In yesterday’s post, I showed you a comparatively quick, easy and inexpensive way to self-publish your own fitness book.

Today I want to show you how to maximize local distribution of your book – leveraging it to grow your fitness business.

Here we go…

Your Book = Media Appearances

I’m kind of a news junkie. I got the habit back in the day when I wrote political fund raising copy and it’s just stuck with me. Plus, I like to stay informed – I like to know what’s going on. If you watch any of the cable news shows, you’ll notice that a large percentage of the guests are promoting their books.

As authors, they have a point of view to talk about, authority and credibility.

Of course, you don’t just see these authors on news shows. They’re also on shows like Oprah. Anywhere they can get an audience and sell books. It’s quid pro quo: the show needs content/newsworthiness/entertainment/POV and the author wants to sell books.

So the author goes on a “book tour.”

Can you do the same in your city – a local book tour?

The answer is…of course.

You’ve got dozens of local network TV, local cable TV, and radio stations that all need to fill air time. And they love local stories.

Having your own book, particularly on a hot topic such as weight loss/fitness/health, puts you in-demand.

That’s just one of many ways to promote your book locally, attain local celebrity status and explode your client-getting and money-making.

How about a couple more?

Your Book = Speaking Gigs

There are dozens, if not hundreds of associations in your city. You’d love to get speaking gigs at these places, right? Maybe you’ve even tried and not gotten much of a response.

Having a published book changes the dynamic and makes you a much, much more attractive speaker.

Same goes for women’s groups, civic groups, MeetUp.com groups – every group imaginable.

You are a dramatically more attractive speaker to them when you’re a published author.

And just sending a copy of your book along with a cover letter offering your services as a speaker will land you a heck of a lot more gigs than if you didn’t have a book.

Your book gives you instant authority, celebrity, credibility…gravitas!

It makes you an in-demand speaker.

And we already know that public speaking is one of the fastest and most powerful ways to grow your business. Combine public speaking with being an author and you’ve got the magic formula.

Also, and this is important, when you land media appearances and speaking gigs because of your book, you have something very specific to discuss…your book! And you have something very specific to sell…your book!

And what is your book, really?

The ultimate fitness marketing tool. That’s what.

When your fitness book is created to be a strategic fitness marketing tool as I discussed yesterday (and there are plenty of examples you can follow, like all of Dan Kennedy’s No B.S. books) few things can sell your services better.

Your Book And Retail Distribution

Book stores are great, and it should be a goal to get book store distribution.

But it’s not the first place to go. Book stores are so competitive.

Here’s a better alternative.

Pay close attention…

Align yourself with a great local charity in your city and set it up so that $3 (or whatever) from every sale goes to the charity.

And then prominently state that on the cover of your book, naming the charity and including their logo (with permission).

Now you’ve got a great “reason why” to enlist the support of ALL the local retailers/business owners, not just book stores.

Get yourself some of those inexpensive plastic counter-top displays that hold a half-dozen books and start talking to local business owners (does not have to just be retailers – in fact I’d start with business owners who serve your ideal client, like chiropractors, massage, spas, etc.).

Show them the book, tell them about the fund raising for charity and ask them if they’ll display your book for sale on their counter.

Here are some rough numbers: If the book costs you $4 to produce with a service like LuLu, then maybe your charge $10 for the book at retail. $3 goes to charity, $3 goes to business owner, $4 goes back to you to cover your costs.

The business owner isn’t going to make much from the sale of your book. But that’s okay…because he/she is doing a service for the local community by helping support charity, while also providing a great book with information that helps his/her customers.

Sure, not every business owner will do it, but so what? If you can get 2 or 3 out of every 5 to say yes, within a month or so you could have 50 or more local businesses selling your book to their local customers.

You won’t move a ton of books, but that doesn’t matter a bit. You’re only breaking even on the books anyway (you may even go negative a buck or two – again, so what – it’s still one of the cheapest way to buy clients – and everyone buys their clients). Retail sales are meaningless as revenue generators anyway. It’s all about the positioning and the lead generation. Because every person who buys your book is a great prospect for your services.

