Comments on: Former Atlanta Police Officer Goes From Zero to 89 Boot Camp Clients and $16K/month In Just 7 Months http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/ Fitness Marketing Muscle Delivers Tools and Tactics to Increase Your Fitness Business Profits. Tue, 07 Feb 2012 12:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Manny Saenz http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-1184 Manny Saenz Tue, 02 Feb 2010 21:23:08 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-1184 Watched each video 2-4 times, awsome stuff...Thank You. Watched each video 2-4 times, awsome stuff…Thank You.

]]> By: Manny Saenz http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-1183 Manny Saenz Tue, 02 Feb 2010 21:19:38 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-1183 "Great videos!!!!!!!!!!!!!!!!!" “Great videos!!!!!!!!!!!!!!!!!”

]]> By: James Cipriani http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-905 James Cipriani Sat, 12 Dec 2009 15:35:16 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-905 I have tallied them up yet. I jotted everything down with a pen and paper in hand...this is what I got (I'll total it when I get to the bottom): 1. Have a drive and passion to start fresh 2. Start with a VIP Bootcamp Website 3. Use some revenue to for Space Ads 4. Utilize Strategic Alliances (free) 5. Ask SA's where they run their space ads that were successful and model that. 6. Utilize Great Ads with a GREAT Headline that knocks out any intimdation and takes down walls 7. Put a deadline on offer that creates urgency 8. Include Testimonials in the ad 9. Have an "A" and "B" offer 10. Emphasize Customer Service 11. OVERDELIVER!!! 12. Give Monthly Nutrition Seminars 13. Give Monthly Grocery Shopping Tours 14. Have a Nutrition Q&A session 15. Offer Food Journal Checks 16. Send out "Thank you" Cards 17. Send out Birthday Cards 18. Send emails with Recipe and Cooking tips 19. Offer Recipe and Cooking book 20. Give weekly cardio workout to get them motivated to workout on the days off from the bootcamp. 21. Go outside for a group excursion 22. Say everyone's name 2-3 times in a positive way during a session 23. Send out weekly information article 24. Send out frequent emails with fitness and nutrition tips 25. Reward achievments (ex. - Gift Certificates) 26. Have and online AND offline newsletter 27. Use video testimonials (for viral component as well as social proof) 28. Keep them interestes with FRESH, NEW workouts each time 29. COME TO EACH SESSION WITH ENERGY AND ENTHUSIASM 30. Walk around and say "Hi" to everyone and engage in some conversation 31. Don't treat as a side business...if members are going to pay a premium rate you have to give them a premium product 32. ALWAYS, ALWAYS, ALWAYS put clients first! 33. Get and administrative assistant Okay...so I went over! This is what I got out of watching :-) I have tallied them up yet. I jotted everything down with a pen and paper in hand…this is what I got (I’ll total it when I get to the bottom):

1. Have a drive and passion to start fresh
2. Start with a VIP Bootcamp Website
3. Use some revenue to for Space Ads
4. Utilize Strategic Alliances (free)
5. Ask SA’s where they run their space ads that were successful and model that.
6. Utilize Great Ads with a GREAT Headline that knocks out any intimdation and takes down walls
7. Put a deadline on offer that creates urgency
8. Include Testimonials in the ad
9. Have an “A” and “B” offer
10. Emphasize Customer Service
11. OVERDELIVER!!!
12. Give Monthly Nutrition Seminars
13. Give Monthly Grocery Shopping Tours
14. Have a Nutrition Q&A session
15. Offer Food Journal Checks
16. Send out “Thank you” Cards
17. Send out Birthday Cards
18. Send emails with Recipe and Cooking tips
19. Offer Recipe and Cooking book
20. Give weekly cardio workout to get them motivated to workout on the days off from the bootcamp.
21. Go outside for a group excursion
22. Say everyone’s name 2-3 times in a positive way during a session
23. Send out weekly information article
24. Send out frequent emails with fitness and nutrition tips
25. Reward achievments (ex. – Gift Certificates)
26. Have and online AND offline newsletter
27. Use video testimonials (for viral component as well as social proof)
28. Keep them interestes with FRESH, NEW workouts each time
29. COME TO EACH SESSION WITH ENERGY AND ENTHUSIASM
30. Walk around and say “Hi” to everyone and engage in some conversation
31. Don’t treat as a side business…if members are going to pay a premium rate you have to give them a premium product
32. ALWAYS, ALWAYS, ALWAYS put clients first!
33. Get and administrative assistant

