In yesterday’s post, I showed you a comparatively quick, easy and inexpensive way to self-publish your own fitness book.

Today I want to show you how to maximize local distribution of your book – leveraging it to grow your fitness business.

Here we go…

Your Book = Media Appearances

I’m kind of a news junkie. I got the habit back in the day when I wrote political fund raising copy and it’s just stuck with me. Plus, I like to stay informed – I like to know what’s going on. If you watch any of the cable news shows, you’ll notice that a large percentage of the guests are promoting their books.

As authors, they have a point of view to talk about, authority and credibility.

Of course, you don’t just see these authors on news shows. They’re also on shows like Oprah. Anywhere they can get an audience and sell books. It’s quid pro quo: the show needs content/newsworthiness/entertainment/POV and the author wants to sell books.

So the author goes on a “book tour.”

Can you do the same in your city – a local book tour?

The answer is…of course.

You’ve got dozens of local network TV, local cable TV, and radio stations that all need to fill air time. And they love local stories.

Having your own book, particularly on a hot topic such as weight loss/fitness/health, puts you in-demand.

That’s just one of many ways to promote your book locally, attain local celebrity status and explode your client-getting and money-making.

How about a couple more?

Your Book = Speaking Gigs

There are dozens, if not hundreds of associations in your city. You’d love to get speaking gigs at these places, right? Maybe you’ve even tried and not gotten much of a response.

Having a published book changes the dynamic and makes you a much, much more attractive speaker.

Same goes for women’s groups, civic groups, MeetUp.com groups – every group imaginable.

You are a dramatically more attractive speaker to them when you’re a published author.

And just sending a copy of your book along with a cover letter offering your services as a speaker will land you a heck of a lot more gigs than if you didn’t have a book.

Your book gives you instant authority, celebrity, credibility…gravitas!

It makes you an in-demand speaker.

And we already know that public speaking is one of the fastest and most powerful ways to grow your business. Combine public speaking with being an author and you’ve got the magic formula.

Also, and this is important, when you land media appearances and speaking gigs because of your book, you have something very specific to discuss…your book! And you have something very specific to sell…your book!

And what is your book, really?

The ultimate fitness marketing tool. That’s what.

When your fitness book is created to be a strategic fitness marketing tool as I discussed yesterday (and there are plenty of examples you can follow, like all of Dan Kennedy’s No B.S. books) few things can sell your services better.

Your Book And Retail Distribution

Book stores are great, and it should be a goal to get book store distribution.

But it’s not the first place to go. Book stores are so competitive.

Here’s a better alternative.

Pay close attention…

Align yourself with a great local charity in your city and set it up so that $3 (or whatever) from every sale goes to the charity.

And then prominently state that on the cover of your book, naming the charity and including their logo (with permission).

Now you’ve got a great “reason why” to enlist the support of ALL the local retailers/business owners, not just book stores.

Get yourself some of those inexpensive plastic counter-top displays that hold a half-dozen books and start talking to local business owners (does not have to just be retailers – in fact I’d start with business owners who serve your ideal client, like chiropractors, massage, spas, etc.).

Show them the book, tell them about the fund raising for charity and ask them if they’ll display your book for sale on their counter.

Here are some rough numbers: If the book costs you $4 to produce with a service like LuLu, then maybe your charge $10 for the book at retail. $3 goes to charity, $3 goes to business owner, $4 goes back to you to cover your costs.

The business owner isn’t going to make much from the sale of your book. But that’s okay…because he/she is doing a service for the local community by helping support charity, while also providing a great book with information that helps his/her customers.

Sure, not every business owner will do it, but so what? If you can get 2 or 3 out of every 5 to say yes, within a month or so you could have 50 or more local businesses selling your book to their local customers.

You won’t move a ton of books, but that doesn’t matter a bit. You’re only breaking even on the books anyway (you may even go negative a buck or two – again, so what – it’s still one of the cheapest way to buy clients – and everyone buys their clients). Retail sales are meaningless as revenue generators anyway. It’s all about the positioning and the lead generation. Because every person who buys your book is a great prospect for your services.

Keep in mind that what I’m talking about here is a marketplace domination STRATEGY. This is 100X more powerful than tactical marketing. Is there work involved? Yes, no doubt. Is it worth it? Absolutely. But only for those who are ultra-serious about marketplace domination. You can’t do this half-assed and expect positive results.

