If you attended MEGA TRAINING last year then you saw John Du Cane, CEO of Dragon Door (the man behind the world-wide kettlebell explosion) give a riveting Key Note presentation.

As you can imagine, building a business like Dragon Door requires exceptional marketing skills, which John has in spades (he’s also a world-class copywriter – you should be studying his Hard-Style magazine, which is mailed free to his customers).

Back in March of this year, John launched his Dragon Door TV show (a weekly online video showcasing stories about kettlebells, Dragon Door customers, RKCs and more).

You can see the latest episode here.

Click the picture to see the latest Dragon Door TV episode

John does an awesome job of creating raving fans and a real sense of community and belonging among his customers.  That leads to LOUD word of mouth buzz, lots of referrals and lots of sales.

And his Dragon Door TV show is a great example of one of the ways he does that.

Which is why I want you to see it.

When you watch, you’ll certainly notice the high production values of the videos, and the attractive, articulate host.

Not to mention the cool looking, multi-feature website.

DON’T GET HUNG UP ON THAT STUFF.

Really, don’t.

Certainly the bells and whistles make for a more compelling experience, but they are absolutely not necessary for you to get started copying this ‘raving fan’ marketing example.

Look, there’s no getting around the fact that the internet is becoming more and more video-centric.  Video is REALLY important as a marketing medium.  And with all the simple, inexpensive tools available to you these days, there’s no reason you can’t leverage it.

So here are the 3 things I encourage you to do:

1. Start your own weekly or bi-weekly “TV” show (you can set up a page on your website or blog for this). Watch John’s previous episodes for ideas – but if you really sit down and think about it, there are an almost limitless number of topics you can do your “TV” segments on.
2. Notice how John has a “deal of the week” special offer under the video. It’s one thing to provide engaging, entertaining and instructional content (that’s ‘soft-marketing’), but it can really pump things up when you also associate a more direct and immediate offer with urgency (just for this week).
3. Take note of the INVOLVEMENT device John uses – his question of the week – which is just below the video. Not only does this get viewers involved (increasing ‘time on site’, interest and engagement)…but it’s also a KILLER way to get immensely valuable marketing intelligence. You can find out precisely what your prospects WANT and will PAY for by utilizing an effective survey like this.

Answer the multiple choice question of the week yourself to see the results (or just click the results button). You might be surprised by what you discover (very instructive).

Check this out today, right here.

Be a fitness marketing maniac,
Eric

P.S. A good friend of John’s, one of the most experienced fitness experts in the world and an amazing story teller and teacher, will be the Key Note speaker at this year’s MEGA TRAINING.  We’ll be sharing more about this gentleman very soon. For now, go ahead and grab your tickets to MEGA TRAINING 2010 here and get 12 profitable promotions you can ‘copy and paste’ right into your fitness business the same day you get home.

This weekend I’m unpacking after a crazy move into a new condo I purchased.

The condo is great… but the closing process with the ‘preferred lender’ they offered me incentives to use… promising it would be the ‘fastest and easiest’ option to use…

… not so much.

But if I start ranting about that here, I’ll never get to the good news with you today which is…

We’re ready to announce details for MEGA TRAINING 2010!

This year’s event is taking things to a whole new level including…

• Thursday night awards banquet with multiple categories and achievements being recognized this year
• Friday night movie night… and the ‘big reveal’ on a top secret project over 6 months in production
• BONUS day: The Ultimate Differentiator for making a big name, growing a big list, and charging BIG fees for your services (more margin = more profit)
• SPECIAL celebrity guest speakers in attendance including a top internet marketing ‘guru’ I called in a favor to share all the big secrets on Facebook advertising, list building, and community building
• And a whole lot more…

Read all the details at the MEGA TRAINING website here.

We also now have an AWESOME keynote speaker coming in that I’m really excited about.

More on him later.

For now get on over to read all about the event and grab your seat with the early bird savings.

NOTE: As a thank you to all attendees who preregistered for the event this year (at significant savings) will receive the BONUS day at no charge.

We appreciate your business and we’re gonna hook you up.

ALSO: Special event for VIPs at MEGA TRAINING this year to be announced as we finalize details over the next few weeks. But what I can tell you now is… it’s going to rock.

Read all the details at the MEGA TRAINING website here.

To your success,
Sean

P.S. When you head over to the site you’ll see a video right at the top with all the details… but we’re adding more to MEGA TRAINING each week so stay tuned for more updates, additions, and bonuses for early registration coming soon!

Read all the details at the MEGA TRAINING website here.

Click Here To Vote For Coach Berry!

Coach Berry is one of the classiest gentlemen I know.

He gives so much to all our NPE Members, never asking anything in return.

And he did NOT ask me to contact you about this. He just sent me an email asking for my vote.

So I gladly voted for him.

But then I thought it would be cool if we could get a few thousand fit-pros to vote for him as well.

And that’s why I’m making this fitness marketing blog post.

You may have heard Coach Berry on an audio success CD of the month, or read some of his posts to the forum, or talked to him on one of our conference calls, or seen one of his videos on our site, or read about him in FML.

