As far as I’m concerned, Ben Affleck’s not right about much – he’s just plain hard to watch in movies – except for one.

I’ll get back to Ben in a moment (and show you a couple clips from the movie below).

First, you need to do a quick exercise.

It involves numbers, and a little mathematics.

It’ll take you about 60 seconds to spit out a particular number, following a particular formula that I’ll give you.

And that number, if respected (and ‘positioned’ the way Affleck says to) can dramatically change your life.

I’m talking about rapid and radical improvement.

In fact, the process I’m about to walk you through – in about 60 seconds – is the same process responsible for many (if not all) of the biggest breakthroughs achieved and biggest fortunes created.

So it’s worth paying attention to.

Okay, here we go…

The first thing I want you to do is to think of an ‘ambitiously realistic’ per year income you want to earn. Not gross revenue for your fitness business, or even net. I’m talking about your personal, in-your-pocket take home.

Don’t get carried away here – just be ambitiously realistic.

If you’re taking home in the neighborhood of $50K/year now, then a good ambitiously realistic number might be $150K/year.

You can always increase this later (and you certainly will increase this later if you DO what I’m going to tell you to do – actually, what Ben tells you to do).

For right now, let’s just focus on tripling your take home. hmm-kay?

So for the purposes of my example, let’s say your target number is $150K.

Here comes the math.

Divide $150,000 by 12 = $12,500 (month)

Divide $12,500 by 4 = $3125 (week)

Divide $3125 by 5 = $625 (day)

Divide $625 by 8 = $78 (hour)

Now, here comes the raw power of this principle…

If you want to make $150K/year over the next 12 months, you must immediately, RIGHT NOW…

“act as if”

If you saw the movie Boiler Room, then you probably remember the classic scene with Ben Affleck telling the new sales recruits to “act as if!” (If you haven’t seen this movie, rent it now and watch this scene modeled after Alec Baldwin’s “coffee’s for closers” scene from Glenngary Glen Ross).

WARNING: LANGUAGE ALERT
If you’re offended by strong, spicy language, don’t watch these clips (the language in “act as if” clip is too strong to post on this site, search youtube)

“We Make Millionaires”

“Always Be Closing”

WAIT.

Right now you may be thinking this sounds like metaphysical “law of attraction” mumbo jumbo.

If so, you’re wrong.

The KEY distinction is the verb…ACT.

I don’t want you to think about stuff…I want you to ACT.

ACT AS IF.

Because when you start acting as if every working hour of every working day is worth $78 to you…

When you start acting as if every working day is worth $625 to you…

Every working week is worth $3,125…

And every month is worth $12,500…

Then, and only then, do you start PRODUCING the NECESSARY ‘work product’ to justify…and to earn that kind of income.

Basically, it creates URGENCY and FOCUS in your work day.

Why?

Because now you have a tangible goal.

Rather than going through each day just getting ‘stuff’ done, now you focus on the RIGHT stuff. Because only doing the right stuff will earn you what you want.

Remember the story about the Harvard graduating class study?

The top 5% of the graduating class was earning more than the rest of the 95% combined.

And what did each person in that top 5% have in common?

They set goals – and works towards achieving them.

This is how to set your money goal, and how to leverage that goal – every hour of every working day – to create urgency and focus in your work as a fitness business owner.

And that urgency and focus MAKES you a top producing fitness business owner.

It is almost an inevitability, as long as you respect the goal, and as long as you position yourself accordingly, just as Ben Affleck says…

ACT AS IF.

Stop doing the penny-ante administrative and other ‘operation moneysuck’ stuff.

DELEGATE THAT.

Focus on the core activities – and ONLY the core activities – that produce revenue.

And those activities ALL fall into one category.

Can you guess what it is?

Yes, you are correct. Fitness Marketing.

Focus all YOUR work on the activities necessary to get more clients, and impress the hell out of the ones you’ve already got.

Delegate everything else.

This may seem overly simplistic to you now. And that’s okay, because it really IS that simple.

It starts with a mental adjustment…that translates into a behavioral adjustment.

And when you apply this new behavior consistently…hour to hour, day to day, week to week, month to month…

You end up with a record-breaking annual income.

Then you adjust the numbers for the new year and do it again. Each year you see how high is high.

That’s the secret.

Be a fitness marketing maniac,
Eric

P.S. Unfortunately, at least 80% of the folks who read this will do nothing with it. They may think it sounds cool, but never ACT on it. Never implement. And that’s the difference between the winners and losers in life.

Only YOU can decide which one you are.