GO HERE TO SAVE 50% OFF ALL OUR FITNESS MARKETING, FITNESS SALES AND FITNESS MANAGEMENT PRODUCTS

First of all…THANK YOU!

We are celebrating our 4th birthday this month and along with it comes our 4th annual FREEDOM SALE.

But this year it’s BIGGER and BETTER than ever before.

And that’s because of you and all our loyal, dedicated Members and customers.

Sean, Camelia, Dick and I…and our entire staff are grateful for your trust and your business.

We work hard every day to bring you the best fitness marketing, sales and management systems, tools and coaching to explode your fitness business now.

And, as they say, the ‘proof is in the pudding.’

Nobody in the fitness industry has helped create more fitness business success stories than we have here at NPE.

That’s because our products and services work, and because you work them!

So, again…THANK YOU!

But we don’t just want to ‘say’ Thank You – we want to demonstrate our gratitude with our biggest and best sale ever.

ALL OUR “BEST IN CLASS” PRODUCTS ARE HALF OFF!!!

But only until this Thursday, July 29th.

So grab as many products as you want, right now, and save 50% OFF here:

http://www.NPEFreedomSale.com

To your fitness business success,
Eric

P.S. You can see the full listing of products, the discounts, and buy now right here:

http://www.NPEFreedomSale.com

P.P.S. If you have any questions, or need help, call our office at 1-888-866-4998

Summer is generally a slow time in the fitness industry, but right now we’re seeing several of our clients achieve record breaking months.

Why?

Well, I’ve consolidated some of the results and lessons learned about ‘what’s working now’ for you here:

1. Raising the Rates Campaigns- Several of our members have just achieved their ‘best month’ ever in sales (and cash collected payments) from running a “raise the rates” campaign.

While some may be shy or ‘timid’ about raising rates in a sluggish economy, every one of our clients who’s gotten rid of that ‘head trash’ and just executed the tested and proven strategy and campaign in our CASH FLOW SURGE system product has increased their business with minimal or zero loss of clients.

Raising the rates should be an annual campaign in every business, because it not only gives more margin in your service to invest in continued growth. But it also gives existing clients one of the best ‘reason’s why’ to renew and recommit for another 6-12 months of staying on top of their workouts.

They don’t want to ‘lose out’ on the savings opportunity to renew with you NOW. This is a very powerful motivation for client renewal, and a heck of a way to get renewals rather than simply letting good clients get to the point where they have to ‘think it over’ if they really should renew or not.

A special congrats goes out to NPE Member of the Year and VIP Client Tony Maslan who just achieved his first $100,000+ month (in cash collected, not just gross sales) with this campaign in June. Well done Tony!

2. Public speaking Campaigns- continue to be major low-cost, high impact lead generators for all who apply the strategies and our famous Foot-In-The-Door campaign as shared in the Public Speaking Power Pak Product.

The system is very straight forward for booking speaking gigs with NEW groups if you simply block the time for executing it every week and month.

VIP Member Mike Stare has been regularly booking 2-4 speaking gigs/month like clockwork, and steadily adding fresh leads and clients into his business every week.

3. Low-Cost Front-End Offers- We’ve also had many clients continuing to test and tweak various front-end offers in the $29-$297 price range. These are offers for various services like assessments, program design, discounted first month enrollment, etc. that folks have given special names to and marketed  with a tight deadline for response.

Urgency and scarcity of limited spots available is also a key component to driving response of the offer.

Leveraging online media, we’ve had about 11 VIP clients bring in anywhere from 100-450 leads within a 72 hour period from this strategy.

Of course not all these leads are pre-qualified and theerfore must be sifted and sorted through… but with that volume you can afford to be picky and choosy and STILL come out on top. Typically anywhere from 20-40% (or more) of the respondents end up being very high quality clients when all is said and done.

You can see examples of how many of these offers are structured and presented in our Fitness Advertising Systems Module.

4. Charity Events and Tie-Ins- Event marketing has always been a winner, but by combining events with charity donations gives folks another big ‘reason why’ to respond and jump on board with participation. It just leaves everyone with a good feeling they’re not only investing and participating in something that helps themselves, but also something that helps others with a worthy cause. And that’s a major reason why it works anytime, anywhere.