You need to go all-in.

But going all-in is the ‘ultimate’ success formula anyway. Toe-in-the-water never gets it done.

I could go on about this, but I think you get the point.

Two final notes, and they’re VERY important:

1. The cover art and title of your book are critical. Lots of thought needs to go into those elements.

2. You’ve probably noticed (if you’re a real fitness marketing maniac) that all the top direct response folks who write books make an irresistible offer of some sort that is prominently advertised on the cover of their books (again, I refer you to Dan Kennedy’s No B.S. books as example). You absolutely must do this…because the strategy is lead generation, after all!

If you’d be interested in learning more about this strategy, possibly via a live webinar training event, let me know in the comments below. If there’s enough interest, we can probably put something together.

Also, if you liked these posts – if this resonated with you – let me know by commenting below. And by all means, if you have an idea to add, please share it so everyone else can benefit.

Be a fitness marketing maniac,
Eric Ruth

How To Be A Published Fitness Author Quickly, Easily and Cheaply: Creating and Leveraging The Ultimate Fitness Information Product

(Be sure and read through this entire article with an open mind. You’ll be glad you did.)

Yes you, a published fitness author…finally.

It’s so much easier, faster and cheaper than you think (you’ve ALREADY done almost all the work).

And being a published fitness author can be the single most powerful fitness marketing you ever do.

Because there is still nothing that compares to being a published author. It’s the pinnacle of celebrity, credibility and authority in the minds of the people who make up your marketplace.

So here’s what we’re going to cover:

1. How to create your first book quickly, easily and inexpensively (is $4 cheap enough for you?)

2. Great ways you can leverage your book for massive credibility, authority and celebrity…and to get more local fitness clients, make more money, grow your fitness business and dominate your local area.

How to Create Your First Fitness Book Quickly, Easily and Inexpensively – The Secret of Re-usable Assets

How many fitness articles have you written during your career? Articles for newspapers, magazines, ezinearticles.com, research articles you did in college, blog articles, fitness, weight loss or nutrition articles you’ve submitted to us at www.FitnessExpertNetwork.com, etc?

- How many emails have you sent out over the years…even short little ones with just a few paragraphs of content?

- How many fitness, weight loss or nutrition videos have you made that you submit to youtube.com and use on your blog?

- How many testimonials and success stories have you received over the years?

- How many articles have you had written about you by the media?

All of these things are “re-usable assets” that you need to leverage.

And compiling them into a published fitness book, and then using that book to strategically grow your fitness business…is the KING of leverage.

If you’re like most fitness professionals, you’ve already got a decent amount of content just sitting on your computer’s hard drive. Stuff you’ve invested dozens and dozens – if not hundreds – of hours to create.

By using those assets just one time (or maybe two, if you’re savvy about re-posting your emails and articles to your blog) you only got a TINY amount of the potential out of your work.

Now it’s time to get REAL leverage from it.

And the way to do that is to simply compile it into a book, self-publish and use the book to strategically build your fitness business.

With today’s internet technology, you can self-publish for so little it’s amazing. And the tools provided by these online self-publishing companies make the job simple. More on that in a moment.

Frankly, compiling and organizing your assets is the only real work involved. And you can bang that out in a couple weekends and be a published author within 30 days. Seriously.

Think about how valuable it would be for you to have a book like this circulating around town:

How To Lose 17 Pounds Or More In The Next 60 Days…Just Like These (Your City) Women Did
(Cover art shows client pictures and pounds lost)

Or…

The Fastest Way For Time-Crunched (Your City) Men Over 40 To Get Six-Pack Abs (And Increase Your Productivity and Income At The Same Time)

You think having a book like that might open a few doors for you to do corporate seminars/presentations, and make high-income professional men pretty darn eager to work with you?

And the great news is that when you self-publish, you can create small runs of 10-20 books…that all have slightly “tweaked” content to match your title…and to match your MARKET(s).

The same content you use in your “how to lose 17 pounds” book for women can be used in another book with the title:

Bikini Body Secrets From (Your City’s) Busiest Professional Women

I’m just throwing titles out there for you so you get the point. The ’secret’ is matching your title as closely as possible to who your target market(s) are, and what they want.

