketing efforts.

I repeat… NOBODY we’ve seen do it better or more consistently then Coach worldwide.

From the thousands of customers we’ve got around the globe, that’s saying something.

If you DON’T currently have a stockpile of client before/after photos then I encourage you to:

1. Dedicate everything you’ve got to getting your clients SERIOUS results from your programs

2. Put systematic processes in place to consistently ‘capture’ those client results

3. Leverage those documented results back into all your marketing

It’s a simple 3-step formula… but it works like no other.

Coach Berry was actually featured along with a great marketing campaign Eric created a couple years ago to help you “jump-start” the process of capturing more social proof in a little known NPE product called “Secrets of Social Proof” on sale now during our Freedom Sale here.

This is one you should definitely have in your library. It includes a DVD of a special presentation on how to best leverage social proof into your marketing Eric did for our Platinum Group meeting some time ago.

Great stuff.

Anyway, not only is Coach the “King of Social Proof”, but he’s also one heck of a guy.

And I’ve got another special story to share with you about him I’ll send out tomorrow.

To your success,
Sean

P.S. Last day of the FREEDOM SALE where everything is going out to the door for our biggest discount ever. Get on over there before midnight and stock up on what’s left!

P.P.S. You’ll see a link to the “Secrets of Social Proof” product mid-way down the page on the left.

Check it out!

GO HERE TO SAVE 50% OFF ALL OUR FITNESS MARKETING, FITNESS SALES AND FITNESS MANAGEMENT PRODUCTS

First of all…THANK YOU!

We are celebrating our 4th birthday this month and along with it comes our 4th annual FREEDOM SALE.

But this year it’s BIGGER and BETTER than ever before.

And that’s because of you and all our loyal, dedicated Members and customers.

Sean, Camelia, Dick and I…and our entire staff are grateful for your trust and your business.

We work hard every day to bring you the best fitness marketing, sales and management systems, tools and coaching to explode your fitness business now.

And, as they say, the ‘proof is in the pudding.’

Nobody in the fitness industry has helped create more fitness business success stories than we have here at NPE.

That’s because our products and services work, and because you work them!

So, again…THANK YOU!

But we don’t just want to ‘say’ Thank You – we want to demonstrate our gratitude with our biggest and best sale ever.

ALL OUR “BEST IN CLASS” PRODUCTS ARE HALF OFF!!!

But only until this Thursday, July 29th.

So grab as many products as you want, right now, and save 50% OFF here:

http://www.NPEFreedomSale.com

To your fitness business success,
Eric

P.S. You can see the full listing of products, the discounts, and buy now right here:

http://www.NPEFreedomSale.com

P.P.S. If you have any questions, or need help, call our office at 1-888-866-4998

Summer is generally a slow time in the fitness industry, but right now we’re seeing several of our clients achieve record breaking months.

Why?

Well, I’ve consolidated some of the results and lessons learned about ‘what’s working now’ for you here:

1. Raising the Rates Campaigns- Several of our members have just achieved their ‘best month’ ever in sales (and cash collected payments) from running a “raise the rates” campaign.

While some may be shy or ‘timid’ about raising rates in a sluggish economy, every one of our clients who’s gotten rid of that ‘head trash’ and just executed the tested and proven strategy and campaign in our CASH FLOW SURGE system product has increased their business with minimal or zero loss of clients.

Raising the rates should be an annual campaign in every business, because it not only gives more margin in your service to invest in continued growth. But it also gives existing clients one of the best ‘reason’s why’ to renew and recommit for another 6-12 months of staying on top of their workouts.

They don’t want to ‘lose out’ on the savings opportunity to renew with you NOW. This is a very powerful motivation for client renewal, and a heck of a way to get renewals rather than simply letting good clients get to the point where they have to ‘think it over’ if they really should renew or not.

A special congrats goes out to NPE Member of the Year and VIP Client Tony Maslan who just achieved his first $100,000+ month (in cash collected, not just gross sales) with this campaign in June. Well done Tony!

2. Public speaking Campaigns- continue to be major low-cost, high impact lead generators for all who apply the strategies and our famous Foot-In-The-Door campaign as shared in the Public Speaking Power Pak Product.

The system is very straight forward for booking speaking gigs with NEW groups if you simply block the time for executing it every week and month.

VIP Member Mike Stare has been regularly booking 2-4 speaking gigs/month like clockwork, and steadily adding fresh leads and clients into his business every week.

3. Low-Cost Front-End Offers- We’ve also had many clients continuing to test and tweak various front-end offers in the $29-$297 price range. These are offers for various services like assessments, program design, discounted first month enrollment, etc. that folks have given special names to and marketed  with a tight deadline for response.

Urgency and scarcity of limited spots available is also a key component to driving response of the offer.

Leveraging online media, we’ve had about 11 VIP clients bring in anywhere from 100-450 leads within a 72 hour period from this strategy.

Of course not all these leads are pre-qualified and theerfore must be sifted and sorted through… but with that volume you can afford to be picky and choosy and STILL come out on top. Typically anywhere from 20-40% (or more) of the respondents end up being very high quality clients when all is said and done.

You can see examples of how many of these offers are structured and presented in our Fitness Advertising Systems Module.

4. Charity Events and Tie-Ins- Event marketing has always been a winner, but by combining events with charity donations gives folks another big ‘reason why’ to respond and jump on board with participation. It just leaves everyone with a good feeling they’re not only investing and participating in something that helps themselves, but also something that helps others with a worthy cause. And that’s a major reason why it works anytime, anywhere.

We’ve had several members running Pushups For Charity and GOLD RUSH events over the last several months, getting great publicity, fresh leads, and a rush of new clients from these types of events.