We’ve had several members running Pushups For Charity and GOLD RUSH events over the last several months, getting great publicity, fresh leads, and a rush of new clients from these types of events.

VIP Members Jeff & Vern Gauthier I believe ended up with over 25 new clients from their GOLD RUSH event they ran in May. You really don’t have to wait for the New Year for running an event like this, it can work any month you choose to run it as long as you invest enough time in driving the promotion.

A big key to success is leveraging local media and strategic alliance partners. Within other businesses that have clients meeting your ideal ‘prospect profile’ there is gold. These are often the best ‘untapped’ pools with big fish swimming around in them… just waiting to be attracted to your business with the right ‘bait’.

5. Referral Marketing- continues to be a great driver of pre-qualified, pre-sold clients. Especially when you’ve got a great service and community your clients love being a part of.

A lot of people think referral marketing just ‘happens’ if you deliver a great service.

What they miss is that while a good service IS a pre-requisite for your existing clients to want to refer to you, you’ve also got to implement multiple systems and programming into ALL your marketing efforts if you really want to drive significant response.

We share a ton of the best step-by-step systems with over 50 case studies included from our top clients our our Single Sheet of Paper Referral System Product.

VIP Member Vaughn Bethell has cultivated such a unique ‘inner circle’ community within his client base of athletes, that his facility is becoming the ‘secret spot’ for athletes, ex-athletes, and coaches to gather for both workouts and meetings in is community of Greenville, SC.

6. Multiple Poles in the Water- Most of all, all our top clients are not relying on ONE marketing strategy to drive business this summer.

They are all implementing multiple campaigns and strategies simultaneously to drive growth.

How do they keep it all organized and going at the same time?

Well, that’s certainly a key component of not only success but sustainability.

They’re all following an integrated systems approach as revealed in our DEEP CORE Fitness Marketing System and they’re managing their priorities to make good decisions about what gets their focused attention with tools shared in our Project Manager Pro system.

Conclusion

If summer business has slowed down for you, then I encourage you put some of these strategies into practice fast!

Key word in that last sentence being FAST.

You must shorten the time from idea to implementation. Time is money.

You can always get more money, but the time you can’t get back.

Once you burn it… it’s gone for good.

SPEED is often the difference between those who do and those who just sit around and ‘think about it’… always ‘waiting’ for something to drive them into action.

My advice is put your head down and go.

You can always think about it later.

As one of my old coaches used to say “thinking is a dangerous pastime” to get me out of my head and into feeling the movement of a new skill.

And he was right.

Turning off your mind and just jumping in is great advice.

Even if you’ve never done any of this stuff before, you’ll figure it out.

You don’t have to be a genius and it doesn’t require a whole lot of thought to implement step-by-step workplans and tools.

Find your mark, then put your head down and go.

To your success,
Sean

P.S. Also, a special announcement. We’re running a week or two later than usual, but this coming week we’ll be hosting our 4th annual FREEDOM SALE
Tuesday, Wednesday, and Thursday online in our webstore. NPE is turning 4 and we’re celebrating with the largest sale we’ve ever had to date. Stay tuned for more details coming tomorrow from Eric.

This weekend I’m unpacking after a crazy move into a new condo I purchased.

The condo is great… but the closing process with the ‘preferred lender’ they offered me incentives to use… promising it would be the ‘fastest and easiest’ option to use…

… not so much.

But if I start ranting about that here, I’ll never get to the good news with you today which is…

We’re ready to announce details for MEGA TRAINING 2010!

This year’s event is taking things to a whole new level including…

• Thursday night awards banquet with multiple categories and achievements being recognized this year
• Friday night movie night… and the ‘big reveal’ on a top secret project over 6 months in production
• BONUS day: The Ultimate Differentiator for making a big name, growing a big list, and charging BIG fees for your services (more margin = more profit)
• SPECIAL celebrity guest speakers in attendance including a top internet marketing ‘guru’ I called in a favor to share all the big secrets on Facebook advertising, list building, and community building
• And a whole lot more…

Read all the details at the MEGA TRAINING website here.

We also now have an AWESOME keynote speaker coming in that I’m really excited about.

More on him later.

For now get on over to read all about the event and grab your seat with the early bird savings.

NOTE: As a thank you to all attendees who preregistered for the event this year (at significant savings) will receive the BONUS day at no charge.

