Evolution Accelerator Is Open!

We have a very limited number of spots in each Evolution Accelerator Profit Path still available:

Studio/Facility – 17 spots left (33 taken)

Boot Camp/Group Training – 14 spots left (36 taken)

Independent Personal Trainer – 22 spots left (28 taken)

All spots will likely be claimed today, so NOW is the time to grab yours here.

We look forward to working with you and showing you the PROVEN path to the fitness business you always wanted.

Here’s how to radically and rapidly improve your fitness business (and, frankly…your life).

To your success,
Eric

P.S. If you haven’t watched the Evolution Accelerator video yet, you can do that here.

Just a quick head’s up to let you know we’ll be opening up Evolution Accelerator tomorrow morning at 10 a.m. eastern time.

The video here explains the program.

We let the early bird’s in through a back door today, and if any spots remain, we’ll open up registration to everyone else tomorrow.

By the looks of things so far, it’s going to be a close call.

So if you have an interest in what is certainly the most revolutionary fitness business success training program in the history of this industry…at less than seven bucks a day…without any commitment or contract…

…BE READY when we open the doors tomorrow at 10am!

We’ll send you a reminder email tomorrow morning and let you know the status of available spots.

No gimmicks or “false scarcity” here.

As you may already know, Evolution Accelerator has an implementation/accountability one-on-one coaching component. That requires a time commitment from us, which is why we have to limit the number of spots.

Okay, that’s all for now.

More coming tomorrow morning.

Be a marketing maniac,
Eric

P.S. Have you read/watched the Secrets To Their Success 2.0 Special Report yet? If not, check it out. 12 proven principles that put you on the profit path, all supported by case studies from your peers.

Thanks very much to all of you who participated in the Evolution Accelerator scholarship contest.

The answer I was looking for is “Self-Discipline.”

Variations of that, such as “conquer self” “self mastery” and just plain old “discipline” are acceptable and were included in the drawing.

Here’s my thinking about self-discipline, and why I believe it is the single most valuable success quality or characteristic we can have:

If you distill life down to it’s most basic level, you get CHOICE.

Virtually everything we do or have is based on our choices. (Obviously, there are some things outside of our ‘choice control’ – like where and to whom we are born, genetics, acts of God, etc.)

In just about everything we do, we can choose the path of least resistance, or we can make the hard choice (almost always the right choice) and bring self-discipline to bear to see it through.

The fundamental difference – again, at the most basic level – between high achievers and everyone else, is the willingness to discipline themselves to do what they know they should do, even when they don’t feel like doing it.

Exercise, eat right, abide by moral and ethical contraints, study, work, implement, face fears, donate time/effort/money to those in need, take full responsibility for our lives…the list goes on and on.

9 times out of 10, the harder choice is the right one. Some sacrifice almost always must be made. And only those with self-discipline have the strength to make that choice to sacrifice time and again.

And the road to accomplishment and abundance is paved with sacrifice. That’s why victory tastes so sweet.

The great news for all of you, and the reason I used it as a clue, is that anyone who’s achieved and maintained a high level of fitness…has self discipline in spades. So you’ve already proven you have the the most important success characteristic, and that should give you serious confidence, particularly when the chips are down.

If you want to achieve more, all that needs to be done now, regardless of what stage you’re at in business, is channel that self-discipline in the right direction.

I firmly believe the right direction is Evolution Accelerator.

Because it is the most revolutionary fitness business success training program ever developed.

Okay, that’s my two cents. Now onto the winner of the Evolution Accelerator full-ride scholarship…

We had a total of 70 posts to the blog.

60 of them were legitimate entries (and some of the most impressive and inspiring stories I’ve ever read – I made the comment in one of my posts, but want to restate it here…KEEP WRITING…almost every story I read was full of passion and emotion…and therefore a riveting read…please, all of you…keep writing…it will serve you so well in your business)

41 of you got the answer I was looking for correct. Nice job!

And the randomly selected winner is (chosen by associating a number to each correct post, then my best friend who’s in town staying with me for a few days chose a number between 1 and 41)…

Drumroll…

CYNTHIA KARUBE!

Congratulations Cynthia!

