VIP Members and Long Island’s best personal trainers Rahz Slaughter and Greg Kalafatic were first out of the gate with their Pushups For Charity event, and it was a big winner.

Greg tells me they raised over $8,250 for charity – a HUGE number from one small event.

Watch this great video of their event (and see Rahz bang out 100 pushups!):

For all of you who are participating in Pushups for Charity, Greg and Rahz have thrown down the challenge…$8,250 is now the mark to beat.

For those of you who aren’t participating, you can see what you’re missing out on.

I think it’s pretty close to a sure thing we’re going to hit our $500,000 donation goal this year. We’ve got a great team of almost 100 PUC partners who are locked and loaded for March and April events.

Thanks for leading the way Rahz and Greg, and BIG, BIG congratulations to you on your success with your first PUC event.

I’m really happy to be able to share your story, the first Pushups for Charity success story, and I know it’s the first of many more to come.

Well done guys!
Eric

P.S. Pushups for Charity is a perfect illustration of Fitness Business Success Principle #6: “NORM!” If you haven’t seen The Profit Path Special Report containing all 12 success principles yet, then do yourself a favor and grab it now here.

I shared something very personal in the power of choice blog post I made yesterday.

That wasn’t easy for me to do, but I thought it was worth opening up about me if it could help anyone experiencing the same frustrations I was years ago.

Because a lot of folks struggle with figuring out how to turn their passion into profit.

Since my junior year in college 22 years ago, I’ve been incredibly passionate about marketing.

But despite massive study of all the marketing masters from Claude Hopkins, John Caples, Robert Collier, David Ogilvy, Drayton Bird, Rosser Reeves, Richard Benson, Victor Schwab, Gary Halbert, Ted Nicholas, John Carlton and Dan Kennedy to name a few…

…and the consistent application of strategies and tactics I learned from them…

…I only got marginal results with the things I was doing until I made the decision to focus on core success principles.

If you are struggling to take your fitness business to the next level, more likely than not it’s because you’re either unaware of, or aren’t adhering to one or more of the core principles explained in the new Secrets To Their Success 2.0 Special Report we’ve just released.

What you’ll find in that report will give you a clear path forward towards achieving your goals.

And you’ll see and hear from some of the most successful fitness professionals in the U.S. and internationally. Men and women who are living their dream because of the consistent application of these principles.

I really hope you’ll give it a long, hard look. I promise you it’ll be worth your time.

Sincerely,
Eric Ruth

Click the image to get the report and watch the video

P.S. There are quite a few great videos included in the report, but there’s one in particular I think you’ll find very inspirational.  It’s in Principle #11: A Gift From The Orient. This video reveals one of the most potent keys to personal and professional growth you may ever discover.  And it’s taken directly from a movie I’m sure you’ll recognize.

Watch it now at http://www.FitnessProfitPath.com

I was just looking out my office window at an amazing view. I want you to see it, so I clicked a couple quick shots of the winter wonderland in my back yard.

View from my deck. Raleigh is a winter wonderland...for a few days.

It wasn’t too long ago that I lived in a tiny rented apartment in a not-so-nice neighborhood. Now I own multiple homes, drive a brand new luxury sports car and have this amazing view. All because of a choice I made. A simple decision.

20 yards from my deck. This is my backyard. I'm grateful for the choice I made.

Everything you want is within your reach. All it takes is the decision to grab it. This Secrets To Their Success 2.0 video report shows you how.  And it’s completely free.

Sean, Camelia, Dick and I are all 100% committed to supporting you and helping you create the life you want. I think you know that. I think you trust us, and that’s something we never take for granted.

- – - – - -

For 9 years I jumped from job to job and opportunity to opportunity always looking for greener grass.

I wasn’t what you’d call a ‘quick study.’

I’d walk down the same street and fall into the same ditch time and time again.  And it got to the point where I was kinda ashamed of my spotty track record.

I was the type of guy who had to learn the hard way by making lots of mistakes.

And it was the repeated frustration of failure and the pain it caused that finally got me to focus.

Lucky for me, the pain became unbearable at the same time I discovered a story about some guys who were a lot like me, but found a profit path that worked for them.

So I focused on modeling what they were doing.

And that choice – that simple decision – changed my life almost overnight.

I didn’t make a killing overnight, but I finally got some positive results, and combined with my new determination to focus, that was enough for me to see it through.