Okay…so I went over! This is what I got out of watching
:-)

]]> By: Chris Tuck http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-902 Chris Tuck Sat, 12 Dec 2009 02:39:32 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-902 That video was awesome, thanks Npe. Also thankyou for letting us know about the Go giver, I really enjoyed that story and it drummed home what good business is all about. Vip Boot Camp looks awesome, definitely one worth saving the pennys for. That way you get to help more people, in a fun group atmosphere whilst getting the leverage you want to enjoy your lifestyle 1 website that works 2 treat it like a real business 3 call each client by their name in a positive way at least 2-3 times per session 4 do smart advertising ie. like minded sa's and space ads 5 client testimonials on website 6 monthly nutrition seminar 7 under promise and over deliver customer service 8 give client everything they need to achieve the best results 9 monthly grocery store tour 10 nutrition q and a session after seminar 11 food journal checks 12 thankyou cards after boot camp 13 birthday cards 14 email tips 2-3 per week 15 recipe book for new clients 16 weekly cardio routine each sunday 17 excursions to somewhere different 18 email weekly articles 19 recognise and reward clients achievements 20 online newsletter 21 offline newsletter 22 fresh workout every sessiomn 23 come to boot camp with energy and enthusiasm every class 24 build relationship by getting to know each client 25 get a coach 26 follow a proven program 27 wow clients every session 28 put clients first 29 let them know how much you care 30 give clients every tool they need 31 get an admin already! That video was awesome, thanks Npe. Also thankyou for letting us know about the Go giver, I really enjoyed that story and it drummed home what good business is all about.

Vip Boot Camp looks awesome, definitely one worth saving the pennys for. That way you get to help more people, in a fun group atmosphere whilst getting the leverage you want to enjoy your lifestyle

1 website that works
2 treat it like a real business
3 call each client by their name in a positive way at least 2-3 times per session
4 do smart advertising ie. like minded sa’s and space ads
5 client testimonials on website
6 monthly nutrition seminar
7 under promise and over deliver customer service
8 give client everything they need to achieve the best results
9 monthly grocery store tour
10 nutrition q and a session after seminar
11 food journal checks
12 thankyou cards after boot camp
13 birthday cards
14 email tips 2-3 per week
15 recipe book for new clients
16 weekly cardio routine each sunday
17 excursions to somewhere different
18 email weekly articles
19 recognise and reward clients achievements
20 online newsletter
21 offline newsletter
22 fresh workout every sessiomn
23 come to boot camp with energy and enthusiasm every class
24 build relationship by getting to know each client
25 get a coach
26 follow a proven program
27 wow clients every session
28 put clients first
29 let them know how much you care
30 give clients every tool they need
31 get an admin already!

]]> By: Sean Greeley http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-900 Sean Greeley Fri, 11 Dec 2009 14:43:14 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-900 Well you both have done a great job with your lists. I watched this video again and found 2 more keys I had missed earlier. So now my list is up to 31! Well you both have done a great job with your lists.

I watched this video again and found 2 more keys I had missed earlier.

So now my list is up to 31!

]]> By: Tina http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-899 Tina Thu, 10 Dec 2009 22:00:31 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-899 1.Have focus on what you want to achieve 2.Believe in your vision 3.Give 110% , Never give up 4. Invest in yourself hire a coach 5.Have a plan 6. Praise ppl on good work 7. Show ppl you care, give and you will receive 8.Advertise smart 9.Stay contact with your current and past clients 10.Have great service 11.Have clients referral ppl 12. Offer more services 13. always market 14. Add bonuses to your services 15. give ppl a GREAT workout and they will spread the word 16.Email clients helpful information 17. Keep workouts fresh and add new services 18. Know your clients name and use it often 19. No matter how hard things get, NEVER GIVE UP 20. Recognize clients for changes 21. Have social proof of your campers 22. Keep your energy high with your camp workouts 23. Know your numbers, Profits-Advertising = 24.Make the business the BUSINESS 25. Have a good model and follow it 26. Over deliver 27. Kick ass with your boot camps!! 28.do things that help generate leads 29.hire assistants 1.Have focus on what you want to achieve
2.Believe in your vision
3.Give 110% , Never give up
4. Invest in yourself hire a coach
5.Have a plan
6. Praise ppl on good work
7. Show ppl you care, give and you will receive
8.Advertise smart
9.Stay contact with your current and past clients
10.Have great service
11.Have clients referral ppl
12. Offer more services
13. always market
14. Add bonuses to your services
15. give ppl a GREAT workout and they will spread the word
16.Email clients helpful information
17. Keep workouts fresh and add new services
18. Know your clients name and use it often
19. No matter how hard things get, NEVER GIVE UP
20. Recognize clients for changes
21. Have social proof of your campers
22. Keep your energy high with your camp workouts
23. Know your numbers, Profits-Advertising =
24.Make the business the BUSINESS
25. Have a good model and follow it
26. Over deliver
27. Kick ass with your boot camps!!
28.do things that help generate leads
29.hire assistants