We appreciate your business and we’re gonna hook you up.

ALSO: Special event for VIPs at MEGA TRAINING this year to be announced as we finalize details over the next few weeks. But what I can tell you now is… it’s going to rock.

Read all the details at the MEGA TRAINING website here.

To your success,
Sean

P.S. When you head over to the site you’ll see a video right at the top with all the details… but we’re adding more to MEGA TRAINING each week so stay tuned for more updates, additions, and bonuses for early registration coming soon!

Read all the details at the MEGA TRAINING website here.

There are lots and lots of ways to generate leads for your fitness services, and you should be doing as many as you can (these are your ‘poles in the water’).

But lead generation is just the first step.

You obviously need to convert those leads (prospects) to consultations (where you close clients).

And for many fitness business owners, that’s a big-time struggle.

Not anymore. Here’s why…

In the June/July issue of Fitness Marketing Letter, our monthly PRINT newsletter to NPE Members, I show you a stunning case study on prospect-to-client conversion.

It includes a very simple tactic you can use starting immediately that:

• Totally differentiates you from the the competition in the most remarkable way
• Tangibly demonstrates and proves your credibility and expertise
• Develops incredible trust in you and your solutions
• Builds, cultivates and nurtures a potent and REAL relationship with prospects
• Gives you a great ‘reason why’ to promote your services every single week
• Doubles your prospect-to-client conversion (taking a ‘cold’ lead from interest to action quickly)
• Ramps up referrals like it’s nobody’s business

And the tactic is free. It won’t cost you a dime to implement.

There are three more really killer benefits to using this tactic that you’ll like…a lot.

It’s all coming at you in the June/July issue of Fitness Marketing Letter, which goes into the mail in a few days.

You can make sure you receive Fitness Marketing Letter (plus a bunch of other good stuff valued at over 600 bucks), with your one-month free trial Membership, which you get here:

http://www.FitnessBusinessConnection.com

Try it out for one month, and get the June/July ‘double your prospect-to-client conversion’ issue of Fitness Marketing Letter mailed right to your home or office.

You don’t want to miss this issue.

Be a fitness marketing maniac,
Eric

P.S. Get your no-cost one month trial membership including subscription to the Fitness Marketing Letter here.

I’ll get back to Ben in a moment (and show you a couple clips from the movie below).

First, you need to do a quick exercise.

It involves numbers, and a little mathematics.

It’ll take you about 60 seconds to spit out a particular number, following a particular formula that I’ll give you.

And that number, if respected (and ‘positioned’ the way Affleck says to) can dramatically change your life.

I’m talking about rapid and radical improvement.

In fact, the process I’m about to walk you through – in about 60 seconds – is the same process responsible for many (if not all) of the biggest breakthroughs achieved and biggest fortunes created.

So it’s worth paying attention to.

Okay, here we go…

The first thing I want you to do is to think of an ‘ambitiously realistic’ per year income you want to earn. Not gross revenue for your fitness business, or even net. I’m talking about your personal, in-your-pocket take home.

Don’t get carried away here – just be ambitiously realistic.

If you’re taking home in the neighborhood of $50K/year now, then a good ambitiously realistic number might be $150K/year.

You can always increase this later (and you certainly will increase this later if you DO what I’m going to tell you to do – actually, what Ben tells you to do).

For right now, let’s just focus on tripling your take home. hmm-kay?

So for the purposes of my example, let’s say your target number is $150K.

Here comes the math.

Divide $150,000 by 12 = $12,500 (month)

Divide $12,500 by 4 = $3125 (week)

Divide $3125 by 5 = $625 (day)

Divide $625 by 8 = $78 (hour)

Now, here comes the raw power of this principle…

If you want to make $150K/year over the next 12 months, you must immediately, RIGHT NOW…

“act as if”

If you saw the movie Boiler Room, then you probably remember the classic scene with Ben Affleck telling the new sales recruits to “act as if!” (If you haven’t seen this movie, rent it now and watch this scene modeled after Alec Baldwin’s “coffee’s for closers” scene from Glenngary Glen Ross).

WARNING: LANGUAGE ALERT
If you’re offended by strong, spicy language, don’t watch these clips (the language in “act as if” clip is too strong to post on this site, search youtube)

“We Make Millionaires”

“Always Be Closing”

WAIT.

