Amazing fitness marketing gift for you from Tony Maslan

Cover Letter of Tony's MOY Packet
Here’s the story…
Tony Maslan, our new NPE Member of the Year for 2009, has agreed to include his AMAZING handouts from his NPE Member of the Year contest presentation in the package of Member of the Year case studies you can now get for just a tiny $25 donation to The Wounded Warrior Project.
Tony’s handouts are titled…
“How I Signed Up 121 Personal Training Clients In 90 Days…And How You Can Too!”
And this is how he (not me) describes what’s included on the cover page of his packet:
“I am very excited and honored to be a part of the NPE Member of the Year competition. The NPE Program has enabled me to grow my business at a rate I never imagined possible. The tools and strategies they teach have helped me develop from being a personal trainer who owns a business, into a true business owner.
“As I was preparing my presentation for this contest, I wondered how I could deliver the most value to you, my audience, with what I have to say. I always enjoy hearing stories of other fitness professionals’ achievements. It motivates me and and helps me “keep the faith” when I get frustrated trying to run my business. I also know that I really appreciate the benefit of seeing actual marketing tools used by these people to achieve their success.
“That’s why I’ve created this packet for you. I’ve included some of the exact emails, letters and print ads that I use to market my business. You’ll notice that none of them are fancy, but they are all very effective. In fact they are a big part of the reason I was able to sign up 121 clients in just 90 days…”
Here’s what you get in Tony’s packet (for just a $25 donation to Wounded Warrior):
1. His “Fitness Stimulus Package” letter that produced dozens of new clients.
2. His “Celebrate Your Freedom” letter that produced another couple dozen new clients.
3. His amazing “gift card” that people redeem like crazy.
4. The simple half page “kickstart” advertisement that’s generated over $250,000 (two hundred and fifty thousand dollars) in sales to date…and it still pulls like a freight train (this ad, alone, is easily valued at $1,000).
5. His “for the next 24 hours…” email that produced 11 new clients and $8,000 in sales…in 24 hours…with email!
6. His “bring a friend” flyer that flooded him with 13 new clients over a 2-week period.
7. His “healthy holiday” email that generated $6,000 in new client business (with a $97 offer) in 30 days (perfect for use by you in Nov/Dec).
8. Six critical “take-away” lessons from Tony about why his campaigns work so well…one of which I’ll give you right now because it’s VITAL!!! You’ve gotta have a KILLER OFFER – and nobody does offers better than Tony.
Why is Tony giving all this away for free?
Two reasons:
1. Tony is a selfless, generous guy. He’s one of the most active contributors to our NPE forums and is always looking for ways to help and give back to his fellow fitness professionals. A HUGE lesson right there.
2. Tony is a former Marine who served in Iraq and he wants to help us raise as much money as possible for The Wounded Warrior Project.
Here’s How This Works
We have assembled ALL SEVEN NPE Member of the Year Finalists contest presentation packets into a nice little package for you. So you don’t just get Tony’s stuff, you also get everyone else’s presentation packets.
Collectively, this is a package of material worth thousands of dollars.
But you get it all for just a small $25 donation to The Wounded Warrior Project.
Last year we did this and raised $4,000 from you guys, which we then matched, and made a total donation of $8,000 to Wounded Warrior.
We want to do the same thing this year.
So, just make your donation of $25 here and you’ll get instant access to the entire Member of the Year Package.
We’ll total up all the donations, combine them with the money we raised at Mega Training, and report the total to you (so we go on record).
Then we (NPE) will match the total amount you guys donate, and send one big check to The Wounded Warrior Project by the end of the year.
Just keep your receipt for this transaction and you can use it as a tax deductible donation on your ‘09 taxes.
$25 bucks, tax deductible AND you get seven of Tony’s best fitness marketing tools PLUS the presentation packets from the other six finalists!
Make your $25 donation and get this amazing package here.
But do it NOW! This opportunity will be gone very soon.
Thanks for your support of the Wounded Warrior Project, and thanks for being part of the NPE family.
Sincerely,
Eric, Sean, Camelia, Dick, Christina, Jyl and Vickie
Here’s another health club marketing post you may enjoy.




























Sounds like a great deal!
Eric,
This is a great thing that you guys have put together here. My hat goes off to Tony, but also to NPE for coordinating this. Even better… you guys matching what your customers donate is absolutely fantastic.
I donated last year and received last year’s case studies. I have to say that those studies were some of the material I went back to again and again throughout the last 12 months. I liked them so much that I went to Kinkos, printed it, and bound it.
I’ve already donated this year and I’m sure I’ll be printing and binding this as well.
Hopefully, next year, I’ll be one of the finalists!
Thanks for this great offering for an important cause!
Doug Jackson
Kudos for you guys!! Wonderful idea and way to pay it forward!
I am new to NPE but old to supporting our country. God Bless the troops. Great idea everyone!
This is a great deal. How long will it be available. And of course thanks Tony and NPE.
Thank you guys for being excellent models of class and contribution. Keep up the great work!
Michael
Just made the donation – great cause – great products!
Tony, I see why you were the winner of the NPE fitness trainer of the year! One lesson I was always thought was give back, and this is a gracious gesture, and NPE for matching the contribution. GOOD STUFF GENTLEMEN!
Awesome! All can also support WWP every day just by searching the web with WWP’s yahoo toolbar. Free at http://www.freelanthropy.com/wwp Sort of like the rubber band bracelet for your browser and earns money for WWP every time you search. Simple and free.
Congratulations on winning Tony – and thanks for sharing.
Conor
Did not receive free gift info from tony after paying $25
Hi George,
Sorry to hear you had trouble with the download. I’ve forwarded your issue to our support staff and they will get in touch with you to resolve the issue.
Regards,
Sean
I did not receive the free gift after paying the $25. I have tried to get a response via E-mail but no response. This contribution was sent out Oct, 28, 09
Dude ad copy isn’t even needed for this. I seriously just read the first few lines, then skipped down and donated. No way I could not. I’ll spread the word!
Hey Sean, being a veteran myself from the Air Force Desert Storm I would like to thank you for your acknowledgement of all vet. I am wondering however why have i not heard from anyone concerning Tony’s free gift after my donation? This is my fourth attempt trying to contact someone concerning this problem. Please respond
Dex our support staff has tried to reach you via email and resend the download to you twice, but apparently there is an issue with your email not letting our stuff get through. Please call our office at 888.866.4998 so we can help you resolve this. Regards, Sean
Donated the 11th or 12th but have not yet received Tony’s great stuff……
Hi Bart,
That is a digital download (so 100% of all proceed can go directly to the charity), we don’t ship anything. If you did not get to download the product, or having trouble getting the email link please call our office at 888.866.4998 and the support staff can help you get it sorted.
Regards,
Sean