This short blog post contains a complete fitness marketing system you can use right now to get more clients quickly.

If you want more fitness clients fast, call this phone number.

It won’t cost you a dime.

The number I’m referring to is your prospect’s home phone.

Just call and invite them to come in for something complimentary:

- personal training session(s)
- week of fitness boot camp
- nutrition seminar
- fitness audit/assessment

A Texas studio owner named Cliff Latham needed to get new clients fast, so he set aside an hour one Saturday and called a handful of prospects. He talked to five of them and got four to come in the following week for consultations.

Then he used AUTO-CLOSER and went 4 for 4 on personal training sales, taking in around eleven grand in one day.

The telephone is a powerful communication channel, second only to face-to-face.

And when you use it correctly, you’re not ‘selling’ on the phone – you’re simply making an invitation. But you’re doing it in a very personal way. A way that is more difficult to say ‘no’ to.

You’ve gotta be willing to use your influence and persuasion to help people make decisions in their own best interest. Remember, you’re not selling steak knives or satellite dishes, you’re selling physical salvation.

That, alone, should eliminate any apprehension you have about picking up the phone.

Don’t have phone numbers for your prospects? Just email?

Not good.

Email is the easiest form of communication to ignore. (That’s why 118 fitness professionals are so excited about I-AM RAINMAKER and it’s online/offline marketing integration.)

If you need to get phone numbers for you email-only prospects, here’s one quick way to do so:

- Record some killer content onto a CD (get your spouse or friend to interview you).

- Set up a little squeeze page offering the CD in return for address and phone (which makes sense, as you’ll tell them you have to mail them the CD)

- Drive your prospects to the page with a few emails

- As the leads come in, call each one to let them know the CD is on the way (gentle first touch that builds trust)

- 2 days after the CD arrives, call them again to confirm it arrived and to invite them in for a complimentary session or two (or whatever your offer is)

- Cycle this process every 4 weeks, creating a new CD “bait piece” each time

- You’ll quickly discover great prospect hot buttons (lots of leads means you’ve hit the sweet spot with your audience)

- And you’ll have a steady flow of trial clients or consultations

What I’ve just described to you is one of the simplest and most effective marketing systems you’ll ever use.

It absolutely works. And it will work, literally, forever.

Be a fitness marketing maniac,

Eric Ruth

P.S. If you like that system, then please use it with our compliments. And if you want more, be sure to check out our upcoming FREEDOM SALE beginning tomorrow, July 14 – July 16.

Some crazy bargains, including limited “scratch and dent” items half off. NPE Freedom Sale details are here.

Here’s another fitness marketing post you may enjoy.