Keep in mind that what I’m talking about here is a marketplace domination STRATEGY. This is 100X more powerful than tactical marketing. Is there work involved? Yes, no doubt. Is it worth it? Absolutely. But only for those who are ultra-serious about marketplace domination. You can’t do this half-assed and expect positive results.

You need to go all-in.

But going all-in is the ‘ultimate’ success formula anyway. Toe-in-the-water never gets it done.

I could go on about this, but I think you get the point.

Two final notes, and they’re VERY important:

1. The cover art and title of your book are critical. Lots of thought needs to go into those elements.

2. You’ve probably noticed (if you’re a real fitness marketing maniac) that all the top direct response folks who write books make an irresistible offer of some sort that is prominently advertised on the cover of their books (again, I refer you to Dan Kennedy’s No B.S. books as example). You absolutely must do this…because the strategy is lead generation, after all!

If you’d be interested in learning more about this strategy, possibly via a live webinar training event, let me know in the comments below. If there’s enough interest, we can probably put something together.

Also, if you liked these posts – if this resonated with you – let me know by commenting below. And by all means, if you have an idea to add, please share it so everyone else can benefit.

Be a fitness marketing maniac,
Eric Ruth

How To Be A Published Fitness Author Quickly, Easily and Cheaply: Creating and Leveraging The Ultimate Fitness Information Product

(Be sure and read through this entire article with an open mind. You’ll be glad you did.)

Yes you, a published fitness author…finally.

It’s so much easier, faster and cheaper than you think (you’ve ALREADY done almost all the work).

And being a published fitness author can be the single most powerful fitness marketing you ever do.

Because there is still nothing that compares to being a published author. It’s the pinnacle of celebrity, credibility and authority in the minds of the people who make up your marketplace.

So here’s what we’re going to cover:

1. How to create your first book quickly, easily and inexpensively (is $4 cheap enough for you?)

2. Great ways you can leverage your book for massive credibility, authority and celebrity…and to get more local fitness clients, make more money, grow your fitness business and dominate your local area.

How to Create Your First Fitness Book Quickly, Easily and Inexpensively – The Secret of Re-usable Assets

How many fitness articles have you written during your career? Articles for newspapers, magazines, ezinearticles.com, research articles you did in college, blog articles, fitness, weight loss or nutrition articles you’ve submitted to us at www.FitnessExpertNetwork.com, etc?

- How many emails have you sent out over the years…even short little ones with just a few paragraphs of content?

- How many fitness, weight loss or nutrition videos have you made that you submit to youtube.com and use on your blog?

- How many testimonials and success stories have you received over the years?

- How many articles have you had written about you by the media?

All of these things are “re-usable assets” that you need to leverage.

And compiling them into a published fitness book, and then using that book to strategically grow your fitness business…is the KING of leverage.

If you’re like most fitness professionals, you’ve already got a decent amount of content just sitting on your computer’s hard drive. Stuff you’ve invested dozens and dozens – if not hundreds – of hours to create.

By using those assets just one time (or maybe two, if you’re savvy about re-posting your emails and articles to your blog) you only got a TINY amount of the potential out of your work.

Now it’s time to get REAL leverage from it.

And the way to do that is to simply compile it into a book, self-publish and use the book to strategically build your fitness business.

With today’s internet technology, you can self-publish for so little it’s amazing. And the tools provided by these online self-publishing companies make the job simple. More on that in a moment.

Frankly, compiling and organizing your assets is the only real work involved. And you can bang that out in a couple weekends and be a published author within 30 days. Seriously.

Think about how valuable it would be for you to have a book like this circulating around town:

How To Lose 17 Pounds Or More In The Next 60 Days…Just Like These (Your City) Women Did
(Cover art shows client pictures and pounds lost)

Or…

The Fastest Way For Time-Crunched (Your City) Men Over 40 To Get Six-Pack Abs (And Increase Your Productivity and Income At The Same Time)

You think having a book like that might open a few doors for you to do corporate seminars/presentations, and make high-income professional men pretty darn eager to work with you?

