Read this book, it is fantastic.

Two of our most successful VIPs, Tony Maslan and Jeff T., swear by “The Go-Giver” and so do I.

Essentially, it embodies the principle of “give to get” – which is the most successful, proven and principled business strategy in history.  And it’s exactly what Pushups For Charity is based on.

You can read The Go-Giver in an afternoon, and it just might be the biggest breakthrough afternoon of your life if you really take this principle to heart…and then apply it to your business and your life.

The Go-Giver is available here at Amazon.

With that said, I want to address a few more questions we received about Pushups For Charity.

More Pushups For Charity Questions and Answers

Question: Will my fitness business (or the fitness business I work for) be listed as a Founding Partner on www.PushupsForCharity.com, or will it be my name personally?

Answer: You choose.  We can use your business name (recommended), or your name personally.  PUC is a business driven fundraising and business-building program, so it makes sense to use your business name.

Question: Is PushupsForCharity like GOLD RUSH?

Answer: One of the many really cool things about PUC is its flexibility and scalability.  You can start very small, holding your PUC event in your studio/facility, outdoors, in a small rented/bartered space, etc.  It’s a casual event – folks are doing pushups (among other things), so there’s really no need for chairs, a stage, A/V equipment, food, etc. like you’d have at a GOLD RUSH event.

And the same goes for the marketing.  With PUC you can rely almost exclusively on the VIRAL marketing tools and the publicity tools.  Essentially, your own “house” list plus the media can be enough as long as you have a reasonable sized house list and a good relationship with them (frankly, just going through your existing clients can be sufficient, as you’ll see).  So as compared to GOLD RUSH, it’s very simple.

With that said, though, I know many of our Founding Partners are planning to go very big, leveraging their strategic alliances, among other things.  We’ll discuss this in greater detail during the training calls, and outline the tactical elements for small and large campaigns and events.

Question: How many times a year will we be doing PUC events?

Answer: In 2010 we are planning on 2 events. The first will be in February, the second is still to be determined, but probably in September time frame.  Depending on how things coalesce after the first event, we might do 3 events in 2010.  We’ll see.  And what we learn in 2010 will determine how many events we do in 2011 and beyond.  We’ll dial this in based on the feedback we get as we move forward.

Question: Why should I grab a Founding Partner position now when you told us that you’ll re-open PUC later on?

Answer: A couple reasons…

1. Founding Partner positions are limited to 100. When they’re gone, they’re gone. And Founding Partners get ALL the best and biggest benefits (lead generation, publicity, training, cross-promotions, and more).

2. If for some reason we don’t fill all 100 Founding Partner positions now, when we re-open the investment will be substantially more than it is now.

Get The Full Story On Pushups For Charity And Grab Your Founding Partner Position Here

Here’s another personal trainer marketing post you may enjoy.