Fitness Marketing Systems, Tools and Coaching
     This blog is about fitness marketing: how to get and keep clients who pay you what you're worth, value your services, stay with you longer and refer to you more consistently. Effective, low cost, high impact fitness marketing is really all about creating and nurturing relationships with your marketplace. It’s about authentic and honest communication that clearly conveys "what’s in it for them" and "why you are the obvious expert they should buy from."
     And that’s what you’ll discover here: hundreds of tested and proven fitness marketing and personal trainer marketing strategies, tips and even full-blown marketing systems and tools. We don’t mess around with theory, or what "should" work. Everything you’ll learn from us comes from dozens of years of in-the-trenches experience and real life application. And you’re in really good company. Thousands of the most successful fitness professionals, personal training studio and facility owners, health clubs, group training and boot camp owners and independent personal trainers read our fitness marketing blog religiously every single day. Because they know we deliver the goods on how to magnetically attract more clients, sell your services effectively, manage your fitness business, get leverage and real freedom, earn the six-figure income you deserve, and have a lot more fun doing what you love. So we’re really glad you’re here. You’re in the right place if you want fitness marketing strategies, systems, tactics and tools that work ...without you trying to figure it all out on your own.
Jan 25 2012

The MOST profitable 3 minutes working IN your business

Got a great short video and gift for you today.

This is without a doubt the MOST profitable 3 minutes you’ll ever spend working IN your business.

Check out this video on the MOST profitable 3 minutes you’ll ever invest working IN your business

Check it out and enjoy this gift from one of our partners (you may know him!)

Sean

P.S. Minimum of $89 in 3 min… equals $1,780/hour working IN your business.

I’m normally a work ON your business guy, but when you’re working IN it… make sure you’re investing your time on high return and leverage activity. This is one of those activities.

Check out this video on the MOST profitable 3 minutes you’ll ever invest working IN your business

Jan 16 2012

Worry? Take this great advice from Jack Lalanne…

Hey, sorry I’ve been quiet on email the past couple weeks.

I’ve been “holed up” in my cave putting in a lot of project work time on some exciting things over here… including a ton of NEW developments for our VIP members.

Anyway, thought I’d share a great video with you today from the late Jack Lalanne.

It’s some great advice that we can all be reminded of from time to time.

Enjoy!

Sean

P.S. Some of the best advice always seems to come from folks who’ve been around a whole lot longer than we have.

Don’t you agree?

 

Dec 23 2011

Merry Christmas from NPE (ala Run DMC!)

It’s been a busy last couple weeks of year end here for us.

But before we shut down for the long weekend I wanted take a moment and wish each of you a Merry Christmas (or if you don’t celebrate, a wonderful holiday weekend)!

Check out the NPE Christmas video (ala RUN DMC!).

Enjoy the holiday guys!

Sean

Nov 13 2011

Announcing our newest partner The Boot Campaign!

Just got back home late last night from Houston, were I spent the last couple days with our newest partner The Boot Campaign.

If you missed attending MEGA TRAINING, then I haven’t gotten to share with you the big news that we’ve partnered with a fantastic organization called The Boot Campaign for our Pushups For Charity program in 2012.

We’ll be sharing much more on this over the coming months ahead!

But today I just wanted to introduce them to you and share a little bit about their story with you…

The Boot Campaign is a grassroots military appreciation and veteran awareness campaign started by five women from Texas, known as the Boot Girls.

The Boot Girls launched the Boot Campaign in 2009 to spread awareness of the needs of military personnel returning home from combat and express gratitude to current military.

And since that time, the initiative has really exploded in a very big way!

We’ve got some VERY big plans in the works behind the scenes right now.

And our goal for 2012 is to raise $500,000 to donate to the Boot Campaign through the Pushups For Charity project this year.

More to come on this.

Stay tuned!

Sean

P.S. I’ve been so impressed with this organization that I’ve now stepped up to serve on their board. I believe that “Giving back” needs to be part of business (yours and mine). And I hope to have you join us for Pushups For Charity this year. We are going to have a blast!

