In yesterday’s post, I showed you a comparatively quick, easy and inexpensive way to self-publish your own fitness book.

Today I want to show you how to maximize local distribution of your book – leveraging it to grow your fitness business.

Here we go…

Your Book = Media Appearances

I’m kind of a news junkie. I got the habit back in the day when I wrote political fund raising copy and it’s just stuck with me. Plus, I like to stay informed – I like to know what’s going on. If you watch any of the cable news shows, you’ll notice that a large percentage of the guests are promoting their books.

As authors, they have a point of view to talk about, authority and credibility.

Of course, you don’t just see these authors on news shows. They’re also on shows like Oprah. Anywhere they can get an audience and sell books. It’s quid pro quo: the show needs content/newsworthiness/entertainment/POV and the author wants to sell books.

So the author goes on a “book tour.”

Can you do the same in your city – a local book tour?

The answer is…of course.

You’ve got dozens of local network TV, local cable TV, and radio stations that all need to fill air time. And they love local stories.

Having your own book, particularly on a hot topic such as weight loss/fitness/health, puts you in-demand.

That’s just one of many ways to promote your book locally, attain local celebrity status and explode your client-getting and money-making.

How about a couple more?

Your Book = Speaking Gigs

There are dozens, if not hundreds of associations in your city. You’d love to get speaking gigs at these places, right? Maybe you’ve even tried and not gotten much of a response.

Having a published book changes the dynamic and makes you a much, much more attractive speaker.

Same goes for women’s groups, civic groups, MeetUp.com groups – every group imaginable.

You are a dramatically more attractive speaker to them when you’re a published author.

And just sending a copy of your book along with a cover letter offering your services as a speaker will land you a heck of a lot more gigs than if you didn’t have a book.

Your book gives you instant authority, celebrity, credibility…gravitas!

It makes you an in-demand speaker.

And we already know that public speaking is one of the fastest and most powerful ways to grow your business. Combine public speaking with being an author and you’ve got the magic formula.

Also, and this is important, when you land media appearances and speaking gigs because of your book, you have something very specific to discuss…your book! And you have something very specific to sell…your book!

And what is your book, really?

The ultimate fitness marketing tool. That’s what.

When your fitness book is created to be a strategic fitness marketing tool as I discussed yesterday (and there are plenty of examples you can follow, like all of Dan Kennedy’s No B.S. books) few things can sell your services better.

Your Book And Retail Distribution

Book stores are great, and it should be a goal to get book store distribution.

But it’s not the first place to go. Book stores are so competitive.

Here’s a better alternative.

Pay close attention…

Align yourself with a great local charity in your city and set it up so that $3 (or whatever) from every sale goes to the charity.

And then prominently state that on the cover of your book, naming the charity and including their logo (with permission).

Now you’ve got a great “reason why” to enlist the support of ALL the local retailers/business owners, not just book stores.

Get yourself some of those inexpensive plastic counter-top displays that hold a half-dozen books and start talking to local business owners (does not have to just be retailers – in fact I’d start with business owners who serve your ideal client, like chiropractors, massage, spas, etc.).

Show them the book, tell them about the fund raising for charity and ask them if they’ll display your book for sale on their counter.

Here are some rough numbers: If the book costs you $4 to produce with a service like LuLu, then maybe your charge $10 for the book at retail. $3 goes to charity, $3 goes to business owner, $4 goes back to you to cover your costs.

The business owner isn’t going to make much from the sale of your book. But that’s okay…because he/she is doing a service for the local community by helping support charity, while also providing a great book with information that helps his/her customers.

Sure, not every business owner will do it, but so what? If you can get 2 or 3 out of every 5 to say yes, within a month or so you could have 50 or more local businesses selling your book to their local customers.

You won’t move a ton of books, but that doesn’t matter a bit. You’re only breaking even on the books anyway (you may even go negative a buck or two – again, so what – it’s still one of the cheapest way to buy clients – and everyone buys their clients). Retail sales are meaningless as revenue generators anyway. It’s all about the positioning and the lead generation. Because every person who buys your book is a great prospect for your services.

Keep in mind that what I’m talking about here is a marketplace domination STRATEGY. This is 100X more powerful than tactical marketing. Is there work involved? Yes, no doubt. Is it worth it? Absolutely. But only for those who are ultra-serious about marketplace domination. You can’t do this half-assed and expect positive results.

You need to go all-in.

But going all-in is the ‘ultimate’ success formula anyway. Toe-in-the-water never gets it done.