Right now you may be thinking this sounds like metaphysical “law of attraction” mumbo jumbo.

If so, you’re wrong.

The KEY distinction is the verb…ACT.

I don’t want you to think about stuff…I want you to ACT.

ACT AS IF.

Because when you start acting as if every working hour of every working day is worth $78 to you…

When you start acting as if every working day is worth $625 to you…

Every working week is worth $3,125…

And every month is worth $12,500…

Then, and only then, do you start PRODUCING the NECESSARY ‘work product’ to justify…and to earn that kind of income.

Basically, it creates URGENCY and FOCUS in your work day.

Why?

Because now you have a tangible goal.

Rather than going through each day just getting ‘stuff’ done, now you focus on the RIGHT stuff. Because only doing the right stuff will earn you what you want.

Remember the story about the Harvard graduating class study?

The top 5% of the graduating class was earning more than the rest of the 95% combined.

And what did each person in that top 5% have in common?

They set goals – and works towards achieving them.

This is how to set your money goal, and how to leverage that goal – every hour of every working day – to create urgency and focus in your work as a fitness business owner.

And that urgency and focus MAKES you a top producing fitness business owner.

It is almost an inevitability, as long as you respect the goal, and as long as you position yourself accordingly, just as Ben Affleck says…

ACT AS IF.

Stop doing the penny-ante administrative and other ‘operation moneysuck’ stuff.

DELEGATE THAT.

Focus on the core activities – and ONLY the core activities – that produce revenue.

And those activities ALL fall into one category.

Can you guess what it is?

Yes, you are correct. Fitness Marketing.

Focus all YOUR work on the activities necessary to get more clients, and impress the hell out of the ones you’ve already got.

Delegate everything else.

This may seem overly simplistic to you now. And that’s okay, because it really IS that simple.

It starts with a mental adjustment…that translates into a behavioral adjustment.

And when you apply this new behavior consistently…hour to hour, day to day, week to week, month to month…

You end up with a record-breaking annual income.

Then you adjust the numbers for the new year and do it again. Each year you see how high is high.

That’s the secret.

Be a fitness marketing maniac,
Eric

P.S. Unfortunately, at least 80% of the folks who read this will do nothing with it. They may think it sounds cool, but never ACT on it. Never implement. And that’s the difference between the winners and losers in life.

Only YOU can decide which one you are.

The telephone is a critical marketing tool. Unfortunately, it’s rarely used properly to maximize your most wanted response from inbound calls.

So many potentially solid leads are just lost (the equivalent of burning money) because there’s no reliable, quantifiable system in place for capturing contact information, managing the data and reporting results.

The majority of phone calls coming into your business are repetitive. The same 5-10 questions asked over and over again by different callers.

1. Do you know what those frequently asked questions are? (A simple tally sheet for 30 days will give you all the intelligence you need.)
2. Have you scripted answers to those questions that produce your most wanted response from callers?
3. Do you/your admin/staff follow the script every time?
4. Do you ‘mystery shop’ your own biz from time to time by phone to ‘inspect what you expect’?
5. Are you tracking results and letting the NUMBERS dictate your decisions about adjusting/tweaking the scripts to dial them in?
6. Do you utilize a lead generation answering machine message after hours or when nobody can get to the phone (and I’m talking about more than just “please leave your name and number”)?

There you have it: how to develop, implement and improve upon an inbound telephone fitness marketing system for your fitness business.

Sometimes it is just that easy to improve your fitness marketing results. And the smart folks who use it will get ever-increasing client acquisition.

Be a fitness marketing maniac,
Eric

P.S. Wait until you hear the news about MEGA TRAINING 2010 this October.  We’ll be filling you in soon, and it’s exciting. VERY EXCITING. Stay tuned.

Yesterday I wrote…

The Navy Seals have a motto, and it’s this:

“The more you sweat in preparation, the less you will bleed in battle.”

Possibly the single biggest obstacle business owners (and people in general) face is the desire for immediate gratification…for the “quick fix.”

And that’s why so many unnecessarily “bleed in battle.”

Today I want to talk to you a little bit more about what that means in the context of…

The Most DANGEROUS Word In Fitness Marketing

When you’re creating fitness marekting messages for your ads, letters, web site, etc., you need to be VERY cautious about how you present this word, if you use it at all.