But let’s set aside the idea of doing multiple books for now. Because that’s pretty ambitious (totally do-able, but ambitious). Let’s just start with that first book.

If the largest and most responsive segment of your market is, let’s say, women aged 30-45, then that’s the place to start – with a book that will resonate with them.

And like I said, you’ve already got the majority of content written. You just need to leverage those re-usable assets.

The Case Study Phenomenon

You can dramatically and powerfully supplement your articles (which can each be a short chapter in your book – or combine a couple of articles on similar topics together to make a longer chapter) with…

…social proof case studies.

If you saw our Secrets To Their Success 2.0 Special Report, you saw how we did this.

People LOVE case studies about other folks just like them who have done something they want to do.

So any client testimonial you have can be ‘pumped up’ into a full blown case study simply by adding a little additional information.

For example…

- You might include a copy of the workout and nutrition plan the client followed.

- You might point out a few ’secrets’ the client incorporated that really facilitated her rapid transformation, e.g. cutting back on cardio and increasing resistance training.

- Or you might just share your ‘journal’ thoughts about the client and why she was so successful.

Add in the client’s picture and testimonial, and you’ve got a 2-3 page case study that packs a wallop, demonstrates your expertise, PROVES you get results, and builds relationship with the reader (they get to know, like and trust you).

And each article/case study can also include a screen shot of a video and a call to action to bring readers to your blog or primary website or your youtube.com channel (remember, this is ALL about strategic fitness marketing).

- A screenshot of the client’s video testimonial
- A screenshot of a particular exercise you demonstrated on video
- A screenshot of a meal preparation or nutrition ’secret’ you taught on video

Don’t Get Hung Up On Content! You Already Have Most (if not all) of What You Need!

That’s the big take-away I want you to get from this article so far…don’t get hung up on content. The number one thing that keeps people from getting that book done…or even starting is…dreading the huge amount of WORK involved.

When the truth is that you’ve already done most of the work.

Basically, the content of your 100-150 page REAL self-published book comes down to this:

• Approximately 20 articles (depending on length)
• 10-15 case studies
• Screenshots
• Pictures
• Information about you and your fitness business
• Multiple lead generation calls to action
• A compelling offer

Just take a look on your hard drive and see how much content you already have. I know for a fact that many of our VIP clients have all the content they need right now to get this done.

If you’ve been sending emails to your list for a year or more and have a handful of additional articles, you’re probably 50-75% there already.

And just think about how your credibility and ‘in-demand’ status will skyrocket with your own published book. It really is easier than you may think. I hope this little tutorial helped you see that.

OK, that’s the end of Part I of this tutorial.

Tomorrow I’ll post Part II: Some of the powerful ways you can leverage your self-published book to get all the clients you want and dominate your local marketplace.

Before we wrap up, two quick things:

1. Please post your comments, questions or suggestions below – anything at all!

2. Take a look at just one of the many self-publishing sites on the internet so you can see just how quick, easy and inexpensive it is to get your book done fast and leverage the heck out of it. Check out www.LuLu.com You can read some of their author success stories here. (Note: we have no relationship with this site and don’t get compensated in any way for referring you to them. This is not an endorsement of LuLu – it’s only provided as a resource. There are many other options available to you. Just do a Google search of “self publishing.”)

Don’t forget, post your comments or questions or suggestions below, and check back tomorrow for Part II.

Be a fitness marketing maniac,
Eric

Since we announced the EVOLUTION ACCELERATOR Profit Path Training Program would be opening up shortly we’ve gotten a ton of questions to our support email and phone.

So I thought the best way to address them all would be to record a short video which I’ve posted online this morning here.

This video explains exactly what EVOLUTION ACCELERATOR is, who it’s for, what’s included, and answers to all the questions we’ve received from folks calling and writing in.

If you’re interested in learning what this is all about (and why we’re transitioning all our best-selling programs like AUTO-CLOSER, DUPLICATOR, and DEEP CORE into this new model) then make sure you take a few minutes to watch the video today.

On that page you can also register for early bird notification 24 hours before we go live sometime this week (still ironing out a couple details before we announce which day we’re opening up).