And the great news is that when you self-publish, you can create small runs of 10-20 books…that all have slightly “tweaked” content to match your title…and to match your MARKET(s).

The same content you use in your “how to lose 17 pounds” book for women can be used in another book with the title:

Bikini Body Secrets From (Your City’s) Busiest Professional Women

I’m just throwing titles out there for you so you get the point. The ’secret’ is matching your title as closely as possible to who your target market(s) are, and what they want.

But let’s set aside the idea of doing multiple books for now. Because that’s pretty ambitious (totally do-able, but ambitious). Let’s just start with that first book.

If the largest and most responsive segment of your market is, let’s say, women aged 30-45, then that’s the place to start – with a book that will resonate with them.

And like I said, you’ve already got the majority of content written. You just need to leverage those re-usable assets.

The Case Study Phenomenon

You can dramatically and powerfully supplement your articles (which can each be a short chapter in your book – or combine a couple of articles on similar topics together to make a longer chapter) with…

…social proof case studies.

If you saw our Secrets To Their Success 2.0 Special Report, you saw how we did this.

People LOVE case studies about other folks just like them who have done something they want to do.

So any client testimonial you have can be ‘pumped up’ into a full blown case study simply by adding a little additional information.

For example…

- You might include a copy of the workout and nutrition plan the client followed.

- You might point out a few ’secrets’ the client incorporated that really facilitated her rapid transformation, e.g. cutting back on cardio and increasing resistance training.

- Or you might just share your ‘journal’ thoughts about the client and why she was so successful.

Add in the client’s picture and testimonial, and you’ve got a 2-3 page case study that packs a wallop, demonstrates your expertise, PROVES you get results, and builds relationship with the reader (they get to know, like and trust you).

And each article/case study can also include a screen shot of a video and a call to action to bring readers to your blog or primary website or your youtube.com channel (remember, this is ALL about strategic fitness marketing).

- A screenshot of the client’s video testimonial
- A screenshot of a particular exercise you demonstrated on video
- A screenshot of a meal preparation or nutrition ’secret’ you taught on video

Don’t Get Hung Up On Content! You Already Have Most (if not all) of What You Need!

That’s the big take-away I want you to get from this article so far…don’t get hung up on content. The number one thing that keeps people from getting that book done…or even starting is…dreading the huge amount of WORK involved.

When the truth is that you’ve already done most of the work.

Basically, the content of your 100-150 page REAL self-published book comes down to this:

• Approximately 20 articles (depending on length)
• 10-15 case studies
• Screenshots
• Pictures
• Information about you and your fitness business
• Multiple lead generation calls to action
• A compelling offer

Just take a look on your hard drive and see how much content you already have. I know for a fact that many of our VIP clients have all the content they need right now to get this done.

If you’ve been sending emails to your list for a year or more and have a handful of additional articles, you’re probably 50-75% there already.

And just think about how your credibility and ‘in-demand’ status will skyrocket with your own published book. It really is easier than you may think. I hope this little tutorial helped you see that.

OK, that’s the end of Part I of this tutorial.

Tomorrow I’ll post Part II: Some of the powerful ways you can leverage your self-published book to get all the clients you want and dominate your local marketplace.

Before we wrap up, two quick things:

1. Please post your comments, questions or suggestions below – anything at all!

2. Take a look at just one of the many self-publishing sites on the internet so you can see just how quick, easy and inexpensive it is to get your book done fast and leverage the heck out of it. Check out www.LuLu.com You can read some of their author success stories here. (Note: we have no relationship with this site and don’t get compensated in any way for referring you to them. This is not an endorsement of LuLu – it’s only provided as a resource. There are many other options available to you. Just do a Google search of “self publishing.”)

Don’t forget, post your comments or questions or suggestions below, and check back tomorrow for Part II.