I could go on about this, but I think you get the point.

Two final notes, and they’re VERY important:

1. The cover art and title of your book are critical. Lots of thought needs to go into those elements.

2. You’ve probably noticed (if you’re a real fitness marketing maniac) that all the top direct response folks who write books make an irresistible offer of some sort that is prominently advertised on the cover of their books (again, I refer you to Dan Kennedy’s No B.S. books as example). You absolutely must do this…because the strategy is lead generation, after all!

If you’d be interested in learning more about this strategy, possibly via a live webinar training event, let me know in the comments below. If there’s enough interest, we can probably put something together.

Also, if you liked these posts – if this resonated with you – let me know by commenting below. And by all means, if you have an idea to add, please share it so everyone else can benefit.

Be a fitness marketing maniac,
Eric Ruth

How To Be A Published Fitness Author Quickly, Easily and Cheaply: Creating and Leveraging The Ultimate Fitness Information Product

(Be sure and read through this entire article with an open mind. You’ll be glad you did.)

Yes you, a published fitness author…finally.

It’s so much easier, faster and cheaper than you think (you’ve ALREADY done almost all the work).

And being a published fitness author can be the single most powerful fitness marketing you ever do.

Because there is still nothing that compares to being a published author. It’s the pinnacle of celebrity, credibility and authority in the minds of the people who make up your marketplace.

So here’s what we’re going to cover:

1. How to create your first book quickly, easily and inexpensively (is $4 cheap enough for you?)

2. Great ways you can leverage your book for massive credibility, authority and celebrity…and to get more local fitness clients, make more money, grow your fitness business and dominate your local area.

How to Create Your First Fitness Book Quickly, Easily and Inexpensively – The Secret of Re-usable Assets

How many fitness articles have you written during your career? Articles for newspapers, magazines, ezinearticles.com, research articles you did in college, blog articles, fitness, weight loss or nutrition articles you’ve submitted to us at www.FitnessExpertNetwork.com, etc?

- How many emails have you sent out over the years…even short little ones with just a few paragraphs of content?

- How many fitness, weight loss or nutrition videos have you made that you submit to youtube.com and use on your blog?

- How many testimonials and success stories have you received over the years?

- How many articles have you had written about you by the media?

All of these things are “re-usable assets” that you need to leverage.

And compiling them into a published fitness book, and then using that book to strategically grow your fitness business…is the KING of leverage.

If you’re like most fitness professionals, you’ve already got a decent amount of content just sitting on your computer’s hard drive. Stuff you’ve invested dozens and dozens – if not hundreds – of hours to create.

By using those assets just one time (or maybe two, if you’re savvy about re-posting your emails and articles to your blog) you only got a TINY amount of the potential out of your work.

Now it’s time to get REAL leverage from it.

And the way to do that is to simply compile it into a book, self-publish and use the book to strategically build your fitness business.

With today’s internet technology, you can self-publish for so little it’s amazing. And the tools provided by these online self-publishing companies make the job simple. More on that in a moment.

Frankly, compiling and organizing your assets is the only real work involved. And you can bang that out in a couple weekends and be a published author within 30 days. Seriously.

Think about how valuable it would be for you to have a book like this circulating around town:

How To Lose 17 Pounds Or More In The Next 60 Days…Just Like These (Your City) Women Did
(Cover art shows client pictures and pounds lost)

Or…

The Fastest Way For Time-Crunched (Your City) Men Over 40 To Get Six-Pack Abs (And Increase Your Productivity and Income At The Same Time)

You think having a book like that might open a few doors for you to do corporate seminars/presentations, and make high-income professional men pretty darn eager to work with you?

And the great news is that when you self-publish, you can create small runs of 10-20 books…that all have slightly “tweaked” content to match your title…and to match your MARKET(s).

The same content you use in your “how to lose 17 pounds” book for women can be used in another book with the title:

Bikini Body Secrets From (Your City’s) Busiest Professional Women

I’m just throwing titles out there for you so you get the point. The ’secret’ is matching your title as closely as possible to who your target market(s) are, and what they want.

But let’s set aside the idea of doing multiple books for now. Because that’s pretty ambitious (totally do-able, but ambitious). Let’s just start with that first book.

If the largest and most responsive segment of your market is, let’s say, women aged 30-45, then that’s the place to start – with a book that will resonate with them.

And like I said, you’ve already got the majority of content written. You just need to leverage those re-usable assets.