But even if you’ve never personally been touched by this man, I hope you’ll show your solidarity with a fellow fitness professional whose stated goal, for as long as I’ve known him (over a decade) is to get on Oprah…somehow, some way.

And he’s never lost sight of that goal.

Now Oprah is launching her own TV network called “MyOwn” – and she’s virtually auditioning folks for hosting jobs.

Coach Berry submitted his outstanding video.

You can watch it (and vote for him) here.

Be sure to check out what Coach says at the 1:45 minute mark – “I got you on speed dial!”

That’s classic Coach Berry, and shows his dedication to his clients (the biggest reason for his success).

Even if you don’t have 3 minutes to watch his video, at least please click here and hit the green “vote” button for him.

It won’t take more than 10 seconds.

And you’d be helping a very deserving man move one step closer to his goal.

I believe in doing the right thing as a matter of principle. But I also know, from my life experience, that doing the right thing builds up karma points.  And somehow, some way, it always comes back to you.

So please show a little love for Coach Berry (and earn some karma points) by clicking here and casting your vote for him.

Make it a great day,
Eric

P.S. You can also leave a comment on Coach’s video if you like.

What is the BEST month you’ve ever had in your business?

What would if feel like if you DOUBLED it?

These guys and gals are doing just that… and then some.

Hear their stories and how they’re consistently having their best months ever… month-after-month-after-month… in these 6 new case study videos here.

This is where the big boys and girls come to play and compete. It’s not for everyone, but if you’ve got the courage to step into the ring… and you have the will to win… you’ll find yourself transformed into more than you ever thought possible.

Get all the details here.

To your success,

Sean

P.S. Worldwide our members are CRUSHING it right now. USA, Canada, UK, Australia, New Zealand are ALL represented. Make sure you watch these videos… they are power-packed with content.. and a whole lot of fun.

Get all the details here.

While we’re enjoying this beautiful holiday weekend with burgers and beer, family and friends and fun in the sun, let’s not forget that Freedom is not Free.

Korean War Memorial

Let’s remember those who made the ultimate sacrifice, giving their lives for our country, our freedom.

We can never repay that debt, but we can honor the men and women with our thoughts, prayers and gratitude.

I hope you’ll join me in doing that today, even if just for a moment.

If you’re inclined, leave a comment, a thought, a prayer in honor of our fallen heroes.

Let’s never forget,
Eric

You could win a 6 month full ride scholarship to EZ-OPERATOR!

There’s a ton of excitement about EZ-OPERATOR™. Hundreds and hundreds of you have registered for the Early Bird announcement list. But there are only 50 spots available because of the coaching/training component.

So here’s a simple way you can possibly win a 6-month full ride scholarship…and guarantee you get one of the 50 spots.

First, watch the EZ-OPERATOR™ video here if you haven’t already.

As you’ll see on the video, and in the letter below it, EZ-OPERATOR™ solves a LOT of problems for you.

It gives you real “command and control” over your fitness business operations.

For example, here’s just a small taste of what EZ-OPERATOR™ does for you…ON AUTO-PILOT:

• Processes Payments With EFT/ACH

• Increases Client Retention

• Organizes All Your Processes & Procedures

• Automates 93% of Day-to-Day Management

• Evaluates Your Marketing ROI

• Schedules Clients

• Becomes Your Command Center “Cockpit”

• Schedules Trainers And Management Activities

• Controls Your Numbers

• Tracks and Manages Capacity

• Delights Your Clients, Campers or Members

• Grows With Your Business

• Replaces a Half Dozen Other Awkward Applications

• Accelerates Work Flow

• Frees Up YOUR TIME

• Gives Clients the WOW! Experience

• Reports On Every Vital Metric

• Integrates With I-AM RAINMAKER™ And QuickBooks™

• Automates Package Sales

• Manages Attendance & Compliance

• Tracks Payroll and Commissions

• Provides Online “Self-Service” Access For Client Scheduling/Buying

• Builds Client Relationships

• Tracks Invoices and Payments

• Manages Point of Sale

• Generates Client Assessment Reports

• Blasts Emails to Clients and Prospects

• Defines, Tracks and Manages Employee Time

• Plus a whole lot More!

So our question for you today is this:

“What is your potential as a fitness business owner when you’ve got all those nagging (but critical) daily tasks handled by an automated system…and by-the-numbers-control and decision-making intelligence at your fingertips?”

Just give us a little insight into how you feel this would help you grow, both personally and professionally…taking into consideration that with this system humming along in your fitness business, not only will you make superior strategic decisions…you’ll free up BIG chunks of TIME in your day.

There’s obviously no right or wrong answer. All we’re looking for is an honest assessment what you think you’re capable of with this time-consuming monkey off your back…and hard-core command and control.

Go ahead and answer that question in the comments section below.

Everyone who gives an answer will be entered into a random drawing for the EZ-OPERATOR™ scholarship. We’ll announce the winner early next week.