P.P.S. If you haven’t do so already, take a moment now to grab the Member of the Year Finalist Case Study submissions from MEGA TRAINING this year (you’ll want to have  all their tools and swipe file goodies so you can see exactly how they exploded their fitness business sales… and how you can model their success to do the same!).

All we ask is that you make a small charity donation to The Boot Campaign in support of veteran’s causes. This is one fine organization that does a heck of a lot of good helping the men and women of our Armed Services.

You can get the PDF via instant digital download of all the Case Study submissions for just a small donation of $25 OR download $50 and get the digital download PLUS we’ll mail you the hard copy – which you’ll want because this thing is HUGE and VALUABLE (not something you want getting forgotten or lost on your harddrive – you want to be able to engage with this thing, study it and refer back to it often).

Donate $50 to the Boot Campaign and get the DIGITAL download PLUS HARDCOPY MAILED TO YOU!

Donate $25 to the Boot Campaign and get the DIGITAL download only

Sep 28 2011

VERY REAL RISK (are you on this list?)

The last remaining RELIABLE path to prosperity is your fitness business.

The previous three years prove that.

The stock market has turned into a Vegas casino.

Real estate is “the money pit”.

And there’s no upside leverage to a regular job, if you can even get one.

That leaves your business as the only remaining reliable way to get ahead.

But…

As we enter the 4th year of this economic swamp, there’s NO good news.

None.

So you’ve gotta take a long hard look at your goals and aspirations for the future.

Then you’ve gotta make a choice.

You can either lower your expectations and just hope you’ll weather the storm.

Or you can fight.

Because the gravy train has derailed.

It is virtually impossible to “get lucky” in business anymore.

Just being “really good” at getting results is no longer enough.

You can’t just build it…and expect them to come. Ain’t gonna happen.

We are in the “wash-out” period now, and I believe it’s going to last for quite some time.

Only the strongest, most committed are going to survive and thrive.

Cause it’s truly dog eat dog out there.

And hoping things will change in your favor is not a strategy.

So if your name is NOT on the list below, you are facing a VERY real risk.

The 202 people listed below are all registered for MEGA TRAINING this October 20-22.

These are the fighters – the ones who will prevail – because they know how VITAL it is to keep their saw sharp, to stay on top of cutting edge marketing, to ensure they’re delivering an amazing REFERRAL WORTHY experience to their clients, to get and stay “tight” with the best and brightest in our industry…to learn and grow.

Because if you’re not growing – you’re dying.

This IS the harsh reality of the times we live in. You may not like it, but that doesn’t change the facts.

If you’re not on the list below, you’re not playing to win – you’re playing not to lose. And that’s a losing game.

Whatever it takes, get yourself to MEGA TRAINING.

*****************************
202 REGISTERED
MEGA TRAINING ATTENDEES
(as of this morning)
*****************************

Are you on this list?