And the reason is just what I said above…

“Possibly the single biggest obstacle people face is the desire for immediate gratification…for the quick fix.”

Most people want what they want…right now…effortlessly…without work.

In fact, they’ve become conditioned to expect it.

So the most dangerous word in fitness marketing (and marketing in general) is…

WORK

Let me show you a couple examples of the kind of marketing message people have been conditioned to respond to.

These come from one of the many, many mailing lists I’m on (to gather priceless intel).

The first two are the front and back of the envelope.

The second is the first page of the sales letter (note the areas I indicated in red).

Click on the images to get a better look.

Did you notice how they go to great lengths to impress upon the reader how simple and easy this solution is…how they avoid even the hint of effort or work?

Is this extreme?

If you watch the infomercials and read the over-the-top weight loss and fitness ads, you know it’s not extreme at all.  In fact, it’s the norm.  It’s commonplace.

The only exception I can think of from a ‘big’ company is the “INSANITY” program from BeachBody (their follow up to P90X).  They actually come right out and tell you “this will be the hardest workout you ever do.”

Thank God, some integrity.

But they’re definitely the exception, not the rule.

According to Response Magazine, “INSANITY” has been in the top 10 infomercials based on media budgets for the past 5 months (rising as high as #4).

Also in the top 10 are P90X (#2), Total Gym (#5) and Ab Circle Pro (#10).

If you run a HIT fitness business, you should STUDY the P90X and INSANITY infomercials.

They are the only two major market examples of advertising specifically for consumers who EXPECT to work.

Virtually all other ads target the “simple, easy, effortless, NO WORK” market.

The success of BeachBody’s advertising clearly demonstrates and proves there is a significant, sustatainable and profitable market for “effort-based solutions.”

But that market has major, important distinctions from the traditional 40-something mom who wants to drop 20 pounds so she looks good in her bathing suit.

And your marketing message must clearly, demonstrably delineate those differences.

Watch the INSANITY video on their web site to gain an understanding of how to articulate those distinctions.

And pay attention to this (note the section I indicated in red – click to enlarge)

That section – The Method Behind The Madness – is absolutely critical.

Why?

Because it explains their unique methodology – their ‘secret’, if you will – for achieving such staggering results.

It is NOT enough to just promise amazing results.  That will get attention, but it will not close the sale.

This is the EMOTIONAL vs. LOGICAL needs of your prospects.

The amazing results get them emotionally hooked – they will pay attention a little longer.

But then they require some form of logical justification – some ‘reason why’ your solution can, in fact, deliver these amazing results.

Otherwise, it’s just perceived as hype.

Here’s What I Want You To Take Away From This

1. Determine WHO your market is
2. Craft your message appropriately to appeal to your target market

• If you are targeting the broader weight loss/fitness market, you will need to walk a fine line. Obviously, maintaining your integrity is vital.  You have to be careful about what you promise and how you promise it in order to acquire clients.

But acquisition is just the first issue.  Compliance and retention are the 2nd and 3rd issues.

If your promise doesn’t jive with your delivery…if the work is far more intense, far more difficult than they were led to believe…they will neither be prepared nor willing to put forth the effort required, and will quickly and correctly realize they’ve been lied to again.

Those issues can be predominantly handled using AUTO-CLOSER in your sales presentation, but only if the gap between promise and reality is not too wide (most reasonable people realize there is always some measure of effort involved).

• If you are targeting that (smaller) segment of the population who not only expects to work hard, but almost carries it as a badge of honor (the INSANITY types), then your message can, and should, reflect that appeal.

Just keep in mind that in both cases, your UNIQUE ‘system’ or ‘technology’ or ‘protocol’ MUST be conveyed to the marketplace in order to balance the emotional appeal with logic.  They must be able to say to themselves, “Ahhh, I see, so that’s how they do it!”

Think of almost every infomercial or direct response ad you see on TV (all the Billy Mays’ (RIP) ads).  In each and every one, they say something along the lines of…

“the secret is _____”

You can (and of course, should) market with integrity.  The HIT-type fulfillment model offers greater opportunity to do that without as much wordsmithing.  Because you can be right up front about the effort and work involved.

But even the general weight loss/fitness market can and should be communicated with honestly, it’s just more about what you don’t say in your advertising, than what you do say.