To your success,
Sean

P.S. In this video I address the PRIMARY reason why the fact is most fitness business owners just don’t succeed in the long run. And also the reason why so many folks that experience ’short term success’ end up imploding or fizzling out before long.

This is VERY important stuff… so regardless if you have any interest in EVOLUTION ACCELERATOR or not, I strongly encourage you to watch the video while it’s online (it’ll be taken down later this week after we sell out the 50 available spots and shut down the launch).

Don’t Have the I-AM RAINMAKER Fitness Marketing System yet?

Get a risk-free 30-day test drive at www.FitBizRainmaker.com

What I’ve got to share with you today is VERY powerful.

And while a lot of folks talk about it, almost NOBODY really does it.

How do I know?

Because up until now it’s been relatively difficult and tricky for most fitness business owners that don’t have full time technology team in place to implement.

I’ll admit that even WE don’t do enough of it here at NPE.

But that is now changing very quickly thanks to some new developments in the technology now available.

I’m talking about SPLIT TESTING all your fitness marketing.

And to give you the full story (and some very instructive lessons learned HOT off the press) I’ve recorded a video for you.

On this recording I’ll share with you the results we’re seeing from tests right now with our top clients.

And give you directions on how you can implement some of these tests into your own marketing campaigns this weekend.

To your success,
Sean

P.S. I’m sharing some tweaks in this video that have changed results our members are getting from their marketing in a BIG way. Make sure you watch and IMPLEMENT this stuff.

P.P.S. I-AM RAINMAKER makes split testing landing pages, emails, and postcards EASY! Frankly, if it were not for this system we wouldn’t even be talking about split testing with you… because it used to be pretty darn complicated to do!

If you haven’t given I-AM RAINMAKER a shot yet, what are you waiting for? Get a risk-free 30 day test drive of the system now at www.FitBizRainmaker.com



Don't let the number in your marketing scare you. Come to love them and they will set you free.

Let me cut right to the chase because what I’ve got to talk with you about today IS probably the most important message I’ve shared.

I’m going to talk about the NUMBERS of your business (and specifically your marketing).

A lot of folks THINK they know how to market.

But in reality the OVERWHELMING MAJORITY do not.

Sure they may keep ‘busy’ with activities.

Doing this, doing that, doing more of this and that.

But they are NOT really marketing.

Why do I say that?

Because to REALLY market your business it takes 4 things:

1. Clearly Defined Goals
2. A Plan
3. Massive Action
4. Tracking and Review of Your NUMBERS

And that last one is where everyone falls short.

Marketing goals have to be very specific, and you have to be focused on them.

You must consistently track and review your numbers, and hold yourself accountable to RESULTS.

Because RESULTS are the bottom line.

Everything else is just noise.

Just a few weeks ago we had some clients into town for a group consulting day. And in one presentation a member was sharing with us a list of all his activities.

I stopped his presentation and asked him to share with us his RESULTS.

Guess what?

That really did stop the presentation, because there were very little results to speak of.

But that was the lesson for him, everyone in the room, and for YOU.

It’s so easy to get caught up in ‘activity’ that you get yourself all twisted.

Don’t confuse activity with accomplishment.

They are 2 VERY different things.

In the real world of business and life, you don’t get a gold star for ‘trying hard’.

Trying hard and ‘doing lots of things’ don’t pay your bills, nor will they put food on the table for your family.

Only relentless tracking and accountability to results will guarantee your success.

That may be scary to some, and frankly it should be a little scary at first.

Because that kind of singular focus strips away any and all excuses.

But it also liberates you completely from all the B.S., because you know that the numbers don’t lie.

In a busy and confusing world, numbers tell the truth… all the time.

Here are the numbers you should be tracking with your marketing each month:

1. How many new contacts have you added to your database this month?
2. How many new consultations have been booked?
3. How many new client success stories or testimonials have you captured?
4. Have many new referrals have you received from your client base?

Focus on those 4 numbers… each and every month. Put them on a graph on your wall. Update it all the time.

Once you’ve got 2 data points, how is the graph trending?

Up or down?

Why?

What can you do to influence the trend and crank it up?

Go deep with this.

I promise it will change your life forever.

To your success,
Sean

P.S. Ok, so I couldn’t resist sharing with you at least a few more details on a system I know will support you tremendously in tracking your marketing (and therefore getting RESULTS) this year.