1. John Abare
2. Rommel Acda
3. Chrisie Allemand
4. Nelson Alvarado
5. Mike Alvarez
6. Mary Jane Amrein
7. Naaij Asaad
8. Audra Baker
9. Sam Bakhtiar
10. Clint Barr
11. Jennifer Barr
12. David Beares
13. Brian Benoit
14. R B Berry
15. Jordan Biamonte
16. Michael Bianchi
17. Laura Bickford
18. Laurel Blackburn
19. Matt Blades
20. Christine Boakes
21. Michael Bouchard
22. Dexter Bowen
23. Ken Bowman
24. Mary Catherine Boyorek
25. Paul Britt
26. Jason Brown
27. Rick Byron
28. Rick Caputo
29. Jesus Castillon
30. Kri Chay
31. Matt Clark
32. Jenny May Clermont
33. Sue Clermont
34. Michelle Collier
35. Philip Cook
36. John Daigneault
37. Dave Dambrosio
38. Adam Davis
39. Ben Davis
40. Tina Davis
41. Trish Davis
42. Robert DeFreese
43. Tim Detmer
44. Chas DeVetter
45. Brian Devlin
46. Patrick Diver
47. Anna Dornier
48. Anthony Dornier
49. Daniel Eckerman
50. Trey Eckerman
51. Leanne Ellington
52. Dave Fannin
53. Paul Fetters
54. Stefanie Fisher
55. Brandon Flowers
56. Juan Garcia
57. Cassandra Gaudet
58. Eric Gelder
59. Isabel Gelo
60. Erin Gentry
61. Peter Gibbs
62. Susan Gibeau
63. Jason Goggans
64. Chris Gray
65. Jeremy Gritton
66. Ginny Grupp
67. Carlos Guest
68. Jerremy Guthrie
69. Travis Hackett
70. Karen Hadsall
71. Shaun Hadsall
72. Brad Hamilton
73. Carl Harmon
74. Lori Harris
75. Randy Hartz
76. Kevin Harvey
77. Kristen Harvey
78. Matt Hedman
79. John Heringer
80. Matthew Hickey
81. Josh Hightower
82. Maryann Hightower
83. Mark Hill
84. Hugh Hines
85. John Hinkle
86. Larry Hinson
87. Jessica Hoffman
88. Jordan Holland
89. Zach Hunt
90. Amy Hunt
91. Diana Inglis
92. Mike Inglis
93. Daniel Iversen
94. Tom Jackobs
95. Rita Jagodzinski
96. Gregorz Jasnikowski
97. Bonifacio Jimenez
98. Ryan Joiner
99. Jeffrey Jones
100. Greg Justice
101. Adam Kessler
102. Bret Kliethermes
103. Robert Knapp
104. Carrie Kukuda
105. Barney Kuntze
106. Sean Lee
107. Thomas Leverett
108. Arin Lindauer
109. Tony Lindauer
110. Brad Linder
111. Troy Lindner
112. Michael Lindsay
113. Ben Llames
114. Belton Lubas
115. Paul Lyngso
116. Kenny Mack
117. Shawn Manning
118. Justin Marcis
119. CJ Martin
120. Jim Martin
121. Michael Martinez
122. Rick Martinez
123. Tony Maslan
124. Stefan Matte
125. Kristen McBryde
126. Matt McBryde
127. Kerry McElroy
128. Thomas Mitchell
129. Trent Mitchell
130. Claudia Montanari
131. JP Montanari
132. Michael Moore
133. Alexander Morentin
134. Dave Mugavero
135. Paula Mugavero
136. Mark Murphy
137. Nathan Nowak
138. Lisa Olson
139. Fatimat Olukoju
140. Christopher Page
141. Jake Parent
142. Erik Peacock
143. Conni Ponturo
144. Terry Pratt
145. Julie Prince
146. Matthew Probst
147. Jon Quinn
148. Angela Ramos
149. Fernando Ramos
150. Dustin Rippetoe
151. Deborah Rodgers
152. Desean Rodgers
153. Keith Rodgers
154. Lenora Rodriguez
155. Kirk Rogers
156. Delaine Ross
157. Jeffery Rowe
158. John Saeger
159. Tim Salvador
160. Roberto Santarossa
161. Tom Schiltz
162. Bradley Scott
163. Chris Scott
164. Jayson Scott
165. Jason Scully
166. Heather Seltzer
167. Brian Sheridan
168. Lisa Sheridan
169. Danny Short
170. Daniel Silva
171. Mark Snow
172. Nikki Snow
173. Shondelle Solomon
174. Herman Soto
175. Jennifer Stockero
176. Alicia Streger
177. Shawn Strickland
178. Robert Sutton
179. Rudy Tapalla
180. Terrence Thomas
181. Jeff Tomaszewski
182. William Vasquez
183. David Veras
184. Dagoberto Vila
185. Toby Watson
186. Matt Wells
187. John Wolf
188. Mike Worden
189. Stacy Wyman
190. Julia Zammito
191. Diedra West
192. Christine Fox
193. Marshall Rogers
194. Olivia Burnell
195. Erica Salio
196. Jason Mollter
197. Pamela Winters
198. Kim Saverly
199. Josh Barton
200. Ahmed Morgar
201. Sheila Johnson
202. Brad Zegula

If you don’t see your name above, then go here now to register.