Be a fitness marketing maniac,
Eric

Do you know why your house list of prospects and leads aren’t buying training from you?

Some of the most valuable intelligence you can ever gather is…why people aren’t buying your fitness services.

Because when you know those objections, you can find ways to overcome them.

Not with magical words, but with real solutions they WILL buy.

It could be something as simple as price, which is easy to overcome by just offering a lower priced option that includes less of your time commitment.

But it might be something more complex…like they don’t trust you, or believe you can help them.

Or it could be any number of other things.

The point is, you need to do your best to find out why people on your list aren’t buying from you.

There are lots of different ways to do that. Here’s one that’s simple and easy to implement right now that will quickly bring you some valuable intelligence you can use to better craft your message and offers so people will buy more…

Ethical bribes work. Dangling a carrot someone can grab just for doing a simple task will generally bring positive results.

But reversing the order – giving first in order to get later – can often work even better.

So here’s a nice little ‘give to get’ tactic you can deploy this weekend that will bring you some all-important insight into why people aren’t buying from you more consistently.

And it also strengthens the bond – the relationship – you have with your list.

In a nutshell, what you want to do is give something of value to your list first, and then ask them to answer a simple question.

What should you give them?

Well, information is always appreciated when it’s good.

So you could offer a report, an article, an audio or a video.

All are good options, but video is probably the best because it’s:

1. Quick and easy for you to create
2. Quick and easy for the viewer to consume
3. A better relationship-building tool (because they get to see and hear you, which improves the chances they will get to know, like and trust you)

Okay, so we’ve decided on video for your ethical bribe/gift.

Now, what should your video be about?

Well, rather than just pull something out of you-know-where, why not be strategic about this? Yeah! Cool!

Here’s a little list of idea-stimulators (certainly not comprehensive, but a great place to start):

• What are the most common questions you get asked by people who want to lose weight and get in great shape?
• What are the 5 biggest reasons people struggle with weight loss?
• What ’secret’ tips can you share that most folks don’t know? This is a great one. And the truth is that a lot of the information you know so well that you take for granted, ‘normal’ people don’t have a clue about.
• Do a review/critique of a couple of the latest fitness fads, products or diets.
• Teach 3 simple exercises they can do at home 3-4X/week for the next 30 days that will put them on the “fitness fast track.”
• Take them inside your kitchen and talk about how you shop and what you eat (great relationship builder and folks are ALWAYS curious about how YOU do what you do).
• Tell them what YOUR workout consists of and teach them something they can do now to ‘imitate’ you.

I could go on and on. The possibilities are pretty limitless.

Just pick something (it doesn’t have to the ‘perfect’ topic…it just has to ‘be’). Motion beats meditation every time.

Then break out your flip video and record a 5-7 minute video.

At the end of the video, have a CTA (call to action). In this case, your CTA should be something like this:

“I hope you liked this video and got value from it. If so, I’d really appreciate it if you will do me a quick favor that only takes about 60 seconds. Under this video (point down) is a link to a simple, one-question survey. That’s it, just one quick question. Will you please click that link and answer the question? It would mean a lot to me, and it will help me to help you. Thank you very much, and make it a great day.”

Then load your video to your youtube channel and post it to your blog.

Go join surveymonkey.com (it’s free) and set up a survey. Or, you can build out your own text box field right into your blog so they don’t have to click anywhere. You just have the survey question and text box field (for their answer) right under your video.

Either way, it will work fine.

Here’s an example of the question to ask in your survey…

Question: If you are not a client of ours here at (name of your business), please tell me why you have not taken advantage of our guaranteed fitness services. Write as much as you want in the space provided below, and please be as specific as possible. Also, don’t worry about hurting my feelings! I just want your honest feedback, so please don’t censor your comments. This is completely anonymous. As you can see, I’m not asking for your name or email or anything that identifies who you are. So just let ‘er rip, okay? THANK YOU VERY MUCH!