You’ll be receiving an email from one of the girls in our office within 48 hours with your registration details.

Thanks very much to all of you for participating. I hope you found this fun, educational and inspiring.

I know I did.

All the best,
Eric Ruth

P.S. I highly encourage all of you to look into Evolution Accelerator. It is truly a game changer.

You can win a FULL RIDE SCHOLARSHIP valued at $11,150

You’ve got a great chance to win a full-ride scholarship to Evolution Accelerator.  That’s a REAL value of up to $11,150.

But way more than the monetary value is the fully systemized fitness business you end up with when you graduate from Evolution Accelerator.

And the certainty and financial security that gives you.  If you’re not familiar with Evolution Accelerator, watch this video here.

Here’s how this challenge works – how you can win the scholarship:

I’ve got a question for you below. It’s not a riddle.  There’s no strange “twist” to it.

It’s a very straight forward question.  And with a little thought, you’ll be able noodle it through. Or it might be nose-on-your-face obvious to you right off the bat.

Here’s the question:

There is a particular personal quality that every high achiever possesses.

What is this personal quality I’m referring to?

Here’s another hint…

Men and women of the military definitely have it.

All other things being equal…why does a former military man or woman have a definite edge over “civilians” in the job hunt?  Why are former military personnel so prized by private sector employers? (Remember…all other things being equal.)

One final hint…

The Greek philosopher, Plato said something incredibly profound about this quality being “the first and best victory.” And the first American to summit Mount Everest, Jim Whittaker, used mountain climbing as metaphor to describe it.

Okay, lots of clues for you there.   So now, here’s how you can win you a full-ride scholarship to Evolution Accelerator Profit Path Training Program valued at up to $11,150 (just depending on which Profit Path you choose).

INSTRUCTIONS:

In your blog comment below, write out…

1. What personal quality am I describing above?
2. Share one way this quality has impacted your life in a profound way.
3. Give one reason why you want Evolution Accelerator.

That’s all there is to it. Pretty simple.

Jim Whittaker used it to conquer Mount Everest

…which is like getting your “fitness business MBA”…but even more valuable.

But you need to enter to win right away, we’re going to shut this contest down by the end of the day tomorrow.

Let’s see what you’ve got…answer away below in the comments section…

Since we announced the EVOLUTION ACCELERATOR Profit Path Training Program would be opening up shortly we’ve gotten a ton of questions to our support email and phone.

So I thought the best way to address them all would be to record a short video which I’ve posted online this morning here.

This video explains exactly what EVOLUTION ACCELERATOR is, who it’s for, what’s included, and answers to all the questions we’ve received from folks calling and writing in.

If you’re interested in learning what this is all about (and why we’re transitioning all our best-selling programs like AUTO-CLOSER, DUPLICATOR, and DEEP CORE into this new model) then make sure you take a few minutes to watch the video today.

On that page you can also register for early bird notification 24 hours before we go live sometime this week (still ironing out a couple details before we announce which day we’re opening up).

To your success,
Sean

P.S. In this video I address the PRIMARY reason why the fact is most fitness business owners just don’t succeed in the long run. And also the reason why so many folks that experience ’short term success’ end up imploding or fizzling out before long.

This is VERY important stuff… so regardless if you have any interest in EVOLUTION ACCELERATOR or not, I strongly encourage you to watch the video while it’s online (it’ll be taken down later this week after we sell out the 50 available spots and shut down the launch).

I shared something very personal in the power of choice blog post I made yesterday.

That wasn’t easy for me to do, but I thought it was worth opening up about me if it could help anyone experiencing the same frustrations I was years ago.

Because a lot of folks struggle with figuring out how to turn their passion into profit.

Since my junior year in college 22 years ago, I’ve been incredibly passionate about marketing.

But despite massive study of all the marketing masters from Claude Hopkins, John Caples, Robert Collier, David Ogilvy, Drayton Bird, Rosser Reeves, Richard Benson, Victor Schwab, Gary Halbert, Ted Nicholas, John Carlton and Dan Kennedy to name a few…

…and the consistent application of strategies and tactics I learned from them…

…I only got marginal results with the things I was doing until I made the decision to focus on core success principles.