VIP Members Jeff & Vern Gauthier I believe ended up with over 25 new clients from their GOLD RUSH event they ran in May. You really don’t have to wait for the New Year for running an event like this, it can work any month you choose to run it as long as you invest enough time in driving the promotion.

A big key to success is leveraging local media and strategic alliance partners. Within other businesses that have clients meeting your ideal ‘prospect profile’ there is gold. These are often the best ‘untapped’ pools with big fish swimming around in them… just waiting to be attracted to your business with the right ‘bait’.

5. Referral Marketing- continues to be a great driver of pre-qualified, pre-sold clients. Especially when you’ve got a great service and community your clients love being a part of.

A lot of people think referral marketing just ‘happens’ if you deliver a great service.

What they miss is that while a good service IS a pre-requisite for your existing clients to want to refer to you, you’ve also got to implement multiple systems and programming into ALL your marketing efforts if you really want to drive significant response.

We share a ton of the best step-by-step systems with over 50 case studies included from our top clients our our Single Sheet of Paper Referral System Product.

VIP Member Vaughn Bethell has cultivated such a unique ‘inner circle’ community within his client base of athletes, that his facility is becoming the ‘secret spot’ for athletes, ex-athletes, and coaches to gather for both workouts and meetings in is community of Greenville, SC.

6. Multiple Poles in the Water- Most of all, all our top clients are not relying on ONE marketing strategy to drive business this summer.

They are all implementing multiple campaigns and strategies simultaneously to drive growth.

How do they keep it all organized and going at the same time?

Well, that’s certainly a key component of not only success but sustainability.

They’re all following an integrated systems approach as revealed in our DEEP CORE Fitness Marketing System and they’re managing their priorities to make good decisions about what gets their focused attention with tools shared in our Project Manager Pro system.

Conclusion

If summer business has slowed down for you, then I encourage you put some of these strategies into practice fast!

Key word in that last sentence being FAST.

You must shorten the time from idea to implementation. Time is money.

You can always get more money, but the time you can’t get back.

Once you burn it… it’s gone for good.

SPEED is often the difference between those who do and those who just sit around and ‘think about it’… always ‘waiting’ for something to drive them into action.

My advice is put your head down and go.

You can always think about it later.

As one of my old coaches used to say “thinking is a dangerous pastime” to get me out of my head and into feeling the movement of a new skill.

And he was right.

Turning off your mind and just jumping in is great advice.

Even if you’ve never done any of this stuff before, you’ll figure it out.

You don’t have to be a genius and it doesn’t require a whole lot of thought to implement step-by-step workplans and tools.

Find your mark, then put your head down and go.

To your success,
Sean

P.S. Also, a special announcement. We’re running a week or two later than usual, but this coming week we’ll be hosting our 4th annual FREEDOM SALE
Tuesday, Wednesday, and Thursday online in our webstore. NPE is turning 4 and we’re celebrating with the largest sale we’ve ever had to date. Stay tuned for more details coming tomorrow from Eric.

This fitness marketing case study is a doozey – so give it a good read, ok?

If you attended MEGA TRAINING last year then you saw John Du Cane, CEO of Dragon Door (the man behind the world-wide kettlebell explosion) give a riveting Key Note presentation.

As you can imagine, building a business like Dragon Door requires exceptional marketing skills, which John has in spades (he’s also a world-class copywriter – you should be studying his Hard-Style magazine, which is mailed free to his customers).

Back in March of this year, John launched his Dragon Door TV show (a weekly online video showcasing stories about kettlebells, Dragon Door customers, RKCs and more).

You can see the latest episode here.

Click the picture to see the latest Dragon Door TV episode

John does an awesome job of creating raving fans and a real sense of community and belonging among his customers.  That leads to LOUD word of mouth buzz, lots of referrals and lots of sales.

And his Dragon Door TV show is a great example of one of the ways he does that.

Which is why I want you to see it.

When you watch, you’ll certainly notice the high production values of the videos, and the attractive, articulate host.

Not to mention the cool looking, multi-feature website.

DON’T GET HUNG UP ON THAT STUFF.

Really, don’t.

Certainly the bells and whistles make for a more compelling experience, but they are absolutely not necessary for you to get started copying this ‘raving fan’ marketing example.

Look, there’s no getting around the fact that the internet is becoming more and more video-centric.  Video is REALLY important as a marketing medium.  And with all the simple, inexpensive tools available to you these days, there’s no reason you can’t leverage it.

So here are the 3 things I encourage you to do:

1. Start your own weekly or bi-weekly “TV” show (you can set up a page on your website or blog for this). Watch John’s previous episodes for ideas – but if you really sit down and think about it, there are an almost limitless number of topics you can do your “TV” segments on.
2. Notice how John has a “deal of the week” special offer under the video. It’s one thing to provide engaging, entertaining and instructional content (that’s ‘soft-marketing’), but it can really pump things up when you also associate a more direct and immediate offer with urgency (just for this week).
3. Take note of the INVOLVEMENT device John uses – his question of the week – which is just below the video. Not only does this get viewers involved (increasing ‘time on site’, interest and engagement)…but it’s also a KILLER way to get immensely valuable marketing intelligence. You can find out precisely what your prospects WANT and will PAY for by utilizing an effective survey like this.

Answer the multiple choice question of the week yourself to see the results (or just click the results button). You might be surprised by what you discover (very instructive).

Check this out today, right here.

Be a fitness marketing maniac,
Eric

P.S. A good friend of John’s, one of the most experienced fitness experts in the world and an amazing story teller and teacher, will be the Key Note speaker at this year’s MEGA TRAINING.  We’ll be sharing more about this gentleman very soon. For now, go ahead and grab your tickets to MEGA TRAINING 2010 here and get 12 profitable promotions you can ‘copy and paste’ right into your fitness business the same day you get home.