I’ll see you in Orlando,
Eric

Aug 25 2011

This FREE fitness marketing promotion pulled in 108 group training clients and $72,000 in 60 days

Maybe you know by now that NPE was named to the Inc 500 list of fastest growing privately owned companies in America for the second year in a row.

And in celebration of that accomplishment we’ve slashed the price of this October’s MEGA TRAINING event from $495…to free.

All the details on MEGA TRAINING 2011 are here.

We’ve got a tremendous line-up of presenters for MEGA TRAINING, including 8 of your peers who will share with you their most profitable promotions from 2011.

These are “copy and paste” promotions, meaning the fitness business owner who presents will reveal the exact steps he or she took to implement the promotion, the exact marketing tools used, and best practices discovered along the way (so you can possibly do even better).

You’ll leave MEGA TRAINING armed with all 8 promotions so you can “copy and paste” right into your fitness business as soon as you get home.

Here’s a quick list of the 8 profitable promotions you get:

1. Publicity Profits and Expert Positioning – How she leverages the media to get clients for free.

2. 24-Day Challenge Contest – The nutrition “hook” he uses to pull clients like crazy.

3. How to Run a Fitness Client of the Year Contest – His produced 743 new leads, HUGE client love, and so much profit it’s hard to calculate.

4. REFERRAL-O-MATIC – Everybody talks about a referral-driven business…he actually does it…and shows you how.

5. Bring A Buddy Campaign…With a Twist – How to turn your clients into a referral army.

6. You…MULTIPLIED – The most profitable promotion of all.

7. 21-Day Profit Monster – If you can send some emails, you can crush it with this profitable promotion immediately.

8. NO-COST Promotion Produces 958 Leads, 108 group training clients and 72K in 60 days

Each of these promotions can generate new clients for you – that’s a tested and proven fact. And most can do so very quickly.

But one of them, in particular (#8) can explode your fitness business within weeks, and it doesn’t cost you a dime to implement.

The man teaching this promotion to you at MEGA TRAINING is a very sharp fitness marketer and he’s got this thing dialed in tight.

There’s no guesswork involved, just copy and paste what he shows you and roll this promotion out as soon as you get home from MEGA TRAINING.

It will more than cover any travel costs you incur to attend (by a factor of 15-20X), and give you the confidence and cash-flow to market more aggressively, with greater certainty in the results…which is one of the big secrets to success.

Read all about these 8 “copy and paste” profitable promotions and everything else you get when you attend MEGA TRAINING 2011…for free.

All the details are here.

Be a consistent fitness marketing maniac,
Eric

P.S. Just for attending MEGA TRAINING you’ll be entered into a special drawing to win Sean for an entire day of on-site business RE-ENGINEERING (he comes to you). This is, by far, the most valuable prize ever given away by anyone in our industry, ever. Be sure to read about it here.

Aug 20 2011

Inside the NPE Tour Bus!

We’ve just arrived in Boston so I gotta make this a quick post.

Since we announced MEGA TRAINING 2011 in my last video from the road, we’ve had a ton of registrations. And we’ve also had a number of folks write in and say “give us a tour of that bus!”

So last night before rolling out of DC, I recorded this short video to give you a “behind the scenes tour” and show you how we’re living on the road this month.

Check it out, then head on over and grab your seat for MEGA TRAINING 2011 if you haven’t done so yet.

We’ve made the Inc 500 list for the second year in a row and to celebrate we’ve decided to once again turn MEGA TRAINING into a FREE customer appreciation event. All you’ve got to do is RSVP and reserve your spot here.

Click here to read all the details and
Register for MEGA TRAINING 2011 now

To your success,

Sean

P.S. I’m personally NOT a big Facebook fan, even though we use it successfully in our business and have helped many of our clients kill it with Facebook advertising and integrated marketing promotions.