If you are struggling to take your fitness business to the next level, more likely than not it’s because you’re either unaware of, or aren’t adhering to one or more of the core principles explained in the new Secrets To Their Success 2.0 Special Report we’ve just released.

What you’ll find in that report will give you a clear path forward towards achieving your goals.

And you’ll see and hear from some of the most successful fitness professionals in the U.S. and internationally. Men and women who are living their dream because of the consistent application of these principles.

I really hope you’ll give it a long, hard look. I promise you it’ll be worth your time.

Sincerely,
Eric Ruth

Click the image to get the report and watch the video

P.S. There are quite a few great videos included in the report, but there’s one in particular I think you’ll find very inspirational.  It’s in Principle #11: A Gift From The Orient. This video reveals one of the most potent keys to personal and professional growth you may ever discover.  And it’s taken directly from a movie I’m sure you’ll recognize.

Watch it now at http://www.FitnessProfitPath.com

What’s different about growing your fitness business and reaching the top in 2010?

Well, quite a bit.

And that’s why we’re updated and re-released our Secrets To Their Success report here.

Over the last 2 years, it’s been downloaded over 18,000 times by fit-pros and fit biz owners around the world.

Now we’ve updated it with 12 PROVEN PRINCIPLES for radical and rapid fitness business success… and backed them up with brand new case studies and videos from your peers to back them up.

Grab your copy of Secrets To Their Success 2.0 here.

To your success,
Sean

P.S. At the end of the report, you’ll also learn more about the EVOLUTION ACCELERATOR. I won’t spoil the surprise here, but be sure to read all about it at the end of the report.

I was just looking out my office window at an amazing view. I want you to see it, so I clicked a couple quick shots of the winter wonderland in my back yard.

View from my deck. Raleigh is a winter wonderland...for a few days.

It wasn’t too long ago that I lived in a tiny rented apartment in a not-so-nice neighborhood. Now I own multiple homes, drive a brand new luxury sports car and have this amazing view. All because of a choice I made. A simple decision.

20 yards from my deck. This is my backyard. I'm grateful for the choice I made.

Everything you want is within your reach. All it takes is the decision to grab it. This Secrets To Their Success 2.0 video report shows you how.  And it’s completely free.

Sean, Camelia, Dick and I are all 100% committed to supporting you and helping you create the life you want. I think you know that. I think you trust us, and that’s something we never take for granted.

- – - – - -

For 9 years I jumped from job to job and opportunity to opportunity always looking for greener grass.

I wasn’t what you’d call a ‘quick study.’

I’d walk down the same street and fall into the same ditch time and time again.  And it got to the point where I was kinda ashamed of my spotty track record.

I was the type of guy who had to learn the hard way by making lots of mistakes.

And it was the repeated frustration of failure and the pain it caused that finally got me to focus.

Lucky for me, the pain became unbearable at the same time I discovered a story about some guys who were a lot like me, but found a profit path that worked for them.

So I focused on modeling what they were doing.

And that choice – that simple decision – changed my life almost overnight.

I didn’t make a killing overnight, but I finally got some positive results, and combined with my new determination to focus, that was enough for me to see it through.

In less than a year I basically doubled my income.

Two years later I had a thriving, highly profitable business.

Five years after that, we leaped to multiple seven figures.

There was no magic to it.

It all happened because of a choice.

I chose to focus. And I chose to model success and stop trying to be a maverick.

Because real success is built on timeless PRINCIPLES, not phony-baloney tricks.

There are 12 timeless principles to succeeding at a very high level in the fitness business.

Here they are:

1. Why the Boats Must Burn
2. FLOW…or fizzle!
3. “SELLALOT”
4. Smokin’ Bodies
5. Jekyll and Hyde
6. NORM!
7. You, A Freak?
8. The Sniper
9. Mrs. Anderson
10. Hot Feet! (ouch)
11. A Gift From The Orient
12. The Next Question
13. Plus…Your Evolution Accelerator

Each of these principles is described in detail in the all-new Secrets To Their Success 2.0 special video report we’ve just released.

And each principle is supported by case studies from your fitness business peers (studio/facility owners, boot camp/group training operators, and independent personal trainers).

The case studies PROVE the principles.