The Case Study Phenomenon

You can dramatically and powerfully supplement your articles (which can each be a short chapter in your book – or combine a couple of articles on similar topics together to make a longer chapter) with…

…social proof case studies.

If you saw our Secrets To Their Success 2.0 Special Report, you saw how we did this.

People LOVE case studies about other folks just like them who have done something they want to do.

So any client testimonial you have can be ‘pumped up’ into a full blown case study simply by adding a little additional information.

For example…

- You might include a copy of the workout and nutrition plan the client followed.

- You might point out a few ’secrets’ the client incorporated that really facilitated her rapid transformation, e.g. cutting back on cardio and increasing resistance training.

- Or you might just share your ‘journal’ thoughts about the client and why she was so successful.

Add in the client’s picture and testimonial, and you’ve got a 2-3 page case study that packs a wallop, demonstrates your expertise, PROVES you get results, and builds relationship with the reader (they get to know, like and trust you).

And each article/case study can also include a screen shot of a video and a call to action to bring readers to your blog or primary website or your youtube.com channel (remember, this is ALL about strategic fitness marketing).

- A screenshot of the client’s video testimonial
- A screenshot of a particular exercise you demonstrated on video
- A screenshot of a meal preparation or nutrition ’secret’ you taught on video

Don’t Get Hung Up On Content! You Already Have Most (if not all) of What You Need!

That’s the big take-away I want you to get from this article so far…don’t get hung up on content. The number one thing that keeps people from getting that book done…or even starting is…dreading the huge amount of WORK involved.

When the truth is that you’ve already done most of the work.

Basically, the content of your 100-150 page REAL self-published book comes down to this:

• Approximately 20 articles (depending on length)
• 10-15 case studies
• Screenshots
• Pictures
• Information about you and your fitness business
• Multiple lead generation calls to action
• A compelling offer

Just take a look on your hard drive and see how much content you already have. I know for a fact that many of our VIP clients have all the content they need right now to get this done.

If you’ve been sending emails to your list for a year or more and have a handful of additional articles, you’re probably 50-75% there already.

And just think about how your credibility and ‘in-demand’ status will skyrocket with your own published book. It really is easier than you may think. I hope this little tutorial helped you see that.

OK, that’s the end of Part I of this tutorial.

Tomorrow I’ll post Part II: Some of the powerful ways you can leverage your self-published book to get all the clients you want and dominate your local marketplace.

Before we wrap up, two quick things:

1. Please post your comments, questions or suggestions below – anything at all!

2. Take a look at just one of the many self-publishing sites on the internet so you can see just how quick, easy and inexpensive it is to get your book done fast and leverage the heck out of it. Check out www.LuLu.com You can read some of their author success stories here. (Note: we have no relationship with this site and don’t get compensated in any way for referring you to them. This is not an endorsement of LuLu – it’s only provided as a resource. There are many other options available to you. Just do a Google search of “self publishing.”)

Don’t forget, post your comments or questions or suggestions below, and check back tomorrow for Part II.

Be a fitness marketing maniac,
Eric

Do you know why your house list of prospects and leads aren’t buying training from you?

Some of the most valuable intelligence you can ever gather is…why people aren’t buying your fitness services.

Because when you know those objections, you can find ways to overcome them.

Not with magical words, but with real solutions they WILL buy.

It could be something as simple as price, which is easy to overcome by just offering a lower priced option that includes less of your time commitment.

But it might be something more complex…like they don’t trust you, or believe you can help them.

Or it could be any number of other things.

The point is, you need to do your best to find out why people on your list aren’t buying from you.

There are lots of different ways to do that. Here’s one that’s simple and easy to implement right now that will quickly bring you some valuable intelligence you can use to better craft your message and offers so people will buy more…

Ethical bribes work. Dangling a carrot someone can grab just for doing a simple task will generally bring positive results.

But reversing the order – giving first in order to get later – can often work even better.

So here’s a nice little ‘give to get’ tactic you can deploy this weekend that will bring you some all-important insight into why people aren’t buying from you more consistently.

And it also strengthens the bond – the relationship – you have with your list.

In a nutshell, what you want to do is give something of value to your list first, and then ask them to answer a simple question.

What should you give them?

Well, information is always appreciated when it’s good.

So you could offer a report, an article, an audio or a video.

All are good options, but video is probably the best because it’s:

1. Quick and easy for you to create
2. Quick and easy for the viewer to consume
3. A better relationship-building tool (because they get to see and hear you, which improves the chances they will get to know, like and trust you)

Okay, so we’ve decided on video for your ethical bribe/gift.