In less than a year I basically doubled my income.

Two years later I had a thriving, highly profitable business.

Five years after that, we leaped to multiple seven figures.

There was no magic to it.

It all happened because of a choice.

I chose to focus. And I chose to model success and stop trying to be a maverick.

Because real success is built on timeless PRINCIPLES, not phony-baloney tricks.

There are 12 timeless principles to succeeding at a very high level in the fitness business.

Here they are:

1. Why the Boats Must Burn
2. FLOW…or fizzle!
3. “SELLALOT”
4. Smokin’ Bodies
5. Jekyll and Hyde
6. NORM!
7. You, A Freak?
8. The Sniper
9. Mrs. Anderson
10. Hot Feet! (ouch)
11. A Gift From The Orient
12. The Next Question
13. Plus…Your Evolution Accelerator

Each of these principles is described in detail in the all-new Secrets To Their Success 2.0 special video report we’ve just released.

And each principle is supported by case studies from your fitness business peers (studio/facility owners, boot camp/group training operators, and independent personal trainers).

The case studies PROVE the principles.

I want you to see this report, because it was something almost identical to this that changed my life.

This is a way for me to pay it forward.

See the report here.

It’ll be the most productive and profitable thing you do this weekend. I promise you that.

Principles rule!

Eric

Fitness marketing may not be his area of expertise, but this is one inspirational dude.

I had no idea. I’m just glad a friend of mine directed me to this video the other day.

Want to be inspired? Then watch Will Smith…you’ll get a kick out of what he says about training on the treadmill…

Be inspired,
Eric

P.S. LOTS of new folks are grabbing this automatic fitness marketing machine. Maybe it’s time you grabbed it too. At less than $5 a day to get and keep clients for you, it’s a steal.

Don’t Have the I-AM RAINMAKER Fitness Marketing System yet?

Get a risk-free 30-day test drive at www.FitBizRainmaker.com

What I’ve got to share with you today is VERY powerful.

And while a lot of folks talk about it, almost NOBODY really does it.

How do I know?

Because up until now it’s been relatively difficult and tricky for most fitness business owners that don’t have full time technology team in place to implement.

I’ll admit that even WE don’t do enough of it here at NPE.

But that is now changing very quickly thanks to some new developments in the technology now available.

I’m talking about SPLIT TESTING all your fitness marketing.

And to give you the full story (and some very instructive lessons learned HOT off the press) I’ve recorded a video for you.

On this recording I’ll share with you the results we’re seeing from tests right now with our top clients.

And give you directions on how you can implement some of these tests into your own marketing campaigns this weekend.

To your success,
Sean

P.S. I’m sharing some tweaks in this video that have changed results our members are getting from their marketing in a BIG way. Make sure you watch and IMPLEMENT this stuff.

P.P.S. I-AM RAINMAKER makes split testing landing pages, emails, and postcards EASY! Frankly, if it were not for this system we wouldn’t even be talking about split testing with you… because it used to be pretty darn complicated to do!

If you haven’t given I-AM RAINMAKER a shot yet, what are you waiting for? Get a risk-free 30 day test drive of the system now at www.FitBizRainmaker.com



**NOTE: We’re shutting down application downloads for VIP tonight at midnight, so get yours while you still can.

The last few weeks we’ve been sharing some really great videos with you.

I hope you’ve made it a priority to watch them because each one contains meaty strategies and tips from some of the most successful fitness professionals from all over the U.S. and Canada.

We’ve got more coming your way after a little break for Christmas.

But we’re gonna end this first series on a super-strong note. We’ve got a WHOPPER of a video for you today…particularly if explosive fitness business growth interests you. It’s VIP Member and Evansville Indiana’s best personal trainer Tony Maslan giving the presentation that won him NPE Member of the Year and a brand new silver Nissan 370Z.

Tony’s video is L.O.A.D.E.D. with content. He covers all the amazing fitness marketing tools he gave away back in October in return for your donation to Wounded Warrior Project. If you didn’t get that gift from Tony, you still can – and you’d be crazy not to, it’s worth THOUSANDS. Just follow the link here.

Tony explains the tools, how he uses them, the killer results he’s getting with them and also shares priceless fitness marketing tips with you.

Once again, I have to say “thank you” to Tony for being so generous. He not only epitomizes what it means to be a fitness marketing maniac, but what it means to be a GO-GIVER.