One of the MANY reasons we’re so proud to introduce I-AM RAINMAKER to the industry is because it gives you the RIGHT marketing metrics on a dashboard in front of your face each time you log into the system.

And if you’ve got an iPhone or use Gmail or Google Apps… you can get those metrics right at your fingertips anytime, no matter where you are.

Check out the website and then take it for a 30-day Risk-Free Test Drive.

We held back reopening this program for over 6 months because we took the time to do some MAJOR upgrades and build more tools and add-on’s into the system. And now we can confidently say this thing is hands down the best fitness marketing tool you’ll ever find.

P.P.S. Got a great post to our blog yesterday from Randy Hartz, Tryon Gym in Sioux Falls, SD:

“I used I-AM RAINMAKER to promote a fitness seminar. I created a landing page where they could go to sign up. I sent out 2 emails to my list and asked them to pass them on to their list and linked it to Face Book. The landing page went up on a Thursday afternoon. I had close to 200 unique visitors go to the landing page. 5 days later I had 34 people in the room on a Tuesday night. We had 14 commit to the quick start program that we laid out. The rest will be getting weekly emails and bi-weekly emails from Rainmaker until they buy or die.

The more I learn about this program the better it gets! I was bad about follow up in the past, with I-AM RAINMAKER I know they are staying warm and when they are ready to buy it will be from me. I feel like I finally have an all in one marketing tool!”

This week we’re bringing you dozens of tips for improving your fitness marketing in 2010.

I suggest you write these down, or copy and paste right off the blog into a document you can refer to every time you sit down to work on your marketing.

First up…

TARGETING the right people.

Keep in mind, effective fitness marketing is all about delivering the right message to the right people at the right time.

And we always start with the target – the WHO.

So here are four ways to target the right “who.”

Geo-demographic targeting: Get a map of your local area and place a pin in the map representing each of your past and present clients. Look for clusters. Then target those areas (maybe just a few dozen to a few hundred homes) with special offers. Make reference to the fact that their neighbors are your clients (the more specific you can be with names and addresses/street names of your existing clients, the more credible it will be). Personalized URL (PURL) postcards work great for this. I-AM RAINMAKER does amazing PURL postcards for you – printing and mailing to five people or five hundred with the click of a button. If you’ve never heard of PURLs, you need to see them in action to fully appreciate just how potent they can be.

Affinity targeting: What churches, synagogues, clubs, organizations, sports teams, associations, hobby groups, etc. do your current clients belong to? See if you can get a list of members (in many cases you can), or see if they have newsletters/other media you can advertise in. Best of all, leverage your client to get the opportunity to do a presentation to these people at their next meeting (and get your client to give you a live testimonial). The big secret to your success with this tactic will be in the follow-up marketing you do to leads you generate. I-AM RAINMAKER handles timed, linked follow-up and conversion sequences for you automatically.

Double Your Retention, Explode Your Referrals and Make It Rain New Clients...On Auto Pilot!

Behavioral targeting: Who’s a better prospect for your services – someone who shops at an upscale supermarket like Whole Foods, or somebody who shops at Bart’s Bulk Canned Food Store? Get your marketing message in front of the Whole Foods shopper using the grocery store fitness marketing system described here – which will soon be available, completely done-for-you and fully automated in I-AM RAINMAKER.

Strategic alliance targeting: Very few forms of marketing will give you a better ROI than an endorsement from another respected local businessperson whose customer/client/patient profile closely matches your ideal client profile (e.g. chiropractor, massage therapist, physical therapist, financial planner, divorce attorney). Sometimes those aren’t easy to come by (usually because most small business owners don’t have effective communication channels with their customers, or a strong relationship with their customers, or are just clueless about smart win-win marketing, or all three). So another easy option that bypasses those issues is to get “take one” cards in dozens of local businesses that offer a compelling gift positioned as coming from the business owner himself (that’s why they’ll be open to letting you do it). I-AM RAINMAKER has just such an automatic system (plus it has a fantastic strategic alliance relationship-building system called “Client Catcher” that solves the first problem I mentioned).

There you go, four strong targeting tips to get your fitness marketing rocking and rolling in 2010.

Be a fitness marketing maniac,
Eric

P.S. Got some targeting tips to add? We’d love to hear them. Post your comment below.