Now, what should your video be about?

Well, rather than just pull something out of you-know-where, why not be strategic about this? Yeah! Cool!

Here’s a little list of idea-stimulators (certainly not comprehensive, but a great place to start):

• What are the most common questions you get asked by people who want to lose weight and get in great shape?
• What are the 5 biggest reasons people struggle with weight loss?
• What ’secret’ tips can you share that most folks don’t know? This is a great one. And the truth is that a lot of the information you know so well that you take for granted, ‘normal’ people don’t have a clue about.
• Do a review/critique of a couple of the latest fitness fads, products or diets.
• Teach 3 simple exercises they can do at home 3-4X/week for the next 30 days that will put them on the “fitness fast track.”
• Take them inside your kitchen and talk about how you shop and what you eat (great relationship builder and folks are ALWAYS curious about how YOU do what you do).
• Tell them what YOUR workout consists of and teach them something they can do now to ‘imitate’ you.

I could go on and on. The possibilities are pretty limitless.

Just pick something (it doesn’t have to the ‘perfect’ topic…it just has to ‘be’). Motion beats meditation every time.

Then break out your flip video and record a 5-7 minute video.

At the end of the video, have a CTA (call to action). In this case, your CTA should be something like this:

“I hope you liked this video and got value from it. If so, I’d really appreciate it if you will do me a quick favor that only takes about 60 seconds. Under this video (point down) is a link to a simple, one-question survey. That’s it, just one quick question. Will you please click that link and answer the question? It would mean a lot to me, and it will help me to help you. Thank you very much, and make it a great day.”

Then load your video to your youtube channel and post it to your blog.

Go join surveymonkey.com (it’s free) and set up a survey. Or, you can build out your own text box field right into your blog so they don’t have to click anywhere. You just have the survey question and text box field (for their answer) right under your video.

Either way, it will work fine.

Here’s an example of the question to ask in your survey…

Question: If you are not a client of ours here at (name of your business), please tell me why you have not taken advantage of our guaranteed fitness services. Write as much as you want in the space provided below, and please be as specific as possible. Also, don’t worry about hurting my feelings! I just want your honest feedback, so please don’t censor your comments. This is completely anonymous. As you can see, I’m not asking for your name or email or anything that identifies who you are. So just let ‘er rip, okay? THANK YOU VERY MUCH!

Do that and not only will you tangibly demonstrate how much you care about helping people – which goes a long way towards strengthening relationships – you’ll also discover some things about your market, and possibly your services, you did not know. I promise you that.

See, when you’re in the forest every single day, all you see are trees. Sometimes – many times – you are just too close and need a little perspective. This kind of feedback will give you that perspective – and if you pay close attention to the answers, they can give you some amazing ideas that will – if acted upon – definitely increase your ability to provide solutions people will buy.

If you have any questions or comments about this, or anything else I can help you with, just post them below, okay?

Make it a great day!
Eric

Evolution Accelerator Is Open!

We have a very limited number of spots in each Evolution Accelerator Profit Path still available:

Studio/Facility – 17 spots left (33 taken)

Boot Camp/Group Training – 14 spots left (36 taken)

Independent Personal Trainer – 22 spots left (28 taken)

All spots will likely be claimed today, so NOW is the time to grab yours here.

We look forward to working with you and showing you the PROVEN path to the fitness business you always wanted.

Here’s how to radically and rapidly improve your fitness business (and, frankly…your life).

To your success,
Eric

P.S. If you haven’t watched the Evolution Accelerator video yet, you can do that here.

Just a quick head’s up to let you know we’ll be opening up Evolution Accelerator tomorrow morning at 10 a.m. eastern time.

The video here explains the program.

We let the early bird’s in through a back door today, and if any spots remain, we’ll open up registration to everyone else tomorrow.

By the looks of things so far, it’s going to be a close call.

So if you have an interest in what is certainly the most revolutionary fitness business success training program in the history of this industry…at less than seven bucks a day…without any commitment or contract…

…BE READY when we open the doors tomorrow at 10am!

We’ll send you a reminder email tomorrow morning and let you know the status of available spots.

No gimmicks or “false scarcity” here.

As you may already know, Evolution Accelerator has an implementation/accountability one-on-one coaching component. That requires a time commitment from us, which is why we have to limit the number of spots.

Okay, that’s all for now.

More coming tomorrow morning.