]]> By: Ginny http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-898 Ginny Thu, 10 Dec 2009 20:15:12 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-898 Here's what I found: 1. Treat boot camp like a real business, not a side business 2. Wows his campers every day 3. Care about your campers and let them know you care 4. Gives campers everything they need to succeed. 5. Say hello and have a conversation with each and every camper 6. Come to boot camp with energy and enthusiasm EVERY day. 7. No repetition on the workouts...new and fresh every time 8. Video testimonials from campers on the website 9. On-line newsletter 10. Off-line newsletter 11. Rewards every month for campers 12. Weekly nutrition tips or fitness tips to campers 13. Uses each campers name 2-3 times per class 14. Has excursions for campers outside of boot camp 15. E-mails weekly cardio plan for outside of workouts 16. Compiled a recipe book with recipes from campers 17. Sends birthday cards 18. Sends thank you cards after each camp 19. Does food journal checks for anyone who wants them 20. Holds a monthly nutrition class 21. Holds a monthly grocery store tour 22. Follows up with a nutrition Q&A session 23. Used pics and testimonials in his print ads 24. Gives his clients no excuse not to renew by over-delivering 25. Ads have A & B offer 26. Made contact with like-minded businesses, created SAs 27. Asked his SAs for info on the where to place an ad, listened to the advice and placed his ad in the right local publication 28. Had the passion and desire to start a new and successful business. 29. Hire an admin Here’s what I found:

1. Treat boot camp like a real business, not a side business
2. Wows his campers every day
3. Care about your campers and let them know you care
4. Gives campers everything they need to succeed.
5. Say hello and have a conversation with each and every camper
6. Come to boot camp with energy and enthusiasm EVERY day.
7. No repetition on the workouts…new and fresh every time
8. Video testimonials from campers on the website
9. On-line newsletter
10. Off-line newsletter
11. Rewards every month for campers
12. Weekly nutrition tips or fitness tips to campers
13. Uses each campers name 2-3 times per class
14. Has excursions for campers outside of boot camp
15. E-mails weekly cardio plan for outside of workouts
16. Compiled a recipe book with recipes from campers
17. Sends birthday cards
18. Sends thank you cards after each camp
19. Does food journal checks for anyone who wants them
20. Holds a monthly nutrition class
21. Holds a monthly grocery store tour
22. Follows up with a nutrition Q&A session
23. Used pics and testimonials in his print ads
24. Gives his clients no excuse not to renew by over-delivering
25. Ads have A & B offer
26. Made contact with like-minded businesses, created SAs
27. Asked his SAs for info on the where to place an ad, listened to the advice and placed his ad in the right local publication
28. Had the passion and desire to start a new and successful business.
29. Hire an admin

]]> By: Sean Greeley http://www.fitnessmarketingmuscle.com/boot-camp-marketing-case-studyformer-atlanta-police-officer-goes-from-zero-to-89-boot-camp-clients-and-16kmonth-in-just-7-months/#comment-897 Sean Greeley Thu, 10 Dec 2009 19:22:51 +0000 http://www.fitnessmarketingmuscle.com/?p=1858#comment-897 Sorry, didn't realize it was Thursday already. Winner announced in SUNDAY'S post. Sorry, didn’t realize it was Thursday already. Winner announced in SUNDAY’S post.

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