Hope you’re having a great weekend.

We’re off to the races for 2010 over here, and lots of projects in full swing.

The new year is always an exciting time, but I think one of the most challenging things to do is to stay focused and energized on your goals over time.

Anybody can get excited for a couple weeks, but how do you really “go the distance” with making BIG LEAPS in growth?

I held a special “How to Make 2010 Your Best Year EVER In The Fitness Industry” webinar a couple weeks ago and shared several tips on how to do just that.

One of the tips was about setting up your office to get and STAY laser-focused on your goals and tracking.

I shared some good examples of what we do around here, and invited our members to follow-suit and send me a picture of their office when it was all set up.

Guess what?

We got some great pictures in this week, and here’s one from Jeff & Vern Gauthier, owners of Fit-for-You in Traverse City Michigan:

How many of your have your office wall looking like this? Included are: Org Chart, Marketing Process Maps (2), Core Values, Mission, Vision Statements, Quartlery Goals and Projects List, Marketing Calendar, and Chart of Sales to plot Forecasted vs. Actual Results. Success leaves clues... study them and you can't help but grow.

It’s no surprise, that these 2 brothers are hitting all time record breaking growth and have more than TRIPLED their PT Sales Revenue since starting to work with us in June of last here.

In fact, they tied for first place in a recent AUTO-CLOSER class sales contest this fall, and here they are with their winning certificate:

Jeff & Vern Gauthier with their AUTO-CLOSER contest winner certificate

Congrats to both these guys.

They are killing it consistently for 6 months now, and on track to have an INCREDIBLE 2010. Look for them at MEGA TRAINING next year. I have no doubt they’re gunning for the car.

P.S. The most successful clients we have over here listen and then ‘just go do it’… quickly!

“There IS a direct correlation between speed of implementation and RESULTS!”

P.S. This week Eric and I will have several days of hard-hitting tips and strategies for getting more out of all your fitness marketing efforts this year. Stay tuned, it all starts tomorrow!

On Friday I was down in Orlando for a consulting and masterminding day with four of our Members.

It was a great day. Sean, Dick, Camelia and I get to work hands-on with these folks and help them get laser-focused on how best to move forward with speed to capitalize on opportunities and grow their businesses.

There’s really no substitute for that kind of in-person work. It’s pretty amazing how much is accomplished and how much clarity and certainty our Members gain from the experience.

But the next best thing to in-person consulting is phone consulting.

And I want to make sure you know about the very valuable (and free) diagnostic consulting we provide to you – to all our subscribers, regardless of whether or not you’ve purchased something from us.

If you have questions about how best to move your fitness business forward with speed, if you need clarity and the certainty that comes with it, then we invite you to book a no-obligation diagnostic consultation with us.

These consults are fulfilled on a first-come, first-served basis, so I encourage you to take advantage quickly so you kick butt and take names in 2010.

Have a great week,
Eric

P.S. I’m really looking forward to the Cardinals vs. Saints game next week and am going on record right now predicting the classiest guy in the NFL, Kurt Warner, makes it to the Superbowl again and gets himself another ring! (This is why I don’t gamble, because I end up betting with my heart instead of my head.)

You cannot compete these days without an effective fitness web site that ranks high on the search engines and brings you ready-to-buy leads consistently.

So, two questions:

1. If someone does a search of your primary keyword phrase, which is probably something like “personal trainer your town”, does your website appear on page #1 of Google? And if not, does it at least appear on page #2 and steadily gaining ground?

2. Are you getting ready-to-buy leads on a consistent basis (at least a couple every month)? And if so, do you want more?

These days everybody and their brother can build a site for you. The options are almost limitless.

And that can cause a lot of confusion, or make it impossible to differentiate who’s REALLY good from who isn’t.

That means you can waste a lot of time, effort and dollars trying to get it right.

Or you can cut to the chase and use someone who is a proven producer…specifically in the fitness niche.

Her name is Lynn VanDyke and she’s the creator of InControl Websites.

Here at NPE, we’ve been working with Lynn for three years. She does our websites and the websites for almost all of our VIPs (a few had existing websites which were already effective).

You can see what these fitness professionals are saying about Lynn’s services here:

And when you see how small the investment is to get Lynn on your team, how quickly she can have you up and running – getting great SEO and new, fresh leads – and how simple it is for you to maintain control over your site (and how important that is), I know you’ll be very happy.

