The telephone is a critical marketing tool. Unfortunately, it’s rarely used properly to maximize your most wanted response from inbound calls.

So many potentially solid leads are just lost (the equivalent of burning money) because there’s no reliable, quantifiable system in place for capturing contact information, managing the data and reporting results.

The majority of phone calls coming into your business are repetitive. The same 5-10 questions asked over and over again by different callers.

1. Do you know what those frequently asked questions are? (A simple tally sheet for 30 days will give you all the intelligence you need.)
2. Have you scripted answers to those questions that produce your most wanted response from callers?
3. Do you/your admin/staff follow the script every time?
4. Do you ‘mystery shop’ your own biz from time to time by phone to ‘inspect what you expect’?
5. Are you tracking results and letting the NUMBERS dictate your decisions about adjusting/tweaking the scripts to dial them in?
6. Do you utilize a lead generation answering machine message after hours or when nobody can get to the phone (and I’m talking about more than just “please leave your name and number”)?

There you have it: how to develop, implement and improve upon an inbound telephone fitness marketing system for your fitness business.

Sometimes it is just that easy to improve your fitness marketing results. And the smart folks who use it will get ever-increasing client acquisition.

Be a fitness marketing maniac,
Eric

P.S. Wait until you hear the news about MEGA TRAINING 2010 this October.  We’ll be filling you in soon, and it’s exciting. VERY EXCITING. Stay tuned.