Do that and not only will you tangibly demonstrate how much you care about helping people – which goes a long way towards strengthening relationships – you’ll also discover some things about your market, and possibly your services, you did not know. I promise you that.

See, when you’re in the forest every single day, all you see are trees. Sometimes – many times – you are just too close and need a little perspective. This kind of feedback will give you that perspective – and if you pay close attention to the answers, they can give you some amazing ideas that will – if acted upon – definitely increase your ability to provide solutions people will buy.

If you have any questions or comments about this, or anything else I can help you with, just post them below, okay?

Make it a great day!
Eric

Since we announced the EVOLUTION ACCELERATOR Profit Path Training Program would be opening up shortly we’ve gotten a ton of questions to our support email and phone.

So I thought the best way to address them all would be to record a short video which I’ve posted online this morning here.

This video explains exactly what EVOLUTION ACCELERATOR is, who it’s for, what’s included, and answers to all the questions we’ve received from folks calling and writing in.

If you’re interested in learning what this is all about (and why we’re transitioning all our best-selling programs like AUTO-CLOSER, DUPLICATOR, and DEEP CORE into this new model) then make sure you take a few minutes to watch the video today.

On that page you can also register for early bird notification 24 hours before we go live sometime this week (still ironing out a couple details before we announce which day we’re opening up).

To your success,
Sean

P.S. In this video I address the PRIMARY reason why the fact is most fitness business owners just don’t succeed in the long run. And also the reason why so many folks that experience ’short term success’ end up imploding or fizzling out before long.

This is VERY important stuff… so regardless if you have any interest in EVOLUTION ACCELERATOR or not, I strongly encourage you to watch the video while it’s online (it’ll be taken down later this week after we sell out the 50 available spots and shut down the launch).

VIP Members and Long Island’s best personal trainers Rahz Slaughter and Greg Kalafatic were first out of the gate with their Pushups For Charity event, and it was a big winner.

Greg tells me they raised over $8,250 for charity – a HUGE number from one small event.

Watch this great video of their event (and see Rahz bang out 100 pushups!):

For all of you who are participating in Pushups for Charity, Greg and Rahz have thrown down the challenge…$8,250 is now the mark to beat.

For those of you who aren’t participating, you can see what you’re missing out on.

I think it’s pretty close to a sure thing we’re going to hit our $500,000 donation goal this year. We’ve got a great team of almost 100 PUC partners who are locked and loaded for March and April events.

Thanks for leading the way Rahz and Greg, and BIG, BIG congratulations to you on your success with your first PUC event.

I’m really happy to be able to share your story, the first Pushups for Charity success story, and I know it’s the first of many more to come.

Well done guys!
Eric

P.S. Pushups for Charity is a perfect illustration of Fitness Business Success Principle #6: “NORM!” If you haven’t seen The Profit Path Special Report containing all 12 success principles yet, then do yourself a favor and grab it now here.

What’s different about growing your fitness business and reaching the top in 2010?

Well, quite a bit.

And that’s why we’re updated and re-released our Secrets To Their Success report here.

Over the last 2 years, it’s been downloaded over 18,000 times by fit-pros and fit biz owners around the world.

Now we’ve updated it with 12 PROVEN PRINCIPLES for radical and rapid fitness business success… and backed them up with brand new case studies and videos from your peers to back them up.

Grab your copy of Secrets To Their Success 2.0 here.

To your success,
Sean

P.S. At the end of the report, you’ll also learn more about the EVOLUTION ACCELERATOR. I won’t spoil the surprise here, but be sure to read all about it at the end of the report.

One of the greatest things about exercise and fitness is how well it lends itself to demonstration.

And that means you can use video like crazy to market your services.

So, here’s your 10-step video fitness marketing plan…in the form of 10 simple questions:

1. Have you set up your youtube.com channel yet? (takes like 10 minutes)

2. Do you have a flip video camera or something similar? (about 150 bones for a top notch model)

3. Do you know how to demonstrate an exercise? (of course!)

4. How many relatively simple exercises do you know? (body weight, bands and balls, dumbbells)

5. Can you or one of your staff speak intelligently about basic nutrition?

6. Can you, your spouse or someone you know demonstrate how to make a tasty, nutritious shake and a couple other healthy snacks or simple meals?