In this video Tony explains:

1. His “Fitness Stimulus Package” system that sucks in new clients.

2. His “Celebrate Your Freedom” mega-client-getting campaign.

3. His amazing “gift card” that people redeem like crazy.

4. His now famous “kickstart” advertisement that’s generated over $250K in sales to date…still pulling like a freight train every time he runs it.

5. His “for the next 24 hours…” email that produced 11 new clients and 8 grand in sales…in 24 hours!

6. His “bring a friend” flyer that flooded him with 13 new clients over a 2-week period.

7. His “healthy holiday” email that generated 6K in new client business (with a $97 offer) in 30 days.

8. Six critical “take-away” lessons from Tony about why his campaigns work so well.

Tony, like all our VIPs, is a real class act individual. We attract high quality people…by design…something you can easily model by watching how we do it.

Do yourself a BIG favor and watch Tony’s video right now, while this is fresh on your mind.

Merry Christmas and Happy Hanukkah,
Eric, Sean, Dick, Camelia, Christina, Jyl, Julien and Vickie

P.S. The cool announcement is…all our best-in-class fitness business products go ON SALE this Monday. We’re slashing prices to the BONE. This is the best time of the year to buy that gift for yourself. I’ll let you know more about the sale and how to take advantage as we get closer. For now, have a great Christmas or Hanukkah!

P.P.S. Don’t forget to grab your VIP Info-Pak and application before we shut it down tonight at midnight (you can submit your application any time before the end of the year, but your last chance to download it is tonight)

I first met Mike Stare, owner of Spectrum Fitness Consulting, the premier personal training studio in Beverly Massachusetts and New England at MEGA TRAINING 2008.

On the first day, he was sitting a few rows in front of me during one of the presentations. When he stood up to ask a question of the speaker at the end of the presentation, his lats cast a shadow over me and a good portion of the room, completely blocking my view of the stage.

He’s a seriously beefy dude, but definitely not a “meathead.” The next day he shared with me his spinach and strawberry protein smoothie breakfast recipe, but I’ll save that for another day, because what I want you to focus on here is Mike’s public speaking formula.

Besides being one of the classiest and most genuine guys you’ll ever meet in the fitness industry, Mike’s also a real student of fitness marketing and a top-performing VIP Member.

And one of his big secrets to success is public speaking.

Watch Mike’s video and discover:

- How to get 2-4 speaking gigs every month like clockwork
- What to say, how to structure your presentation
- What to OFFER to your audience** (pay attention here)
- How to follow up
- How to convert attendees to clients
- How to leverage one gig into more gigs so you keep the momentum going

This is strong fitness marketing kung fu, and a real gift to you from Mike and from us here at NPE just in time for Christmas.

And not only does Mike deliver meaty, detailed content in this video, including his $100,000 public speaking formula, but he also shows you, by example, how to be a “pitch perfect presenter.”

That’s how one of the most knowledgeable public speaking experts in the business described Mike’s presentation skills when he spoke at MEGA TRAINING. He is as smooth, polished and professional as a 10-year veteran speaker…but he’s only been doing public speaking for a short time.

Is he a “natural” – some kind of public speaking “wiz-kid”?

Nope. What Mike is…is a serious businessman. He doesn’t “wing it.” Instead, he:

1. prepares
2. practices

I tell you that because when you watch Mike Stare in action on this video, you might think, “well, yeah, he can be successful with public speaking because he’s so damn polished!” But truth is, you can be that polished too with the right preparation and practice.

And the flip side of that is…you really don’t have to be as polished as Mike. Because PASSION goes a long, long way. So don’t be intimidated when it comes to public speaking. Get in the game, and reap the rewards, just as Mike has.

- Eric

P.S. Have you applied for NPE VIP yet? In Boot Camp VIP and/or Fitness/Studio VIP you get all our best stuff – everything we have to offer – all laid out for you in a 12-month fitness business domination implementation plan with coaching to support you the entire way. We’re closing down this application round tomorrow, so grab your Info-Pak and application today, while you can.

P.P.S. Got a cool announcement for you tomorrow. Something I know you’ll like, so stay tuned.

This is a great fitness marketing case study video from NPE Member of the Year Tony Maslan, from Custom Fit Personal Training in Evansville, IN.

What is the single biggest challenge you face in your business?

For most folks it’s getting in front of good qualified prospects on a consistent basis.