Developing effective fitness marketing, with integrity, that attracts the right prospects is one of the most difficult things to do.

But it’s also the only way smart fitness business owners – the kind we attract here at NPE – choose to do business.  Because if you get on the wrong side of it, karma’s a bitch.

You won’t see us promising ‘get rich quick’ or ‘no-work-income’ like some of the knuckleheads in our industry.  And we do that for precisely the reasons I’ve just explained to you:

1. We have integrity
2. We’re not in the business of making sales, we’re in the business of creating customers
3. Compliance and retention are vital to both your success and to ours
4. We like to sleep good at night, without worry of a negative karmic-boomerang

Here’s a good example of the kind of marketing message we deliver, which is much more closely aligned with the INSANITY message (because we are specifically interested in attracting and working with high intensity folks who understand that nothing worthwhile comes without some measure of sacrifice).

This is from my Project Manager Pro sales letter – a product you absolutely need to get, and it’s half price right now (just $49).

Note the section I indicated in red (click to enlarge):

Click here to read the entire Project Manager Pro sales letter (note how I balanced a BIG promise with truthful, challenging copy – and lots of emotional benefits with just enough logical appeal).

I hope this fitness marketing post got you thinking about WHO, specifically, you want to attract and WHAT you should be saying to them to do so.

ONE FINAL, IMPORTANT NOTE: Mark your calendar for October 21-23. Those are the dates of MEGA TRAINING. And this year we’re going to show you about a dozen different profitable promotions you can ‘swipe’ and then deploy the same day you get home.  This will be our best MEGA TRAINING yet, and that’s saying something.  We expect to see you there.

Eric

Monday’s are always busy, so I’ll keep this short.

The Navy Seals have a motto, and it’s this:

“The more you sweat in preparation, the less you will bleed in battle.”

If you watched the NBA finals game 5 last night, you saw Doc Rivers talk about this in his pre-game speech to his Celtics team.

Possibly the single biggest obstacle business owners (and people in general) face is the desire for immediate gratification…for the “quick fix.”

And that’s why so many unnecessarily “bleed in battle.”

Proper preparation prevents poor performance…and is the ONLY predictor of peak performance.

You’ve probably heard that a couple hundred times in your life, I know I have.

But it wasn’t until I really listened to it, really took it to heart and applied it, that the bleeding stopped.

If you want to stop the bleeding and get your fitness business on rock-solid footing, Project Manager Pro is how.

And today you can get it for half price (just $49) here (you’ll see the discount auto-calculated in the shopping cart after you add to cart.

The last couple days, Sean’s been talking to you about the critical importance of clarity and focus.

This is THE tool for getting clear on your objectives, goals and projects, and for mapping out a focused, potent plan for achieving them.

The fitness professionals who use Project Manager Pro rave about it.

“A few weeks ago I spent the weekend learning Project Manager Pro. And I have to tell you, it’s changed my life! I no longer constantly worry about missed opportunities. I can relax at night because I know my “system” is taking care of all my tasks and none will get missed. And I run a better business because I’m not rushing around doing last minute things.”

Rob Santarossa, AOS, RKC
Head Instructor and Owner
Punch Gym, Tecumseh ON

This tool is so important, we want to make sure it’s accessible to everyone. That’s why we slashed the price to just $49, but only for the next few days.

I urge you to at least read the letter (and see my sketches), then make the decision to sweat more now…so you don’t bleed later.

- Eric

“Self-respect is the fruit of discipline.” - Abraham J. Heschel

P.S. Coming tomorrow…the most DANGEROUS word in marketing.

P.P.S. Get Project Manager Pro today for just 49 bucks.  The special rate will appear in the shopping cart after you “add to cart.”

Since our VIP Consulting Day is fresh in my mind, I’d thought I’d share some more great lessons that came out of the day.

One of the most challenging things for entrepreneurs to do is get CLARITY and then FOCUS.

But if you really want to grow this year, that is job #1.

You’ve got to take all the things floating around in your head and distill them down to just ONE THING… that if you put everything you’ve got against hitting that mark this year… everything else will fall into place.

If you don’t know what your ONE THING to focus on should be is, let me give it to you.

Because this will apply to 80% of you.

The FIRST goal in every business should be to get your receivables and continuity income from your CORE product/service offering above overhead expenses.