7. Do you have a handful of clients who can talk about how great your services are (without the deer in headlights look)?

8. Can you say, “…and don’t forget to subscribe to my youtube channel for more great videos like this!”

9. Do you want more leads and more clients?

10. If yes to #9, can you make 30 minutes available twice a week to record, upload, post to your blog and ping your list?

I know this sounds a little like I’m badgering (marsha, marsha, marsha), but hey…it’s my JOB to show you some simple stuff you can do to get more clients and campers and grow your fitness business.

And this is about as simple as it gets.

Just make sure your keywords are in the video titles and description, and your primary website is the first thing listed in your video description.

Everything doesn’t have to be perfect…it just has to be done!

If you do this consistently for three months, you’ll have a nice series of at least 24 videos in your channel, you’ll start getting some marketing traction and new lead flow, and things will snowball from there.

You’ve gotta sow before you can reap.

Be a fitness marketing maniac,
Eric

P.S. Two quick things…

1. Got a really meaty, content-rich new report coming out soon (the sequel to our #1 most requested resource of all time). It’ll be ready shortly and then I’ll let you know how to grab it.

2. Have you automated your fitness marketing yet? You can, you know. I-AM RAINMAKER is your personal automatic fitness marketing machine that gets and keeps clients for you. See it in action here.

If you don’t have a iPhone yet, man you’re missing out.

And not just on being on top of your fitness marketing!

This single mobile device has revolutionized the world.

It’s amazing that you can have a phone, your calendar, email, notes, documents, video, music, maps, GPS, a camera, and hundreds of hand applications right in your pocket and at your fingertips.

Saw the Apple keynote speech where they shared that the phone now has had something like 3 billion apps downloaded from their App store.

Think about that… an entire marketplace they created out of thin air just a short time ago.

And now they’re about to do it again with their book store and the new tablets coming out in March/April.

Anyway, you can now get all your Fitness Marketing metrics right to your iPhone with I-AM RAINMAKER.

Hit a button on your phone, and you can see who’s on your website, what they’re doing, what pages they’re visiting, where they’ve opted in.. and even click to immediately call them and book them in for a consultation.

It’s totally crazy.

And our members are loving it.

Check it out and take the machine for a 30-day risk free trial here.

To your Success,
Sean

P.S. If you’re a Gmail or Google Apps user then we’ve also got a google gadget to get the same live metrics when you’re online looking at your email.

http://www.FitBizRainmaker.com

Don’t Have the I-AM RAINMAKER Fitness Marketing System yet?

Get a risk-free 30-day test drive at www.FitBizRainmaker.com

What I’ve got to share with you today is VERY powerful.

And while a lot of folks talk about it, almost NOBODY really does it.

How do I know?

Because up until now it’s been relatively difficult and tricky for most fitness business owners that don’t have full time technology team in place to implement.

I’ll admit that even WE don’t do enough of it here at NPE.

But that is now changing very quickly thanks to some new developments in the technology now available.

I’m talking about SPLIT TESTING all your fitness marketing.

And to give you the full story (and some very instructive lessons learned HOT off the press) I’ve recorded a video for you.

On this recording I’ll share with you the results we’re seeing from tests right now with our top clients.

And give you directions on how you can implement some of these tests into your own marketing campaigns this weekend.

To your success,
Sean

P.S. I’m sharing some tweaks in this video that have changed results our members are getting from their marketing in a BIG way. Make sure you watch and IMPLEMENT this stuff.

P.P.S. I-AM RAINMAKER makes split testing landing pages, emails, and postcards EASY! Frankly, if it were not for this system we wouldn’t even be talking about split testing with you… because it used to be pretty darn complicated to do!