Here’s the question again:

“What is your potential as a fitness business owner when you’ve got all those nagging (but critical) daily tasks handled by an automated system…and by-the-numbers-control and decision-making intelligence at your fingertips?”

Submit your answer in the comments section below.

Thanks for your participation…and good luck!

Eric

Congrats go out today to Jason Novak, strength & conditioning coach for the Tennesee Titans and owner of Punch Gym in Franklin, TN.

Jason is our latest AUTO-CLOSER contest winner and you’ll hear all about his result in this video.

VERY tough contest for our staff to call, because Dave Mugavero from Custom Bodies Fitness in Irvine, CA also has a tremendous success story… for which he has won runner up.

Well done to all of you and congratulations on your tremendous results.

Your stories speak for themselves on what is possible when you combine passion to serve others with proven business systems, tools, and coaching.

There are simply no limits to what you can achieve!

Sean

P.S. If you have NOT been through the AUTO-CLOSER course, the best way to get more information on the program is by registering to stay updated the next time with open up the EVOLUTION ACCELERATOR program (which includes AUTO-CLOSER tools and training) here.

P.P.S. Alternatively, you can request a private diagnostic call with one of our coaches here.

I want to show you how to become literally unstoppable.

And all you have to do is make a list.

Here’s how it works…

On Friday, Sean posted a Maxwell Maltz video to the blog.

Did you watch that video yet?

If not, you must.

It contains the formula for peace of mind and real happiness. Seriously.

And ultimately, that’s what we all want.

But there’s even more to it than that.

There’s a success system in that video, which Dr. Maltz expands on greatly in his classic, Psycho-Cybernetics.

You should read that book. But at the very least, watch the video Sean posted here.

Minute 1:40 – Dr. Maltz shares the whole secret to achieving success

Minute 2:30 – He gives you the definition of success

Minute 5:00 – Dr. Matlz talks about how you must live in the present, but program your mind just like a computer by concentrating on past accomplishments and successes and using that to project unstoppable confidence into what you’re trying to accomplish now. He calls it “Theater of the Mind.”

But here’s a way to exponentially increase the power of that technique…

Why do we keep and display important pictures, trophies, diplomas, certifications and awards? Because they document our accomplishments, right?

And that’s a potent reminder of our personal power.

But you can take that another step further. An important and hugely valuable step further.

Here’s what to do:

Open a word document and start typing a numbered list of every accomplishment in your life, no matter how small. Keep going until you’ve exhausted your memory.

At the end of that list, leave FOUR blank spaces.

Just type the number and a line, like this:

18.________________________
19.________________________
20.________________________
21.________________________

Then print out your list.

As you accomplish something new, HAND WRITE it onto your list. Writing by hand has a way of making a more impactful memory link in your brain than typing does. It locks that accomplishment into your gray matter.

After you’ve filled all four blanks, go back into your word document and update your list, making four new blanks at the end.

That list should be PROMINENTLY displayed somewhere you will see it every single day. And you should review it, or at least acknowledge it, every single day.

This way you keep a running list of everything of significance you’ve accomplished in your life, and NOTHING – N.O.T.H.I.N.G. – will supply more nourishing “food” to your brain’s “servo mechanism” (success mechanism) than this.

It is the single most valuable list you will ever make.

There’s a VERY good reason almost every highly successful person has read and applied the teachings of Dr. Maltz. Psycho-Cybernetics works.

Watch the Dr. Maltz video a couple times, it’s packed with meat.

Make it a great week,
Eric

P.S. Watch the video and make your list. You may think it sounds a little goofy right now, but when you do it…

Lessons from one of the masters- Dr. Maxwell Maltz.

I’m very grateful that Dan Kennedy, and now Matt Furey continue to keep his work alive.

If for some reason you DON’T have a copy of Psycho-Cybernetics in your personal library, go to your local book store and pick it up this weekend.

Read 1 chapter a night.

Keep going until you finish it.

It’s a classic and should be required reading in school.

If you have kids, read it with them.

VIP Members and Long Island’s best personal trainers Rahz Slaughter and Greg Kalafatic were first out of the gate with their Pushups For Charity event, and it was a big winner.

Greg tells me they raised over $8,250 for charity – a HUGE number from one small event.

Watch this great video of their event (and see Rahz bang out 100 pushups!):

For all of you who are participating in Pushups for Charity, Greg and Rahz have thrown down the challenge…$8,250 is now the mark to beat.

For those of you who aren’t participating, you can see what you’re missing out on.

I think it’s pretty close to a sure thing we’re going to hit our $500,000 donation goal this year. We’ve got a great team of almost 100 PUC partners who are locked and loaded for March and April events.

Thanks for leading the way Rahz and Greg, and BIG, BIG congratulations to you on your success with your first PUC event.

I’m really happy to be able to share your story, the first Pushups for Charity success story, and I know it’s the first of many more to come.

Well done guys!
Eric

P.S. Pushups for Charity is a perfect illustration of Fitness Business Success Principle #6: “NORM!” If you haven’t seen The Profit Path Special Report containing all 12 success principles yet, then do yourself a favor and grab it now here.