I want you to see this report, because it was something almost identical to this that changed my life.

This is a way for me to pay it forward.

See the report here.

It’ll be the most productive and profitable thing you do this weekend. I promise you that.

Principles rule!

Eric

Hope you’re having a great weekend.

We’re off to the races for 2010 over here, and lots of projects in full swing.

The new year is always an exciting time, but I think one of the most challenging things to do is to stay focused and energized on your goals over time.

Anybody can get excited for a couple weeks, but how do you really “go the distance” with making BIG LEAPS in growth?

I held a special “How to Make 2010 Your Best Year EVER In The Fitness Industry” webinar a couple weeks ago and shared several tips on how to do just that.

One of the tips was about setting up your office to get and STAY laser-focused on your goals and tracking.

I shared some good examples of what we do around here, and invited our members to follow-suit and send me a picture of their office when it was all set up.

Guess what?

We got some great pictures in this week, and here’s one from Jeff & Vern Gauthier, owners of Fit-for-You in Traverse City Michigan:

How many of your have your office wall looking like this? Included are: Org Chart, Marketing Process Maps (2), Core Values, Mission, Vision Statements, Quartlery Goals and Projects List, Marketing Calendar, and Chart of Sales to plot Forecasted vs. Actual Results. Success leaves clues... study them and you can't help but grow.

It’s no surprise, that these 2 brothers are hitting all time record breaking growth and have more than TRIPLED their PT Sales Revenue since starting to work with us in June of last here.

In fact, they tied for first place in a recent AUTO-CLOSER class sales contest this fall, and here they are with their winning certificate:

Jeff & Vern Gauthier with their AUTO-CLOSER contest winner certificate

Congrats to both these guys.

They are killing it consistently for 6 months now, and on track to have an INCREDIBLE 2010. Look for them at MEGA TRAINING next year. I have no doubt they’re gunning for the car.

P.S. The most successful clients we have over here listen and then ‘just go do it’… quickly!

“There IS a direct correlation between speed of implementation and RESULTS!”

P.S. This week Eric and I will have several days of hard-hitting tips and strategies for getting more out of all your fitness marketing efforts this year. Stay tuned, it all starts tomorrow!

Author and motivational/self actualization guru, Larry Winget, has a book out that I recommend to you.

It’s called “No Time For Tact.” Great title.

In the book he shares 365 daily nuggets of wisdom. It’s good stuff.

His July 2nd nugget says:

“I believe in selfishness. The best way for me to serve others is to selfishly serve myself well.

It is possible to give so much of yourself away that you compromise the quality of what you have to give.”

Sean uses the airplane oxygen mask analogy to describe this, and it’s an accurate way to think about it.

“If you’re traveling with small children, put your mask on first THEN help your children with theirs.”

Because if you can’t breathe, you can’t help anybody.

VERY serious advice that cannot be overlooked for long or you *will* pay the price.

How to be effectively (and selflessly) selfish:

Plug the “big rock” stuff into your calendar first:

- Your personal down time
- Your family time
- Your workouts
- Your sleep
- Your personal/professional growth time for reading/studying/planning/goal setting

And then be disciplined (and hawkish) about honoring/protecting that time.

For business owners like us, this can be one of the biggest struggles we face because there’s always busy work to do. And without real discipline to the schedule, it can and does easily leak over into what should be our time.

Gotta guard against that – at all costs.

Make it a great day,
Eric

P.S. Don’t forget, if you need direction/guidance/help/support, we’re just a phone call away. You can schedule a no-obligation free diagnostic telephone consultation with Camelia.

Books I’m reading/re-reading right now and recommend to you:
- The Virtue of Selfishness – Ayn Rand
- Common Sense Direct and Digital Marketing – Drayton Bird
- How Capitalism Will Save Us – Steve Forbes
- No B.S. Sales Success In The New Economy – Dan Kennedy
- Winning Ugly – Brad Gilbert (about tennis, but transferable to life and business)
- And just finished Andre Agassi’s Open – a great read

P.P.P.S. Last thing: If you want a better website talk to Lynn VanDyke. She does our 2 primary sites and our blog and they are all on page 1 of Google, plus she has helped dozens and dozens of our Members get page 1 for their sites.