Former Atlanta Police Officer Goes From Zero to 89 Boot Camp Clients and $16K/month In Just 7 Months
This is a very special story for us to share with you today.
Jason Goggans has been a client of ours since the early days here at NPE.
Jason formerly owned a couple personal training studios and worked with us in the original NPE Platinum program back in 2007.
But he sold his studios, left Platinum, and took some time to regroup on things (as he shares in this video).
Then he contacted us in the summer of 2008 and we had a couple phone conversations around the boot camp/group training business when Jason was thinking about his ‘what’s next’ direction.
Frankly, we didn’t have a boot camp/group training model we were teaching at the time. But we said, what the heck, it’s Jason and we’ll build it. 
So Jason (along with Hut Allred) had the first VIP ‘beta’ Boot Camp and that’s how it all began.
We then kept the conversation going and Jason was able to get his first camp up and running in late fall of 2008 DESPITE the significant obstacles in front of him at the time.
Think you’ve got it rough? At the time Jason started his boot camp, here’s what he was facing:
- Brand new area and no list to market to
- 3 kids and a wife dependent on him at home
- Mom dying in the hospital from stage IV cancer
- Only $600 in the bank
But rather than lay down and play vicitim, Jason fought like hell.
And in just 7 months he exploded his business to 89 campers and $16K/month in re-occurring revenue.
I gotta say his story is one I feel proud of as a coach. Just a great guy, great family, and I’m honored we’ve been able to support him and help him grow.
Jason, my hat’s off to you.
Job well done.
Sean
P.S. As Eric mentioned yesterday, we’re now accepting a limited number of new applications for boot camp and fitness VIP (where you get all our best done-for-you marketing tools and high level coaching and masterminding with over 100 of the most successful fit-biz owners).
All the details are here:
If you’re at all interested in getting more info, then get on over and request your no-obligation info-pack today. We won’t be keeping VIP open long.
P.S. Jason’s keys to success? I’ve counted at least 29 in this video. Watch and see if you can find them all.
Post comments with how many keys to success you can count in Jason’s video. This is a JAM-PACKED case study on how to do things right.
Whoever has the best post and gets the closest to my list here will receive $100 NPE bucks good for any product in our webstore. Winner announced in Friday’s post.
Watch this video, take notes, and study it closely.
In my opinion, Jason could and should have given the finalists going for the car a run for the money at MEGA TRAINING.
Here’s another fitness marketing post you may enjoy.
Sorry, didn’t realize it was Thursday already. Winner announced in SUNDAY’S post.
Here’s what I found:
1. Treat boot camp like a real business, not a side business
2. Wows his campers every day
3. Care about your campers and let them know you care
4. Gives campers everything they need to succeed.
5. Say hello and have a conversation with each and every camper
6. Come to boot camp with energy and enthusiasm EVERY day.
7. No repetition on the workouts…new and fresh every time
8. Video testimonials from campers on the website
9. On-line newsletter
10. Off-line newsletter
11. Rewards every month for campers
12. Weekly nutrition tips or fitness tips to campers
13. Uses each campers name 2-3 times per class
14. Has excursions for campers outside of boot camp
15. E-mails weekly cardio plan for outside of workouts
16. Compiled a recipe book with recipes from campers
17. Sends birthday cards
18. Sends thank you cards after each camp
19. Does food journal checks for anyone who wants them
20. Holds a monthly nutrition class
21. Holds a monthly grocery store tour
22. Follows up with a nutrition Q&A session
23. Used pics and testimonials in his print ads
24. Gives his clients no excuse not to renew by over-delivering
25. Ads have A & B offer
26. Made contact with like-minded businesses, created SAs
27. Asked his SAs for info on the where to place an ad, listened to the advice and placed his ad in the right local publication
