Thursday I shared with you Jason Goggans case study video on how he exploded his boot camps from zero to 89 campers in just 7 months.

If you haven’t watched his video yet, make sure you take a moment to go back and do so now.

It’s great inspiring story and MEATY case study that I hope you take the time to watch and study closely if you haven’t already.

I also hope it gives you some motivation to kick your butt in gear if you’re still doing the same-ol-same-ol, watching everyone else grow while your business is stuck at a standstill (or worse, in decline from previous years).

It’s one thing to sit and watch a video, and say “yeah, i get that”. But actually going out and DOING it is what gets you the results you want.

There’s no good reason why you can’t make 2010 your best year yet in the fitness industry if you’re ready and willing commit to it!

Watching Jason’s video I counted 29 keys to success he shared in his story. I then invited you to watch and make your own list at home and post it to the blog.

Well after a few folks had posted, I went back and watched the video again… and added 2 more keys I missed in my notes the first time around.

So here they are, all 31 keys I pulled out of watching Jason’s video:

1. Driving Passion To Succeed
2. Treat your business like a real business, not a side job
3. Good Market Research
4. Print Advertising
5. Strategic Alliances
6. Website
7. Free Report
8. Commitment to Overdeliver
9. Focusing 100% on Client Results
10. High Commitment to Customer Service
11. Monthly Nutrition Seminars
12. Monthly Grocery Shopping Tour
13. Nutrition Q & A Sessions
14. Food Journal Checks
15. Personal Thank You Cards
16. Birthday Cards
17. Healthy Recipes Emails
18. Boot Camp Recipe Book
19. Weekly Cardio Routine Emailed to all Campers
20. Client Appreciation Events (Excursions)
21. Say Each Boot Campers Name in a Positive Way 2-3X/ Session
22. Weekly Informational Article Emailed to Clients
23. Weekly Health and Fitness Tips
24. Reward Client Achievements
25. Online Newsletter
26. Offline Newsletter
27. Video Testimonials
28. Fresh New Workouts Every Single Day
29. Come to Boot Camp Every Day and Coach With Energy and Enthusiasm
30. Client Relationship Building- Say “Hi!” and Have a Brief Conversation With Every Single Client, Every Single Session
31. Hire an Administrative Assistant Already!

There you have it, my list pulled from watching Jason’s video.

I hope you not just watch these videos we post, but also take a few moments to take notes like this, so you can study and LEARN from people who’ve been there and done that.

Since we had several folks with great lists, I’ve decided to give each of them $100 NPE bucks good towards any product on our webstore.

Jim Cipriani, Ginny Grupp, Chris Tuck, and Tina Davis are all winners.

Just contact our support staff via email or the contact page and they’ll apply your gift certificate towards any product of your choosing at www.FitnessMarketingSystems.com/webstore.

Have a great Sunday,

Sean

P.S. Since Tuesday when we announced VIP opening again for a short period of time, our office has mailed a TON of info-packs with all the details on both the VIP Boot Camp and VIP Studio/Facility Owner programs (where you now get ALL our coaching programs, done-for-you area exclusive marketing tools, bundled I-AM RAINMAKER account, and a whole lot more). If you haven’t requested your no-obligation info-pack yet, then be sure to get on over and do so pronto at:

http://www.NPEVIP.com

Based off the strong response so far, I expect we’ll be closing the door on getting more info on VIP later this week.

Here’s another personal trainer marketing post you may enjoy.