Be a marketing maniac,
Eric

P.S. Have you read/watched the Secrets To Their Success 2.0 Special Report yet? If not, check it out. 12 proven principles that put you on the profit path, all supported by case studies from your peers.

Thanks very much to all of you who participated in the Evolution Accelerator scholarship contest.

The answer I was looking for is “Self-Discipline.”

Variations of that, such as “conquer self” “self mastery” and just plain old “discipline” are acceptable and were included in the drawing.

Here’s my thinking about self-discipline, and why I believe it is the single most valuable success quality or characteristic we can have:

If you distill life down to it’s most basic level, you get CHOICE.

Virtually everything we do or have is based on our choices. (Obviously, there are some things outside of our ‘choice control’ – like where and to whom we are born, genetics, acts of God, etc.)

In just about everything we do, we can choose the path of least resistance, or we can make the hard choice (almost always the right choice) and bring self-discipline to bear to see it through.

The fundamental difference – again, at the most basic level – between high achievers and everyone else, is the willingness to discipline themselves to do what they know they should do, even when they don’t feel like doing it.

Exercise, eat right, abide by moral and ethical contraints, study, work, implement, face fears, donate time/effort/money to those in need, take full responsibility for our lives…the list goes on and on.

9 times out of 10, the harder choice is the right one. Some sacrifice almost always must be made. And only those with self-discipline have the strength to make that choice to sacrifice time and again.

And the road to accomplishment and abundance is paved with sacrifice. That’s why victory tastes so sweet.

The great news for all of you, and the reason I used it as a clue, is that anyone who’s achieved and maintained a high level of fitness…has self discipline in spades. So you’ve already proven you have the the most important success characteristic, and that should give you serious confidence, particularly when the chips are down.

If you want to achieve more, all that needs to be done now, regardless of what stage you’re at in business, is channel that self-discipline in the right direction.

I firmly believe the right direction is Evolution Accelerator.

Because it is the most revolutionary fitness business success training program ever developed.

Okay, that’s my two cents. Now onto the winner of the Evolution Accelerator full-ride scholarship…

We had a total of 70 posts to the blog.

60 of them were legitimate entries (and some of the most impressive and inspiring stories I’ve ever read – I made the comment in one of my posts, but want to restate it here…KEEP WRITING…almost every story I read was full of passion and emotion…and therefore a riveting read…please, all of you…keep writing…it will serve you so well in your business)

41 of you got the answer I was looking for correct. Nice job!

And the randomly selected winner is (chosen by associating a number to each correct post, then my best friend who’s in town staying with me for a few days chose a number between 1 and 41)…

Drumroll…

CYNTHIA KARUBE!

Congratulations Cynthia!

You’ll be receiving an email from one of the girls in our office within 48 hours with your registration details.

Thanks very much to all of you for participating. I hope you found this fun, educational and inspiring.

I know I did.

All the best,
Eric Ruth

P.S. I highly encourage all of you to look into Evolution Accelerator. It is truly a game changer.

You can win a FULL RIDE SCHOLARSHIP valued at $11,150

You’ve got a great chance to win a full-ride scholarship to Evolution Accelerator.  That’s a REAL value of up to $11,150.

But way more than the monetary value is the fully systemized fitness business you end up with when you graduate from Evolution Accelerator.

And the certainty and financial security that gives you.  If you’re not familiar with Evolution Accelerator, watch this video here.

Here’s how this challenge works – how you can win the scholarship:

I’ve got a question for you below. It’s not a riddle.  There’s no strange “twist” to it.

It’s a very straight forward question.  And with a little thought, you’ll be able noodle it through. Or it might be nose-on-your-face obvious to you right off the bat.

Here’s the question:

There is a particular personal quality that every high achiever possesses.

What is this personal quality I’m referring to?

Here’s another hint…

Men and women of the military definitely have it.

All other things being equal…why does a former military man or woman have a definite edge over “civilians” in the job hunt?  Why are former military personnel so prized by private sector employers? (Remember…all other things being equal.)

One final hint…

The Greek philosopher, Plato said something incredibly profound about this quality being “the first and best victory.” And the first American to summit Mount Everest, Jim Whittaker, used mountain climbing as metaphor to describe it.

Okay, lots of clues for you there.   So now, here’s how you can win you a full-ride scholarship to Evolution Accelerator Profit Path Training Program valued at up to $11,150 (just depending on which Profit Path you choose).