If you haven’t given I-AM RAINMAKER a shot yet, what are you waiting for? Get a risk-free 30 day test drive of the system now at www.FitBizRainmaker.com



Don't let the number in your marketing scare you. Come to love them and they will set you free.

Let me cut right to the chase because what I’ve got to talk with you about today IS probably the most important message I’ve shared.

I’m going to talk about the NUMBERS of your business (and specifically your marketing).

A lot of folks THINK they know how to market.

But in reality the OVERWHELMING MAJORITY do not.

Sure they may keep ‘busy’ with activities.

Doing this, doing that, doing more of this and that.

But they are NOT really marketing.

Why do I say that?

Because to REALLY market your business it takes 4 things:

1. Clearly Defined Goals
2. A Plan
3. Massive Action
4. Tracking and Review of Your NUMBERS

And that last one is where everyone falls short.

Marketing goals have to be very specific, and you have to be focused on them.

You must consistently track and review your numbers, and hold yourself accountable to RESULTS.

Because RESULTS are the bottom line.

Everything else is just noise.

Just a few weeks ago we had some clients into town for a group consulting day. And in one presentation a member was sharing with us a list of all his activities.

I stopped his presentation and asked him to share with us his RESULTS.

Guess what?

That really did stop the presentation, because there were very little results to speak of.

But that was the lesson for him, everyone in the room, and for YOU.

It’s so easy to get caught up in ‘activity’ that you get yourself all twisted.

Don’t confuse activity with accomplishment.

They are 2 VERY different things.

In the real world of business and life, you don’t get a gold star for ‘trying hard’.

Trying hard and ‘doing lots of things’ don’t pay your bills, nor will they put food on the table for your family.

Only relentless tracking and accountability to results will guarantee your success.

That may be scary to some, and frankly it should be a little scary at first.

Because that kind of singular focus strips away any and all excuses.

But it also liberates you completely from all the B.S., because you know that the numbers don’t lie.

In a busy and confusing world, numbers tell the truth… all the time.

Here are the numbers you should be tracking with your marketing each month:

1. How many new contacts have you added to your database this month?
2. How many new consultations have been booked?
3. How many new client success stories or testimonials have you captured?
4. Have many new referrals have you received from your client base?

Focus on those 4 numbers… each and every month. Put them on a graph on your wall. Update it all the time.

Once you’ve got 2 data points, how is the graph trending?

Up or down?

Why?

What can you do to influence the trend and crank it up?

Go deep with this.

I promise it will change your life forever.

To your success,
Sean

P.S. Ok, so I couldn’t resist sharing with you at least a few more details on a system I know will support you tremendously in tracking your marketing (and therefore getting RESULTS) this year.

One of the MANY reasons we’re so proud to introduce I-AM RAINMAKER to the industry is because it gives you the RIGHT marketing metrics on a dashboard in front of your face each time you log into the system.

And if you’ve got an iPhone or use Gmail or Google Apps… you can get those metrics right at your fingertips anytime, no matter where you are.

Check out the website and then take it for a 30-day Risk-Free Test Drive.

We held back reopening this program for over 6 months because we took the time to do some MAJOR upgrades and build more tools and add-on’s into the system. And now we can confidently say this thing is hands down the best fitness marketing tool you’ll ever find.

P.P.S. Got a great post to our blog yesterday from Randy Hartz, Tryon Gym in Sioux Falls, SD:

“I used I-AM RAINMAKER to promote a fitness seminar. I created a landing page where they could go to sign up. I sent out 2 emails to my list and asked them to pass them on to their list and linked it to Face Book. The landing page went up on a Thursday afternoon. I had close to 200 unique visitors go to the landing page. 5 days later I had 34 people in the room on a Tuesday night. We had 14 commit to the quick start program that we laid out. The rest will be getting weekly emails and bi-weekly emails from Rainmaker until they buy or die.

The more I learn about this program the better it gets! I was bad about follow up in the past, with I-AM RAINMAKER I know they are staying warm and when they are ready to buy it will be from me. I feel like I finally have an all in one marketing tool!”