However, I’ve using our Facebook fan page all month long to share updates and coordinate client and partner get-together events on the road. Head on over to “like” the page to watch details of our adventures I won’t be posting anywhere else!

 

Aug 17 2011

Announcing MEGA TRAINING 2011- Grab Your Spot Now!

I’m on the road in Nashville this morning, but recorded this video late last night (in Atlanta) to  “officially” announce that registration is now open for MEGA TRAINING 2011!

Watch the video for more info, then head on over to the MEGA TRAINING 2011 site for complete details and grab your spot.

We’ve got some MAJOR announcements about this killer event, most of which you’ll find over here… but we’ve got a few more up our sleeve we can’t reveal just yet. :)

Stay tuned as I’m broadcasting more updates from the road over the next month!

Click here to read all the details and
Register for MEGA TRAINING 2011 now

To your success,

Sean

P.S. If you know me at all, you’ll know I’m personally NOT a big Facebook fan. Even though we use it successfully in our business and have helped many of our clients kill it with Facebook advertising and integrated marketing promotions.

However, I’m using our Facebook fan page all month long to share updates and coordinate client and partner get-together events on the road. Head on over to “like” the page to watch details of our adventures I won’t be posting anywhere else!

Aug 14 2011

Road Trip (come see us in your town)!

Today I’m heading out on the road for a 32 day journey, filming our second documentary film to be released at MEGA TRAINING this year.

And we’re coming to a town near you!

I plan on hosting a get together for clients, friends, and partners at just about every stop.

And you can follow our trip on our Facebook Fan page here.

Tomorrow I’ll post a video to share a major announcement with you and show you the sic tour bus we’ve got for this trip.

In the meantime, we would LOVE to have you come out and say hello on the road.

We’re planning on Atlanta for tomorrow night (Monday) and Nashville for Wednesday night this week.

Check the “events” section of our fan page for details on the get together in each city.

See you on the road!

Sean

P.S. Here’s our schedule for the next month:

- Atlanta, GA August 15th & 16th
- Nashville, TN August 17th & 18th
- Washington, DC August 19th
- Boston, MA August 20th
- New York, NY August 21st
- Indianapolis, IN August 22nd
- Chicago, IL August 23rd
- St. Paul, MN August 24th
- Sioux Falls, SD August 25th
- Rapid City, SD August 26th
- Glacier National Park, MT August 27th
- Portland, OR August 28th
- San Francisco, CA August 29th -31st
- Santa Monica, CA September 1st
- San Diego, CA September 2-3rd
- Huntington Beach, CA September 4th
- San Diego, CA September 5th
- Scottsdale, AZ September 6th
- Moab, Utah September 7th
- Albuquerque, NM September 8th
- Houston, TX September 9th -11th
- Ridgeland, MS September 12th
- Atlanta, GA September 13th
- Tampa, FL September 14th
- Return to Orlando September 15th

P.P.S. Updates and photos will be up on our Facebook fan page starting tomorrow morning here.

Aug 11 2011

Come see us at the CHEK Convention in San Diego, CA on Sept 2-4th

Do you know Paul Chek?

I’m not sure how you can be in this industry and NOT know his name by now.

Anyway, I’ll be speaking at the Chek conference over Labor Day weekend (September 2-4th) in San Diego.

And as a speaker, I’ve been offered to extend a special discount on the conference to you.

The full event info is online at www.CHEKconference2011.com

Just enter coupon code:

CCNPE10

At checkout to save 10% on individual, partner, or group registrations.

I also plan on hosting a special breakfast for NPE members in attendance, so shoot an email to support@netprofitexplosion.com after you register (or if you’re already registered now) so we can coordinate details with you.

To your success,
Sean

P.S. An interview with Paul is featured in this month’s issue of Muscle & Fitness magazine on newsstands now. To say Paul is a “colorful” personality is putting it mildly. Read more for the full story!

P.P.S. Our all-star coach Camelia will also be coming out to the event so you’ll actually get to see 2 (count em’) NPE staff members at this show.

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