If your site is not doing what you know it should be doing (or if you don’t even have a site!), do yourself a favor and talk to Lynn. It will be the most important fitness marketing investment you make. Because the reality is it’s almost impossible to do business successfully without an effective website.

Take a HARD look at what Lynn has to offer you. Talk to her. She’s a great gal and she knows her stuff. She can absolutely help you make 2010 your best year ever.

Happy New Year,
Eric

P.S. There are some things you can and should do online yourself (or through your admin), but building the SEO infrastructure for your primary “money-site” is not one of them. It’s too important and frankly, not the right way for you to be spending your time (plus, it ain’t easy). The key to an effective website is hot SEO and hot lead gen. Lynn does the first for you, and shows you best practices and shortcuts for the second. And it’s fast. You can be up and running in a couple days. Take a look at what she’s offering you here:

Lynn VanDyke has our full and unqualified endorsement. She is a professional who runs an organized, systemized fitness website design business. And most important, she gets results for her clients.

Happy New Year!

I hope you’re preparing to celebrate a great New Year’s Eve tonight.

2009 was a challenging year for MANY in business, but we’re honored to have played a role in helping several clients DOUBLE and TRIPLE their business this year.

I’m writing to let you know of 2 very important announcements:

1. The 3rd annual NPE HOLIDAY SALE ends tonight at 12pm midnight. This is your last chance to invest in some great resources to help you grow in the year ahead while saving 30% off in the process!

Make sure you get on over and check out the full list of everything on sale (including 7 new products we’ve released this year that are best-sellers) at:

http://www.NPEHolidaySale.com

2. SPECIAL UNANNOUNCED BONUS- Each year it’s important to take some time and review what you’ve accomplished, as well as reset your compass to grow again next year.

There are some REAL keys to doing this right (lots of people fluff it off, but I’m here to tell you that WINNERS take the time to do it, and do it right!).

And we believe it’s SO important, that in 2 weeks we’re hosting a private invitation-only webinar on setting goals and “How To Make 2010 Your Best Year EVER In The Fitness Industry”.

The unannounced bonus is that everyone who makes a purchase during the holiday sale will receive a private invitation next week to join our GOLD PLUS and VIP members on this call.

This will be a winner of a call, and you don’t want to miss it.

I can tell you all the big dawgs you’ve seen featured on our website and case study videos will be there.

And this is going to ROCK!

Check out the holiday sale before midnight at:

http://www.NPEHolidaySale.com

We’ll send you a special invitation next week with all the details.

Thank you for being our customer and subscriber.

We appreciate your business and look forward to serving you again in 2010.

Happy New Year!

Sean

P.S. Just got a great email this morning from long time customer Billy Beck III in Weston, FL.

Bill writes:

“Hey Sean and Eric! The holidays to me are a time to reflect and give thanks to those who make your world better.

I just wanted to express my gratitude for what you guys do. I sent the manager of my facility, Tim Clinton, to the Mega Conference last October.

Upon his return, his effectiveness has been…well.. Freakin’ Awesome!

I gave him the DUPLICATOR program and we signed up for I-AM RAINMAKER too!

He is a young dude (24) and has never managed before. It was like he went to business school in a weekend.

The Results… We have had the best 3 months ever in October, November and December. We crushed our 2009 goal, (more than double our 2008 annual revenue.) We already have plans for expanding our facility this year and are going to blast by the 1 Million dollar mark in 2010.

We are in the midst of promoting our GOLD RUSH seminar. We go all out for this event and expect 300 plus attendees. I trained with Tony Robbins team this past year and learned a lot. We are even breaking boards to conquer limiting beliefs. Oh Yeah!

We used the I-AM RAINMAKER software to put up the web page. We did this all in house which saved us a small fortune. It looks great too.

Thank you for delivering the best info, strategies, tools and products in the PT business industry. I can’t imagine doing all of this without NPE’s help.

You guys rock! Thanks so much! 2010 will be the BEST Year Ever!

Live Greatly!!!

BB3
Billy Beck III

Check out the programs Billy’s talking about and save 30% on everything before the clock strikes midnight at:

http://www.NPEHolidaySale.com