28. Had the passion and desire to start a new and successful business.
29. Hire an admin
1.Have focus on what you want to achieve
2.Believe in your vision
3.Give 110% , Never give up
4. Invest in yourself hire a coach
5.Have a plan
6. Praise ppl on good work
7. Show ppl you care, give and you will receive
8.Advertise smart
9.Stay contact with your current and past clients
10.Have great service
11.Have clients referral ppl
12. Offer more services
13. always market
14. Add bonuses to your services
15. give ppl a GREAT workout and they will spread the word
16.Email clients helpful information
17. Keep workouts fresh and add new services
18. Know your clients name and use it often
19. No matter how hard things get, NEVER GIVE UP
20. Recognize clients for changes
21. Have social proof of your campers
22. Keep your energy high with your camp workouts
23. Know your numbers, Profits-Advertising =
24.Make the business the BUSINESS
25. Have a good model and follow it
26. Over deliver
27. Kick ass with your boot camps!!
28.do things that help generate leads
29.hire assistants
Well you both have done a great job with your lists.
I watched this video again and found 2 more keys I had missed earlier.
So now my list is up to 31!
That video was awesome, thanks Npe. Also thankyou for letting us know about the Go giver, I really enjoyed that story and it drummed home what good business is all about.
Vip Boot Camp looks awesome, definitely one worth saving the pennys for. That way you get to help more people, in a fun group atmosphere whilst getting the leverage you want to enjoy your lifestyle
1 website that works
2 treat it like a real business
3 call each client by their name in a positive way at least 2-3 times per session
4 do smart advertising ie. like minded sa’s and space ads
5 client testimonials on website
6 monthly nutrition seminar
7 under promise and over deliver customer service
8 give client everything they need to achieve the best results
9 monthly grocery store tour
10 nutrition q and a session after seminar
11 food journal checks
12 thankyou cards after boot camp
13 birthday cards
14 email tips 2-3 per week
15 recipe book for new clients
16 weekly cardio routine each sunday
17 excursions to somewhere different
18 email weekly articles
19 recognise and reward clients achievements
20 online newsletter
21 offline newsletter
22 fresh workout every sessiomn
23 come to boot camp with energy and enthusiasm every class
24 build relationship by getting to know each client
25 get a coach
26 follow a proven program
27 wow clients every session
28 put clients first
29 let them know how much you care
30 give clients every tool they need
31 get an admin already!
I have tallied them up yet. I jotted everything down with a pen and paper in hand…this is what I got (I’ll total it when I get to the bottom):
1. Have a drive and passion to start fresh
2. Start with a VIP Bootcamp Website
3. Use some revenue to for Space Ads
4. Utilize Strategic Alliances (free)
5. Ask SA’s where they run their space ads that were successful and model that.
6. Utilize Great Ads with a GREAT Headline that knocks out any intimdation and takes down walls
7. Put a deadline on offer that creates urgency
8. Include Testimonials in the ad
9. Have an “A” and “B” offer
10. Emphasize Customer Service
11. OVERDELIVER!!!
12. Give Monthly Nutrition Seminars
13. Give Monthly Grocery Shopping Tours
14. Have a Nutrition Q&A session
15. Offer Food Journal Checks
16. Send out “Thank you” Cards
17. Send out Birthday Cards
18. Send emails with Recipe and Cooking tips
19. Offer Recipe and Cooking book
20. Give weekly cardio workout to get them motivated to workout on the days off from the bootcamp.
21. Go outside for a group excursion
22. Say everyone’s name 2-3 times in a positive way during a session
23. Send out weekly information article
24. Send out frequent emails with fitness and nutrition tips
25. Reward achievments (ex. – Gift Certificates)
26. Have and online AND offline newsletter
27. Use video testimonials (for viral component as well as social proof)
28. Keep them interestes with FRESH, NEW workouts each time
29. COME TO EACH SESSION WITH ENERGY AND ENTHUSIASM
30. Walk around and say “Hi” to everyone and engage in some conversation
31. Don’t treat as a side business…if members are going to pay a premium rate you have to give them a premium product
32. ALWAYS, ALWAYS, ALWAYS put clients first!
33. Get and administrative assistant
Okay…so I went over! This is what I got out of watching
“Great videos!!!!!!!!!!!!!!!!!”
Watched each video 2-4 times, awsome stuff…Thank You.