So if you want to solve that problem, then you’ve got to ask yourself “what’s the best quality prospect for me to get in front of, and how do I get in front of more of them?”

The best quality prospect is ALWAYS someone referred to you by an existing customer.

And that’s why EVERYONE should be investing more time, energy, and money in growing their referral process.

Tony’s done a great job of this with what he calls his “referral stimulus program”.

Watch the video and you’ll hear Tony share how he signed up 108 new clients by referral in just 6.5 months time.

Tony’s no fluke, and he didn’t win NPE Member of the Year (and a new Nissan Z) by accident.

He works hard and gets things done. And he’s a tremendous role model for all to follow.

If you’re not watching this video and taking notes, shame on you.

Get your pen out, write this stuff down, and start implementing now!

Sean

P.S. Time to get off your a*& and run with the VIP big dawgs in 2010. If you haven’t requested your VIP no-obligation info-pack, then get on over and do so now at:

http://www.NPEVIP.com

The VIP Boot Camp and VIP Studio/Facility programs are where you get everything we have to offer, all laid out for you in a 12-month plan of implementation with coaching to support you the entire way.

If you’re interested in learning more about how all these folks have done it and you can too, then get on over and request your no-obligation info-pack today.

Door will be closing on this opportunity in just a couple days.

Today we’ve got 2 great videos to share with you of Jeff Tomaszewski, owner of Overload Fitness in Westlake, OH.

Video #1 is Jeff’s case study presentation on how to OVERDELIVER and create serious client lifetime value in your business.

Video#2 is Jeff’s Member of the Year Contest presentation where you’ll hear how he’s transformed from a fitness trainer to one heck of a serious and successful fitness business owner in just 12 months.

We first met Jeff at NPE MEGA TRAINING 2008 in Boston, MA.

Jeff came to the event, invested in all our programs, and then immersed himself in learning and implementing everything he could over the last 12 months.

His results have been simply outstanding. Watch the video and you’ll hear just some of the stories.

I know the hardest thing for Jeff to do was try and condense down 12 months of incredible work and growth into a 15 minute presentation.

It’s not easy to do.

But Jeff won runner up for the Member of the Year as a result of his outstanding accomplishments. And all of us here at NPE salute and congratulate him.

Great job Jeff.

I know this is just the beginning of a many great things to come for you in the future.

Best,
Sean

P.S. Time to get off your a*& and run with the VIP big dawgs in 2010. If you haven’t requested your VIP no-obligation info-pack, then get on over and do so now at:

http://www.NPEVIP.com

Our staff has shipped out so many of these things this week, that the copier now has to be serviced to keep up!

The VIP Boot Camp and VIP Studio/Facility programs are where you get everything we have to offer, all laid out for you in a 12-month plan of implementation with coaching to support you the entire way.

If you’re interested in learning more about how all these folks have done it and you can too, then get on over and request your no-obligation info-pack today.

Door will be closing on this opportunity in just a couple days.

Dave Fannin wears his heart on his sleeve. This is the raw and real story of how he went from making $7.50/hour working the front desk, cleaning toilets and mopping floors at his local gym…

…to owning his own facility and four boot camps and producing $408,000 in sales this year.

It’s an amazing and inspirational story of perseverance. The kind that tugs at your heart and makes you smile and laugh at the same time. You’ve gotta watch it – you’ll learn so much and it’ll light a fire under your butt.

Here’s a quick hit list of what you’ll discover in Dave Fannin’s amazing fitness business success story providing personal training and fitness boot camp in Hurst Texas.

- How he turned $550 into $10,260 with a client referral campaign
- How less than $50 in marketing produced $14,680…in five days
- How he made $58K from fitness presentations
- How his boot camp print ad that cost $200 produced over $4,000
- How he was able to complete 5 major projects in just 21 days
- How he generated $2100 from client reactivation
- How he went from one trainer to 8, from no boot camps to 4, from doing it all himself to 2 part time admins
- How he’s doing 24-28 fitness and nutrition presentations a year
- How he increased his revenue 140%
- And how he doubled his fitness business sales from $200,000 to $408,000 with NPE VIP

If you don’t take away at least a dozen solid fitness marketing and business building tips from this video, you’re just not paying attention.

And if you’d like to apply for NPE VIP Boot Camp and/or Studio/Facility, grab your info-pak and no obligation application right here, right now.