Until you’ve done THAT… don’t even bother with anything else.

Lots of folks get distracted with doing all kinds of things like:

- creating an information product

- starting a nutrition business

- starting a paid newsletter

- cross-selling “X” to their clients

- and all kinds of other “stuff”

But I’ll tell you that all of those other things are just distractions pulling you off track from hitting your #1 goal first.

And you’re #1 goal… again… is to:

Get your receivables and continuity income from your CORE product/service offering above overhead expenses.

Once you’ve done that… THEN it makes sense to look at ‘what’s next’ opportunities.

But until that time put 110% of your focused energy and effort on goal #1.

That means if you’ve got 75 boot camp or group training clients bringing in $13K a month… and your overhead is $18K… then put everything you have into doubling your membership.

Bring in up to 150 clients.

OR raise prices so you’ve got more margin in each sale, and you can hit your target with just 115 clients.

When we review packaging and pricing, most businesses we talk to charge too little, so you can probably do both at the same time.

Then once you get your business to the point where you can wake up on the 1st of every month… and KNOW that you don’t have to sell a single darn thing and all your bills will get paid with cash left over in the bank…

YOUR BUSINESS WILL HAVE ‘MADE IT’.

No more stress humping it every month just to stay on top of expenses and payroll.

And if you can do THAT while working yourself out of operations… so the business ‘runs’ whether you go in for the day or not… even better.

Then you can look at all those back-end or ‘what’s next’ opportunities and make some decisions about which one to dig into first.

And guess what?

All of a sudden those ‘back-end’ opportunities will be worth a whole lot more to your business to implement… and you’ll actually have time to focus on them without spinning 3 plates at the same time!

So when you launch a new product or service to your clients/customers.. it doesn’t just bring in a couple hundred or thousand dollars, it…

Doubles your salary with very little costs
against your new revenue source!

This is when business (and life) gets really fun.

And I promise it will all be there for you.

Just keep working hard, get clarity on your #1 goal.. and put everything you have against hitting it.

Once you do THAT… then we’ve got a whole lot more to talk about.

To your success,
Sean

P.S. Everyone of our VIPs at the consulting day commented on how our PROJECT MANAGER PRO product has really helped them take control, get more clarity, and focus.

It’s really a heck of a deal anyway, but to help everyone out there I know who can really benefit from a little more clarity and focus… not just in defining their goals… but in knowing EXACTLY what to go to work on when you wake up Monday morning and hit the ground running… we’ve gonna open up a 50% off sale on PROJECT MANAGER PRO for the next 7 days here.

Just add to cart and you’ll see the discount show up automatically at checkout.

Just a short message to you on this Friday morning.

I’ve got long time client (actually the FIRST client we ever had) Hut Allred in town today for a consulting day… and we’re about to get started.

If you’ve been around NPE for any length of time then you know or have heard of Hut and his infamous stories (he’s a great guy.. and a bit of a wild man that everyone loves).

Anyway, one of the things on the agenda for today is going through the nutrition side of Hut’s business.

He shared with me last night when I picked him up from the airport that he’s on track to hit at least $100K NET from nutrition products (not including nutrition or personal training services) in the next 12 months.

He’s the only guy I know doing THIS well with nutrition.

Funny thing is… he’s only using about 25% of the tools and systems we’ve developed over the years right now.

Today we’re going to dig into how he can leverage more of them and the goal is to DOUBLE his numbers… which you do the math on that… would put him at $200K NET.

Which would then make all the other profit centers of his business (personal training services, boot camp, etc.) now just “gravy”.

It can be done for sure… just a matter of getting the right components in place and working the plan we map out today.

If you’d like to hear a little more about Hut’s story… and see video of a presentation he made last fall (when his numbers were good… but not as good as they are now) then make sure you get over and register here.

We’re now including some of our top nutrition campaigns in VIP membership.

Just 1 of these campaigns will more than pay for several years of the investment to join our VIP program.

That’s IF you qualify and…

IF you’re area’s not already taken.

More details here.

To your success,
Sean

P.S. VIP is the most exclusive membership we’ve got and we don’t just take anybody. We have a detailed application and all prospective candidates must go through an interview process to be offered the opportunity to become a member.

But if you make it in… this IS the big leagues.