INSTRUCTIONS:

In your blog comment below, write out…

1. What personal quality am I describing above?
2. Share one way this quality has impacted your life in a profound way.
3. Give one reason why you want Evolution Accelerator.

That’s all there is to it. Pretty simple.

Jim Whittaker used it to conquer Mount Everest

…which is like getting your “fitness business MBA”…but even more valuable.

But you need to enter to win right away, we’re going to shut this contest down by the end of the day tomorrow.

Let’s see what you’ve got…answer away below in the comments section…

Since we announced the EVOLUTION ACCELERATOR Profit Path Training Program would be opening up shortly we’ve gotten a ton of questions to our support email and phone.

So I thought the best way to address them all would be to record a short video which I’ve posted online this morning here.

This video explains exactly what EVOLUTION ACCELERATOR is, who it’s for, what’s included, and answers to all the questions we’ve received from folks calling and writing in.

If you’re interested in learning what this is all about (and why we’re transitioning all our best-selling programs like AUTO-CLOSER, DUPLICATOR, and DEEP CORE into this new model) then make sure you take a few minutes to watch the video today.

On that page you can also register for early bird notification 24 hours before we go live sometime this week (still ironing out a couple details before we announce which day we’re opening up).

To your success,
Sean

P.S. In this video I address the PRIMARY reason why the fact is most fitness business owners just don’t succeed in the long run. And also the reason why so many folks that experience ’short term success’ end up imploding or fizzling out before long.

This is VERY important stuff… so regardless if you have any interest in EVOLUTION ACCELERATOR or not, I strongly encourage you to watch the video while it’s online (it’ll be taken down later this week after we sell out the 50 available spots and shut down the launch).

VIP Members and Long Island’s best personal trainers Rahz Slaughter and Greg Kalafatic were first out of the gate with their Pushups For Charity event, and it was a big winner.

Greg tells me they raised over $8,250 for charity – a HUGE number from one small event.

Watch this great video of their event (and see Rahz bang out 100 pushups!):

For all of you who are participating in Pushups for Charity, Greg and Rahz have thrown down the challenge…$8,250 is now the mark to beat.

For those of you who aren’t participating, you can see what you’re missing out on.

I think it’s pretty close to a sure thing we’re going to hit our $500,000 donation goal this year. We’ve got a great team of almost 100 PUC partners who are locked and loaded for March and April events.

Thanks for leading the way Rahz and Greg, and BIG, BIG congratulations to you on your success with your first PUC event.

I’m really happy to be able to share your story, the first Pushups for Charity success story, and I know it’s the first of many more to come.

Well done guys!
Eric

P.S. Pushups for Charity is a perfect illustration of Fitness Business Success Principle #6: “NORM!” If you haven’t seen The Profit Path Special Report containing all 12 success principles yet, then do yourself a favor and grab it now here.

I shared something very personal in the power of choice blog post I made yesterday.

That wasn’t easy for me to do, but I thought it was worth opening up about me if it could help anyone experiencing the same frustrations I was years ago.

Because a lot of folks struggle with figuring out how to turn their passion into profit.

Since my junior year in college 22 years ago, I’ve been incredibly passionate about marketing.

But despite massive study of all the marketing masters from Claude Hopkins, John Caples, Robert Collier, David Ogilvy, Drayton Bird, Rosser Reeves, Richard Benson, Victor Schwab, Gary Halbert, Ted Nicholas, John Carlton and Dan Kennedy to name a few…

…and the consistent application of strategies and tactics I learned from them…

…I only got marginal results with the things I was doing until I made the decision to focus on core success principles.

If you are struggling to take your fitness business to the next level, more likely than not it’s because you’re either unaware of, or aren’t adhering to one or more of the core principles explained in the new Secrets To Their Success 2.0 Special Report we’ve just released.

What you’ll find in that report will give you a clear path forward towards achieving your goals.

And you’ll see and hear from some of the most successful fitness professionals in the U.S. and internationally. Men and women who are living their dream because of the consistent application of these principles.

I really hope you’ll give it a long, hard look. I promise you it’ll be worth your time.

Sincerely,
Eric Ruth

Click the image to get the report and watch the video

P.S. There are quite a few great videos included in the report, but there’s one in particular I think you’ll find very inspirational.  It’s in Principle #11: A Gift From The Orient. This video reveals one of the most potent keys to personal and professional growth you may ever discover.  And it’s taken directly from a movie I’m sure you’ll recognize.

Watch it now at http://www.FitnessProfitPath.com